食品飲料產業群社媒體 是由出版商just-drinks.com在2011年08月所出版的。
這份英文市場調查報告書價格從美金790起跳。
群社媒體在全球食品飲料製造商行銷策略中，所佔的位置越來越重要。
本報告針對食品飲料產業群社媒體，提供大型食品飲料製造商如何活用群社媒體連結顧客的分析、全球情勢檔案、範例、群社媒體未來策略的討論，目錄介紹如下。
摘要整理
第1章 群社媒體情況
第2章 對商業的影響
第3章 範例分析
第4章 未來策略方向
第5章 群社媒體調查（2011年）
- 公司是否有正式群社媒體策略
- 群社媒體預算比例
- 群社媒體下個年度的預算
- 行銷/廣告預算中群社媒體所佔比例
- 群社媒體的ROI
- 從何時開始使用群社媒體做為行銷策略的一環
- 使用群社媒體的原因
- 使用中的群社媒體平台
- 下個年度考慮擴展的平台
- 群社媒體與行動三大趨勢
- 實施群社媒體時遇到的三大阻礙
Abstract
Report description
Social media is playing an increasing role in the marketing strategies of food
and drinks manufacturers around the world.
Globally, social media is increasingly being utilised by the business world as
a marketing tool for connecting with customers. Social networking websites
such as Facebook, Twitter and YouTube have rapidly grown in popularity over
the last decade, thereby creating online communities made up of people with
shared interests and activities. This trend has been accelerated by
technological developments such as the rapid expansion of internet access and
multimedia-enabled smartphones.
This all-new report from just-drinks gives you a complete analysis of how
social media is being used within the global food and drinks industries. The
report includes:
- A profile of the global social media landscape
- An analysis of how leading food and drink companies are using social media
to influence business and engage customers
- Case studies illustrating major social media industry initiatives
- A discussion of likely future strategies for social media
You' ll also find detailed findings from the 2011 Food and Drinks Social Media
Survey, completed by over 500 food and drink industry executives. The survey
analysis shows you where your peers are spending their marketing budget and
where they believe the opportunities lie in this new marketing medium.
This report is a must-have for anyone interested in social media and future
trends in marketing. If you want to know how the various platforms can be used
to build consumer relationships, influence business and provide a return on
investment then order your copy today.
Table of Contents
Executive summary
Chapter one: The social media landscape
- Major Social Networking Websites
- Consumer Dynamics
Chapter two: Influence on Business
- Advertising via Social Media
Chapter three: Case Studies
Chapter four: Future Strategic Directions
Chapter five: 2011 Social Media Survey
- Question 1: Does your company have a formal social media strategy?
- Question 2: Has a portion of your budget been allocated to social media?
- Question 3: Will social media be in your next budget?
- Question 4: What percentage of your marketing/advertising budget is now
devoted to social media?
- Question 5: Do you measure your social media ROI?
- Question 6: How long have you been using social media as part of your
marketing strategy?
- Question 7: Why do you use social media?
- Question 8: What social media platforms do you use?
- Question 9: Which social media platforms are your customers interacting on?
- Question 10: Which platforms are you considering expanding into in the
next year?
- Question 11: What do you think are the top three trends in social media
and mobile to watch?
- Question 12: What are the top three barriers for implementing a social
media strategy?
