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市場調查報告書

行動銀行 & 非接觸式付款的美國市場調查:消費者對行動銀行 & 非接觸式付款的態度

Mobile Banking & Contactless Payments: Survey U.S. - Consumer Attitudes to Mobile Banking & Contactless Payments

出版商 Juniper Research 商品編碼 357656
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動銀行 & 非接觸式付款的美國市場調查:消費者對行動銀行 & 非接觸式付款的態度 Mobile Banking & Contactless Payments: Survey U.S. - Consumer Attitudes to Mobile Banking & Contactless Payments
出版日期: 2016年05月10日 內容資訊: 英文
簡介

本報告提供美國的行動銀行 & 非接觸付款市場相關調查,消費者的使用趨勢、態度,未來的服務引進預測等相關分析。

目錄

PowerPoint的內容

  • 簡介、調查手法
  • 要點:非接觸式付款
  • 要點:行動銀行
  • 非接觸式付款:消費者的利用,態度及未來展望
  • 行動銀行:消費者的利用,態度及未來展望

主要的問題項目

  • 進行非接觸式付款或「點擊支付」付款嗎?
  • 怎麼進行非接觸式付款或「點擊支付」付款?
  • 平均以多少頻率進行非接觸式付款?
  • 利用非接觸式付款的主要理由是什麼?
  • 對利用的非接觸式付款服務的滿足程度為何?
  • 對利用的非接觸式付款服務不滿足的理由為何?
  • 若為不利用非接觸式付款的情況,不利用的理由為何?
  • 未來,預計增加非接觸式付款的利用到哪個程度?
  • 未來,有利用的可能性的非接觸式付款服務為何?
  • 利用行動銀行服務嗎?
  • 怎麼利用行動銀行?
  • 在行動銀行利用哪個服務?
  • 對利用的行動銀行服務的滿足程度為何?
  • 對利用的行動銀行服務不滿足的理由為何?
  • 若為不利用動銀行服務的情況,不利用的理由為何?
  • 未來,預計增加行動銀行的利用到哪個程度?、其他
目錄

Overview

Commerce & Fintech is emerging as one of the fastest growing, innovative and most promising industries in the world today. Juniper Research is acknowledged as the leading analyst house in the sector, delivering pioneering research into payments, banking and financial services for more than a decade.

Our latest survey c‘Consumer Attitudes to Mobile Banking & Contactless Payments: US' provides unique insights into consumer usage and attitudes, together with indications for the future adoption of services.

This research suite includes:

  • Survey Takeaways & Analyst Commentary (PPT)
  • Survey Excel & Questionnaire (Excel)

Key Features

  • Separate insights and analysis for contactless payments and mobile banking.
  • Insights for the US market, split by key demographics.
  • Key takeaways on consumer attitudes and what they mean for the market.
  • Consumer brand and service awareness, usage frequency and future opportunities.
  • Satisfaction when using contactless payments and mobile banking services.
  • Barriers to entry and consumer action analysis.
  • Expert commentary and backup analysis from Juniper analysts.

Key Questions

  • 1. How many smartphone users make contactless payments by card, mobile and wearables?
  • 2. How many smartphone users use mobile banking services?
  • 3. How brand loyal are consumers towards Apple Pay, Samsung Pay and Android Pay? Do they plan to switch in the near future?
  • 4. What are the barriers for consumers in the contactless and mobile banking sector?
  • 5. What factors influence consumers' brand choice in the financial sector?

Companies Referenced

Data & Interactive Forecast

The accompanying Excel includes all the survey questions, responses and demographic breakdowns in tabular form.

The Excel suite includes:

  • Data splits for the US market.
  • Gender splits.
  • Age splits: 16-25, 26-34, 35-44, 45+.
  • Contactless and mobile banking data splits.

Table of Contents

PowerPoint Contents

  • Introduction & Methodology
  • Key Takeaways - Contactless Payments
  • Key Takeaways - Mobile Banking
  • Contactless Payments: Consumer Usage, Attitude & Future Outlook
  • Mobile Banking: Consumer Usage, Attitude & Future Outlook

Survey Questions

  • Do you make contactless or 'tap and pay' payments?
  • How do you make contactless or ‘tap and pay' payments?
  • On average, how often do you make contactless payments?
  • What are the main reasons you use contactless payments?
  • How happy are you with the contactless payment service that you are using?
  • Why are you not happy with the contactless payment service that you are using?
  • If you do not use contactless payments, why do you not use it?
  • How likely are you to increase your use of contactless payments in future?
  • Which contactless payment service(s) would you use in future?
  • Do you use mobile banking services?
  • How do you use mobile banking?
  • Which services do you use mobile banking for?
  • How happy are you with the mobile banking service that you are using?
  • Why are you not happy with the mobile banking service that you are using?
  • If you do not use mobile banking, why do you not use it?
  • How likely are you to increase your use of mobile banking in the future?
  • Would a poor contactless payments or mobile banking experience make you consider any of the following actions?
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