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市場調查報告書

行動/線上購買

Mobile & Online Purchases

出版商 Juniper Research 商品編碼 335313
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
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行動/線上購買 Mobile & Online Purchases
出版日期: 2015年07月15日 內容資訊: 英文

本報告已在2016年10月22日停止出版

簡介

本報告提供全球的行動/線上購買及付款的關於市場趨勢的分析、主要的遠隔付款 (行動/線上、付款) 手段概要和市場機會、課題、行動/線上收費技術、經營模式、主要企業簡介 (服務內容、主要客戶、聯盟處、關於企業發展情形等) 等調查、行動/網路零售市場 (電子商務、行動電子商務等) 的成長預測估計。

第1部分 市場趨勢與競爭環境

第1章 行動/線上、付款:轉換期的生態系統

  • 簡介
  • 現今的網路零售市場
  • 行動/線上、付款市場趨勢
    • 成為了社會活動的網路零售
    • 零售業的個人化
    • e零售 (電子零售) 的行動環境的轉變
    • 行動遠隔付款的大規模化 (與頻率增加)
    • 到消費者的時間縮短:「Y世代」的應對
    • 混合式零售模式的登場
    • 數位內容零售的主要趨勢
  • 網路零售市場主要課題
    • 零售網站的更新
    • 同質的全方位流通管道經驗的提供
    • 平時支援體制的提供
    • 指定時間的商品發送
    • 安全上不安的應對
  • 行動/商店內策略
    • 產品的發現
    • 轉換 (未來客戶的轉換)
    • 忠誠度和參與度

第2章 新經營模式與新的收費機制

  • 卡片付款
    • 課題
  • 電信業者收費
    • 流程
    • 電信業者直接收費的推動因素
    • 電信業者直接收費的課題
  • 加密電子貨幣
    • 加密電子貨幣的付款處理方法
    • 加密電子貨幣的優點
    • 課題
  • 第三方方式的付款系統
    • 案例研究:Alipay、PayPal、Apple Pay
    • 開發中國家的市場

第3章 競爭環境

  • 簡介
  • 供應商分析
  • 行動/線上購買的主要企業
  • 代表性供應商簡介
    • Adyen
    • Amdocs
    • Bango
    • Boku
    • Braintree (PayPal)
    • Danal
    • DIMOCO
    • Fortumo
    • Infobip
    • Netsize (Gemalto)
    • Onebip (Neomobile)
    • Sage Pay
    • Stripe
    • Worldpay

第2部分 市場規模與其預測

第1章 市場概況:轉換期的生態系統

  • 簡介
  • 現今的網路零售市場
    • 主要地區
    • 主要企業

第2章 分析方法

第3章 市場預測:遠隔付款的市場整體

  • 全球的用戶數的預測
  • 全球、各地區的流量預測
  • 全球、各地區的付款數量的預測
  • 全球、各地區的商品總銷售額的預測
    • 各地區的預測
  • 其他分析結果的比較

第4章 市場預測:數位商品的遠隔付款

  • 全球、各地區的用戶數的預測
  • 全球、各地區的流量預測
  • 全球、各地區的結算金額的預測
  • 每一用戶年度平均支出額

第5章 市場預測:實體商品的遠隔付款

  • 服務用戶數
  • 平均利用水準
  • 整體付款數量
  • 平均結算金額
    • 整體結算金額
    • e零售 (電子零售) 的行動環境的轉變
    • 電子商務/行動電子商務的利用手段的平板電腦的普及
  • 年度平均支出額
目錄

Juniper Research's Mobile & Online Purchases research suite provides a comprehensive assessment of the size, scale and shape of the remote payments market and its attendant ecosystem.

With retailers increasingly transitioning to a hybrid, offline/online approach to maximise their customer engagement opportunities, this research:

  • Explores the best omnichannel practices.
  • Identifies optimal billing mechanisms and business models.
  • Assesses key player capabilities.
  • Provides the most in-depth forecasts across a range of key metrics.

Key Features

  • Opportunity assessment for Billing mechanisms.
  • Analysis of key trends and primary challenges.
  • Heat map assessment of mobile payment platform providers, player profiles and matrix ranking.
  • Market forecasts for mobile and online payment users, purchase volumes and gross transaction values split by 8 key regions, by 11 national markets and by digital and physical goods formats.

