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市場調查報告書

應用及應用商店:市場趨勢·預測 2016-2021年

Apps & App Stores: Market Trends & Forecasts 2016-2021

出版商 Juniper Research 商品編碼 274745
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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應用及應用商店:市場趨勢·預測 2016-2021年 Apps & App Stores: Market Trends & Forecasts 2016-2021
出版日期: 2016年05月18日 內容資訊: 英文
簡介

本報告提供應用及應用商店市場相關調查,提供著應用·設備類型·收益化模式·各地區的市場規模·成長率的預測等資訊。

本調查套件的結構

  • 市場趨勢·預測 (PPT)
  • 5年市場規模·預測的試算表 (Excel)

主要的特徵

  • 應用市場規模·成長率的預測
    • 8個應用分類
      • e-Reader
      • 金融
      • 遊戲
      • 醫療
      • 生活方式
      • 多媒體
      • 生產率
      • 社群通訊
    • 4個設備類型
      • 智慧型手機
      • 平板電腦
      • 多功能手機
      • 聯網電視
    • 2個收益化模式
      • APP購買
      • PPD
    • 地區市場預測:8個主要地區·12個國家
  • 全球應用程式商店市場概要,包含各應用類型的市場佔有率及應用不同商店的銷售額收益
  • 預測·市場規模相關調查的說明,含應用類別的地區狀況·展望的評估

主要的問題

  • 收益方面,全球屈指可數的應用程式商店有哪些?
  • 應用下載數最多的分類為何?
  • 商機方面,哪個收益化最佳或者:App內或PPD (按下載次數付費) ?
  • 聯網電視設備對應用下載帶來的影響是什麼?
  • 哪裡有收益化的機會?

資料 & 互動預測

  • 8地區·12市場資料區分
    • 加拿大
    • 中國
    • 丹麥
    • 德國
    • 挪威
    • 葡萄牙
    • 西班牙
    • 瑞典
    • 日本
    • 韓國
    • 英國
    • 美國
  • 8個應用區分
    • 遊戲
    • 多媒體
    • 生活方式
    • 生產率
    • e-Reader
    • 金融
    • 醫療
    • 社群通訊
  • 4個設備區分
    • 智慧型手機
    • 多功能手機
    • 平板電腦
    • 聯網電視
  • 收益區分
    • PPD
    • APP購買
  • 擁有768圖表·99,000以上數據點的預測資料之點閱存取

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目錄

Overview

Juniper Research's Content & Applications segment continues to be heralded and recommended by industry experts and thought leaders as among the most informed, reliable and valuable of any analyst house researching in this area.

This industry leading Excel and PowerPoint guide to the Apps & App Stores market charts the immediate and anticipated opportunities in the sector, offering key insights into the space and an unrivalled suite of market data.

This research suite comprises:

  • Market Trends & Forecasts (PPT)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Comprehensive market projections for the size and growth of the applications market, split by:
    • 8 app categories:
      • eReaders
      • Finance
      • Games
      • Healthcare
      • Lifestyle
      • Multimedia
      • Productivity
      • Social Communications
    • 4 device types:
      • Smartphones
      • Tablets
      • Featurephones
      • Connected TVs
    • 2 monetisation models
      • In-App Purchases
      • Pay per Download
    • Geographical market forecast splits for 8 key regions and 12 countries.
  • Overview of the global app store marketplace, including market share by app type, as well as top line revenues split by app storefront.
  • Forecast and market sizing commentaries, including assessment of regional status and prospects by app category.

Key Questions

  • 1. What are the leading app stores globally in terms of revenues?
  • 2. Which categories see the highest number of app downloads?
  • 3. In terms of revenue opportunity, which monetisation performs best: In-app or PPD (Pay per Download)?
  • 4. What impact have connected TV devices had on app downloads?
  • 5. Where does the monetisation opportunity lie?

Companies Referenced

Data & Interactive Forecast

The Apps & App Stores forecast suite includes:

  • Data splits by 8 key regions, and for 12 markets:
    • Canada
    • China
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Japan
    • South Korea
    • UK
    • US
  • Segment splits by 8 app types:
    • Games
    • Multimedia
    • Lifestyle
    • Productivity
    • eReaders
    • Finance
    • Healthcare
    • Social Communications
  • Device splits by 4 device types:
    • Smartphones
    • Featurephones
    • Tablets
    • Connected TVs
  • Revenue splits by
    • PPD (Pay per Download)
    • In-app Purchase.
  • Access to the full set of forecast data of 768 tables and more than 99,000 datapoints.

Juniper Research's highly granular IFxls (interactive forecast excels) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

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