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市場調查報告書

數位電視影音設備市場分析

Digital TV & Video

出版商 Juniper Research 商品編碼 363934
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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數位電視影音設備市場分析 Digital TV & Video
出版日期: 2016年07月19日 內容資訊: 英文
簡介

本報告提供數位電視影音設備市場相關調查分析,OTT、傳統的供應商雙方的趨勢與機會,加上商業化戰略,主要企業,未來發展趨勢等系統性資訊。

市場趨勢和競爭情形

第1章 數位電視影音設備概要

  • 簡介
  • 主要的用語

第2章 市場趨勢分析:傳統的廣播電視供應商

  • 簡介
  • 網路策略
  • 主要的要點
  • 策略性建議

第3章 市場分析:OTT供應商

  • 簡介
  • 內容傳送模式
  • 主要的要點
  • 策略性建議

第4章 未來技術:對數位電視影音設備市場的影響

  • 簡介
  • 8k電視
  • VR、電視影音設備

第5章 相關利益者分析與Juniper的排行榜

  • 簡介
  • 排行榜
  • 數位電視影音設備的影響者
  • 業者簡介

市場規模與預測

第1章 數位電視影音設備概要

  • 簡介
  • 主要的用語

第2章 數位電視影音設備產業:市場預測摘要

  • 綜合市場
  • 手法
  • 數位電視影音設備收益:各地區

第3章 SVOD:市場預測、摘要

  • 概要
  • 手法
  • SVOD業務收益:各地區

第4章 TVOD、PPV:市場預測、摘要

  • 概要
  • 手法
  • TVOD業務收益:各地區

第5章 FVOD:市場預測、摘要

  • 概要
  • 手法
  • FVOD服務支出:各地區

第6章 網路電視:市場預測、摘要

  • 概要
  • 手法
  • 網路電視收益:各地區

第7章 4k:市場預測、摘要

  • 概要
  • 手法
  • 4k收益:各地區

第8章 8k:設備預測

  • 概要
  • 收益
  • 8k聯網電視裝機量:各地區

第9章 資料利用:市場預測、摘要

  • 電視影音設備資料利用:各地區

快速指南

第1章 數位電視影音設備:快速指南

目錄

Overview

In this ever evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the Digital TV & Video market to date, examining future technologies as well as current market trends and strategic opportunities for both traditional networks, and disruptive OTT players.

Juniper's ‘Digital TV & Video’ research includes a sector breakdown of trends and opportunities for both OTTs and traditional providers, as well as assessing monetisation strategies, key players, and future developments, alongside a series of key takeaways for each segment.

This research suite comprises:

  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • Quick Guide (PDF)

Key Features

  • Insights into the current market layout as well as future opportunities, including the following Juniper models:
    • Strategy Quadrant analysis
    • Sector Dynamics analysis
  • Case studies highlighting the current and emerging players in the digital TV & video industry, alongside key player strengths and weaknesses:
    • Amazon
    • AT&T
    • BBC
    • Comcast
    • HBO
    • Netflix
    • Periscope
    • Sky
    • Roku
    • Ultraflix
  • Strategic assessment of major adevelopments along with immediate and anticipated opportunities, across key segments.
  • An in-depth evaluation of the primary challenges and opportunities facing players across the value chain.
  • Interviews with leading players including AT&T, Sky and Roku.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.

Key Questions

  • 1. How are traditional content providers adapting to meet the challenge posed by OTTs?
  • 2. Which monetisation/delivery models are performing best, in terms of revenues?
  • 3. How is the provision of new content formats evolving?
  • 4. What is the revenue share according to monetisation/delivery type?
  • 5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

Interviewed: AT&T, Roku, Sky.

Profiled: Amazon, AT&T, BBC (British Broadcasting Corporation), BT (British Telecom), Comcast, HBO (Home Box Office), Hulu, Netflix, Roku, Rovi, Sky, YouTube.

Case Studied:Amazon, BBC (British Broadcasting Corporation), Comcast, DirecTV, HBO (Home Box Office), NanoTech Entertainment, Netflix, Roku, Sky, Twitter.

