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Worldwide Digital Advertising

出版商 Juniper Research 商品編碼 328287
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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數位廣告的全球市場 Worldwide Digital Advertising
出版日期: 2016年05月11日 內容資訊: 英文

這個調查服務,調查全球數位廣告市場現況與展望,主要趨勢與課題、策略,主要流通管道 (線上、行動網際網路、App內、訊息、穿戴式) 各的收益預測,地區/各主要國家趨勢分析,案例研究,競爭環境,主要經營者簡介等彙整資料。


  • 市場趨勢、競爭環境 (PDF)
  • 5年市場預測 (PDF & Excel)
  • 摘要整理&主要調查結果 (PDF)


  • 全球8地區及以下的各主要國家分析
    • 美國
    • 加拿大
    • 英國
    • 德國
  • 線上廣告收益
    • 網際網路展示廣告
    • 網際網路搜尋廣告
    • 網際網路視訊廣告
  • 行動網際網路廣告收益
    • 網際網路展示廣告
    • 網際網路搜尋廣告
  • 行動App內廣告收益
    • 展示廣告
    • 利基廣告
  • 通訊廣告
    • SMS通訊
    • MMS通訊
  • 線上廣告封鎖&收入損失
    • 網際網路展示廣告
    • 網際網路搜尋廣告
    • 網際網路視訊廣告
  • 行動網際網路廣告封鎖
    • 網際網路展示廣告
    • 網際網路搜尋廣告
  • 互動Excel方案工具
  • 全預測資料的存取權




Juniper Research's highly regarded Digital Advertising research provides actionable insights, market intelligence and strategic recommendations for stakeholders on the rapidly evolving mobile and online advertising markets.

It investigates the role of smartphones, tablets, smartwatches, and PCs (laptops and desktops) as a delivery and engagement channel, how it is positioned by brands and retailers within an omnichannel strategy, and what hurdles must be overcome if it is to achieve its full potential. For the first time, the research investigates the impact that ad blockers are set to have on the total digital advertising market and publisher revenues.

This research suite includes:

  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Extensive analysis of the advertising value network, as new formats and payment mechanisms emerge.
  • Sector analysis and forecasts for advertising channels:
    • Online (Display, Search)
    • Mobile Internet (Display and Search)
    • In-App (Display and Rich Media)
    • Message-Based (SMS and MMS)
    • Wearables (Smartwatch).
  • Interviews with leading players across the value chain, including:
    • The Rubicon Project
    • Eyeo
    • DemandBase
    • Fiksu
    • Secret Media
    • Rocketship Apps
    • Airpush
    • Shine Technologies
  • Strategic assessment of key industry trends including the rise of wearable advertising, and the increasing threat of ad blocking technologies.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark forecasts for advertising revenues split by advertising channel and device type. New market forecasts for loss revenues arising from ad blocking technologies, split by:
    • Online Advertising
    • Mobile Advertising

Key Questions

  • 1. What new platforms will see the strongest growth in digital advertising?
  • 2. What are the future opportunities that advertisers will be presented with in the mobile and digital space?
  • 3. To what degree will ad-blocking technology impact the revenues of digital advertising?
  • 4. Which strategies will be the most successful in countering the effect ad-blocking?
  • 5. What innovations are happening in the digital advertising industry with regards to rich media, ad formats, programmatic buying etc?

Companies Referenced

  • Interviewed: AirPush, Demandbase, Eyeo GmbH, Fiksu, Rocketship Apps, Rubicon Project, Shine Technologies.
  • Profiled: AirPush, Alphabet, Amobee, Demandbase, Eyeo GmbH, Facebook, Fiksu, OpenX, Rocketship Apps, Rubicon Project, Shine Technologies, xAd.
  • Case Studied: ABP (Ad Block Plus), Been Choice, MediaMath, Rubicon Project, Shine Technologies, VirtualSKY, WIRED.


10x, Adconian Direct, Adelphic, Adenyo, Adjitsu, Admoove, Adobe, AMI (American Media Inc), AOL, Apple, Aprimo, Bell Labs, Blogger, Box Buzzfeed, Cadreon, Captivate Network,, Clickability, Crownpeak, Digicel, Disconnect, DocuSign, Dunkin' Donuts, E.piphany, EFF (Electronic Frontier Foundation), Ektron, Exact Target, Flipboard, Forbes, Foursquare, Fox, GE, Globespan, Google, Gradient X, Hubbi, Hubspot, Hutchison Group, IAB (Interactive Advertising Bureau), IBM, Instagram, ISITE Design, JumpTime, Kontera, L90, LiftDNA, LiveRamp, Lucent Technologies, Marketing Tech Blog, MediaOcean, Microsoft, News Corp, Ofcom', Opentext, Oracle, OthersOnline, Outback Steakhouse, OutFront Media, PageFair, Pedowitz Group, Philips, Picasa, Pinterest, Pubmatic, Razorfish, ReaXions, RingRing Media, RunKeeper, SailThru, Salesforce, Samsung, SAP, SDL, SecretMedia, Silverpop, Simon Fraser University, SingTel, Site Scout, Softbank, SonoTrend, StrongMail Systems, Strongview, Telefonica, Three, Turkcell, Twitter, , Verizon, Vodafone, Webtrends, WordPress, Workday, Yahoo, Yellow Pages, YouTube, Zondingo.

Data & Interactive Forecast

Juniper's Worldwide Digital Advertising forecast suite includes:

  • Regional data splits for 8 key regions as well as country level splits for:
    • US
    • Canada
    • UK
    • Germany
  • Online advertising revenues, split by:
    • Internet display advertising
    • Internet search advertising
    • Internet video advertising
  • Mobile internet advertising revenues, split by:
    • Internet display advertising
    • Internet search advertising
  • Mobile in-app advertising revenues, split by:
    • Display advertising
    • Rich media advertising
  • Messaging Advertising, split by:
    • SMS Messaging
    • MMS Messaging
  • Online ad blocking and lost revenues, split by:
    • Internet display advertising
    • Internet search advertising
    • Internet video advertising
  • Mobile internet ad blocking, split by:
    • Internet display advertising
    • Internet search advertising
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper's data for 10 different metrics.
  • Access to the full set of forecast data of 317 tables and over 27,700 data points.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

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