行動付款市場的策略及預測：2008年至2013年

行動付款市場的策略及預測：2008年至2013年 是由出版商Juniper Research在2008年09月所出版的。 這份英文市場調查報告書包含181 pages 價格從美金3280起跳。

簡介

目錄

Abstract

This report provides service providers, venders, operators,venture capitalists, credit card companies, banks and financial institutions with a complete view of the mobile opportunity for digital and physical goods purchases, NFC (Near Field Communication) and national and international money transfers and remittances.

It pulls together the 3 component reports in the mobile payments series and compares the size and growth of the entire mobile payments market across the 8 key regions projecting total gross transaction values for each of the segments as well as total mobile subscribers by region up until 2013.

The report profiles 17 service providers and 13 venders and describes all the mobile payment schemes giving reference to the relevant technologies whilst also present a number of key recommendations.

• What are the key growth segments of the mobile payments market ?
• How is the mobile payments markets structured ?
• What is the size of the overall mobile payments market ?
• Where is the mobile payments market headed in future - what are the top trends ?
• What are the constraints on the growth of the mobile payments market ?

• A unique source of combined research and analysis for the mobile payments market place including technologies, market characteristics and forecasts.
• Practical analysis of emerging opportunities for vendors & operators.
• Unique insights:includes interviews with leading players who have significant experience of the mobile payments market.
• Benefit from fresh thinking and intelligent market assessment.

Table of Contents

Glossary

Executive Summary

• Introduction
• Market Segmentation
• Mobile Commerce Market Trends
• Payment Market Drivers and Constraints
• Market Projections
• Mobile Payments Ecosystem Players
• Recommendations

1. Mobile Commerce & Mobile Payments Market

• 1.1 Introduction
• 1.2 Market Trends
  • 1.2.1 Tellabs Interview
    • Figure 1.1: Tellabs Mobile Backhaul Solution
  • 1.2.2 Bango Interview
    • Figure 1.2: Bango Analytics User Data Snapshot
• 1.3 Market Drivers and Constraints
  • Figure 1.3: Mobile Payments: Summary of Market Drivers & Constraints
  • 1.3.1 Drivers
    • i. User Demand
    • ii. Increase in ARPU
    • iii. Increase in Retail Basket Size
    • iv. Real Alternative to Cash
    • v. First-time Access to Payments for Many in the Developing World
    • vi. Lower Churn for Mobile Operators
    • vii. Increase in International Money Transfers to Developing Countries
    • viii. Increased Demand for Smartphones
    • ix. Quicker than Cash at POS (Point of Sale)
  • 1.3.2 Constraints
    • i. Availability of Capable Handsets
    • ii. User Experience
    • iii. Lack of Clear Business Model
    • iv. Resistance from Banks
    • v. Lack of Global Technology Standards
    • vi. Financial Regulations & Legislation
    • vii. Support Issues
    • viii. Transactions Costs for the Retailer

2. Mobile Payments: Market Structure

• 2.1 Introduction
• 2.2 Definition
  • Figure 2.1: Mobile Commerce Payment Process
• 2.3 Market Segmentation
  • 2.3.1 Digital & Physical Goods
  • 2.3.2 Contactless NFC
  • 2.3.3 Mobile Money Transfer
    • i. Need to increase ARPU
    • ii. Need to transmit money
      • a. The Unbanked and Underbanked
      • b. Migrant Worker Remittances
        • Figure 2.2: World Remittance Flows ($bn) 2001-2007
• 2.4 Classification of Payment Schemes
  • Table 2.1: Mobile Payment Classification
  • 2.4.1 Remote Mobile Payment
    • i. Mobile Phone Bill - "direct to bill" (D2B) Payment
    • ii. PRSMS - Digital Goods
    • iii. Online - Payment for the Mobile Web & WAP Billing
    • iv. SMS Payment - Mobile Wallet and Account Based Payment
      • Figure 2.3: PayPal Mobile "Text To Buy"
    • v. Person-to-Person (P2P) Payment
    • vi. Remote Physical Mobile Web & WAP billing
  • 2.4.2 Point of Sale Mobile Payment
    • Figure 2.4: Typical NFC Implementation
    • Figure 2.5: Oyster Card Using MIFARE Technology
    • Figure 2.6: Uses of NFC
• 2.5 On Deck & Off Deck

3. Leading Mobile Payments Vendors

• 3.1 Introduction
• 3.2 Sybase 365
• 3.3 mBlox
  • Figure 3.1: How mBlox' s PRSMS Service Works
• 3.4 Netsize
• 3.5 Valista
• 3.6 WIN
• 3.7 ShopText
• 3.8 NXP
• 3.9 ViVOtech
  • Figure 3.2: NFC-enabled Nokia 3220 Making a Contactless Transaction
• 3.10 Affinity Mobile
  • Figure 3.3: Affinity MADE Platform Enables Basic Banking Applications
  • Figure 3.4: Affinity MADE Platform Mobile Ecosystem
• 3.11 Fundamo
• 3.12 Trivnet
  • Figure 3.5: TRIV Platform"! and Applications
• 3.13 XIUS-bcgi

