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智慧型手錶:市場趨勢、供應商策略、預測 2017-2021年

Smart Watches: Trends, Vendor Strategies & Forecasts 2017-2021

出版商 Juniper Research 商品編碼 279391
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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智慧型手錶:市場趨勢、供應商策略、預測 2017-2021年 Smart Watches: Trends, Vendor Strategies & Forecasts 2017-2021
出版日期: 2017年01月16日 內容資訊: 英文



  • 技術進步:智慧型手錶技術的現狀評估,未來發展的詳細預測
  • 趨勢評估:智慧型手錶市場現狀,以及影響市場的主要宏觀趨勢的策略性評估
  • 競爭情形 & 生態系統分析:智慧型手錶價值鏈概要,各種企業、經營模式的機會詳細內容
  • 基準產業預測:智慧型手錶用戶數、出貨量及軟體的市場區隔預測。硬體設備預測區分
    • 觀察類型 (儀表板、多功能性)
    • 連接性 (行動電話、GPS/GLONASS、NFC、Wi-Fi)
    • 營運系統 (Android、WearTizen、WatchOS、儀表板、其他)
    • 設備供應商 (Apple、Fitbit、Huawei、LG、Samsung、SONY、TAG Heuer、其他)
  • ■主要的問題
  • 在智慧型手錶市場發生怎樣的動向?
  • 妨礙智慧型手錶引進的是什麼?
  • 怎樣的功能、定位促進引進?
  • 智慧型手錶OS、業者情勢今後5年怎麼變化?
  • 在智慧型手錶生態系統中對各企業來說最適合的經營模式是什麼?


資料 & 互動預測

  • 國家層級的資料
    • 加拿大
    • 中國
    • 丹麥
    • 德國
    • 日本
    • 挪威
    • 葡萄牙
    • 韓國
    • 西班牙
    • 瑞典
    • 英國
    • 美國
  • 區分
    • 連接性
    • 設備類型
    • 設備供應商
    • 營運系統
  • 用戶可以7個標準操作Juniper資料的What-If 分析工具
  • 存取30個以上的圖表、2,300個以上的數據點的預測資料




Juniper's new and expansive smartwatches research outlines the key trends and opportunities in this evolving market. The research charts the latest technological and business developments in the smartwatch space, as well as providing in-depth forecasts across a variety of metrics.

This research comprises:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Technological Developments: Assessment of the current state of smartwatch technologies, detailing prospects for their future development.
  • Trends Assessment: Strategic evaluation of the state of the smartwatch market, alongside key macro trends affecting the market.
  • Competitive Landscape & Ecosystem Analysis: Outline of the smartwatch value chain, detailing opportunities for a variety of players and business models.
  • Benchmark Industry Forecasts: Market segment forecasts for smartwatch installed base and shipments, as well as software. Hardware forecasts split by:
    • Watch type (dashboard and multifunctional)
    • Connectivity (Cellular, GPS/GLONASS, NFC, Wi-Fi)
    • Operating System (Android Wear, Tizen, WatchOS, Dashboard. Others)
    • Device Vendor (Apple, Fitbit, Huawei, LG, Samsung, Sony, TAG Heuer, Others)

Key Questions

  • 1. What movement is happening in the smartwatch market?
  • 2. What is holding smartwatch adoption back?
  • 3. What features and positioning will drive adoption?
  • 4. How will the smartwatch OS and vendor landscape change over the next 5 years?
  • 5. What are the best business models for each player in the smartwatch ecosystem?

Companies Referenced

Data & Interactive Forecast

The new ‘Smartwatches’ forecast suite includes:

  • Country level data splits for 8 key regions and country forecasts for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Segment splits by:
    • Connectivity (Cellular, GPS/GLONASS, NFC, Wi-Fi)
    • Device Type (multifunctional and dashboard smartwatches)
    • Device Vendor (Apple, Fitbit, Huawei, LG, Samsung, Sony, TAG Heuer, Others)
    • Operating System (Android Wear, Tizen, WatchOS, Dashboard. Others)Vendor
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 7 different metrics.
  • Access to the full set of forecast data of more than 30 tables and over 2,300 datapoints.

Juniper Research's highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

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