Mentioned:

20th Century Fox, 21st Century Fox, A&E Networks, ABC, Adobe, Adult Swim, Alphabet, Apple, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, Canal+, Cartoon Network, CBS, Channel 4, Charter Spectrum, Cinemax, Comedy Central, Dish, Dolby, DoubleClick, DreamWorks, EE, Endemol, Epix, Ericsson, ESPN, ETNO (European Telecommunications Network Operators), Facebook, Fox, Gemstar-TV, Google, GSA, GSMA, Haier, Hisense, Huanxi Media, Hughes Electronics, IFC Films, iflix, IndyCar, Intel, IQiyi, ITV, Jerrold Electronics, KPN, LG, Lionsgate, LOVEFiLM, Macromedia, Marvel Studios, Mediaset Premium, Meerkat, MGM, MHL Consortium, Microsoft, Miramax, MTV Networks, Mubi, National Geographic, NBC Universal, News Corporation, NHK (Nippon Hoso Kyokai), Nippon Television Network, Oculus, Paramount, PBS, Procter & Gamble, Qualcomm Technologies, Rational Software, ReplayTV, Samsung, Sharp, Shazam, Showtime, Sling TV, Snapchat, Sony, Spotify, Sprint, Starz, Sundance Selects, TalkTalk, TCL, Technicolour, Telstra, The CW, Time Warner, TiVo, Turner Broadcasting Systems, Twitch, UHD Alliance, Univision, Verizon, VEVO, Virgin, Vizio, V-Nova, VUDU, Walt Disney, Warner Bros, Youku.

Data & Interactive Forecast

The Digital TV & Video forecast suite includes:

  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • New 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper's data for 13 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Market Trends & Competitive Landscape

1. Introduction to Digital TV & Video

  • 1.1. Introduction
    • 1.1.1. Digital TV & Video
      • Figure 1.1:Introduction to the History & Possible Future of Digital TV & Vide
  • 1.2. Key Terminology
    • 1.2.1. Delivery Platforms
      • Figure 1.2: The Digital TV & Video Market
    • 1.2.2. Content Formats
    • 1.2.3. Trends in the Digital TV & Video Space
      • Figure 1.3: Juniper Sector Dynamics: Trends in the Digital TV & Video Space

2. Market Trends Analysis: Traditional Broadcast TV Providers

  • 2.1. Introduction
  • 2.1. Introduction
    • 2.1.1. Disruption to the Traditional Linear TV Model...
      • Figure 2.1: Juniper Strategy Quadrant: The 0TT Effect
    • 2.1.2. Progression in Content Quality
      • Figure 2.2: HD & 4K Comparison
      • Figure 2.3: Television Screen Size vs Viewing Distance
      • Figure 2.4: HDR Comparison with Normal 4K Content
    • 2.1.3. Network Operator 4K Offerings
      • i. Case Study: Epix
      • ii. Case Study: Comcast Xfinity
  • 2.2 Network Strategies
    • 2.2.1 Going OTT: Cord-Cutting & New Services
    • 2.2.2 Content Delivery via the Cloud
      • Figure 2.5: The Online TV & Video Cloud Value Chain
    • 2.2.3 IPTV (Internet Protocol TV)
      • Table 2.6: Comparison of OTTNOD Services & IPTV
      • i. Case Study: HBO Now
    • 2.2.4 Linear Disruption
      • Figure 2.7: I Player TV Requests (m)
      • Figure 2.8: UK TV: Industry Snapshot
      • i. Case Study: BBC i-Player
    • 2.2.5 Smart TV Collaboration
      • Figure 2.9:iPlayer Requests by Device Type
    • 2.2.6 Networks & Data Pipelines
      • 2.2.7 STB Collaboration
        • i. Case Study: Now TV
    • 2.2.8 FCC Rulings
    • 2.2.9 Acquisitions
      • i. Case Study: DIRECTV
    • 2.2.10 Live Content & Sporting Rights
  • 2.3 Key Takeaways
  • 2.4 Strategic Recommendations

