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Consumer Wearables Market Survey Q3 2015 - US & UK

出版商 Juniper Research 商品編碼 343024
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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消費者取向穿戴式市場調查:美國、英國 Consumer Wearables Market Survey Q3 2015 - US & UK
出版日期: 2015年10月23日 內容資訊: 英文



  • 美國及英國市場考察:各主要地區
  • 消費者態度主要的要點,及對市場來說的意味
  • 消費者的品牌知名度以及未來的機會
  • 健身、智慧型手錶,及智慧眼鏡市場區隔的購買者模式
  • 價格靈敏度、態度


  • 是誰購買穿戴式設備,被購買的設備為何?
  • 抑制消費者購買穿戴式設備的主要原因為何?
  • 對設備有支付多少的意願?
  • 各市場區隔中最受歡迎品牌為何?
  • 在穿戴式市場中影響消費者的名牌選擇的要素為何?

資料 & 互動預測

  • 性別、年齡分析
  • 美國、英國市場資料區分
  • Android & iOS的OS區分
  • 智慧型手錶、健身穿戴式裝置及穿戴式相機品牌分析

Juniper's Wearable Device research provides an end-to-end analysis of this rapidly evolving segment - mapping key developments and identifying market opportunities. Our new Consumer Wearables Market Survey examines attitudes towards wearable technology, both in the UK and in the US - exploring purchase intentions, brand preferences, and digging deep into why many have not yet 'bought in' to the category.

Key Features

  • Insights for the US and UK markets, split by key demographics.
  • Key takeaways on consumer attitudes and what they mean for the market.
  • Consumer brand awareness and future opportunities.
  • Buyer patterns for fitness, smartwatches and smart glasses segments.
  • Price sensitivity and attitudes.

Key Questions

  • 1. Who is buying wearables and what devices will they be buying?
  • 2. What are the key factors restricting consumers from buying wearable devices?
  • 3. How much are they willing to pay for the devices?
  • 4. Which brands are the most popular for each segment?
  • 5. What factors influence consumers' brand choice in the wearables market?

Data & Interactive Forecast

The accompanying Excel includes all the survey questions and demographic breakdowns in tabular form.

The Excel suite includes:

  • Gender & Age Analysis
  • Data splits for US and UK markets
  • OS splits for Android & iOS
  • Brand analysis for Smartwatches, Fitness Wearables & Wearable Cameras
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