Key Questions

  • 1. How are social networks becoming a key player for both brand engagement and product purchase?
  • 2. How can online retailers target the Millennial generation?
  • 3. Which new billing mechanisms are gaining traction?
  • 4. How has mobile wallet adoption in developing markets driven online purchases on those countries?
  • 5. What is the value of mobile and online purchases today? What will it be in 5 years' time?

Companies Referenced

Interviewed : Adyen, Bitnet, Boku, Braintree, DIMOCO, Infobip, Netsize, PayPal.

Profiled : Adyen, Amdocs, Bango, Boku, Braintree (PayPal), Danal, DIMOCO, Fortumo, Infobip, Netsize (Gemalto), OneBip (Neomobile), Sage Pay, WorldPay.

Case Studied : Alipay, Apple, PayPal.

Mentioned : Airbnb, AIS, Alibaba, Amaze, Amazon, America Movil, American Express, AOL, AT&T, Auctomatic, B&Q, Badoo, Bank of America, Bank of Scotland, Barclays, Barnes & Noble, Beautylish, Best Buy, Bharti Airtel, Bibit, Big Point, BilltoMobile, BitPay, BlackBerry, Bloomingdale's, Boletos, Booking.com, Brakes Group, BT, Cardnet, CardSpring, Cellmania, Centre for Economics and Business Research, Century Payments, Chase Bank, China Mobile, Chunghwa Telecom, Cobre Bem, Coinbase, Cooperatize.com, Costco, Currys, DC POS, de Bijenkorf, Deezer, Delta, Deutsche Telekom, Dialogue, Diner's Club, Discover, Disney Store, Domino's, DropBox, DTAC, du, Dunnhumby, EA, Eagle Eye, eBay, EE, eGifter.com, Envoy, Equinox Payments Vend, Ericsson, Erply, Etisalat, Euroconex, Evans, Eventbrite, Evernote, Fab, Facebook, FarEasTone, Fitbit, Flexcoin, Fonix, Foursquare, Gameforge, Gameloft, Gemalto, General Atlantic, GitHub, Global Collect, Globe, GoCoin, Google, Groupon, Gyft, Heinz, Home Retail Group (Argos), Hotel Tonight, House of Fraser, Houzz, HSBC, IBM, IMI, Impulse, Indiegogo, Indosat, Instagram, Internet Advertising Bureau, IPS (International Processing Solution), J C Penney, Jagex, Jane.com, JCB, JD.com, JDA, John Lewis, JustFab, Kickstarter, KLM, Konbini, Korea Telecom, Kroger, Leapset, LG, Live Current Media, LivingSocial, Lloyds, Lookout, Lucy Marx, Lyft, M&S (Marks & Spencer), Macy's, Maestro, Mango, MasterCard, Match.com, Maxis, MetroPCS, Microsoft, Mobi Solutions, mopay, Moss Bros, Mothercare, Movistar, Mozilla, Munchery, MX Telecom, MyTravel, NatWest, Neiman Marcus, Neomobile, NetElixir, Netflix, Net-M, Newegg, Next, Nordstrom, O'Neill, O2, Ocado, OKCupid, OpenMarket, OpenTable, Orange, Orascom Telecom, Orca, Overstock.com, Oxygen8, Pandora, Pantea, PassportParking, Payforit, Pinterest, Plenty Of Fish, Ponemon Institute, Procter & Gamble, Punchbowl, Qiwi, Qpass, Qubecell, Rackspace, Rakuten, RBS (Royal Bank of Scotland), Reddit, Riot Games, RollTech, Ryanair, Sainsbury's, Salesforce, Samsung, Scripted, SecureNet, Selfridges, SEPA Direct Debit, SFR, Shell UK, Shopify, Shopkeep, Shuppa, SK Telecom, Smart, Sodexo, Soft Touch, Softbank, Sony, SoundCloud, Splunk, Spotify, Sprint, Staples, StubHub, Superdry, SurveyMonkey, Syniverse, TAF mobile GmbH, Taiwan Mobile, Taobao Marketplace, Target, TaskRabbit, Telefonica, Telewest Communications, Telkomsel, Tesco, The Guardian, The Home Depot, The Priceline Group, The Sage Group, Three, Ticketmaster, TIM, Tinder, T-Mobile, Toys R Us, Travian, Turkcell, Twilio, Twitter, txtnation, Uber, UCT (United Cellular Technologies) Group, Umniah, UnionPay, US Cellular, Valve, Valpak, Velti, Venmo, Vente-Privee, Veoo, VeriFone, Verizon, Viagogo, Vibo, Vietnamobile, Viettel, Virgin, Visa, VisualTouch, Vodafone, Walmart, Wargaming, WebBank, Which?, Wind Telecom, WordPress, World Bank, XL Axiata, Y Plan, Yelp, Yespay, Zapp, Zong, Zoosk, ZTE.