3. Market Analysis: 0TT Providers

  • 3.1. Introduction
  • 3.2. Content Delivery Models
    • Figure 3.1: The App Store and the OTT Value Chain
    • Figure 3.2: Netfiix Q1 2016 Results
    • 3.2.1. OTT 4K Provision
      • Table 3.3: Availability of 4K & HDR Content on Popular OTT Platforms
      • Figure 3.4: US TV: Industry Snapshot
    • 3.2.2. Original Content
      • i. Case Study: UItraFIix
    • 3.2.3. Data Usage on the Go
      • Figure 3.5: Data Usage Options for Netflix
    • 3.2.4. Provision of Content
      • i. Case Study: Netflix
      • ii. Case Study: Amazon Prime
    • 3.2.5 Internet Subscription to Cable & 'Skinny Bundles'
    • 3.2.6 Consolidation
      • Figure 3.6: TiVo's 4K Capable 'Bolt' STB
    • 3.2.7 Regional Restrictions & Licencing
    • 3.2.8 Use of STBs: An Inclusive Service
      • i. Case Study: Roku
    • 3.2.9 Social Media & TV
      • i. Case Study: Periscope
    • 3.2.10 Live Content & Sports
  • 3.3 Key Takeaways
  • 3.4 Strategic Recommendations

4. Future Technologies -Implications for the Digital TV & Video Market

  • 4.1 Introduction
  • 4.2 8K Television: The Next Step After 4K?
    • i. Juniper Commentary
  • 4.3 VR & TV & Video
    • i. Juniper Commentary

5. Stakeholder Analysis & Juniper Leader board

  • 5.1 Introduction
  • 5.2 Leaderboard
    • Table 5.1: Vendor Capability Assessment Criteria
    • 5.2.1 Limitations & Interpretation
    • 5.2.2 Juniper Leaderboard
      • Figure 5.2: Digital TV & Video Vendor Scoring Matrix
      • Figure 5.3: Digital TV & Video Vendor Leaderboard
    • 5.2.3 Vendor Groupings
      • i. Summary
      • ii. Established Leaders
      • iii. Leading Challengers
      • iv. Disruptors & Emulators
    • 5.2.4 Conclusion
  • 5.3 Digital TV & Video Movers & Shakers
  • 5.4 Vendor Profiles
    • 5.4.1 Amazon
      • i. Corporate Profile
        • Table 5.4: Key Financial Data for Amazon ($m)
      • ii. Geographic Spread
        • Table 5.5: Amazon Localised Websites
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities ..
    • 5.4.2 AT & T
      • i. Corporate Profile
      • i. Corporate Profile
        • Table 5.6: Key Financial Data for AT & T ($m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Table 5.7: AT & T Customer & Connection Data (m)
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.3 BBC
      • i. Corporate Profile
        • Table 5.8: Key Financial Data for the BBC (£m)
      • ii. Geographic Spread
      • i. Corporate Profile
        • Table 5.8: Key Financial Data fort he BBC (£m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships'
      • iv. Products & Services'
      • v. Junipers View: Key Strengths & Strategic Opportunities
    • 5.4.4 BT
      • i. Corporate Profile
        • Table 5.9: Key Financial Data for BT ($m)
      • ii. Geographic Spread
        • iii. Key Clients & Strategic Partnerships
        • iv. Products & Services
        • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.5 Comcast
      • i. Corporate Profile
        • Table 5.10: Key Financial Data for Comcast ($m)
      • ii. Geographic Spread
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.6 HBO
      • i. Corporate Profile
      • ii. Geographic Spread
        • Table 5.11: Key Financial Data for Home Box Office ($m)
      • ii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.7 Hulu
      • i. Corporate Profile'
        • Figure 5.1 2: Hulu Subscriber Numbers, 2012-2015 (m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.8 Netflix
      • i. Corporate Profile
        • Table 5.13: Key Financial Data for Netflix ($m)
      • ii. Geographic Spread
        • Table 5.14: NetfIix Subscriber Numbers (thousands)
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View:
    • 5.4.9 Roku
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.10 Rovi
      • i. Corporate Profile
        • Table 5.15: Key Financial Data for Rovi ($m)
      • ii. Geographic Spread
      • iii. Products & Services
      • iv. Key Clients & Strategic Partnerships
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 5.4.11 Sky
      • i. Corporate Profile
        • Table 5.16: Key Financial Data for Sky (£m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships'
      • iv. Products & Services
        • Table 5.17: Product & Subscriber Numbers for Sky Services (ml.
      • v. Junipers View: Key Strengths & Strategic Opportunities
    • 5.4.12 YouTube
      • i. Corporate Profile
        • Table 5.1 8: Key Financial Data for Alphabet ($m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Junipers View: Key Strengths & Strategic Opportunities

