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市場調查報告書

行動檢索&發現:市場展望

Mobile Search: Local, Web and Discovery Markets 2014-2018

出版商 Juniper Research 商品編碼 247476
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動檢索&發現:市場展望 Mobile Search: Local, Web and Discovery Markets 2014-2018
出版日期: 2014年04月01日 內容資訊: 英文
簡介

本報告提供行動網站及行動應用程式雙方的行動搜尋市場相關調查,桌面搜尋的演進帶給行動搜尋的影響,及AR(擴增實境)和語音辨識的技術演進產生的可能性等分析彙整,為您概述為以下內容。

摘要整理

第1章 線上&行動檢索的演進

  • 簡介
  • 調查範圍&定義
  • 線上檢索
    • 檢索&語意網站
    • 線上檢索機制
  • 行動檢索
    • 行動網站檢索
    • 行動地方性檢索
    • 行動AR檢索
  • 下個搜尋是什麼?
    • AI&context認識:搜尋的個人方法

第2章 搜尋的未來:技術、創新、收益化

  • 檢索&發現市場促進要素
    • 數位的轉變
    • 資料分配數量&普及Wi-Fi的增加
    • 應用程式商店的飽和
    • 展示廳現象(Showrooming)
  • 檢索&發現市場阻礙要素
    • 「Cookies」的問題
    • 隱私的疑慮
  • 收益化檢索
    • 廣告
    • 介紹
    • 擴大
    • Open API

第3章 行動檢索市場

  • 預測手法
    • 網站型檢索的預測
    • 應用型搜尋的預測
  • 用戶數
    • 行動終端引進
    • 平板電腦引進
  • 行動檢索預測
    • 檢索下載應用程式
    • 贊助商附著點擊
    • 搜尋廣告費

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目錄

Juniper's industry benchmark research on Mobile Search provides the most comprehensive and detailed view of the Search & Discovery ecosystem to date.

The research offer readers a timely insight into the market for mobile search across both the mobile web and mobile apps. It is essential reading for search providers, digital content providers, physical goods and service providers, app developers, advertisers and brands.

Key Features

  • Evaluates in-depth the evolution of mobile search, set in the context of the desktop search environment.
  • Strategic assessment of key business models underpinning mobile search, accompanied by key player case studies.
  • Benchmark industry forecasts for size and growth of the mobile web and app search market.
  • Invaluable insights for players across the entire mobile search industry, covering aspects such as web search, local search apps, AR (Augmented Reality) search apps and discovery apps.

Key Questions

  • 1. What are the key innovations currently being witnessed in the search market, and which direction will this take the market in?
  • 2. Who are the key players in the search market and how are they positioned?
  • 3. By which business models is search monetised?
  • 4. How will the size/growth of these market segments differ by device type?
  • 5. What is the size of the market for mobile web search, local search, augmented reality search, and mobile discovery?

Companies Referenced

Adobe, Amazon, AppGratis, Apple, Ask.com, Baidu, Best Buy, BlackBerry, Blogger, China Mobile, CrunchBase, DeepMind, Distimo, DuckDuckGo, eBay, Excite, GetJar, Google, Groupon, Infoseek, Inktomi, Interactive Advertising Bureau, Jessops, Kayak, LateRooms, Layar, Lycos, McKinley Group, Microsoft, Mobile Commerce, Motorola, Mozilla, mxData, National Federation of the Blind, Netscape, Nokia, Pfeiffer Consulting, Picasa, Pinterest, Poynt, Quixey, Qunar, Samsung, Shazam, Skyfire, Skype, Skyscanner, Sprint, timesCity.com, TripAdvisor, US Geological Survey, Viber, WeChat, Wikitude, Wolfram Research, World Wide Web Consortium, Yahoo, Yandex, Yelp, YouTube, Zoopla.

Data & Interactive Forecast

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Country level data splits for the US, Canada and UK as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 8 different metrics.
  • Access to the full set of forecast data of more than 160 tables and 12,500 datapoints.

