市場調查報告書 - 246339

行動廣告:通訊， In App 及行動網際網路策略(2012年∼2017年)

Mobile Advertising: Messaging, In-App and Mobile Internet Strategies 2012-2017
出版商 Juniper Research
出版日期 2012年07月05日 內容資訊 英文 140 Pages
價格
行動廣告:通訊， In App 及行動網際網路策略(2012年∼2017年) Mobile Advertising: Messaging, In-App and Mobile Internet Strategies 2012-2017
出版日期: 2012年07月05日 內容資訊: 英文 140 Pages
簡介

本報告提供行動廣告市場上的新經營模式，傳輸各流通管道詳細內容預測，及隱私的課題等分析，廣告費成為主流的行動型態及流通管道，行動宣傳活動的成功策略、、以定位為基礎的廣告的可能性，行動廣告費增加的阻礙要素，及今後5年的行動廣告市場的成長預測分析等等，為您概述為以下內容。

摘要整理

第1章 網路的課題

  • 簡介
  • 行動廣告的分類
  • 行動廣告市場上發展
  • 經營模式

第2章 現今的廣告市場:趨勢，促進因素及阻礙要素

  • 概要
  • 行動廣告市場的趨勢
  • 行動廣告的促進因素是什麼？
  • 行動廣告的阻礙要素
  • UDID的問題

第3章 行動廣告市場

  • 簡介
  • 設備所有者的增加
  • 預測手法
  • 行動廣告市場
  • 上次的預測

第4章 行動傳訊廣告預測

  • SMS廣告市場
  • MMS廣告
  • 以定位為基礎的廣告
  • 行動傳訊廣告的整體市場

第5章 In App 廣告預測

  • 終端上的 In App 廣告市場
  • 平板電腦上的 In App 廣告市場
  • 行動裝置上的 In App 廣告市場

第6章 行動網際網路廣告預測

  • 簡介
  • 終端上的行動網際網路廣告預測
  • 平板電腦上的行動網際網路廣告預測
  • 行動網際網路廣告的整體市場

第7章 鈴聲廣告預測

  • 鈴聲廣告市場

第8章 行動廣告價值鏈

  • 簡介
  • 品牌
  • 行動廣告代理店/宣傳活動管理
  • 搜尋引擎
  • 行動廣告網路
  • 服務供應商
  • 廣告託管平台供應商
目錄

Abstract

Overview

image1

  • Privacy vs Analytics
  • Extensive Forecast Suite
  • Expert Industry Opinion

The Report Covers:

Analysis of Evolving Business Models. The report assesses how the business models in the mobile advertising industry have evolved, particularly with current market consolidation. Analysis includes in-depth profiles of 10 major industry players.

In-Depth Forecasts by Delivery Channel. Forecasts are split by 4 market segments: Mobile Messaging, In-App, Mobile Internet and Ringback Tones. These forecasts are provided alongside expert examination of the prospects for the mobile advertising industry, leaving the reader with an unparalleled insight into the future of the mobile advertising market.

The Privacy Issue. Along with discussion of the significant hurdles facing the mobile advertising industry, this report studies the impact of the current EU and US regulatory focus on consumer privacy. This includes an analysis of replacements for Apple's Unique Device Identifier (UDID) as well as exploration of the issues surrounding Apple's decision to block its use.

Features of the Report:

Key Trends and Drivers Explored - A Close examination of mobile advertising trends and drivers gives the reader an unequalled understanding of the most recent developments in the market as well as an acute awareness of the forces pushing growth in the future.

Strategic Recommendations - This is a must-have report for any business looking to enter the mobile advertising industry or to create mobile advertising campaigns. Strategies for brands, ad networks, operators and content providers is provided, backed up by the expert exploration of the mobile advertising industry.

Optional Excel Dataset:

With over 175 additional tables, containing more than 9,500 additional data points, the accompanying Mobile Advertising Excel 2012-2017 provides the full forecast methodology data and includes country-level forecasts for the US, Canada and the UK.

Key Questions

  • 1. Which mobile formats and distribution channels will be the main destinations for adspend by 2017?
  • 2. What strategies should brands employ to optimise the success of mobile campaigns?
  • 3. How important is rich media advertising and how will this form of advertising continue to grow?
  • 4. What is the advertising potential of location-based technologies?
  • 5. What are the major constraints on mobile adspend growth?
  • 6. How are mobile ad networks evolving to meet brand requirements?
  • 7. Which mobile ad campaigns have been most successful?
  • 8. How will mobile advertising adapt to the rise of the tablet?
  • 9. How will the mobile advertising market grow over the next five years?

