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市場調查報告書
RFID 西歐市場與商業機會
RFID Opportunities: Markets & Technologies in Western Europe
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本報告已在2011年07月19日停止出版。
在美國 Wal-Mart 與德國 METRO Group 引進RFID，以及2004年 RFID 規格正式確立後，未來貨櫃運輸、醫藥、零售等各種產業會開始引進這項技術。
專精情報通訊業界分析的英國市調公司 Juniper Research（總公司：罕布夏），調查分析了 MMS 市場的概況後，出版了一本綜合報告書 "RFID Opportunities: Markets & Technologies in Western Europe"。
報告書內容包括：RFID 於各業界用途的商業機會、RFID 技術與規格、市場企業資訊、引進時的策略性問題，以及至2009年的西歐市場營收預測等等。全書含圖表共190頁，內容綱要摘記如下：
1. 商業機會
- RFID 用途
- 位置追蹤
- 手提行李
- 特定人物
- 動物
- 其他
- 貨櫃與運輸
- 遞送業務
- 郵政、小包投遞服務
- 遙測
- 供應鏈管理
- 售後服務
- 詐欺行為管理
2. 系統
- 歷史
- 系統概要
- 競爭技術
- 多重判讀器與標籤
- RFID 系統要素
- 供應鏈
3. RFID 技術
- Transponders and Interrogators
- 標籤分類
- 近距離、遠距離通訊
- 1 bit EAS 設備
- Multi Bit RFID 標籤
- 資料通訊
- 與複數標籤通訊
- 競爭
- 認證與安全
4. 規格
- 國際規格
- 歐洲規格
- 歐洲 RFID 的可用頻率
- 900MHz 附近可利用的 UHF 頻率
- EPCglobal 與 Auto-ID
- 生物安全性要項
5. 供應商
- 市場環境
- RFID 管理服務
- RFID End to End 解決方案
6. 各國資訊
- 英國
- 德國
- 法國
- 荷蘭
- 西班牙
- 義大利
- 其他
- 歐洲計畫
7. 策略課題
8. 商業個案
9. 出貨量與營收預測
- 全球市場
- 西歐市場
- 德國
- 法國
- 英國
- 其他
- 各市場部門營收
RFID has generated much industry excitement following the initiatives by Wal-Mart in the United States and METRO Group in Germany. Key standards for RFID were formalised in 2004 leaving the way open for accelerated adoption of RFID across sectors as diverse as containers & transportation, people tracking and retail. Fresh business opportunities will arise for those wishing to implement RFID across sectors as diverse as transport and logistics, pharmaceuticals and fraud management.
The report serves as a timely guide on the emerging market for RFID at a time when industry expectations are high and implementations in Europe are taking off. Interviews were conducted with a range of industry players to help formulate our view of the market and establish our market sizing and growth expectations. Some key findings are shown inthe graph below. Table of Contents
Executive Summary
- Introduction
- RFID Technology and Systems
- The Components of an RFID System
- Characteristics of RFID Tags
- The RFID Standards Debate
- International Standards for RFID
- European Standards Issues
- EPCglobal
- RFID Industry Participants
- Key RFID Suppliers
- The Opportunities for RFID in Europe
- Market Applications
- Initiatives by Country
- European Wide Initiatives
- Challenges of Implementing RFID
- Item versus Pallet and Case Tagging
- RFID Revenue Opportunities
Business Opportunities
- Applications of RFID
- Location Tracking
- Baggage Tracking
- People Tracking
- Animal Tracking
- Other Asset Tracking
- Containers & Transportation
- Laundry Services
- Postal and Parcel Services
- Telemetry
- Manufacturing Processes
- Supply Chain Management
- Logistics & Distribution
- Retail Sector Applications
- Product Recall
- Post Sale Service
- Waste Management
- Fraud Management
- Financial Services
- Drug Authentication
- Transport Sector
- Conclusion
Systems
- History
- System Overview
- RFID Tags
- Operation of RFID
- Competing Technologies
- Barcodes
- Electronic Article Surveillance Tags
- Multiple Readers and Tags
- Sharing the Same Physical Space
- Issues Raised
- The Components of an RFID System
- Example of an RFID System in Operation
- The Supply Chain
- Five Stages of a Retail Product s Life
- Technology Employed in an RFID System
RFID Technology
- Transponders and Interrogators
- Tag Classifications
- Frequency of Operation
- Source of Power
- Passive Tags
- Active Tags
- Semi-passive Tags
- Read/Write Capabilities
- Radio Propagation ? Near Field and Far Field Communications
- The Near Field Communications (NFC) Forum
- One-Bit Electronic Article Surveillance (EAS) Devices
- Multi-Bit RFID Tags
- Tag Capabilities
- New Developments
- Data Communications
- Full Duplex (FDX) and Half Duplex (HDX)
- Communicating with Many Tags
- How Tags Communicate
- Tag Talks First Approach
- Reader Talks First Approach
- Contention and Collision
- Space Division
- Frequency Division
- Time Division
- Aloha Protocols
- Use of Aloha in EPCglobal Specifications
- Binary Tree Searching
- Authentication and Security
Standards
- Introduction
- International Standards for RFID
- International Organisation for Standardisation (ISO)
- International Electrotechnical Commission (IEC)
- ISO/IEC Joint Technical Committee
- Radio Spectrum Assignment
- European Standards for RFID
- European Conference of Postal & Telecommunications Administrations (CEPT)
- European Telecommunications Standards Institute (ETSI)
- Spectrum Availability for RFID in Europe
- Available Spectrum in the UHF band around 900MHz
- Duty Cycle and Listen Before Talk (LBT)
- The Difference between ERP and EIRP
- Spectrum Availability in ITU Region 3 (Asian and Pacific Ocean Countries)
