全球伏特加市場的展望：2015年為止的預測 是由出版商just-drinks.com在2011年05月所出版的。
這份英文市場調查報告書包含72 Pages 價格從美金1590起跳。
全球伏特加市場在2004-2008年寫下3000萬盒的的銷售成長記錄後、2009年中經歷了全球性不景氣的大幅下滑，2010年以俄羅斯市場為中心展現了回復傾向。另一方面，未見如美國所主張的大幅下跌，也有此品味與混合酒的舒緩能力在美國市場得到高評價，這樣的意見。
本報告書為世界全體與各國的伏特加市場的最新傾向之相關調查，全球性產品販售動静與產品趨勢、各國市場的過去5年度販售成績與今後5年度市場預測、上位10品牌、5企業販售成績等情報，概述如下。
總綱・摘要
全體性傾向
- 輸入品 vs.在地產品
- 高品質化使得好感度上昇
- 伏特加市場停滯了嗎
- 所使用風味的種類數增加
- 主要企業
市場
南北美洲
- 美國
- 加拿大
- 墨西哥
- 巴西
- 巴拉圭
- 烏拉圭
- 秘魯
- 牙買加
- 波多黎各
歐洲
亞洲
中東
其他市場
附錄A：各品質・風味種類的伏特加市場
附錄B：其他CIS諸國市場
圖表一覧
Abstract
Description
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The global vodka market had been growing strongly between 2004 and 2008,
adding about 30m cases. However, the global recession hit the category hard
and sales declined sharply in 2009. Preliminary indications are that the
market recovered in most markets in 2010, particularly the large Russian
market.
The US remains the paramount market for premium white spirits despite the
country's protracted economic downturn over the past two years. Russia has a
super-premium segment estimated to be in the region of 250,000 cases.
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Despite repeated claims, there is little evidence that vodka is showing any
signs of imminent decline. Its neutral taste and mixability make it an ideal
drink in the current US market.
With over 40 data tables providing total consumption volume for all major
markets and brands, this latest edition of our popular global market review of
vodka provides an excellent overview of the historic, present and future
market for the sector. This edition includes five-year historic, actual-year
and five-year forecast estimates of volume for each major market plus volumes
for the top ten brands and top five companies within each market.
Providing analysis of the latest trends...
The first half of the report looks at the big trends for the sector, firstly
explaining the market split of imports versus local products. It then takes a
fresh look at premiumisation, suggesting whether there is fatigue in the
sector:
Glazer's Distributors CEO and president Sheldon Stein believes that vodka is
maintaining momentum. “We are certainly seeing vodka and Tequila being
more and more what consumers are ordering. We are seeing a lot of buyers
trying to find the next new exciting product, so there is a tremendous amount
of ‘new product entry’ every day.”
This section then goes on to explain how flavours remain a driving force
behind the category's growth, and it concludes with a review of the main
companies' recent performance and strategies.
Consistent, in-depth coverage of all major world markets...
In the US, the vodka market is attracting numerous so-called craft distillers.
Many of these are small producers. The development mirrors the onset of the
micro-beer phenomenon in the US nearly two decades ago, which served to
transform the US beer landscape.
In Brazil, there has been some substitution from cachaca into vodka. Cachaca
producers have followed by producing their own vodka offerings. Some of these
are now selling sizable volumes.
Vodka's growth in India has led to some of the big national whisky and rum
producers, such as the giant UB Group, to focus upon vodka to a greater extent.
This half of the report profiles nearly 30 of the world's largest and most
important vodka markets, providing full year-on-year brand- and
company-specific volumes for each. The data is complimented by our analysts'
thinking behind the data (all of whom have gathered insight locally from each
market), giving you an informed opinion on all of the important areas of the
industry.
Use this report to:
- understand the size and scope of the market
- identify market and trend hotspots
- know what's driving the trends within the sector
- hear what the leading brands' latest thinking is
- see where the future lies for the sector
Report Statistics
- Publication Date: May 2011
- Total Number of Pages: 72
- Format: PDF
Table of Contents
Executive summary
The big trends
- Imports v local products
- A fresh look at premiumisation
- Vodka fatigue?
- Flavour growth
- Main players
The markets
The Americas
- United States
- Canada
- Mexico
- Brazil
- Paraguay
- Uruguay
- Peru
- Jamaica
- Puerto Rico
Europe
- Central Europe and CIS markets
- Western Europe
- The Baltics
- Finland
Asia
- Australia
- China
- India
- Thailand
The Middle East
Other markets
- South Africa
- Travel retail
Appendix A: Vodka market measured by quality and flavoured variants
Appendix B: Other CIS markets
List of tables
- Table 1: World vodka sales by total volume consumption - world total and
by major market, 2005-2015 (‘000s nine-litre cases)
- Table 2: Top ten vodka brands in United States by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 3: Top five vodka brand owners in United States by total sales
volume, 2004-2009 (‘000s nine-litre cases)
- Table 4: Top ten vodka brands in Canada by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 5: Top five vodka brand owners in Canada by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 6: Top ten vodka brands in Brazil by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 7: Top five vodka brand owners in Brazil by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 8: Top ten vodka brands in Russia by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 9: Top five vodka brand owners in Russia by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 10: Top ten vodka brands in Poland by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 11: Top five vodka brand owners in Poland by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 12: Top ten vodka brands in Germany by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 13: Top five vodka brand owners in Germany by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 14: Top ten vodka brands in France by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 15: Top five vodka brand owners in France by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 16: Top ten vodka brands in United Kingdom by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 17: Top five vodka brand owners in United Kingdom by total sales
volume, 2004-2009 (‘000s nine-litre cases)
- Table 18: Top ten vodka brands in Lithuania by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 19: Top five vodka brand owners in Lithuania by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 20: Top ten vodka brands in Finland by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 21: Top five vodka brand owners in Finland by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 22: Top ten vodka brands in India by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 23: Top five vodka brand owners in India by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 24: Top ten vodka brands in travel retail by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 25: Top five vodka brand owners in travel retail by total sales
volume, 2004-2009 (‘000s nine-litre cases)
- Table 26: Global vodka market by quality segment, 2000-2004 (‘000s
nine-litre cases)
- Table 27: Global vodka market by quality segment, 2005-2009 (‘000s
nine-litre cases)
- Table 28: Top 30 vodka markets - proportion of flavoured vodka, 2000-2004
(%)
- Table 29: Top 30 vodka markets - proportion of flavoured vodka, 2005-2009
(%)
- Table 30: Top ten vodka brands in Armenia by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 31: Top five vodka brand owners in Armenia by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 32: Top ten vodka brands in Belarus by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 33: Top five vodka brand owners in Belarus by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 34: Top ten vodka brands in Bulgaria by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 35: Top five vodka brand owners in Bulgaria by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 36: Top ten vodka brands in Czech Republic by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 37: Top five vodka brand owners in Czech Republic by total sales
volume, 2004-2009 (‘000s nine-litre cases)
- Table 38: Top ten vodka brands in Kazakhstan by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 39: Top five vodka brand owners in Kazakhstan by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 40: Top ten vodka brands in Romania by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 41: Top five vodka brand owners in Romania by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 42: Top ten vodka brands in Ukraine by total sales volume, 2004-2009
(‘000s nine-litre cases)
- Table 43: Top five vodka brand owners in Ukraine by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 44: Top ten vodka brands in Uzbekistan by total sales volume,
2004-2009 (‘000s nine-litre cases)
- Table 45: Top five vodka brand owners in Uzbekistan by total sales volume,
2004-2009 (‘000s nine-litre cases)
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