Data & Interactive Forecast

Juniper Research's highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability both to understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Unique Purchasers, Purchase Frequency, Transaction Volumes, Average Transaction Values, Total Transaction Values and Average Annual Spend Per User.
  • Splits by Digital & Physical Goods.
  • Splits by 8 Key Regions; Physical Goods forecasts additionally split by 11 Key Markets (Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, US and UK)
  • Interactive Scenario tool allowing user the ability to manipulate Juniper's data for 10 different metrics.
  • Access to the full set of forecast data of 65 tables and more than 7,000 data points.

Table of Contents

1. Market Trends & Competitive Landscape

1. Mobile & Online Payments - An Ecosystem in Transition

  • 1.1 Introduction
  • 1.2 The Online Retail Market Today
    • 1.2.1 Leading Territories
    • Figure & Table 1.1: Leading Markets by Online Physical Goods Sales, 2014 ($bn)
    • 1.2.2 Leading Merchants
    • Figure 1.2: Leading eRetail (Digital/Physical Goods) Merchants, Gross Merchndising Values ($bn), 2014
    • 1.2.3 Market Dynamics
    • Figure 1.3: Mobile & Online Purchasing: Trends, Drivers & constraints
  • 1.3 Trend in the Mobile & Online Payment Space
    • 1.3.1 Online Retail is becoming a Social Activity
    • 1.3.2 The Personalisation of Retail
    • 1.3.3 eRetail is Migrating to a Mobile Environment
    • Table 1.4: US Online Purchases, Cyber Monday 2014
    • 1.3.4 Mobile Remote Transactions are Becoming Larger (and More Frequent)
    • 1.3.5 Reducing Time to Consumer: Responding to 'Generation Y'
    • 1.3.6 Emergence of the Hybrid Retail Model
    • 1.3.7 Key Trends in Digital Content Retail
      • i. Games
      • ii. TV & Video
      • iii. Music
      • iv. Lifestyle & Infotainment
      • v. eBooks
      • vi. Ticketing
  • 1.4 Key Challenges in Online Retail
    • Figure 1.6: Juniper Risk-Reward Quadrant: Online Payment Challenge Scale
    • 1.4.1 Upgrading the Retail Site
    • 1.4.2 Delivering a Consistent Omni-channel Experience
    • 1.4.3 Delivering 24/7 Support
    • 1.4.4 Ensuring Timely Product Delivery
    • 1.4.5 Assuaging Security Concerns
  • 1.5 Mobile and the Instore Strategy
    • 1.5.1 Product Discovery
    • 1.5.2 Conversion
    • 1.5.3 Loyalty & Engagement

2. New Business Models, New Billing Mechanisms

  • 2.1 Card Payment
    • Figure 2.1: Online Payment Options, Selected Leading Retailers, June 2015
    • 2.1.1 Challenges
    • Figure 2.2: Credit & Debit Card Ownership (Adults 15+), Selected Markets, 2014
    • Figure 2.3: Number of Adults without Credit or Debit Cards (m), Selected Markets, 2014
  • 2.2 Carrier Billing
    • 2.2.1 Process
    • 2.2.2 The Drivers of Direct Carrier Billing
    • Figure 2.4: Billing Mechanism Conversion Rate Comparison, Low Value Purchases: Credit Card vs. Direct Carrier Billing
    • 2.2.3 The Challenges of Direct Carrier Billing
  • 2.3 Cryptocurrencies
    • 2.3.1 Cryptocurrency Payment Processors
    • 2.3.2 Benefits of Cryptocurrency
      • i. Cost of Processing
      • ii. Reduced Fraud Risk/No Chargeback
      • iii. Era of Globalisation
    • 2.3.3 Challenges
    • Figure 2.5: Selected Currency Baseline Analysis, December 2013-June 2015
  • 2.4 Third-Party Online Payments Systems
    • i. Case Study Alipay
    • ii. Case Study PayPal
    • Figure 2.6: PayPal Net TPV ($bn)vs. Average Spend Per Account ($), 2010-2014
    • iii. Case Study: Apple Pay
    • 2.4.2 Developing Markets