- EPCglobal and the Auto-ID Center
- Key Technological Components
- Electronic Product Code (EPC)
- ID System
- EPC Middleware
- Object Name Service (ONS)
- EPC Information Systems (EPC-IS)
- EPC Discovery Service
- Current Status of EPCglobal Standards
- Electronic Product Code (EPC) Structure
- EPCglobal Tag Types and Standards
- Human Safety Requirements
- Conclusions
Vendors
- RIFD Landscape
- Chip Manufacturer
- Tag & Transponder Manufacturer
- RFID Readers
- Label Converting and Printing
- Label Converters
- Smart Label Printers
- Printronix
- KSW Microtec
- Zebra Technologies
- Resellers
- RFID Middleware Providers
- Enterprise Applications
- Packaged Application Specialists
- Consultants and Systems Integrators (SI)
- Independent Consultants
- Full Service Consultants
- Retailer/Customers
- RFID Managed Service
- BT Auto-ID
- Trenstar
- RFID End to End Solutions
- ADT Tyco
- Tagsys
- Conclusion
Country Profiles
- United Kingdom
- Chipping of Goods Initiative
- Demonstrator Projects
- RFID Centre
- Other Retail Sector Applications
- Trials by Major Chain Stores
- Libraries
- Traffic Congestion
- Industrial Applications
- Brewing Industry
- Container Handling
- Postal Service
- Germany
- Metro Group Initiative
- Other Initiatives
- Brewing Industry
- Aviation Services
- Transport Systems
- Postal Services
- Sports Tickets
- France
- RFID Initiatives
- Retail Distribution
- Newspaper Distribution
- Library
- Smart Tracing Consortium
- L Echangeur
- IBM s RFID Testing Centre
- Netherlands
- RFID Initiatives
- Flower Auctions
- Returnable Transport Items
- Retail Shrinkage
- Libraries
- Aviation Services
- Public Transport Network
- Spain
- RFID Initiatives
- Payment Services
- Animal Tracking
- Retail Tagging
- Distribution using Pallets
- Italy
- RFID Initiatives
- Retail
- Vatican Library
- Rest of Europe
- Greece
- Denmark
- Sweden
- Portugal
- Austria
- Sports Racing & Public Transport
- EU Initiatives
- The US Approach
- EU Programmes
- Conclusions
Strategic Issues
- Technical Issues
- Competing technologies
- Technology Standards and Interoperability
- Reliability of Technology/Maturity of Technology
- Accuracy of Reading Tags
- Tag Data "Snooping"
- Spectrum Congestion/Frequency Availability
- Environmental Issues (Heat, Moisture)
- Data Integration
- Volume of Data Produced
- Economic Issues
- Return on Investment
- Cost of Implementation
- Data Sharing Between Supply Chain Partners
- Data Volumes
- Legal Issues
- RFID Patents
- Environmental Issues
- Disposal of Tag
- Privacy and Data Protection
- North America
- Europe
- The Privacy Debate
- Conclusions
Business Case
- Benefits of Implementing RFID
- Better Inventory Management
- Reduced Errors in the Supply Chain
- Improved Product Recalls
- Reduced Counterfeiting of Goods
- Single Dataflow Benefits
- Reduced Shrinkage
- Scope of RFID Implementation
- Item vs. Case tagging
- Project Planning
- Hardware Considerations
- Data Considerations
- Print and Label Considerations
- Enterprise Software and Systems Integration
- Process Issues
- Organisation Skills and Expertise
- Conclusion
Shipment & Revenue Forecasts
- Global Market
- Shipment of RFID Tags
- Unit Prices for RFID Tags
- Revenues from RFID Tags, Readers, Software & Services
- Other Revenue Opportunies
- Western European Market
- Shipment of RFID Tags
- Unit Prices for RFID Tags
- Revenues from RFID Tags, Readers, Software & Services
- Germany
- Shipment of RFID Tags
- Unit Prices for RFID Tags
- Revenues from RFID Tags, Readers, Software & Services
- France
- Shipment of RFID Tags
- Unit Prices for RFID Tags
- Revenues from RFID Tags, Readers, Software & Services
- UK
- Shipment of RFID Tags
- Unit Prices for RFID Tags
- Revenues from RFID Tags, Readers, Software & Services
- Rest of Western Europe
- Shipment of RFID Tags
- Unit Prices for RFID Tags
- Revenues from RFID Tags, Readers, Software & Services
- Market Sector Split ? Western Europe
- Revenue by Market Sector
- Retail
- Pharmaceutical and Healthcare
- Mass Transportation
- Supply Chain
- Other Sectors
- Summary
Appendices
- Appendix 1: How Tags Work
- One-Bit Electronic Article Surveillance (EAS) Tags
- Electromagnetic EAS Device
- Low Frequency EAS Device Using Frequency Division
- High Frequency EAS Device
- Microwave Frequency EAS Device using Varicap Diode
- Multi-bit RFID tags
- Low Frequency RFID Tag Using Inductive Coupling
- High Frequency RFID Tag Using Load Modulation
- UHF RFID Tag using Backscatter
- Surface Acoustic Wave (SAW) RFID Tag
- Appendix 2: ERP and EIRP
- Relevance to RFID
- Appendix 3: List of Vendors
- Appendix 4: Companies Mentioned in the Report
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