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市場調查報告書

數位電視影音設備市場分析

Digital TV & Video

出版商 Juniper Research 商品編碼 363934
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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數位電視影音設備市場分析 Digital TV & Video
出版日期: 2017年12月13日 內容資訊: 英文
簡介

本報告提供數位電視影音設備市場相關調查分析,OTT、傳統的供應商雙方的趨勢與機會,加上商業化戰略,主要企業,未來發展趨勢等系統性資訊。

市場趨勢和競爭情形

第1章 數位電視影音設備概要

  • 簡介
  • 主要的用語

第2章 市場趨勢分析:傳統的廣播電視供應商

  • 簡介
  • 網路策略
  • 主要的要點
  • 策略性建議

第3章 市場分析:OTT供應商

  • 簡介
  • 內容傳送模式
  • 主要的要點
  • 策略性建議

第4章 未來技術:對數位電視影音設備市場的影響

  • 簡介
  • 8k電視
  • VR、電視影音設備

第5章 相關利益者分析與Juniper的排行榜

  • 簡介
  • 排行榜
  • 數位電視影音設備的影響者
  • 業者簡介

市場規模與預測

第1章 數位電視影音設備概要

  • 簡介
  • 主要的用語

第2章 數位電視影音設備產業:市場預測摘要

  • 綜合市場
  • 手法
  • 數位電視影音設備收益:各地區

第3章 SVOD:市場預測、摘要

  • 概要
  • 手法
  • SVOD業務收益:各地區

第4章 TVOD、PPV:市場預測、摘要

  • 概要
  • 手法
  • TVOD業務收益:各地區

第5章 FVOD:市場預測、摘要

  • 概要
  • 手法
  • FVOD服務支出:各地區

第6章 網路電視:市場預測、摘要

  • 概要
  • 手法
  • 網路電視收益:各地區

第7章 4k:市場預測、摘要

  • 概要
  • 手法
  • 4k收益:各地區

第8章 8k:設備預測

  • 概要
  • 收益
  • 8k聯網電視裝機量:各地區

第9章 資料利用:市場預測、摘要

  • 電視影音設備資料利用:各地區

快速指南

第1章 數位電視影音設備:快速指南

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目錄

Overview

In this ever-evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the Digital TV & Video market to date, examining future technologies as well as current market trends and strategic opportunities for both traditional networks, and disruptive OTT players.

Juniper's Digital TV & Video research includes a sector breakdown of trends and opportunities for both OTTs and traditional providers, as well as assessing monetisation strategies, key players, and future developments, alongside a series of key takeaways for each segment.

This research suite comprises:

  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • Quick Guide (PDF)

Key Features

  • Industry Insights: into the current market layout as well as future opportunities, including the following Juniper models:
    • Strategy Quadrant analysis
    • Player Positioning Quadrant
    • Sector Dynamics analysis
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Immediate and anticipated opportunities, across key segments;
    • In-depth evaluation of the primary challenges and opportunities facing players across the value chain.
  • Case studies: highlighting the current and emerging players in the digital TV & video industry, alongside key player strengths and weaknesses:
    • Amazon
    • Connekt
    • Didja
    • HBO
    • Netflix
    • NowTV
    • Ostmodern
    • Periscope
    • Roku
    • Vewd
  • Interviews with leading players across the digital landscape, including:
    • Roku
    • Connekt
    • Didja
    • Gray TV
    • Vewd
    • Ostmodern.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 Digital TV & Video vendors.
  • Benchmark Industry Forecasts: for users of OTT services, revenue and advertising spend, as well as total data usage.

Key Questions

  • 1. Will we see OTTs make a push for sports content, and if so how would they monetise this?
  • 2. How much are OTTs and traditional providers spending on original content creation?
  • 3. What strategies can traditional providers adopt to keep pace with OTTs?
  • 4. What is the revenue share according to monetisation/delivery type?
  • 5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

  • Interviewed: Connekt, Didja, Gray TV, Ostmodern, Roku, Vewd.
  • Profiled: Amazon, AT&T, BBC (British Broadcasting Corporation), BT, Comcast, HBO (Home Box Office), Hulu, iFlix, Netflix, Roku, Sky, YouTube.
  • Case Studied: Amazon, Connekt, Didja, HBO (Home Box Office), Netflix, NOW TV, Ostmodern, Periscope, Vewd,
  • Mentioned: 20th Century Fox, A&E Networks, ABC, Adobe, Adult Swim, Alphabet, Apple, Arsenal.com, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, BFI, Bloomberg, Brightline, Cablevision Optimum, Cartoon Network, CBS, Channel 4, Charter, Chromecast, Cinemax, Clippit, CNN, Comedy Central, DirecTV, Discovery, Dish, Disney, DreamHack, DreamWorks, ECOnet, EE, Element, Endemol, Epix, ESL, esl_csgo, ESPN, ETNO (European Telecommunications Network Operators), Facebook, FaceIt, Fox, Freeview, Ginx, Globe, Google, Hisense, IFC Films, Innovid, Insignia, iQiyi, ITU, ITV, LG, Lifetime, Lionsgate, Marvel, MGM, Miramax, MTV Networks, National Geographic, NBC Universal, News Corp, Nielsen, Nintendo, Nippon Television Network, O2, Oculus, Paramount, PBS, Philips, Philo, PLDT, RCA, riotgames, Samsung, Sharp, Showtime, SlingTV, Sony, Spotify, Sprint, Star India, STARZ, Sundance Selects, Swisscom, syndicate, TalkTalk, TCL, Telstra, The CW, Time Warner, Turner Broadcasting Systems, Twitch, Twitter, UltraFlix, Univision, Valve, Verizon, VEVO, Virgin, Vodafone, Warner Bros, Xfinity, Yahoo, Youview.

Data & Interactive Forecast

The Digital TV & Video forecast suite includes:

  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
      • Global breakdown by provider: Facebook, YouTube, Others
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper's data for 17 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.
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