3. Competitive Landscape

  • 3.1 Introduction
  • 3.2 Vendor Analysis
    • 3.2.1 Vendor Assessment Criteria
    • Table 3.1: Mobile & Online Purchasing Vendodr Assessment Criteria
    • 3.2.2 Limitations and Interpretation
    • 3.2.3 Vendor Analysis: Capability Assessment & Market Positioning
    • Table 3.2: Online Payment Vendor Analysis Scoring Matrix 2014
    • Figure 3.3: Mobile & Online Purchasing Vendor Positioning Matrix 2014
    • 3.2.4 Vendor Groupings
      • i. Summary
      • ii. On Track Vendors
      • iii. Vendors with Further Potential
    • 3.2.5 Juniper Competitive Web Analysis
    • Figure 3.4: Juniper Competitive Web: Selected Online Payment Vendors
  • 3.3 Mobile & Online Purchasing Movers & Shakers
  • 3.4 Selected Vendor Profiles
    • 3.4.1 Adyen
      • i. Corporate
      • Figure 3.5: Adyen Payment Transaction Values, 2011-2014 ($bn)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Adyen Key Strengths and Strategic Development Opportunities
    • 3.4.2 Amdocs
      • i. Corporate
      • table 3.6: Amdocs Financial Performance Snapshot, 2013-2014
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • Figure 3.7: Amdocs Mobile Payments: Functional Overview
      • v. Juniper's View: Amdocs Key Strengths and Strategic Development Opportunities
    • 3.4.3 Bango
      • i. Corporate
      • Table 3.8: Bango Financial Performance Snapshot, 2013-2014
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnersips
      • iv. High Level View of Offerings
      • v. Juniper's View: Bango Key Strengths and Strategic Development Opportunities
    • 3.4.4 Boku
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Boku Key Strengths and Strategic Development Opportunities
    • 3.4.5 Braintree (PayPal)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Braintree Key Strengths and Strategic Development Opportunities
    • 3.4.6 Danal
      • i. Corporate
      • ii. Geographical Coverage
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • Figure 3.9: Danal bioMe Application
      • v. Juniper's View: Danal Key Strengths and Strategic Development Opportunities
    • 3.4.7 DIMOCO
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: DIMOCO Key Strengths and Strategic Development Opportunities
    • 3.4.8 Fortumo
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Fortumo's Key Strengths and Strategic Development Opportunties
    • 3.4.9 Infobip
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
    • Figure 3.11: Infobip Mobile Platform Overview
      • v. Juniper's View: Infobip's Key Strengths and Strategic Development Opportunities
      • 3.4.10 Netsize (Gemalto)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View:Netsize Strengths and Strategic Development Opportunities
    • 3.4.11 Onebip (Neomobile)
      • i. Corporate
      • ii. Geopraphic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Neomobile Key Strengths and Strategic Development Opportunities
    • 3.4.12 Sage Pay
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Sage Pay Key Strengths and Strategic Development Opportunities
    • 3.4.13 Stripe
      • i. Corporate
      • ii. Geographic Spread
      • iii. key Clients & Strategic Partnersips
      • iv. High Level View of Offerings
      • v. Juniper's View: Stripe Key Strengths and Strategic Development Opportunities
    • 3.4.14 Worldpay
      • i. Corporate
      • ii. Geographic Spread
      • Table 3.12: Worldpay Financial Performance Snapshot, 2013-2014
      • iii. Key Clients & Strategic Partnersips
      • iv. High Level View of Offerings
      • v. Juniper's View: Stripe Key Strengths and Strategic Development Opportunities

2. Market Sizing & Forecasts

1. Market Overview: An Ecosystem in Transition

  • 1.1 Introduction
  • 1.2 The Online Retail Market Today
    • 1.2.1 Leading Territories
    • Figure & Table 1.1: Leading Markets by Online Physical Goods Sales, 2014 ($bn)
    • 1.2.2 Leading Merchants
    • Figure 1.2: Leading eRetail (Digital/Physical) Merchants, Gross Merchandising Values ($bn), 2014

