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市場調查報告書

A2P (Application to Person) 通訊:主要用途與市場機會、灰色路由流量

A2P (Application to Person) Messaging

出版商 Juniper Research 商品編碼 250496
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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A2P (Application to Person) 通訊:主要用途與市場機會、灰色路由流量 A2P (Application to Person) Messaging
出版日期: 2017年11月21日 內容資訊: 英文
簡介

本報告提供A2P (Application to Person) 通訊的市場調查,主要用途與市場機會,2P通訊引進的優點,生態系統及價值鏈的主要趨勢,流量大小及通訊收益的變化與預測,各地區的明細,灰色路由流量的佔有率和收益損失的課題等彙整資料。

第1章 A2P通訊:參與度的課題

  • 簡介
    • 定義
  • 利用案例
    • 業者的參與度
    • 動態密碼
    • 銀行
    • 票務
    • 醫療保健
    • 行銷宣傳活動
    • 內容付款
  • A2P通訊的優點
    • 業者的推動因素
    • 普遍存在性

第2章 A2P生態系統的主要趨勢

  • 簡介
  • 主要趨勢
  • A2P通訊的價值鏈
    • SMS整合業者
      • 市場佔有率
    • SMS過濾器平台供應商

第3章 A2P通訊市場預測、主要調查結果

  • 簡介、調查手法
  • 通訊量
    • SMS流量大小
    • A2P流量大小
  • 灰色路由流量的佔有率
  • A2P通訊收益
    • 直持接續
    • 灰色路由A2P
    • 收益:A2P vs P2P
    • 灰色路由的收益損失

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目錄

Overview

Juniper's latest A2P (Application to Person) Messaging research suite provides a comprehensive analysis of the ecosystem, assessing the opportunities across primary use cases and key verticals. It offers an in-depth exploration of the future of key verticals in the sector, including challenges to operators' A2P messaging revenues from grey route traffic and OTT messaging applications such as WhatsApp and Viber.

Key Features

  • Market Landscape & Trends Assessment: Extensive analysis of the future outlook of the A2P market, and the role competing technologies will play in the development of the market, including:
    • Impact of the RCS (Rich Communications Suite)
    • OTT (Over-the-Top) messaging applications
    • In-application Chatbots
  • Sector Analysis: Analysis of 7 key use cases for A2P messaging, including evaluation of the addressable market and primary use cases for:
    • Banking
    • Content Payments
    • Healthcare
    • Marketing Campaigns
    • One Time Passwords
    • Operator Engagement
    • Ticketing
  • Benchmark Industry Forecasts: Juniper's five year forecasts provide a comprehensive view of the future of the A2P ecosystem, including both mobile operator and A2P platform provider perspectives. These forecasts cover 8 global regions and 14 key country markets. Forecasts include:
    • Operator Revenues from A2P SMS including segment splits
    • Operator Revenue Loss due to Grey Route A2P SMS
    • A2P Platform Revenues
    • Operator Revenues Loss due to OTT A2P Messaging including segments splits
  • Interviews with leading players across the value chain, including:
    • BICS
    • CLX Communications
    • Infobip
    • Mavenir Systems
    • Route Mobile
    • Silverstreet
    • Syniverse
    • Ubiquity.
  • Juniper Leaderboard: 13 leading A2P platform vendors compared, scored and positioned on the Juniper Leaderboard.

Key Questions

  • 1. Which strategies will prove to be successful in minimising grey route A2P traffic?
  • 2. To what extent is grey route traffic impacting operator billed revenues?
  • 3. How will OTT A2P services disrupt operators' SMS services?
  • 4. Who are the A2P service provider market leaders?
  • 5. What is the total value of lost operator revenues from grey route traffic?

Companies Referenced

  • Interviewed: BICS, CLX Communications, Infobip, Mavenir Systems, Route Mobile, Silverstreet, Syniverse, Ubiquity.
  • Profiled: BICS, CLX Communications, Infobip, Mavenir Systems, MessageBird, Mitto, Nexmo, Route Mobile, Silverstreet, Syniverse, Tata Communications, tyntec, Ubiquity.
  • Case Studied: GSMA, iBasis, Infobip, NHS (National Health Service), WhatsApp.
  • Mentioned: 365squared, ABN Amro, Aicent, Airbnb, Air Canada, Airtel, Airwide Solutions, Alibaba, Allianz,Banca Sella, America Movil, Apple, Asia Netcom, Babylon Health, Banca Marche, Banca Mediolanum, Banca Monte dei Paschi di Siena,Fineco, Banca Popolare di Milano, Banca Popolare di Sondrio, Barclays, BBM, Bell, China Mobile, Cisco Systems, CM Telecom, Compass Grup, CoTraveller, CTIA, Deutsche Telekom, Dialogue Communications, Doordash, EE, Ericsson, Facebook, Federal Bank, Flipkart, Fortytwo Telecom, Gemalto, GENBAND, Guangzhou Qida Electronic Technology, HailoCab, Halifax, Heineken, Huawei, ICQ, IFTTT (If-this-then-that), Intesa Sanpaolo Group, ITU T (International Telecommunication Union), IW Bank, KakaoTalk, Kik Messenger, KPN, KT, LINE, Lloyds, MACH, Mastercard, mBlox, MEF (Mobile Ecosystem Forum), MetroPCS, , Microsoft, Millicom, Mobey Forum, Mobile Marketing Association, Nationwide, Netsize, O2, Olacabs, Openmarket, Oxygen8, Panasonic, Pingdom, Polkomtel, QQ Mobile, Renault, Rogers, Safaricom, SAP, Simfonics, Sinch AB, SK Telecom, Skype, Slack, Snapchat, Sprint, Stoke, StubHub, Sunrise, Sybase, Symsoft, Telecom Italia, Telefonica, Telegram, TeleSign Corporation, TeliaSonera, Three, TIM, T-Mobile, UAEXchange, UBA, Uber, Ubi Banca, UBI, Zurich, Ulticom, UniCredit Group, UPlus, VeriSign, Viber, Vibes, VodaCom, Vodafone, Voltari, Vonage,WeChat, Wind Hutchinson 3G, Xura Secure Communications, Zentech, Zoho Marketplaces.

Data & Interactive Forecast

Juniper Research's highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability both to understand a particular market and to integrate their own views into the model.

Juniper's A2P Messaging forecast suite includes:

  • Five year benchmark forecasts are key metrics by 8 key regions and 14 country level splits including
    • US
    • Canada
    • Brazil
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Russia
    • China
    • Japan
    • South Korea
    • India
    • Singapore
  • A2P SMS segment splits, including:
    • Banking
    • Ticketing
    • Healthcare
    • Content Payments
    • Operator Engagement
    • Advertising
    • Retail
  • OTT A2P segment splits, including:
    • Banking
    • Ticketing
    • Healthcare
    • Content Payments
    • Advertising
    • Retail
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper's data for 10+ different metrics.
  • Access to the full set of forecast data of 95 tables and over 16,000 data points.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

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