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市場調查報告書

智慧玩具:硬體設備,技術及主要供應商 2017-2022年

Smart Toys: Hardware, Technology & Leading Vendors 2017-2022

出版商 Juniper Research 商品編碼 344799
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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智慧玩具:硬體設備,技術及主要供應商 2017-2022年 Smart Toys: Hardware, Technology & Leading Vendors 2017-2022
出版日期: 2017年06月13日 內容資訊: 英文
簡介

本報告以智慧玩具市場為研究主題,提供智慧玩具市場目前市場規模今後5年的發展趨勢,對相關利益者來說的主要的機會,今後數年的產業發展趨勢,產業所面臨的主要課題,預計智慧玩具使用的通訊技術等相關資料分析。

第1章 連網型玩具:概要及策略性建議

第2章 連網型玩具:簡介及最新市場趨勢

  • 簡介
  • 定義
  • 玩具產業
    • 案例研究:Sphero的'BB-8 App-Enabled Droid'
    • 主要市場
      • 北美
      • 西歐
      • 遠東、中國
    • 法規的影響
    • 傳統玩具的分類
  • 連網型玩具和智慧玩具
    • 案例研究:Wonder Workshop Dash Educational Robot
  • 連網型玩具的經營模式
    • 案例研究:Disney Playmation
    • 案例研究:Activision的 'Skylanders'
    • 連網型玩具市場區隔
      • 智慧型手機、平板電腦
      • 遊戲主機
      • 無人機
      • 桌游
      • 智力玩具
  • 趨勢,促進要素及抑制因素
    • 主要的促進要素
      • 技術
      • 消費者
      • 供應商
    • 主要趨勢
    • 主要的抑制因素
  • 市場機會、建議
    • 'Toys to Life'(玩具灌入生命)
    • 暗中投資
    • 3D印刷
    • 教育玩具
    • 收集可能性
    • Make It Personal(自用客製化)

第3章 連網型玩具:主要企業分析

  • 企業分析、市場定位
    • 創造性破壞者
    • 催化劑型企業
    • 萌芽期的企業

第4章 連網型玩具:市場預測

  • 簡介
  • 調查手法、前提條件
  • 預測摘要
    • 連網型玩具的出貨量:各地區
    • 連網型玩具的裝置量:各地區
    • 連網型玩具的收益:各地區
  • 連網型玩具的出貨量:各市場區隔
    • 連網型玩具的裝置量:各市場區隔
    • 連網型玩具的收益:各市場區隔
  • 連網型玩具的出貨量:各教育用連網型玩具
    • 連網型玩具的裝置量:各教育用連網型玩具
    • 連網型玩具的收益:各教育用連網型玩具

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目錄

Overview

Juniper's Smart Toys research provides the most comprehensive study of this developing sector available today. It analyses the opportunities available to investors, manufacturers and brands, covering the key markets of:

  • Smartphone/tablet connected toys
  • Console connected toys (‘toys to life')
  • Educational connected toys
  • App-connected drones

This study is an indispensable reference source for industry players wishing to gain advantage in this dynamic emerging industry.

The research includes:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Key Regional Analysis of the Toy Market: Investigates key markets for traditional toys & games and what is influencing them for the following crucial markets:
    • North America
    • West Europe
    • Far East & China
  • Sector Assessment: Understand the key sectors of this market, and how it is being driven forwards, encompassing the below:
    • Interfacing with existing device ecosystems
    • Business model analysis
    • Key trends and drivers influencing the sector
    • Key Strategic Recommendations for stakeholders in this space
  • Benchmark Industry Forecasts for Connected Toys, including hardware sales, app-generated revenue and shipments. Included forecasts are split by:
    • 8 Key Regions (North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East)
    • Interfacing Device (Smartphone, Tablet, Console, Drone)
    • Device Purpose (Educational)
    • Connectivity (Bluetooth, Wi-Fi, RFID or RFID subsets)
  • Key Player Analysis: Analysis of the key players driving the connected toy industry forward, their product offers and future strategies, encompassing the following:
    • Juniper Disruptor and Challenger Quadrant
    • Analysis of key players' footing for future growth

Key Questions

  • 1. What is the smart toys market currently worth, and how will it develop over the next five years?
  • 2. What are the key opportunities available to stakeholders within this space?
  • 3. How can we expect to see the industry develop over the next few years?
  • 4. What are the key challenges faced by the industry?
  • 5. Which communications technologies are likely to be used by smart toys?

Companies Referenced

  • Profiled in Disruptors & Challengers Quadrant: Activision Blizzard, Anki, Hasbro, Genesis Toys, LEGO Group, Leka, Mattel, Nintendo, Ozobot, Parrot, Sphero, Spiral Toys, Wonder Workshop, WowWee.
  • Case Studied: Activision Blizzard, Disney, Sphero, Wonder Workshop.
  • Mentioned: Amazon, Apple, BBC, Child Trends, EA (Electronic Arts), EQtainment, Google, Hornby, K'Nex, Kickstarter, Kinematics, Meccano, Microsoft, Moff, OECD (Organisation for Economic Cooperation & Development), PlayMonster, Robo Wunderkind, Sony, VTech, World Health Organisation, Yuneec, Zero Zero Robotics.

Data & Interactive Forecast

Juniper's Smart Toys forecast suite includes:

  • Country level data splits for:
    • Canada
    • Germany
    • Japan
    • South Korea
    • UK
    • US
    • Plus 8 key regions
  • Total smart toy shipments and installed base, split according to interfacing device:
    • Smartphones
    • Tablets
    • Consoles
    • Drones
  • Educational Connected Toy shipments, installed base and revenue
  • Wireless communications technology splits:
    • Wi-Fi
    • Bluetooth
    • RFID/NFC
    • Others
  • Interactive Scenario tool allowing user the ability to manipulate Juniper's data for 12 different metrics.
  • Access to the full set of forecast data of nearly 73 tables and over 7,100 datapoints.

