|
|
|
市場調查報告書
蘇格蘭以外的威士忌全球市場(美國(包括波本)·愛爾蘭·加拿大·印度·日本)
Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)
|
蘇格蘭以外的威士忌全球市場(美國(包括波本)·愛爾蘭·加拿大·印度·日本) 是由出版商just-drinks.com在2011年07月所出版的。
這份英文市場調查報告書包含120 Pages 價格從美金1590起跳。
全球葡萄酒與烈酒產業成長最快的領域之一，是蘇格蘭威士忌以外，在美國，愛爾蘭，加拿大，印度，日本各國所製造的威士忌。2001-2010年之間蘇格蘭以外的威士忌的需求年平均成長6.9％，在2010年達到了2億960萬業績。
本報告提供蘇格蘭以外的威士忌(美國·愛爾蘭·加拿大·印度·日本這5個國家所製造的威士忌)市場的相關調查，各國所生產的威士忌的市場結構與趨勢，各產品類型趨勢等相關分析，並將結果概述為以下內容。
執行摘要
第1章 分類分析:美國積極的態度
- 國際的發展
- 高級化的機會
- 供應上的製藥
- 雞尾酒的作用
- 技術開發所扮演的角色
- 含有香味的商品受到消費者歡迎
- 即飲商品的成功
- 產業結構
第2章 市場
- 美國產威士忌的國際市場
- 美國
- 加拿大
- 墨西哥
- 歐洲
- 英國
- 德國
- 法國
- 西班牙
- 波蘭
- 捷克
- 羅馬尼亞
- 俄羅斯
- 亞太地區
- 澳洲
- 日本
- 泰國
- 印度
- 南非
旅遊零售市場
- 愛爾蘭威士忌的 國際市場展望
- 中歐市場的成長
- 可能購買的產品類型
- 必要的投資總額
- 高級化的機會
供給方面的投資
- 美國
- 加拿大
- 法國
- 愛爾蘭
- 英國
- 荷蘭
- 捷克
- 德國
- 南非
- 澳洲
加拿大產威士忌國際市場的實際成果
印度威士忌市場預測
日本威士忌市場預測
威士忌調酒能否造成流行呢
主要的結論
附錄1:前幾名企業的生產量和品牌的資料
- Pernod Ricard
- Beam Global
- Brown Forman
- Diageo
附錄2:進口烈酒市場的，蘇格蘭以外(威士忌)·科涅克白蘭地/阿馬尼亞克市場佔有率
圖表一覽
Abstract
Report description
The non-Scotch whisk(e)y market - chiefly comprising Irish, US, Canadian,
Indian and Japanese whiskies - is one of the most dynamic areas of the global
wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies
boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m
nine-litre cases.
This latest market research report from just-drinks/The IWSR provides 2010
actual volume consumption data, 2011 estimates, key market analysis for each
whiskey origin plus exclusive interviews with the leading brands.
With almost 60 data tables providing total consumption volume for all major
markets and brands, this latest edition of our popular global market review
provides an excellent overview of the historic, present and future market for
the sector. This edition includes ten-year historic, actual-year and 2011
forecast estimates of volume for each major market plus volumes for the top
ten brands and top companies within each market.
Spotlight on the US category - a positive outlook
The first section of this report takes an in-depth look at US whiskey,
reviewing its international development, premiumisation trends, supply
constraints and the role of cocktails and innovation, with flavour
developments and the rise of RTDs.
Max Shapira, president of Heaven Hill says: "The flavours are having a
positive overall impact. It is bringing in consumers that never thought about
trying Bourbon whiskey. We don' t think it is cannibalising traditional brands.
It seems to be incremental growth. It is a trend that is broadening the
category and making it a happening alcohol beverage."
Consistent, in-depth coverage of all major world markets...
This main part of the report systematically analyses each of the main
non-Scotch regional whiskey categories and their performances in key markets
around the world. Data includes year-on-year consumption volumes for the top
brand lines and sales by quality in each market.