Market Sizing & Forecasts

1. Introduction to Digital TV & Video

  • 1.1. Introduction
    • 1.1.1. Digital TV & Video
      • Figure 1.1:Introduction to the History & Possible Future of Digital TV & Video
  • 1.2. Key Terminology
    • 1.2.1. Delivery Platforms
      • Figure 1.2: The Digital TV & Video Market
    • 1.2.2. Content Formats
      • i. VOD (Video on Demand)
    • 1.2.3. Trends in the Digital TV & Video Space

2. The Digital TV & Video Industry: Market Forecast Summary

  • 2.1 The Total Digital TV & Video Market
  • 2.2 Methodology
  • 2.3 Digital TV & Video Revenues by Region
    • Figure & Table 2.1: Total Digital TV & Video Revenues, ($m) Split by 8 Key Regions 2016-2021
    • 2.3.1 Digital TV & Video Revenues by Content Type
      • Figure 2.2: Total Digital TV & Video Revenues 2016, Split by Monetization (SVOD, TVOD, FVOD): $51.9 bn
      • Table 2.3: Total Digital TV & Video Revenues, Split by Monetization Model ($m) 2016-2021
    • 2.3.2 SVOD & TVOD Revenues, by Device
      • Figure 2.4: Total SVOD & TVOD Revenues, Split by Device 2016: $18.9 bn,
      • Table 2.5: Total SVOD & TVOD Revenues ($m), Split by Device 2016-2021

3. SVOD: Market Forecasts & Summary

  • 3.1 Overview
  • 3.2 Methodology
    • Figure 3.1: SVOD Forecast Methodology
  • 3.3 SVOD Service Revenues by Region
    • Figure & Table 3.2: Total Revenues from SVOD Services ($m), Split by 8 Key Regions 2016-2021
    • 3.3.1 Total Revenues from SVOD Services, Split by Device
      • Figure 3.3: Total SVOD Revenues Split by Device 2016: $14.6 bn
      • Table 3.4: Total SVOD Revenues, ($m) Split by Device 2016-2021
    • 3.3.2 Total Subscribers to SVOD Services, Split by Region
      • Figure & Table 3.5: Total Subscribers to SVOD Services (m), Split by 8 Key Regions 2016-2021

4. TV0D & PPV: Market Forecasts & Summary

  • 4.1. Overview
  • 4.2 Methodology
    • Figure 4.1: TVOD Forecast Methodology
  • 4.3 TVOD Service Revenues Split by Region
    • Figure & Table 4.2: Total Revenues from TVOD Services ($m), Split by 8 Key Regions 2016-2021
    • 4.3.1 Total Revenues from TVOD Services, Split by Device
      • Figure 4.3: Total Revenues from TVOD Services, Split by Device 2016: $4.3
      • Table 4.4: Total Revenues from TVOD Services ($m), Split by Device 2016-2021
    • 4.3.2 Total Users of TVOD Services, Split by Region
      • Figure & Table 4.5: Total Users of TVOD Services, Split by 8 Key Regions 2016-2021 (m)

