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市場調查報告書

行動銀行、非接觸式付款的美國市場調查:對行動銀行、非接觸式付款的消費者態度

Mobile Banking & Contactless Payments: Survey US - Consumer Attitudes to Mobile Banking & Contactless Payments

出版商 Juniper Research 商品編碼 357656
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動銀行、非接觸式付款的美國市場調查:對行動銀行、非接觸式付款的消費者態度 Mobile Banking & Contactless Payments: Survey US - Consumer Attitudes to Mobile Banking & Contactless Payments
出版日期: 2017年09月19日 內容資訊: 英文
簡介

本報告提供行動銀行及非接觸式付款的美國消費者使用趨勢調查,目前使用概況 ,未來的利用預測,利用的理由,利用上的問題、課題,各種愛好、想法等彙整資料。

目錄

PowerPoint的內容

  • 簡介、調查手法
  • 要點:非接觸式付款
  • 要點:行動銀行
  • 非接觸式付款:消費者利用、認識、未來展望
  • 行動銀行:消費者利用、認識、未來展望

主要的問題項目

  • 利用非接觸式付款或「點擊支付」付款嗎?
  • 利用非接觸式付款的主要理由是什麼?
  • 利用非接觸式付款上有怎樣的問題?
  • 在非接觸式付款中利用以下安全技術的可能性到哪個程度?
    • 平均評分
    • 指紋掃描
    • EGG認證
    • 設備認證
    • 眼睛掃描
    • 臉部認證
    • 語音認證
  • 利用非接觸式付款上的疑慮是什麼?
  • 未來,以下類型的非接觸式付款的利用增加的可能性到哪個程度?
    • 平均評分
    • Apple Pay
    • Samsung Pay
    • Android Pay
    • 付款服務的應用程式 (銀行、PayPal等)
    • 非接觸扣款&信用卡
  • 如果以下的服務以非接觸技術提供,利用的可能性到哪個程度?
    • 平均評分
    • ATM/快取機器
    • 優惠券
    • 慈善箱、捐款
    • 忠誠卡
    • 食品、飲料自動販賣
    • 資訊服務等

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目錄

Overview:

Juniper's latest survey ‘Consumer Attitudes to Mobile Banking & Contactless Payments: US' provides unique insights into consumer usage and attitudes, together with indications for the future adoption of services.

This research suite includes:

  • Survey Takeaways & Analyst Commentary (PPT)
  • Survey Excel & Questionnaire (Excel)

Key Features:

  • Separate insights and analysis for contactless payments and mobile banking.
  • Insights for the US market, split by key demographics.
  • Key takeaways on consumer attitudes and what they mean for the market.
  • Consumer brand rankings, service awareness, usage frequency and future opportunities.
  • Satisfaction when using contactless payments and mobile banking services.
  • Barriers to entry and consumer action analysis.
  • Expert commentary and backup analysis from Juniper analysts.

Key Questions:

  • 1. How many smartphone users make contactless payments in the US?
  • 2. How many smartphone users use mobile banking services?
  • 3. How brand loyal are consumers towards Apple Pay, Samsung Pay and Android Pay? Do they plan to switch in the near future?
  • 4. What are the barriers for consumers in the contactless and mobile banking sector?
  • 5. What factors influence consumers' brand choice in the financial sector?

Data & Interactive Forecast:

The accompanying Excel includes all the survey questions, responses and demographic breakdowns in tabular form.

The Excel suite includes:

  • Data splits for the US market.
  • Gender splits.
  • Age splits: 16-25, 26-34, 35-44, and 45+.
  • OS splits: iOS, Android, Others.
  • Contactless and mobile banking data splits.

Table of Contents

PowerPoint Contents

  • Introduction & Methodology
  • Key Takeaways - Contactless Payments
  • Key Takeaways - Mobile Banking
  • Contactless Payments: Consumer Usage, Attitude & Future Outlook
  • Mobile Banking: Consumer Usage, Attitude & Future Outlook

Survey Questions

  • Contactless Payments
  • Do you use contactless or ‘tap and pay' payments?
  • What are the main reasons you use contactless payments?
  • What problems have you had in using contactless payments?
  • How likely are you to use the following security methods while using contactless payments? Averages scores
  • How likely are you to use the following security methods while using contactless payments? Fingerprint scanning
  • How likely are you to use the following security methods while using contactless payments? EGG Recognition
  • How likely are you to use the following security methods while using contactless payments? Device Recognition
  • How likely are you to use the following security methods while using contactless payments? Eye scanning
  • How likely are you to use the following security methods while using contactless payments? Facial Recognition
  • How likely are you to use the following security methods while using contactless payments? Voice Recognition
  • What concerns do you have about using contactless payments ?
  • How likely are you to increase your use of the following kinds of contactless payments in future? Average Scores
  • How likely are you to increase your use of the following kinds of contactless payments in future? Apple Pay
  • How likely are you to increase your use of the following kinds of contactless payments in future? Samsung Pay
  • How likely are you to increase your use of the following kinds of contactless payments in future? Android Pay
  • How likely are you to increase your use of the following kinds of contactless payments in future? Payment Provider app(bank, PayPal etc)
  • How likely are you to increase your use of the following kinds of contactless payments in future? Contactless debit & credit cards
  • If the following services were offered through contactless technologies, how likely would you be to use them? Average scores
  • If the following services were offered through contactless technologies, how likely would you be to use them? ATMs/Cash Machines
  • If the following services were offered through contactless technologies, how likely would you be to use them? Coupons
  • If the following services were offered through contactless technologies, how likely would you be to use them? Charity boxes/donations
  • If the following services were offered through contactless technologies, how likely would you be to use them? Loyalty cards
  • If the following services were offered through contactless technologies, how likely would you be to use them? Food and drink vending
  • If the following services were offered through contactless technologies, how likely would you be to use them? Information services
  • Would a poor contactless payments experience make you consider any of the following actions ?
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