Table of Contents

1. Executive Summary

  • 1.1 Introduction
  • 1.2 Forecast Summary
    • 1.2.1 Spend on Search Advertising Split by Region
    • Figure & Table 1.1: Total Spend on Mobile Search Advertising in Web Search, Local Search Apps and Discovery Apps ($m) Split by 8 Key Regions 2013-2018
  • 1.3 Strategic Recommendations

2. The Evolution of Online & Mobile Search

  • 2.1 Introduction
  • 2.2 Report Scope & Definitions
    • 2.2.1 Mobile & Online
  • 2.3 Online Search
    • Figure & Table 2.1: Search Engine Market Share (%) January 2014
    • 2.3.1 Search & the Semantic Web
    • Figure 2.2: The Evolution of the Web
    • 2.3.2 Online Search Mechanisms
    • Figure 2.3: The Mechanics of Online Search
  • 2.4 Mobile Search
    • 2.4.1 Mobile Web Search
      • i. Mobile Search in the Featurephone Era
      • ii. Mobile Search in the Smartphone Era
      • Figure 2.4: Google Search on Mobile
    • 2.4.2 Mobile Local Search
      • i. Local Web Search & Local Search Apps
      • ii. 'Local' and 'Search'
      • iii. Local & Location-Based
      • Figure 2.5: Local Search & Location-Based Search on LateRooms
    • 2.4.3 Mobile Augmented Reality Search
    • Figure 2.6: Zoopla's AR Search
  • 2.5 What's Next for Search?
    • 2.5.1 AI & Context Awareness: A More Personal Approach to Search
    • Figure 2.7: An Example of Facebook Graph Search
      • ii. Driving the Future of Search

3. The Future of Search: Technology, Innovations & Monetisation

  • 3.1 Driving the Market for Search & Discovery
    • 3.1.1 The Shift to Digital
    • Figure 3.1: Installed Base of Smartphones and Tablets (m), Proportion of Smartphones and Tablets which are Accessing the Internet (%) 2012-2018
      • i. ... And the Associated Rise in Web Inventory
    • 3.1.2 Increasing Data Allowances & Ubiquitous Wi-Fi
    • 3.1.3 App Store Saturation
    • Figure 3.2: Leading App Store by Downloads and App Catalogue - March 2014 27
    • Figure 3.3: The Changes to App Store Search Results with iOS 6 (Before-Left, After-Right)
    • 3.1.4 Showrooming
    • Figure 3.4: A Retailer Encourages Reverse Showrooming
  • 3.2 Constraining the Market for Search & Discover
    • 3.2.1 The Organic Apple
    • 3.2.2 The 'Cookie' Issue
    • 3.2.3 Privacy Concerns
  • 3.3 Monetising Search
    • 3.3.1 Advertising
    • Figure 3.5: Google Search Results on Desktop (left) and Mobile (right)
    • 3.3.2 Referrals
    • 3.3.3 Expansion
    • 3.3.4 Open APIs

4. The Market for Mobile Search

  • 4.1 Forecast Methodology
    • 4.1.1 Web-Based Search Forecasts
    • Figure 4.1: Web Search Forecast Methodology
    • 4.1.2 App-Based Search Forecasts
  • 4.2 Installed Base
    • 4.2.1 Mobile Handset Adoption
    • Figure & Table 4.2: Handset Installed Base (m) Split by 8 Key Regions 2013- 2018
    • 4.2.2 Tablet Adoption
    • Figure & Table 4.3: Tablet Installed Base (m) Split by 8 Key Regions 2013- 2018
  • 4.3 Mobile Search Forecasts
    • 4.3.1 Search App Downloads
      • i. Split by Region
      • Figure & Table 4.4: Total Number of Search Apps (Local & Discovery) Downloaded to Mobile Devices (m) Split by 8 Key Regions 2013-2018
      • ii. Split by Mobile Search App Category
      • Figure & Table 4.5: Total Number of Search App Downloaded to Mobile Devices (m) Split by Local Search Apps & Discovery Apps 2013-2018
    • 4.3.2 Sponsored Clickthroughs
      • i. Split by Region
      • Figure & Table 4.6: Number of Sponsored Clickthroughs from Mobile Web Search, Local Search Apps or Discovery Apps (m) Split by 8 Key Regions 2013- 2018
      • ii. Split by Mobile Search Category
      • Figure & Table 4.7: Number of Sponsored Clickthroughs (m) Split by Mobile Web Search, Local Search and Discovery Apps 2013-2018
    • 4.3.3 Spend on Search Advertising
      • i. Split by Region
      • Figure & Table 4.8: Total Spend on Mobile Search Advertising in Web Search, Local Search Apps and Discovery Apps ($m) Split by 8 Key Regions 2013-2018
      • ii. Split by Mobile Search Category
      • Figure & Table 4.9: Total Spend on Mobile Search Advertising ($m) Split by Web Search, Local Search Apps and Discovery Apps 2013-2018
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