Companies Referenced

4th Screen Advertising; Acxiom; Adfonic; AdMob; Air2Web; Amazon; Amobee; Apple; Argos; AT&T; Barclaycard; Bharti Airtel; Boost Mobile; Budget Rent A Car; Catalist; China Mobile; Cisco; Coke; Crashlytics; Datalogix; Direct Line; Disney; Dominos; Facebook; Fring; G+J; Globe; Google; Green Flag; Greystripe; Handmark; Hotels.com; HTC; Intel; IPC; ITN; Mobclix; Mobile Interactive Group; Mobile Theory; Motorola; MSNBC; Naspers; Nike; Nimbuzz; Nokia; O2; Opera; Optimus; Orange; Polar Mobile; Polk; Poynt; Quattro Wireless; RingRing Media; Sega; Shazam; SingTel; SK Telecom; SkyScanner; Smaato; Somo; Sprint; Subway; Tapjoy; TARGUSinfo; Telefonica; The Trainline.com; Tuneln; Turkcell; ValueClick; Velti; Vodafone; Zynga

Extra Info

# 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

Table of Contents

Executive Summary

1. The Mobile Advertising Opportunity

  • 1.1 Introduction
  • 1.2 Categorising Mobile Advertising
    • 1.2.1 Types of Advertising
      • Figure 1.1: Types of Mobile Advertising
      • 1.2.2 Mobile Advertising Channels
      • Figure 1.2: Mobile Advertising Channels
        • i. Message Based Advertising
          • a. SMS Advertising
          • b. MMS Messaging
          • c. Targeting Advertising Messages
        • ii. In-Content Advertising
          • a. Case Study: Nike Branded apps
          • Figure 1.3: Nike Training Club
          • Figure 1.4: Nike+
          • b. Case Study: Google AdWords
          • Figure 1.5: AdWords App Targeting
        • iii. Mobile Internet Advertising
          • a. Case Study: Jumptap/Vibram
          • Figure 1.6: Vibram Expandable Banner Campaign
          • b. Case Study: Time Warner Cable
          • Figure 1.7: Time Warner Cable Campaign
        • iv. Ringback Tone Advertising
        • v. Idle Screen Advertising
  • 1.3 Developments in the Mobile Advertising Market
    • 1.3.1 The Evolution of the Mobile Advertising Market
    • Figure 1.8: Mobile Advertising Market Evolution
    • 1.3.2 Pushing the Boundaries of Mobile Advertising
      • i. HTML5 and Rich Media Ads
  • 1.4 Business Models
    • 1.4.1 The Evolution of Pricing Models
    • 1.4.2 From Ad Network to Ad Exchange

2. The Advertising Market Today: Trends, Drivers and Constraints

  • 2.1 Overview
  • Figure 2.1: Mobile Advertising Trends, Drivers & Constraints
  • 2.2 Trends in the Mobile Advertising Market
    • 2.2.1 Rich Media Ads Are Becoming Richer
    • Figure 2.2: Examples of Rich Media Ads on Yahoo!'s Australian Display Network
    • 2.2.2 The Evolution of the Ad Technologies
    • Figure 2.3: Augmented Reality Example
    • 2.2.3 The Rise of Analytics
    • 2.2.4 Consolidation of the Market
    • Figure 2.4: Consolidation in the Mobile Advertising Market
  • 2.3 What is Driving Mobile Advertising?
    • 2.3.1 Shrinking Audiences for Traditional Media
    • 2.3.2 Brands Are Increasingly Targeting Adverts
      • i. Mobile Offers Location Awareness
    • 2.3.3 Internet Budgets Are Increasing
    • Figure 2.5: US Internet Advertising Spends ($m) 2002 - 2011
    • 2.3.4 Mobile is More Personal
    • 2.3.5 The Rise of Smartphones and Tablets
    • Figure 2.6: Comparing Ad Units on Tablets and Smartphones
      • i. The App Store Effect
    • 2.3.6 Mobile Offers Significant Reach
    • Table 2.1: Relative Reach of UK Media 2011
      • i. The App Caveat
    • 2.3.7 The Rise of mCommerce
    • 2.3.8 Mobile Social Media Offers Significant Opportunities
    • 2.3.9 Mobile Offers Opt-In Advertising
    • 2.3.10 Advanced Metrics and Targeting
    • 2.3.11 High Response Rates Compared to Fixed Internet
  • 2.4 Constraints on Mobile Advertising
    • 2.4.1 Privacy
    • 2.4.2 Fragmentation
    • Figure 2.7: Hardware/Software Versions of Apple's iPhone
    • 2.4.3 Lack of Optimisation on Mobile Web
    • 2.4.4 An App is Not a Strategy
    • 2.4.5 Handset Screens
    • 2.4.6 Spam
    • 2.4.7 Mobile is an Unknown Quantity
  • 2.5 The UDID Problem
    • 2.5.1 What is a UDID?
    • 2.5.2 What Can Replace It?
    • Table 2.2: UDID Alternatives