Juniper Research's highly granular interactive excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions and compare markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Connected Toys: Key Takeaways & Strategic Recommendations

  • 1.1. Connected Toys Market: Key Takeaways
    • Figure 1.1: Key Forecast Findings, 2022
  • 1.2. Strategic Recommendations

2. Connected Toys: Introduction & Review of Current Market Developments

  • 2.1. Introduction
    • Figure 2.1: BB8 App-Enabled Droid
  • 2.2. Definition
    • Figure 2.2: Connected Toy Framework
  • 2.3. The Toy Industry
    • Figure 2.3: Hasbro, Mattel & LEGO Net Earnings % Change vs Smartphone Shipments (m)
    • 2.3.1. Case Study: Sphero BB-8 App-Enabled Droid
    • 2.3.2. Key Markets
      • i. North America
      • ii. West Europe
      • iii. Far East & China
        • Figure 2.4: China &Japan Fertility Rate (Total Births per woman) 1980-2015
    • 2.3.3. Impact of Regulation
    • 2.3.4. Traditional Toy Categories
  • 2.4. Connected Toys vs 'Smart Toys'
    • 2.4.1. Case Study: Wonder Workshop Dash Educational Robot
  • 2.5. Connected Toy Business Models
    • 2.5.1. Case Study: Disney Playmation
    • 2.5.2. Case Study: Activision's Skylanders
    • 2.5.3. Connected Toy Market Segments
      • i. Smartphones & Tablets
      • ii. Games Consoles
      • iii. Drones
      • iv. Board Games
      • v. Educational Toys
  • 2.6. Trends, Drivers & Constraints
    • Figure 2.5: Connected Toys Drivers, Trends & Constraints
    • 2.6.1. Key Drivers
      • i. Technological
      • ii. Consumer
      • iii. Vendor
    • 2.6.2. Key Trends
      • i. Technological
        • Figure 2.6: Mattel ThingMaker 3D Printer
      • ii. Consumer
        • Figure 2.7: LEGO Dimensions A-Team Fun Pack
      • iii. Vendor
    • 2.6.3. Key Constraints
      • i. Technological
      • ii. Consumer
      • iii. Vendor
  • 2.7. Market Opportunities & Recommendations
    • 2.7.1. ‘Toys to Life'
      • Figure 2.8: Examples of Skylanders Figurines
    • 2.7.2. Invest in Privacy
    • 2.7.3. 3D Printing
    • 2.7.4. Educational Toys
    • 2.7.5. Collectability
    • 2.7.6. Make It Personal
      • Figure 2.9: Customisable Education - The Raspberry Pi

3. Connected Toys: Key Player Analysis

  • 3.1. Player Analysis & Positioning: Juniper Disruptors & Challengers Quadrant
    • Figure 3.1:Juniper Connected Toys Disruptors & Challengers Quadrant.
    • i. Disruptors
      • Figure 3.2: LEGO Boost Set
      • Figure 3.3: Anki Overdrive Starter Set
    • ii. Catalyst Players
    • iii. Nascent Players
      • Figure 3.4: Nintendo Amiibo Examples
      • Figure 3.5: Smart R2D2 from Hasbro
    • iv. Embryonic Players
      • Figure 3.6: My Friend Cayla Connected Doll
      • Figure 3.7: Funds Raised By Connected Toy Manufacturers ($m)

4. Connected Toys: Market Forecasts

  • 4.1. Introduction
  • 4.2. Methodology & Assumptions
    • Figure 4.1: Connected Toys Forecast Methodology
  • 4.3. Forecast Summary
    • 4.3.1. Connected Toy Shipments: Regional Splits
      • Figure & Table 4.2: Total Connected Toy Shipments (m) Split by 8 Key Regions 2017-2022
    • 4.3.2. Connected Toy Installed Base: Regional Splits
      • Figure & Table 4.3: Total Connected Toy Installed Base (m), Split by 8 Key Regions 2017-2022
    • 4.3.3. Connected Toy Revenues: Regional Splits
      • Figure & Table 4.4: Total Connected Toy Revenues ($m), Split by 8 Key Regions 2017-2022
  • 4.4. Connected Toy Shipments: Segment Splits
    • Figure & Table 4.5: Connected Toy Shipments (m), Split by Interfacing Device 2017-2022
    • 4.4.1. Connected Toy Installed Base: Segment Splits
      • Figure & Table 4.6: Connected Toy Installed Base, Split by Interfacing Device 2017-2022
    • 4.4.2. Connected Toy Revenues: Segment Splits
      • Figure & Table 4.7: Total Connected Toy Revenues ($m), Split by Interfacing Device 2017-2022
  • 4.5. Connected Toy Shipments: Educational Connected Toy SF
    • Figure & Table 4.8: Educational Connected Toy Shipments (m), Split by 8 Key Regions 2017-2022
    • 4.5.1. Connected Toy Installed Base: Educational Connected Toy Split
      • Figure & Table 4.9: Educational Connected Toy Installed Base, Split by 8 Key Regions (m) 2017-2022
    • 4.5.2. Connected Toy Revenues: Educational Connected Toy Split by 8 Key Regions (m) 2017-2022
      • Figure & Table 4.10: Total Educational Connected Toy Revenues ($m), Split by 8 Key Regions 2017-2022
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