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市場調查報告書
全球的旅遊零售商用酒精飲料市場：市場展望
Global market review of the travel retail drinks sector
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全球的旅遊零售商用酒精飲料市場：市場展望 是由出版商just-drinks.com在2010年08月所出版的。
這份英文市場調查報告書包含87Pages 價格從美金1190起跳。
本報告書內容包括:全球的旅遊零售商專用酒精飲料市場的調查、市場的最近實績和趨勢、各地區的市場趨勢、各種類的趨勢等分析、內容綱要摘記如下:
第1章 實施摘要
第2章 最近的實績
第3章 更緊密的合作使市場增加到2倍
第4章 高級化的重要性
第5章 投資的持續
第6章 維持價格的優勢
第7章 朝種類管理邁進：兩種競爭的見解
第8章 急速整理統合的持續
第9章 地區市場
- 歐洲
- 亞太地區
- 可更換
- 成熟市場的成長
- 南北美
- 加勒比海各國
- 中美・南美
- 中東
第10章 種類趨勢
- 深色烈酒
- 產品革新
- 干邑酒的課題
- 零售革新
- 淡色烈酒
- 葡萄酒
- 附錄
圖表
Abstract
Travel retail, viewed as an individual market, would rank as the 18th largest
spirits market in volume terms. This makes it larger than such substantial
markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms
of premium-and-above sales, travel retail would rank as the second-largest
global market (falling only behind the US) with sales of 6.7m cases.
Travel retail' s importance extends beyond just sales. As the most
international market it presents an optimum shop window for brand building.
Airport travel retail' s upscale clientele makes it a particularly hospitable
environment for premium and luxury brands. For this reason suppliers are
willing to accept considerably lower profit margins in travel retail than they
do in domestic markets.
This report provides a global review of the alcoholic drinks sector within
travel retail. Data includes latest (to 2009) consumption volumes of duty free
wine and spirits by region, rankings of spirits and wine companies and brands,
and top spirits companies and their brands' volumes by region.
Note: data tables comprise rankings of top companies/brands, but also include
total volumes for each sector, providing you with the complete market sizes.
This report is an essential guide to understanding the sector by reviewing:
- recent performance of key markets
- analysing growing trends
- how the industry has changed since European abolition
- latest thinking on footfall trends
- what is driving the premiumisation trend
- company strategies in the current trading environment
- how the price advantage can be maintained
- category management and trends
- consolidation
The report assesses the latest 2009 volume consumption of the top brands and
companies within each major region. The data is provided with full textual
analysis and further insight is given through exclusive interviews with the
leading brand executives.
Use this report to:
- understand the size and scope of the market
- know what' s driving the trends within the sector
- hear what the leading brands latest thinking is
- see where the future lies for the sector
Companies reviewed:
- Bacardi - Martini
- Beam Global
- Brown Forman
- Campari
- Diageo
- Edrington Group
- LVMH
- Pernod Ricard
- Remy Cointreau
- Wm Grants
Brands reviewed:
- Absolut
- Bacardi Rum
- Baileys
- Ballantines
- Bombay
- Chivas Regal
- Crown Royal
- Cruzan Rum
- Famous Grouse
- Finlandia
- Gordons Gin
- Grants Scotch
- Grey Goose
- Hennessy
- Jack Daniel' s
- Jameson
- Jim Beam
- Johnnie Walker
- Martell Cognac
- Remy Martin
- Smirnoff Vodka
Report Statistics
- Published: August 2010
- Pages: 87
- Format: PDF
Table of Contents
Executive summary
- Recent performance
- Large potential
- Improved execution
- Competition
- The products
- Brown spirits
- White spirits
- Wine
Chapter 1 - Introduction
Chapter 2 - Recent performance
- Key tourism trends
- Reasons for optimism
- Greater competition from other categories
Chapter 3 - Doubling the market through closer cooperation
- Building excitement and footfall
Chapter 4 - The importance of premiumisation
- Driving the premiumisation trend
Chapter 5 - Sustaining investment
Chapter 6 - Maintaining the price advantage
- Travel retail exclusive products
Chapter 7 - Towards category management - two competing views
Chapter 8 - Consolidation continues apace
Chapter 9 - Regional markets
- Europe
- Asia Pacific
- Trading up again
- Mature market growth
- The Americas
- The Caribbean
- Central and South America
- Middle East
Chapter 10 - Category trends
- Brown spirits
- Product innovation
- Challenging Cognac
- Retail innovation
- White spirits
- Wine
- Appendix: Travel retail in just-drinks' news
- Pernod Ricard readies Ballantine' s update
- Canada: Vincor travel retail head stands down
- UK: Edrington Group appoints travel retail head
- France: Remy Cointreau strengthens travel retail team
- Product launch - Travel retail: Diageo' s Johnnie Walker Double Black
- US/Ireland: Cooley strikes travel retail distribution deal
- Global: Patron Spirits ups airline tie-up count
- Pernod Ricard ups Havana Club Maximo presence
- Pernod Ricard runs Ballantine' s golden ticket promo
- Ian Macleod revamps Glengoyne Burnfoot
- Russian Standard secures Remy Cointreau travel retail deal
- UK: Pernod Ricard extends Absolut Rock to travel retail
- US: Patron Spirits boosts travel retail presence
- Europe: Diageo trials Baileys Gold in duty-free
- Bermuda: Bacardi appoints travel retail head
- UK: Travel Retail sales hit by passenger drop
List of tables
- Table 1: Duty free wines and spirits' share by region, 2000-2009 volume
(‘000s nine-litre cases, % change and share)
- Table 2: International passenger traffic by region 2010
- Table 3: Breakdown of airport passenger buyer behaviour
- Table 4: Top 10 companies' spirits volumes in travel retail, 2004-2009
(‘000s nine-litre cases, % change and share)
- Table 5: Top 5 spirits suppliers in European travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 6: Top 5 spirits categories in European travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 7: Top 10 spirits brands in European travel retail, 2004-2009 volume
(‘000s nine-litre cases, % change and share)
- Table 8: Top 5 spirits suppliers in Asia Pacific travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 9: Top 5 spirits categories in Asia Pacific travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 10: Top 10 spirits brands in Asia Pacific travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 11: Top 10 Scotch brands in Asia Pacific travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 12: Top 10 Cognac/Armagnac brands in Asia Pacific travel retail,
2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 13: Top 10 spirits suppliers in North America/Caribbean travel
retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 14: Top 5 spirits categories in North America/Caribbean travel
retail, 2004-2009 volume (‘000s nine-litre cases), % change and share
- Table 15: Top 10 spirits brands in North America/Caribbean travel retail,
2004-2009 volume (‘000s nine-litre cases, % change and share
- Table 16: Top 5 spirits suppliers in South America travel retail,
2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 17: Top 5 spirits categories in South America travel retail,
2004-2009 volume (‘000s ninelitre cases, % change and share)
- Table 18: Top 5 spirits brands in South America travel retail, 2004-2009
volume (‘000s nine-litre cases, % change and share)
- Table 19: Global duty free brown spirits volumes by quality, 2004-2009
(‘000s nine-litre cases, % change and share)
- Table 20: Global duty free white spirits volumes by quality, 2004-2009
(‘000s nine-litre cases, % change and share)
- Table 21: Duty free wines share by region, 2000-2009 volume (‘000s
nine-litre cases, % change and share)
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