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市場調查報告書

智慧型手錶:市場趨勢、供應商策略、預測 2017-2021年

Smart Watches: Trends, Vendor Strategies & Forecasts 2018-2022

出版商 Juniper Research 商品編碼 279391
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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智慧型手錶:市場趨勢、供應商策略、預測 2017-2021年 Smart Watches: Trends, Vendor Strategies & Forecasts 2018-2022
出版日期: 2018年01月16日 內容資訊: 英文
簡介

本報告提供發展的智慧型手錶市場上主要趨勢、機會概括,最新的技術、商務發展的圖表,多樣標準的詳細預測,為您概述為以下內容。

主要的特徵

  • 技術進步:智慧型手錶技術的現狀評估,未來發展的詳細預測
  • 趨勢評估:智慧型手錶市場現狀,以及影響市場的主要宏觀趨勢的策略性評估
  • 競爭情形 & 生態系統分析:智慧型手錶價值鏈概要,各種企業、經營模式的機會詳細內容
  • 基準產業預測:智慧型手錶用戶數、出貨量及軟體的市場區隔預測。硬體設備預測區分
    • 觀察類型 (儀表板、多功能性)
    • 連接性 (行動電話、GPS/GLONASS、NFC、Wi-Fi)
    • 營運系統 (Android、WearTizen、WatchOS、儀表板、其他)
    • 設備供應商 (Apple、Fitbit、Huawei、LG、Samsung、SONY、TAG Heuer、其他)
  • ■主要的問題
  • 在智慧型手錶市場發生怎樣的動向?
  • 妨礙智慧型手錶引進的是什麼?
  • 怎樣的功能、定位促進引進?
  • 智慧型手錶OS、業者情勢今後5年怎麼變化?
  • 在智慧型手錶生態系統中對各企業來說最適合的經營模式是什麼?

參照企業

資料 & 互動預測

  • 國家層級的資料
    • 加拿大
    • 中國
    • 丹麥
    • 德國
    • 日本
    • 挪威
    • 葡萄牙
    • 韓國
    • 西班牙
    • 瑞典
    • 英國
    • 美國
  • 區分
    • 連接性
    • 設備類型
    • 設備供應商
    • 營運系統
  • 用戶可以7個標準操作Juniper資料的What-If 分析工具
  • 存取30個以上的圖表、2,300個以上的數據點的預測資料

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Juniper's new and expansive Smartwatches research outlines the challenges and opportunities available in this evolving market, providing a comprehensive analysis of the sector split by:

  • Display Smartwatches
  • Hybrid Smartwatches

The research charts the latest technological and business developments in the smartwatch space, and provides in-depth forecasts across a variety of metrics. It also examine the strategies used by key players in the smartwatch market and assess their future prospects within this emerging sector.

This research comprises:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Technological Developments : Assessment of the current state of smartwatch technologies, detailing prospects for their future development and their impact on the sector.
  • Sales Channel Analysis : Discussion of the various ways in which smartwatches are sold, providing a guide to the most effective ways to use each channel to maximise exposure for a variety of types of vendor.
  • Juniper Leaderboard : Positioning & strategic evaluation of a range of players in the smartwatch market including:
    • Alphabet
    • Apple
    • Casio
    • Fitbit
    • Fossil
    • Garmin
    • Martian
    • Nokia
    • Polar
    • Samsung
    • Suunto
    • TAG Heuer
    • Ticwatch
  • Use Cases : Strategic evaluation of the use cases for smartwatches and what this means for the future shape of the sector.
  • Benchmark Industry Forecasts : Market segment forecasts for smartwatch installed base and shipments, as well as software. Hardware forecasts split by:
    • Smartwatch type (hybrid and display)
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)

Key Questions

  • 1. What movement is happening in the smartwatch market?
  • 2. What is holding smartwatch adoption back?
  • 3. What features and positioning will drive adoption?
  • 4. How will the smartwatch OS and vendor landscape change over the next 5 years?
  • 5. What are the best business models for each player in the smartwatch ecosystem?

Companies Referenced

Alphabet, Apple, AT&T, Barclays, Casio, European Global Navigation Satellite Systems Agency, Fitbit, Fossil, Garmin, Google, Guess, Intel, LG, Lumo, Martian, Motorola, MyKronoz, Nokia, Nymi, Polar, Ringly, Samsung, Sony, Sprint, Suunto, TAG Heuer, Target, Tesco, Ticwatch, T-Mobile, Verizon.

Data & Interactive Forecast

The Smartwatches forecast suite includes:

  • Country level data splits for 8 key regions and country forecasts for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Segment splits by:
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Device Type (display and hybrid smartwatches)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 7 different metrics.
    • Access to the full set of forecast data of more than 30 tables and over 4,100 datapoints.

