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市場調查報告書

智慧玩具:硬體設備、應用及技術 2015-2020年

Smart Toys: Hardware, Apps & Technologies 2015-2020

出版商 Juniper Research 商品編碼 344799
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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智慧玩具:硬體設備、應用及技術 2015-2020年 Smart Toys: Hardware, Apps & Technologies 2015-2020
出版日期: 2015年11月09日 內容資訊: 英文
簡介

本報告以智慧玩具市場為主題,提供智慧玩具市場目前市場規模與今後5年的發展趨勢,對相關利益者來說的主要機會,今後數年的產業發展趨勢,產業所面臨的主要課題,預期利用於智慧玩具的通訊技術等相關分析。

第1章 連網型玩具:更智慧的遊戲?

  • 簡介
  • 定義
  • 玩具產業
    • 案例研究:「實體數位化」 - 跨越物理/數位分歧 - 任天堂
    • 主要市場
      • 北美
      • 西歐
      • 遠東、亞洲
    • 法規的影響
    • 傳統玩具的分類
  • 連網型玩具的發展
    • 案例研究:'Hello Barbie'
  • 連網型玩具的經營模式
    • 案例研究 :Playmation
    • 連網型玩具市場區隔
      • 智慧型手機、平板電腦
      • 遊戲主機
      • 無人機
  • 趨勢、促進要素及抑制因素
    • 主要的促進要素
      • 技術
      • 消費者
      • 供應商
    • 主要趨勢
    • 主要的抑制因素
  • 市場機會、建議

第2章 e連網型玩具市場預測

  • 簡介
  • 調查手法、前提條件
  • 預測摘要
    • 連網型玩具的出貨量:各地區
    • 連網型玩具的安裝基礎:各地區
    • 連網型玩具的收益:各地區
  • 連網型玩具的出貨量:各市場區隔
  • 連網型玩具的安裝基礎:各市場區隔
  • 連網型玩具的收益:各市場區隔
目錄

Overview

Juniper Research is a market leader in the connected devices and wearables area, having built an unrivalled source of market intelligence and forecast data over the past 12 years.

Juniper's ground-breaking research into the smart toys market represents the benchmark for analysis into this burgeoning segment.

This research suite investigates how, following the explosion in smartphone and tablet use, toy vendors have been forced to use connectivity to ‘smarten' toys in an attempt to compete.

This research includes:

  • Market Appraisal (PDF)
  • 5 Year Market Sizing & Forecast spreadsheet (Excel).

Key Features

The research enables readers to gain a comprehensive insight into the principal forces acting on the smart toys market, as well as identify key trends and strategies that are likely to drive it forward.

  • Key regional analysis of the toy market and prospects.
  • Segment splits for:
    • Smartphone-enabled Toys
    • Tablet-enabled Toys
    • Games Console-enabled Toys
    • Connected Drones
  • In-depth study of the overarching trends, hurdles and drivers impacting the development of smart toys.
  • Vendor case studies highlighting stakeholder strategies and success models.
  • Business model analysis, with insights into how hardware and software can drive revenue.
  • Benchmark industry forecasts for size and growth of the smart toys market.

Key Questions

  • 1. What is the smart toys market currently worth, and how will it develop over the next five years?
  • 2. What are the key opportunities available to stakeholders within this space?
  • 3. How can we expect to see the industry develop over the next few years?
  • 4. What are the key challenges faced by the industry?
  • 5. Which communications technologies are likely to be used by smart toys?

Companies Referenced

Activision, Annie E Casey Foundation, ASTM (American Society for Testing & Materials), Capgemini, CogniToys, CPSC (Consumer Product Safety Commission), Disney, EA, Hasbro, KATS (the Korean Agency for Technology & Standards), LeapFrog, LEGO, Mattel, Merrill Lynch, Nintendo, Orbotix, ToyTalk, Vivid Toy, Voxel8.

Data & Interactive Forecast

The forecast suite includes:

  • Country level data splits for:
    • Canada
    • Germany
    • Japan
    • South Korea
    • UK
    • US
    • Plus 8 key regions
  • Total smart toy shipments and installed base, split according to interfacing device:
    • Smartphones
    • Tablets
    • Consoles
    • Drones
  • Wireless communications technology splits:
    • Wi-Fi
    • Bluetooth
    • RFID/NFC
    • Others

Juniper Research's highly granular interactive Excels (IFxls) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables.

  • IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.
  • Allows users to manipulate 10 different metrics.
  • Access to the full set of forecast data of 65 tables and over 6,400 data points.

Regions:

8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

Countries:

Canada, Germany, Japan, South Korea, UK, USA.

Table of Contents

1. Connected Toys: Smarter Play?

  • 1.1. Introduction
    • Figure 1.1: Sphero
  • 1.2. Definition
    • Figure 1.2: Connected Toy Framework
  • 1.3. The Toy Industry
    • Figure 1.3: Hasbro & Mattel Net Earnings % Change vs Smartphone Shipments (m)
    • 1.3.1. Case Sudy: ‘Phygital'; Crossing the Physical/Digital Divide-Nintendo
    • 1.3.2. Key Markets
      • i. North America
      • ii. West Europe
      • iii. Far East & China
        • Figure 1.4: China & US GDP ($bn, current prices) 1980-2015
    • 1.3.3. Impact of Regulation
    • 1.3.4. Traditional Toy Categories
  • 1.4. Evolution of the Connected Toy
    • Table 1.5: Evolution of Barbie
    • 1.4.1. Case Study: ‘Hello Barbie'
  • 1.5. Connected Toy Business Models
    • 1.5.1. Case Study: Playmation
    • 1.5.2. Connected Toy Market Segments
      • i. Smartphones & Tablets
      • ii. Games Consoles
      • iii. Drones
  • 1.6. Trends, Drivers & Constraints
    • Figure 1.6: Connected Toys Drivers, Trends & Constraints
    • 1.6.1. Key Drivers
      • i. Technological
      • ii. Consumer
      • iii. Vendor
    • 1.6.2. Key Trends
      • i. Technological
      • ii. Consumer
      • iii. Vendor
    • 1.6.3. Key Constraints
      • i. Technological
      • ii. Consumer
      • iii. Vendor
  • 1.7. Market Opportunities & Recommendations
    • Figure 1.7: Google Patent #US20150138333: A Privacy Minefield

2. Connected Toys Market Forecasts

  • 2.1. Introduction
  • 2.2. Methodology & Assumptions
    • Figure 2.1: Connected Toys Methodology
  • 2.3. Forecast Summary
    • 2.3.1. Connected Toy Shipments: Regional Splits
      • Figure & Table 2.2: Total Connected Toy Shipments (m) Split by 8 Key Regions 2015-2020
    • 2.3.2. Connected Toy Installed Base: Regional Splits
      • Figure & Table 2.3: Total Connected Toy Installed Base (m), Split by 8 Key Regions 2015-2020
    • 2.3.3. Connected Toy Revenues: Regional Splits
      • Figure & Table 2.4: Total Connected Toy Revenues ($m), Split by 8 Key Regions 2015-2020
  • 2.4. Connected Toy Shipments: Segment Splits
    • Figure & Table 2.5: Connected Toy Shipments (m), Split by Interfacing Device 2015-2020
  • 2.5. Connected Toy Installed Base: Segment Splits
    • Figure & Table 2.6: Connected Toy Installed Base, Split by Interfacing Device (m) 2015-2020
  • 2.6. Connected Toy Revenues: Segment Splits
    • Figure & Table 2.7: Total Connected Toy Revenues ($m), Split by Interfacing Device 2015-2020
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