3. The Market for Mobile Advertising

  • 3.1 Introduction
  • 3.2 The Growth of Device Ownership
    • 3.2.1 Global Handset Installed Base Forecasts
    • Table 3.1: Handset Installed Base (m) Split by 8 Key Regions 2011 - 2017
    • 3.2.2 Global Tablet Installed Base Forecasts
    • Table 3.2: Tablet Installed Base (m) Split by 8 Key Regions 2011 - 2017
  • 3.3 Forecast Methodologies
    • 3.3.1 Mobile Messaging
    • Figure 3.1: SMS Advertising Forecast Methodology
    • Figure 3.2: MMS Advertising Forecast Methodology
    • 3.3.2 In-App Advertising
    • Figure 3.3: In-App Advertising Methodology
    • 3.3.3 Mobile Internet Advertising
    • Figure 3.4: Mobile Internet Advertising Forecast Methodology
    • 3.3.4 Ringback Tone Advertising
    • Figure 3.5: Ringback Tone Advertising Methodology
  • 3.4 The Market for Mobile Advertising
    • Figure 3.6: Total Mobile Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • Table 3.3: Total Mobile Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • Figure 3.7: Total Mobile Advertising Spend ($m) Split by Messaging, Ringback, In-Content and Mobile Internet 2012 - 2017
    • Table 3.4: Total Mobile Advertising Spend ($m) Split by Messaging, Ringback, In-Content and Mobile Internet 2012 - 2017
    • Table 3.5: Total Tablet Advertising Spend ($m) Split by In-Content and Mobile Internet 2012 - 2017
  • 3.5 Previous Forecasts
    • Figure 3.8: Comparison of Previous Forecasts with Current Forecasts ($bn) 2012 - 2017
    • Table 3.6: Comparison of Previous Forecasts with Current Forecasts ($m) 2012 - 2017