Juniper Research's highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Smartwatches: Market Direction & Key Takeaways

  • 1.1 Introduction
  • 1.2 Research Scope
  • 1.3 Definitions
    • 1.3.1 Wearable Devices
    • 1.3.2 Smartwatches
    • Figure 1.1: Guess Connect & Fossil Q Commuter Hybrid Smartwatches
  • 1.4 Smartwatch Market Direction in a Connected World
    • Figure 1.2: Most Important Smartwatch Applications, US (%)
    • Figure 1.3: Juniper Roadmap for Smartwatch Connectivity
  • 1.5

2. The Challenge: Use Case(s)

  • 2.1 Use Case(s)
    • 2.1.1 The Impact of Hardware
  • 2.2 Fitness
    • Table 2.1: WatchOS Updates by Category
    • 2.2.1 Fitness Wearables: Friend or Foe?
    • 2.2.2 Fitness Software
    • i. Interpretation & Context
    • Figure 2.2: Apple Watch Activity Rings & Nokia Steel HR Display
    • 2.2.3 Which Fitness?
  • 2.3 Notifications
    • 2.3.1 Notification or Interaction?
    • i. Display
    • Figure 2.3: Fossil Q Commuter Hybrid Smartwatch
    • ii. Haptics
    • iii. Voice
    • 2.3.2 Enterprise Notifications
  • 2.4 Payment
    • 2.4.1 OEM Pay
    • Table 2.4: Summary of Bank & Country Support of Select OEM Pay Methods (December 2017)
    • 2.4.2 Strap Payment
    • Figure 2.5: bPay Loop Devices
  • 2.5 Location Tracking
    • 2.5.1 Beyond Mere Location
    • 2.5.2 Security

3. The Challenge: Connectivity

  • 3.1 Introduction
  • 3.2 What Connectivity?
  • 3.3 Cellular Connectivity
    • 3.3.1 Current Connectivity
    • i. The Impact of 5G
    • ii. SIMs & Billing
    • Figure 3.1: Samsung Gear & Samsung Gear S2 3G Classic
    • Figure 3.2: US MNO Data Plans for the Apple Watch Series 3
  • 3.4 GNSS
    • 3.4.1 Which GNSS?
    • Figure 3.3: GNSS Receiver Support for GNSS Constellations, 2016
    • 3.4.2 Time to First Fix
    • 3.4.3 Power
  • 3.5 Wi-Fi
    • 3.5.1 Smart Home & IoT Device Control
  • 3.6 NFC
  • 3.7 ANT+

4. The Challenge: Awareness & The Sales Channel

  • 4.1 Smartwatch Sales Channels
  • 4.2 Mobile Network Operators
    • 4.2.1 Private Label Smartwatches
    • 4.2.2 Data Contracts
  • 4.3 Retailers
    • 4.3.1 Electronics Retailers
    • 4.3.2 General Stores
    • 4.3.3 Jwellers
  • 4.4 Commerce
    • 4.4.1 Crowdfunding

5. Competitive Landscape & Juniper Leaderboard

  • 5.1 Introduction
    • 5.1.1 Stakeholder Assessment Criteria
    • Table 5.1: Smartwatch Vendor Capability Assessment Factors
  • 5.2 Stakeholder Analysis: Capability Assessment & Market Positioning
    • 5.2.1 Juniper Leaderboard for Smartwatches
    • Figure 5.2: Smartwatches Leaderboard
    • Table 5.3: Smartwatches leaderboard Scoring
    • 5.2.2 Player Groupings & Conclusion
    • i. Established Leaders
    • ii. Leading Challengers
    • iii. Disruptors & Emulators

6. Smartwatch Market Forecasts & Key Takeaways

  • 6.1 Introduction
  • 6.2 Forecast Methodology
    • 6.2.1 Forecast Steps
    • i. Analysis of the Current Market
    • ii. Smartphone Penetration
    • 6.2.2 Methodology for Shipments, Installed Base & Market Value of Smartwatches
    • 6.2.3 Smartwatches Software Methodology
    • Figure 6.1: Smartwatches Hardware Forecast Methodology
    • Figure 6.2: Smartwatches Software Forecast Methodology
  • 6.3 Smartwatch Unit Forecasts
    • 6.3.1 Installed Base Forecasts
    • i. Device Installed Base
    • Figure & Table 6.3: Smartwatch Installed Base per annum (m), Split by 8 Key Regions, 2017-2022
    • Table 6.4: Smartwatch Installed Base per annum (m), Split by Category, 2017-2022
    • ii. Device Installed Base by Operating System
    • Figure & Table 6.5: Smartwatch Installed Base per annum (m), Split by Operating System, 2017-2022
    • iii. Device Installed Base by Vendor
    • Figure & Table 6.6: Smartwatch Installed Base per annum (m), Split by Device Vendor, 2017-2022
    • iv. Connectivity Installed Base
    • Figure & Table 6.7: Smartwatches Shipped per annum (m), Split by Connectivity Type, 2017-2022
    • 6.3.2 Shipment Forecasts
    • i. Device Shipments
    • Figure & Table 6.8: Smartwatches Shipped per annum (m), Split by 8 Key Regions, 2017-2022
    • ii. Device Shipments by Operating System
    • Figure & Table 6.9: Smartwatches Shipped per annum (m), Split by Operating System, 2017-2022
    • iii. Device Shipments by Vendor
    • Figure & Table 6.10: Smartwatches Shipped per annum (m), Split by Device Vendor, 2017-2022
    • iv. Connectivity Technology Shipments
    • Figure & Table 6.11: Smartwatches Shipped per annum (m), Split by Device Vendor, 2017-2022
    • 6.3.3 Smartwatch Software Forecasts
    • i. Apps Accessed
    • Figure 6.12: Smartwatch Apps Accessed per annum (m), Split by Device Vendor, 2017-2022
  • 6.4 Smartwatches Revenue Forecasts
    • 6.4.1 Device Revenues
    • Figure & Table 6.13: Smartwatch Hardware Revenue per annum ($m) Split by 8 Key Regions, 2017-2022
    • 6.4.2 Software Revenues
    • Figure & Table 6.14: Smartwatch Software Revenue per annum ($m) Split by 8 Key Regions, 2017-2022
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