"Irish whiskey continues to be one of the hottest categories in the global
marketplace, rising by 5.87% in 2010 over 2009 to reach a record 4.88m
nine-litre cases (domestic markets only). Between 2005 and 2010, the category
rose at 7.6% CAGR despite the difficult economic environment in key Western
markets. That performance came despite the recessionary or slow growth
environment seen in most Western markets."
Use this report to:
- understand the size and scope of the market
- identify market and trend hotspots
- know what' s driving the trends within the sector
- hear what the leading brands' latest thinking is
- see where the future lies for the sector
Table of Contents
Executive summary
Chapter 1: Category spotlight - positive outlook for US whiskey
- International development
- Premiumisation opportunity
- Supply constraints
- Role of cocktails
- Role of innovation
- Flavours come to the fore
- Ready-to-drink success
- Industry structure
Chapter 2: Markets
- International markets for US whiskey
- The US
- Canada
- Mexico
- Europe
- The UK
- Germany
- France
- Spain
- Poland
- Czech Republic
- Romania
- Russia
- Asia-Pacific
- Australia
- Japan
- China
- India
- South Africa
Travel retail
- International market outlook for Irish whiskey
- Central European growth
- Accessible taste
- Critical mass of investment
- Premiumisation opportunity
Investing in supply
- The US
- Canada
- France
- Ireland
- The UK
- The Nordics
- Czech Republic
- Germany
- South Africa
- Australia
International market performance of Canadian Whisky
- The US
- Canada
- South Africa
- Australia
Market outlook for Indian whisky
Market outlook for Japanese whisky
Is the highball craze a fad?
Key conclusions
- US whiskey
- Irish whiskey
- Other whisky
Appendix 1: Top companies' volumes and brand data
- Pernod Ricard
- Beam Global
- Brown Forman
- Diageo
Appendix 2: Share of imported Scotch, non-Scotch and Cognac/armagnac on imported spirits
List of tables
- Table 1: Global market consumption volumes for Non-Scotch whisky by
category, 2000-2011 (' 000s nine-litre cases)
- Table 2: Top 10 companies' global US whiskey volumes, 2000-2010 (' 000s
nine-litre cases)
- Table 3: Top 25 US whiskey markets, 2000-2011 (' 000s nine-litre cases)
- Table 4: Top brand lines of US whiskey, 2000-2010 (' 000s nine-litre cases)
- Table 5: Top 10 brand lines of US whiskey in the US, 2000-2010 (' 000s
nine-litre cases)
- Table 6: US whiskey sales in the US by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 7: Top 10 brand lines of US whiskey in Canada, 2000-2010 (' 000s
nine-litre cases)
- Table 8: US whiskey sales in Canada by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 9: Top 7 brand lines of US whiskey in Mexico, 2000-2010 (' 000s
nine-litre cases)
- Table 10: Top 10 brand lines of US whiskey in the UK, 2000-2010 (' 000s
nine-litre cases)
- Table 11: US whiskey sales in the UK by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 12: Top 10 brand lines of US whiskey in Germany, 2000-2010 (' 000s
nine-litre cases)
- Table 13: Top 8 brands of US whiskey in France, 2000-2010 (' 000s
nine-litre cases)
- Table 14: Top 8 brands of US Whiskey in Spain, 2000-2010 (' 000s nine-litre
cases)
- Table 15: Top 10 non-Scotch brands in Poland, 2000-2010 (' 000s nine-litre
cases)
- Table 16: Top 10 brand lines of non-Scotch whiskey in Czech Republic,
2000-2010 (' 000s nine-litre cases)
- Table 17: Top 10 brand lines of non-Scotch whiskey in Russia, 2000-2010
(' 000s nine-litre cases)
- Table 18: US whiskey sales in Australia by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 19: Top 10 brand lines of US whiskey in Australia, 2000-2010 (' 000s
nine-litre cases)