2. Methodologies

  • 2.1 Methodologies
    • 2.1.1 Market Segmentation Approach
      • i. Digital Goods
      • Figure 2.1: Digital Goods, Market Forecast Methodology
      • ii. Physical Goods
      • Figure 2.2: Physical Goods, Market Forecast Methodology

3. Market Forecasts: Total Remote Payments Market

  • 3.1 Global User Forecasts
    • Figure & Table 3.1: Remote Purchasers of Digital and Physical Goods (m), 2015-2020
  • 3.2 Global and Regional Traffic Forecasts
    • Figure & Table 3.2: Total Remote Payment Transactions (m) Split by 8 Key Regions, 2015-2020
  • 3.3 Global and Regional Transaction Size Forecasts
    • Figure & Table 3.3: Average Remote Payment Transaction Size ($) Split by 8 Key Regions, 2015-2020
  • 3.4 Global and Regional Gross Merchandise Sales Forecasts
    • 3.4.1 Gross Merchandise Sales by Region
    • Figure & Table 3.4: Global Remote Payment Market: Gross Merchandise Sales Transaction Value ($m) Split by 8 Key Regions, 2015-2020
  • 3.5 Comparison with Alternative Forecasts
    • Table 3.5: eRetail Market Forecasts ($bn), Juniper Research Comparison with Alternative Published Data

4. Market Forecasts: Remote Payments for Digital Goods

  • 4.1 Global and Regional User Forecasts
    • Figure & Table 4.1: Unique Users Who Make Remote Payments for Digital Goods as Percentage of Adult Population Split by 8 Key Regions, 2015-2020
    • Figure & Table 4.2: Unique Users (m) Who Make Remote Payments for Digital Goods Split by 8 Key Regions, 2015-2020
  • 4.2 Global and Regional Traffic Forecasts
    • Figure & Table 4.3: Average Number of Transactions Made per Remote Payment User for Digital Goods pa, Split by 8 Key Regions, 2015-2020
    • Figure & Table 4.4: Total Number of Remote Payment Transactions (m) for Digital Goods Split by 8 Key Regions, 2015-2020
  • 4.3 Global and Regional Transaction Value Forecasts
    • Figure & Table 4.5: Average Remote Digital Goods Transaction Size ($) Split by 8 Key Regions, 2015-2020
    • Figure & Table 4.6: Total Remote Gross Transaction Value for Digital Goods ($m) Split by 8 Key Regions, 2015-2020
  • 4.4 Average Annual Spend Per User
    • Figure & Table 4.7: Average Spend Per User Per Annum on Remote Digital Purchases ($) Split by 8 Key Regions 2015-2020

5. Market Forecasts: Remote Payments for Physical Goods

  • 5.1 Service Users
    • Figure & Table 5.1: Total Unique Remote Purchasers of Physical Goods Split by 8 Key Regions (m), 2015-2020
  • 5.2 Average Usage Levels
    • Figure & Table 5.2: Average Number of Physical Goods Purchases Per Unique User Split by 8 Key Regions 2015-2020
  • 5.3 Total Transaction Volumes
    • Figure & Table 5.3: Total Remote Purchases of Physical Goods Per Annum (m) Split by 8 Key Regions 2015-2020
  • 5.4 Average Transaction Values
    • Figure & Table 5.4: Average Transaction Value, Remote Physical Goods Purchases, All Devices ($) Split by 8 Key Regions
    • 5.4.1 Total Transaction Values
    • Figure & Table 5.5: Total Remote Physical Goods Transactions ($m) Split by 8 Key Regions, 2020
    • 5.4.2 eRetail is migrating to a Mobile Environment
    • Figure & Table 5.6: mCommerce vs. 'Fixed' eCommerce (%), Spilit by 8 Key Regions, 2020
    • 5.4.3 The Rising Profile of the Tablet as an eCommerce/mCommerce Vehicle
    • Figure & Table 5.7: Total mRetail Transaction Spend, 'Fixed' eRetail vs. Mobile Devices ($m), 2015-2020
  • 5.5 Average Annual Spend Average Annual Spend
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