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市場調查報告書

數位遊戲發行者的Leaderboard:PC & 遊戲主機,行動 & 平板電腦

Leaderboard for Digital Games Publishers: PC & Console, Mobile & Tablet 2017

出版商 Juniper Research 商品編碼 479756
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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數位遊戲發行者的Leaderboard:PC & 遊戲主機,行動 & 平板電腦 Leaderboard for Digital Games Publishers: PC & Console, Mobile & Tablet 2017
出版日期: 2017年03月13日 內容資訊: 英文
簡介

本報告提供數位遊戲發行者市場競爭情形相關考察,詳細的評分矩陣,業者簡介及策略性建議等。

第1章 Juniper Leaderboard:行動 & 平板電腦遊戲發行者

  • 簡介
  • 發行者分析 & Leaderboard
    • 發行者的評價標準
    • Juniper Leaderboard
    • 供應商的分類
    • 結論
    • 限制 & 說明
  • 行動 & 平板電腦遊戲發行者簡介
    • Activision Blizzard
    • Zenimax Media
    • EA (Electronic Arts)
    • 任天堂
    • Rovio
    • Square Enix
    • Zynga
    • Tencent
    • MZ (Machine Zone)
    • Gameloft
    • Gung Ho
    • Halficrick Studios

第2章 Juniper Leaderboard:遊戲主機 & PC遊戲發行者

  • 簡介
  • 發行者分析 & Leaderboard
  • 遊戲主機 & PC遊戲發行者簡介
    • Activision Blizzard
    • Zenimax Media
    • CD Project Red
    • EA (Electronic Arts)
    • Microsoft Studios
    • 任天堂
    • SIE (Sony Interactive Entertainment)
    • Square Enix
    • Ubisoft
    • WBIE (Warner Brothers Interactive Entertainment)
    • Take-Two Interactive
    • Telltale Games

第3章 遊戲產業:概要

  • 遊戲產業的簡介
    • 歷史、定義
    • 遊戲產業的部門
    • 追加格式
  • 數位遊戲市場:要點 & 策略建議
    • 要點
    • 策略建議
  • 數位遊戲:產業的有勢力者
目錄

Overview

Juniper offers two Leaderboards for Games Publishers. The first covers Mobile & Tablet Publishers and the second, Console & PC Games Publishers. Both provide a visual competitive positioning of the leading digital games publishers by platform.

The Leaderboard is supported by a detailed scoring matrix, unique vendor profiles and strategic recommendations, providing an excellent insight into the competitive landscape of the digital games publishers market.

Weighted scoring based on capability and capacity, as well as product and position is applied to each vendor to position them in one of three groups;

  • Established Leader
  • Leading Challenger
  • Disruptor & Emulator

Juniper Leaderboard Template

This research suite comprises:

  • Key Takeaways, 2 Leaderboards and 19 unique Vendor Profiles (PDF)

Key Features

  • Key player capability and capacity assessment for Mobile & Tablet, and Console & PC games publishers.
    • Juniper Leaderboard: Mobile & Tablet Games Publishers
      • Activision Blizzard
      • EA
      • Rovio
      • Nintendo
      • Square Enix
      • Zynga
      • Tencent
      • MZ (Machine Zone)
      • Gameloft
      • Gungho
      • Halfbrick
      • ZeniMax Media
  • Juniper Leaderboard: Console & PC Games Publishers
    • Activision Blizzard
    • EA
    • Microsoft Studios
    • Nintendo
    • SIE (Sony Interactive Entertainment)
    • CD Projekt Red
    • Square Enix
    • Ubisoft
    • Take-Two
    • Telltale
    • WBIE (Warner Brothers Interactive Entertainment)
    • ZeniMax Media
  • Vendor Profiles: Unique insights into leading publishers and developers with analysis of their key strengths and opportunities.
  • Strategic Recommendations: Major trends explored, allied with Juniper's view and assessment of the implications for the industry.

Key Questions

  • 1. Who are the leading publishers in both the mobile and the console & PC industries, and how are they disrupting the market?
  • 2. Which publishers should developers be engaging with, depending on platform?
  • 3. What are the strategies best adopted by games developers moving forwards?
  • 4. Which of the emerging monetisation strategies are set to be the most effective?

Companies Referenced

Activision Blizzard, CD Projekt Red, EA Electronic Arts, Gameloft, Gungho, Halfbrick Studios, Microsoft Studios, MZ Machine Zone, Nintendo, Rovio, SIE Sony Interactive Entertainment, Square Enix, Take-Two Interactive, Telltale Games, Tencent, Ubisoft, WBIE Warner Brothers Interactive Entertainment, Zenimax Media, Zynga.