- Table 20: Top 10 brand lines of non-Scotch whiskey (excl. Japanese) in
Japan, 2000-2010 (' 000s nine-litre cases)
- Table 21: Top 8 brand lines of non-Scotch whiskey in China, 2000-2010
(' 000s nine-litre cases)
- Table 22: Top 7 brand lines of non-Scotch whiskey (excl. Indian) in India,
2000-2010 (' 000s nine-litre cases)
- Table 23: Top 10 brand lines of US whiskey in travel retail, 2000-2010
(' 000s nine-litre cases)
- Table 24: Top 5 companies' volumes of US whiskey in travel retail,
2000-2010 (' 000s nine-litre cases)
- Table 25: Travel retail volumes of US whiskey by quality, 2000-2010 (' 000s
nine-litre cases)
- Table 26: Top 30 Irish whiskey markets, 2000-2011 (' 000s nine-litre cases)
- Table 27: Top 5 companies' global Irish Whiskey volumes, 2000-2010 (' 000s
nine-litre cases)
- Table 28: Irish whiskey sales in the US by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 29: Top 10 brand lines of Irish whiskey in the US, 2000-2010 (' 000s
nine-litre cases)
- Table 30: Top 6 brand lines of Irish whiskey in France, 2000-2010 (' 000s
nine-litre cases)
- Table 31: Irish whiskey sales in Ireland by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 32: Top 10 brand lines of Irish whiskey in Ireland, 2000-2010 (' 000s
nine-litre cases)
- Table 33: Top 9 brand lines of Irish whiskey in the UK, 2000-2010 (' 000s
nine-litre cases)
- Table 34: Irish whiskey sales in the UK by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 35: Top 10 brand lines of non-Scotch whiskey in Czech Republic,
2000-2010 (' 000s nine-litre cases)
- Table 36: Top 10 brand lines of Irish whiskey in Germany, 2000-2010 (' 000s
nine-litre cases)
- Table 37: Top 10 brand lines of non-Scotch whiskey in South Africa,
2000-2010 (' 000s nine-litre cases)
- Table 38: Top 10 companies' global Canadian whisky volumes, 2000-2010
(' 000s nine-litre cases)
- Table 39: Canadian whisky sales in the US by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 40: Top 10 brand lines of Canadian whisky in the US, 2000-2010
(' 000s nine-litre cases)
- Table 41: Canadian whisky sales in Canada by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 42: Top 10 brand lines of Canadian whisky in Canada, 2000-2010
(' 000s nine-litre cases)
- Table 43: Top 10 brand lines of non-Scotch whiskey in South Africa,
2000-2010 (' 000s nine-litre cases)
- Table 44: Canadian whisky sales in Australia by quality, 2000-2011 (' 000s
nine-litre cases)
- Table 45: Top brand lines of Canadian whisky in Australia, 2000-2010
(' 000s nine-litre cases)
- Table 46: Top 10 brand lines of Indian whisky in India, 2000-2010 (' 000s
nine-litre cases)
- Table 47: Top 10 Indian whisky producers, 2000-2010 (' 000s nine-litre
cases)
- Table 48: Top 10 brand lines of Japanese whisky in Japan, 2000-2010 (' 000s
nine-litre cases)
- Table 49: Top Japanese whisky producers' volumes, 2000-2010 (' 000s
nine-litre cases)
- Table 50: Top 10 non-Scotch brand lines in Japan, 2000-2010 (' 000s
nine-litre cases)
- Table 51: Pernod Ricard' s top 10 Irish whiskey brands, 2000-2010 (' 000s
nine-litre cases)
- Table 52: Jameson' s top 10 markets, 2000-2010 (' 000s nine-litre cases)
- Table 53: Beam Global' s top 10 non-Scotch brands, 2000-2010 (' 000s
nine-litre cases)
- Table 54: Jim Beam' s top 10 markets, 2000-2010 (' 000s nine-litre cases)
- Table 55: Brown Forman' s top non-Scotch brands, 2000-2010 (' 000s
nine-litre cases)
- Table 56: Jack Daniel' s top 10 markets, 2000-2010 (' 000s nine-litre cases)
- Table 57: Diageo' s top 10 non-Scotch brands, 2000-2010 (' 000s nine-litre
cases)
- Table 58: Crown Royal' s top 10 markets, 2000-2010 (' 000s nine-litre cases)
- Table 59: Share of imported Scotch, non-Scotch and Cognac/armagnac on
imported spirits, 2000-2011 (%)
|
 |
