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市場調查報告書
全球零售熱飲市場評析：至2011年的預測
Global market review of retail hot drinks - forecasts to 2011
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本報告已在2011年07月19日停止出版。
Abstract
Seven multinational companies dominate the global retail market for hot
drinks, which was worth an estimated US$75bn in 2004. These companies have to
tailor their products and brands in recognition of varying consumer
preferences in different local markets, in order to maintain their strong
positions.
This new report from just-drinks covers the global market for hot drinks,
comprising coffee, tea, including black, green herbal and fruit teas and hot
chocolate; including cocoa and hot malt-based drinks.
Table of Contents
Chapter 1 Executive summary
- Market definition of retail hot drinks
- The leading international companies
- Global production and prices
- The global market
- Consumers
- Product innovations
- The global retail market for hot drinks - forecasts to 2011
- Asia Pacific
- Western Europe
- Latin America & Caribbean
- North America
- Eastern Europe
- Africa and Middle East
- Australasia
- Total global market
Chapter 2 Market definitions of retail hot drinks
- Coffee
- Tea
- Chocolate drinks
- Malt-based drinks
Chapter 3 The leading international companies
- Introduction
- Company profiles
- Nestlé SA
- Unilever Plc
- Kraft Foods Inc
- Sara Lee Inc
- Cadbury Schweppes Plc
- Associated British Foods Plc
- Tata Tea Limited
Chapter 4 Production, exports & prices
- Introduction
- Coffee output and exports
- Tea output and exports
- Cocoa output and exporters
- Prices
Chapter 5 The global market
- Introduction
- Total market value 2004
- Trends in global market sales by volume 2000 to 2004
- Global market structure
- Estimated sales by major regions
- Western Europe
- Eastern Europe
- North America
- Latin America & Caribbean
- Asia Pacific
- Australasia
- Africa & Middle East
- Leading markets in each region
- Asia Pacific
- Western Europe
- Latin America & Caribbean
- North America
- Eastern Europe
- Africa & Middle East
- Australasia
- The top ten retail hot drinks markets in 2004
- China
- Brazil
- United States
- Germany
- Argentina
- India
- France
- Japan
- Indonesia
- Russia
Chapter 6 Consumers
Chapter 7 Product innovations
Chapter 8 Factors that influence demand
- Introduction
- Population
- The global economy
- Climate and nature
Chapter 9 The global retail market for hot drinks - forecasts to 2011
- Introduction
- Regional forecasts
- Asia Pacific
- Western Europe
- Latin America & Caribbean
- North America
- Eastern Europe
- Africa & Middle East
- Australasia
- The global market - 2000 to 2011
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