4. Mobile Messaging Advertising Forecasts

  • 4.1 The Market for SMS Advertising
    • 4.1.1 Recipients of SMS Advertising
    • Figure 4.1: Number of Handset Users who Receive SMS Advertising (m) Split by 8 Key Regions 2012 - 2017
    • Table 4.1: Number of Handset Users who Receive SMS Advertising (m) Split by 8 Key Regions 2012 - 2017
    • 4.1.2 Usage of SMS Advertising
    • Figure 4.2: Number of Users who Respond to SMS Advertising (m) Split by 8 Key Regions 2012 - 2017
    • Table 4.2: Number of Users who Respond to SMS Advertising (m) Split by 8 Key Regions 2012 - 2017
    • Figure 4.3: Total Number of Responses to SMS Adverts (m) Split by 8 Key Regions 2012 - 2017
    • Table 4.3: Total Number of Responses to SMS Adverts (m) Split by 8 Key Regions 2012 - 2017
    • 4.1.3 SMS Advertising Revenues
    • Figure 4.4: Total SMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • Table 4.4: Total SMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
  • 4.2 MMS Advertising
    • 4.2.1 Recipients of MMS Advertising
    • Figure 4.5: Number of Handset Users who Receive MMS Advertising (m) Split by 8 Key Regions 2012 - 2017
    • Table 4.5: Number of Handset Users who Receive MMS Advertising (m) Split by 8 Key Regions 2012 - 2017
    • 4.2.2 Usage of MMS Advertising
    • Figure 4.6: Total Number of MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 - 2017
    • Table 4.6: Total Number of MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 - 2017
    • 4.2.3 MMS Advertising Revenues
    • Figure 4.7: Total MMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • Table 4.7: Total MMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
  • 4.3 Location-Based Advertising
    • 4.3.1 Location-Based SMS Advertising
      • i. Recipients of SMS Advertising
      • Figure 4.8: Number of Handset Users who Receive Location-Based SMS Advertising (m) Split by 8 Key Regions 2012 - 2017
      • Table 4.8: Number of Handset Users who Receive Location-Based SMS Advertising (m) Split by 8 Key Regions 2012 - 2017
      • ii. Usage of Location-Based SMS Advertising
      • Figure 4.9: Total Number of Location-Based SMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 - 2017
      • Table 4.9: Total Number of Location-Based SMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 - 2017
      • iii. Location-Based SMS Advertising Revenues
      • Figure 4.10: Total Location-Based SMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
      • Table 4.10: Total Location-Based SMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • 4.3.2 Location-Based MMS Advertising
      • i. Recipients of MMS Advertising
      • Figure 4.11: Number of Handset Users who Receive Location-Based MMS Advertising (m) Split by 8 Key Regions 2012 - 2017
      • Table 4.11: Number of Handset Users who Receive Location-Based MMS Advertising (m) Split by 8 Key Regions 2012 - 2017
      • ii. Usage of Location-Based MMS Advertising
      • Figure 4.12: Total Number of Location-Based MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 - 2017
      • Table 4.12: Total Number of Location-Based MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 - 2017
      • iii. Location-Based MMS Advertising Revenues
      • Figure 4.13: Total Location-Based MMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
      • Table 4.13: Total Location-Based MMS Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
  • 4.4 Total Market for Mobile Messaging Advertising
    • Figure 4.14: Total Mobile Messaging Advertising Spend ($m) Split By SMS, MMS and Location-Based 2012 - 2017
    • Table 4.14: Total Mobile Messaging Advertising Spend ($m) Split By SMS, MMS and Location-Based 2012 - 2017
    • Figure 4.15: Total Mobile Messaging Advertising Spend ($m) Split By Region 2012 - 2017
    • Table 4.15: Total Mobile Messaging Advertising Spend ($m) Split By Region 2012 - 2017