5. FVOD: Market Forecasts & Summary

  • 5.1. Overview
  • 5.2 Methodology
    • Figure 5.1: FVOD Forecast Methodology
  • 5.3 FVOD Service Expenditure Split by Region
    • Figure & Table 5.2: Total Advertising Spend on FVOD Services, ($m) Split by 8 Key Regions 2016-2021
    • 5.3.1 Total Advertising Spend on FVOD Services, Split by Device
      • Figure 5.3: Total Revenues for FVOD Services, Split by Device 2016: $7.2 bl
      • Table 5.4: Total Revenues for FVOD Services ($m), Split by Device 2016-202
    • 5.3.2 Total Users of FVOD Services, Split by Region
      • Figure & Table 5.5: Total User Numbers for FVOD Services, Split by 8 Key Regions 2016-2021

6. IPTV: Market Forecasts & Summary

  • 6.1. Overview
  • 6.2 Methodology
    • Figure 6.1:IPTV Forecast Methodology
  • 6.3 IPTV Revenues, Split by Region
    • Figure & Table 6.2: Total IPTV Revenues, ($m) Split by 8 Key Regions 2016-2021
    • 6.3.1. Total IPTV Subscribers, Split by Region
      • Figure & Table 6.3: Total IPTV Subscribers, (m) Split by 8 Key Regions 2016-2021

7. 4K: Market Forecasts & Summary

  • 7.1. Overview
  • 7.2. Methodology
    • Figure 7.1:4K Forecast Methodology
  • 7.3. 4K Revenues Split by Region
    • Figure & Table 7.2: Total 4K Content Revenues (SVOD & TVOD), ($m) Split by 8 Key Regions 2016-2021
    • 7.3.1. Total 4K Revenues, Split by Device
      • Figure 7.3: Total 4K Revenues, Split by Device 2016: $85.2 million
      • Table 7.4: Total 4K Revenues ($m), Split by Device 2016-2021

8. 8K: Device Forecast

  • 8.1. Overview
  • 8.2. Methodology
    • Figure 8.1: Methodology for8K Connected TV Device Forecast
  • 8.3. 8K Connected TV Installed Base Split by Region
    • Figure 8.2: Installed Base of 8K TVs, (m)Split by 8 Key Regions 2016-2021

9. Data Usage: Market Forecast & Summary

  • 9.1. TV & Video Data Usage Split by Region
    • Figure & Table 9.1:Total TV & Video Data Usage(PB), Split by 8 Key Regions 2016-2021
    • 9.1.1. Total Market for Data Usage, Split by Device
      • Figure 9.2: Total TV & Video Data Usage, Split by Device 2016: 292,426PB
      • Table 9.3: Total TV & Video Data Usage(PB), Split by Device 2016-2021
    • 9.1.2. Total Market for Data Usage via Cellular Connection, Split by 8 Key Regions 2016-2021
      • Figure & Table 9.4: Total Data Usage via Cellular, (PB) Split by 8 Key Regions 2016-2021

A quick Guide

1. Digital TV & Video : A Quick Guide

  • 1.1 Introduction
    • 1.1.1 Areas for Discussion
  • 1.2 Connected & Smart TVs
    • 1.2.1 Connected TVs
      • Table 1.1: Comparison of Key Specifications & Features of Leading STBs
      • Table 1.2: Comparison of Features & Services Available on Leading STBs
    • 1.2.2 Smart TVs
      • i. Display Type
        • Figure 1.3: Samsung Nano Crystal Technology
      • ii. Provision of Content
      • iii. Oss (Operating Systems)
        • Table 1.4: Comparison of App Availability on Leading Smart TV Brands
  • 1.3 Content Formats & Standards
    • 1.3.1 HDR Content Delivery & Production
    • 1.3.2 HDRIO
      • i. Standardization: The UHD Alliance
        • Figure 1.5: Colour Gamuts of HD & UHD TVs
    • 1.3.3 Dolby Vision
      • Figure 1.6: Dolby Vision Picture Quality Comparison.
    • 1.3.4 Media Compression Standards
      • Table 1.7: Encoding Guidelines
    • 1.3.5 Popular Codecs
    • 1.3.6 HEVC (High Efficiency Video Coding)
    • 1.3.7 Developments in 4K Codecs
  • 1.4 Broadcasting Standards
    • 1.4.1 Multicast (LTE)
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