4. Leading Mobile Payments Service Providers

• 4.1 Introduction
• 4.2 Alltel Wireless
• 4.3 Cricket
• 4.4 U.S. Cellular
• 4.5 Bango
• 4.6 mPoria
  • Figure 4.1: Presenting Products at an mPoria Enabled Mobile Store
• 4.7 mobilkom Austria
  • Figure 4.2: mobilkom Austria: Buying Train Tickets
• 4.8 O2 UK
  • i. London Fashion Week February 2008
  • ii. O2 Wireless Festival 2007
  • iii. O2 Wallet Trial
• 4.9 NTT DoCoMo
  • Figure 4.3: NTT DoCoMo Osaifu-Keitai e-wallet Handset Services
• 4.10 Obopay
• 4.11 SmartMoney
  • Figure 4.4: Smart Money Service Features
  • Figure 4.5: Smart Money Transfer Process
  • Figure 4.6: SmartMoney Tariff Set Extract
• 4.12 Crandy
• 4.13 LUUP
• 4.14 Visa
• 4.15 Celpay
• 4.16 MoneyBox Africa
• 4.17 Vodafone

5. Market Forecasts

• 5.1 Market Segmentation
• 5.2 Methodology
  • 5.2.1 Approach and Assumptions
    • Figure 5.1: Mobile Payments Market Forecast Methodology
  • 5.2.2 Geographical Splits
• 5.3 Mobile Subscriber Forecast
  • Figure 5.2: Mobile Subscriber Base (m) Regional Forecast 2008 - 2013
  • Table 5.1: Mobile Subscriber Base (m) Regional Forecast 2008 - 2013
• 5.4 Mobile Payments Market Forecasts
  • 5.4.1 Digital and Physical Goods
    • i. Digital Goods
      • Figure 5.3: Total Remote Mobile Payment Gross Transaction Value for Digital Goods ($m) Regional Forecast 2008-2013
      • Table 5.2: Total Remote Mobile Payment Gross Transaction Value for Digital Goods ($m) Regional Forecast 2008-2013
    • ii. Physical Goods
      • Figure 5.4: Total Remote Mobile Payment Gross Transaction Value for Physical Goods ($m) Regional Forecast 2008-2013
      • Table 5.3: Total Remote Mobile Payment Gross Transaction Value for Physical Goods ($) Regional Forecast 2008-2013
    • iii. Digital and Physical Goods Combined
      • Figure 5.5: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value ($m) Regional Forecast 2008-2013
      • Table 5.4: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value ($m) Regional Forecast 2008-2013
      • Figure 5.6: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value (%) Regional Comparison 2008 & 2013
      • Figure 5.7: Global Personal Consumption Expenditure Comparison 2001 & 2007
  • 5.4.2 Contactless NFC
    • Figure 5.8: Total Value of NFC Transactions ($m) Regional Forecast 2008-2013
    • Table 5.5: Total Value of NFC Transactions ($m) Regional Forecast 2008-2013
  • 5.4.3 Mobile Money Transfers
    • i. National Mobile Money Transfers
      • Figure 5.9: Total Value of National Transactions p.a. ($m) Regional Forecast 2008 - 2013
      • Table 5.6: Total Value of National Transactions p.a. ($m) Regional Forecast 2008 - 2013
    • ii. International Mobile Money Transfers
      • Figure 5.10: Total Value of International Transactions p.a. ($m) Regional Forecast 2008 - 2013.
      • Table 5.7: Total Value of International Transactions p.a. ($m) Regional Forecast 2008 - 2013
      • Figure 5.11: Worldwide Remittances p.a. ($bn) 2001 - 2007
      • Figure 5.12: Worldwide Remittances Growth p.a. 2001 - 2007
    • iii. All Mobile Money Transfers
      • Figure 5.13: Total Value of All Mobile Money Transfers p.a. ($m) Regional Forecast 2008 - 2013.
      • Table 5.8: Total Value of All Mobile Money Transfers p.a. ($m) Regional Forecast 2008 - 2013.
      • Figure 5.14: Comparison of National & International Mobile Money Transfer Values (% of all) 2008 - 2013
    • 5.4.4 Total Mobile Payments
      • Figure 5.15: Total Mobile Payments Market: Gross Transaction Value p.a. ($m) Regional Forecast 2008 - 2013
      • Table 5.9: Total Mobile Payments Market: Gross Transaction Value p.a. ($m) Regional Forecast 2008 - 2013
      • Figure 5.16: Total Mobile Payments Market: Gross Transaction Value by Region (%) 2013
      • Figure 5.17: Total Mobile Payments Market: Market Segmentation split by NFC, Money Transfers & Digital & Physical Goods. Global Forecast (%) 2008 - 2013
      • Table 5.10: Total Mobile Payments Market: Market Segmentation split by NFC, Money Transfers & Digital & Physical Goods. Global Forecast (%) 2008 - 2013

6. Standards & Forums

• 6.1 Introduction
  • 6.1.1 Who is Doing What?
    • Table 6.1: Overview of Selected Forum Activity
• 6.2 ETSI
  • 6.2.1 Members
• 6.3 The GSM Association
  • 6.3.1 Pay-Buy Mobile
    • Figure 6.1: Pay-Buy Mobile Purchasing Process
    • Figure 6.2: Pay-Buy Mobile Ecosystem
  • 6.3.2 Mobile Money Transfer
  • 6.3.3 Members
• 6.4 International Organisation for Standards (ISO)
  • 6.4.1Members
• 6.5 Mobey Forum
  • 6.5.1 Members
• 6.6 Mobile Payment Forum
  • 6.6.1 Members
• 6.7 NFC Forum
  • 6.7.1 Members
• 6.8 Open Mobile Alliance (OMA)
  • 6.8.1 Members
• 6.9 EMVCo
• 6.10 European Payments Council
• 6.11 Smart Card Alliance
  • 6.11.1 Members
• 6.12 International Association of Money Transfer Networks
• 6.13 Further Organisations

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