Data & Interactive Forecast

Table of Contents

1. Juniper Leaderboard: Mobile & Tablet Games Publishers

  • 1.1. Introduction
  • 1.2. Publisher Analysis & Leaderboard
    • 1.2.1. Publisher Assessment Criteria
      • Table 1.1: Mobile & Tablet Publisher Capability Assessment Criteria
    • 1.2.2. Juniper Leaderboard
      • Figure 1.2: Mobile & Tablet Games Publisher Leaderboard
      • Table 1.3: Mobile & Tablet Games Publisher Scoring Matrix
    • 1.2.3. Vendor Groupings
    • i. Summary
    • ii. Established Leaders
    • iii. Leading Challengers
    • iv. Disruptors & Emulators
    • 1.2.4. Conclusion
    • 1.2.5. Limitations & Interpretation
  • 1.3. Mobile & Tablet Games Publisher Profiles
    • 1.3.1. Activision Blizzard
      • i. Corporate Profile
        • Table 1.4: Key Financial Data for Activision Blizzard ($m) 2012-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 1.5: Activision Blizzard MAUs (%), Split by Division
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.2. Zenimax Media
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.3. EA (Electronic Arts)
      • i. Corporate Profile
        • Table 1.6: Key Financial Data for EA ($m) 2013-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Table 1.7: Pricing for EA subscription Services in the UK (£)
    • 1.3.4. Nintendo
      • i. Corporate Profile
        • Table 1.8: Nintendo Key Financial Data (¥m, $m) 2013-2016.
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.5. Rovio
      • i. Corporate Profile
        • Table 1.9: Rovio Key Financial Data (€m) 2013-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.6. Square Enix
      • i. Corporate Profile
        • Table 1.10: Key Financial Data for Square Enix (¥m, $m) 2013-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.7. Zynga
      • i. Corporate Profile
        • Table 1.11: Zynga Key Financial Data ($m) 2012-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.8 Tencent
      • i. Corporate Profile
        • Table 1.12: Key Financial Data for Tencent (RMBm, $m) 2012-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.9. MZ (Machine Zone)
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii Products & Services
      • iv. Key Clients & Strategic Partnerships
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.10. Gameloft
      • i. Corporate Profile
        • Table 1.13: Key Financial Data for Vivendi (Em, $m) 2012-2016
      • ii. Geographic Spread
      • ii. Geographic Spread
      • iii Products & Services
      • iv. Key Clients & Strategic Partnerships
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 1.3.11. Gungho
    • 1.3.12. Halficrick Studios
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities

2. Juniper Leaderboard: Console & PC Games Publishers

  • 2.1. Introduction
  • 2.2. Publisher Analysis & Leaderboard
    • 2.2.1. Publisher Assessment Criteria
      • Table 2.1:Console & PC Vendor Capability Assessment Criteria
    • 2.2.2. Juniper Leaderboard
      • Figure 2.2: Console & PC Games Publisher Leaderboard
      • Table 2.3: Console & PC Vendor Scoring Matrix
    • 2.2.3. Vendor Groupings
      • i. Summary
      • ii. Established Leaders
      • iii. Leading Challengers
      • iv. Disruptors & Emulators
    • 2.2.4. Conclusion
    • 2.2.5. Limitations & Interpretation
  • 2.3. Console & PC Games Publisher Profiles
    • 2.3.1. Activision Blizzard
      • i. Corporate Profile
        • Table 2.4: Key Financial Data for Activision Blizzard ($m)2012-2015.
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 2.5: Activision Blizzard MAUs (%), Split by Division
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.2. Zenimax Media
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.3. CD Project Red
      • i. Corporate Profile
        • Table 2.6: Key Financial Data for CD Project Red (zt m) 2012-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.4. EA (Electronic Arts)
      • i Corporate Profile
        • Table 2.7: Key Financial Data for EA ($m) 2013-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Table 2.8: Pricing for EA subscription Services in the UK (£)
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.5. Microsoft Studios
      • i. Corporate Profile
        • Table 2.9: Microsoft Key Financial Data - More Personal Computing 2014-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.6. Nintendo
      • i. Corporate Profile
        • Table 2.10: Nintendo Key Financial Data (¥m, $m) 2013-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.7. SIE (Sony Interactive Entertainment)
      • i. Corporate Profile
        • Table 2.11: Sony Key Financial Data (¥m, $m), 2013-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.8. Square Enix
      • i. Corporate Profile
        • Table 2.12: Key Financial Data for Square Enix (¥m , $m) 2013-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.9. Ubisoft
      • i. Corporate Profile
        • Table 2.13: Key Financial Data for Ubisoft ($m) 2013-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Table 2.14: Ubisoft Sales by Geographic Region (€ million), 2014-2016
      • iv. Products & Services
        • Figure 2.15: Ubisoft Sales by Device (%), 2015-2016
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.10. WBIE (Warner Brothers Interactive Entertainment)
      • i. Corporate Profile
        • Table 2.16: Key Financial Data for Warner Brothers ($m), 2012-2015.
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.11. Take-Two Interactive
      • i. Corporate Profile
        • Table 2.17: Take-Two Key Financial Data ($m) 2014-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 2.3.12. Telltale Games
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities

3. The Games Industry: Overview

  • 3.1. Introduction to The Games Industry
    • 3.1.1. History & Definition
      • Figure 3.1: A Brief History of Video Games (1940-Present)
      • 3.1.2. Sectors of the Games Industry
        • i. Mobile Games
          • Figure 3.2: Clash or Clans iPhone App
        • ii. Console Games
          • Figure 3.3: 8th Generation Console Controllers
        • iii. PC Games
          • Figure 3.4: Alienware PC Hardware
        • iv. Handhold Games & Hybrids
          • Figure 3.5: Handhold & Hybrid Games Devices - Sony's PSP & Nintendo's Switch
        • v. Cloud Games
          • Figure 3.6: NVIDIA's ‘GRID' Cloud Gaming Delivery System.
        • vi. Microconsoles & Connected TVs
          • Figure 3.7: Piston Microconsole
      • 3.1.3. Additional formats
        • i. MMO (Massively Multiplayer 0nline)
          • Figure 3.8: League or Legends Gameplay
        • ii. MOBA (Multiplayer 0nline Battle Arena)
  • 3.2. Digital Games Market: Key Takeaways & Strategic Recommendations
    • 3.2.1. Key Takeaways
      • Figure 3.9: Screenshot of Guild Wars 2
      • Figure 3.10: Market Forecast Highlights
    • 3.2.2. Strategic Recommendations
  • 3.3. Digital Games: Industry Movers & Shakers
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