5. In-App Advertising Forecasts

  • 5.1 The Market for In-App Advertising on Handsets
    • 5.1.1 Ad Impressions on Handsets
      • i. Apps Downloaded to Handsets
      • Figure 5.1: Number of Apps Downloaded to Handsets (m) Per Year Split by 8 Key Regions 2012 - 2017
      • Table 5.1: Number of Apps Downloaded to Handsets (m) Per Year Split by 8 Key Regions 2012 - 2017
      • ii. Apps Featuring Advertising on Handsets
      • Figure 5.2: Number of Apps on Handsets Featuring Advertising (m) Split by 8 Key Regions 2012 - 2017
      • Table 5.2: Number of Apps on Handsets Featuring Advertising (m) Split by 8 Key Regions 2012 - 2017
      • iii. Total Ad Impressions on Handsets
      • Figure 5.3: Total Number of Ad Impressions on Handsets (bn) Split by 8 Key Regions 2012 - 2017
      • Table 5.3: Total Number of Ad Impressions on Handsets (bn) Split by 8 Key Regions 2012 - 2017
    • 5.1.2 In-App Video Advertising on Handsets
      • i. Number of In-App Video Ads on Handsets
      • Figure 5.4: Number of In-App Video Ads on Handsets (m) Split by 8 Key Regions 2012 - 2017
      • Table 5.4: Number of In-App Video Ads on Handsets (m) Split by 8 Key Regions 2012 - 2017
      • ii. In-App Video Ad Spend on Handsets
      • Figure 5.5: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
      • Table 5.5: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 - 20178
    • 5.1.3 In-App Display Advertising on Handsets
      • i. Number of In-App Display Ads on Handsets
      • Figure 5.6: Number of In-App Display Ads on Handsets (bn) Split by 8 Key Regions 2012 - 2017
      • Table 5.6: Number of In-App Display Ads on Handsets (bn) Split by 8 Key Regions 2012 - 2017
      • ii. In-App Display Ad Spend on Handsets
      • Figure 5.7: Total In-App Video Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 - 2017
      • Table 5.7: Total In-App Display Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 - 2017
  • 5.2 The Market for In-App Advertising on Tablets
    • 5.2.1 Ad Impressions on Tablets
      • i. App Downloads to Tablets
      • Figure 5.8: Number of Apps Downloaded to Tablets (m) Per Year Split by 8 Key Regions 2012 - 2017
      • Table 5.8: Number of Apps Downloaded to Tablets (m) Per Year Split by 8 Key Regions 2012 - 2017
      • ii. Apps Featuring Advertising on Tablets
      • Figure 5.9: Number of Apps on Tablets Featuring Advertising (m) Split by 8 Key Regions 2012 - 2017
      • Table 5.9: Number of Apps on Tablets Featuring Advertising (m) Split by 8 Key Regions 2012 - 2017
      • iii. Ad Impressions on Tablets
      • Figure 5.10: Total Number of Ad Impressions on Tablets (bn) Split by 8 Key Regions 2012 - 2017
      • Table 5.10: Total Number of Ad Impressions on Tablets (bn) Split by 8 Key Regions 2012 - 2017
    • 5.2.2 In-App Video Advertising on Tablets
      • i. Number of In-App Video Ads on Tablets
      • Figure 5.11: Number of In-App Video Ads on Tablets (m) Split by 8 Key Regions 2012 - 2017
      • Table 5.11: Number of In-App Video Ads on Tablets (m) Split by 8 Key Regions 2012 - 2017
      • ii. In-App Video Ad Spend on Tablets
      • Figure 5.12: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
      • Table 5.12: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • 5.2.3 In-App Display Advertising on Tablets
      • i. Number of In-App Display Ads on Tablets
      • Figure 5.13: Number of In-App Display Ads on Tablets (bn) Split by 8 Key Regions 2012 - 2017
      • Table 5.13: Number of In-App Display Ads on Tablets (bn) Split by 8 Key Regions 2012 - 2017
      • ii. In-App Display Ad Spend on Tablets
      • Figure 5.14: Total In-App Video Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 - 2017
      • Table 5.14: Total In-App Display Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 - 2017
  • 5.4 The Market for In-App Advertising on Mobile Devices
    • Figure 5.15: Total In-App Advertising Spend ($m) on Mobile Devices Split by 8 Key Regions 2012 - 2017
    • Table 5.15: Total In-App Advertising Spend ($m) on Mobile Devices Split by 8 Key Regions 2012 - 2017
    • Figure 5.16: Total In-App Advertising Spend ($m) on Mobile Devices Split by Device and Video, Display 2012 - 2017
    • Table 5.16: Total In-App Advertising Spend ($m) on Mobile Devices Split by Device and Video, Display 2012 - 2017

6. Mobile Internet Advertising Forecasts

  • 6.1 Introduction 101
  • 6.2 Mobile Internet Advertising Forecasts on Handsets
    • 6.2.1 Total Number of Mobile Internet Browsers on Handsets
    • Figure 6.1: Number of Handset Users who Browse the Mobile Web Split by 8 Key Regions 2012 - 2017
    • Table 6.1: Number of Handset Users who Browse the Mobile Web Split by 8 Key Regions 2012 - 2017
    • 6.2.2 Mobile Internet Display Advertising on Handsets
      • i. Mobile Display Ad Impressions on Handsets
      • Figure 6.2: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Handsets Split by 8 Key Regions 2012 - 2017
      • Table 6.2: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Handsets Split by 8 Key Regions 2012 - 2017
      • ii. Mobile Internet Display Advertising Spend on Handsets
      • Figure 6.3: Total Mobile Internet Display Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 - 2017
      • Table 6.3: Total Mobile Internet Display Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 - 2017
    • 6.2.3 Mobile Internet Search Advertising on Handsets
      • i. Number of Mobile Internet Searches on Handsets
      • Figure 6.4: Total Number of Mobile Web Searches (bn) on Handsets Split by 8 Key Regions 2012 - 2017
      • Table 6.4: Total Number of Mobile Web Searches (bn) on Handsets Split by 8 Key Regions 2012 - 2017
      • ii. Responses to Mobile Internet Searches on Handsets
      • Figure 6.5: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Handsets Split by 8 Key Regions 2012 - 2017
      • Table 6.5: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Handsets Split by 8 Key Regions 2012 - 2017
      • iii. Mobile Internet Searches Spend on Handsets
      • Figure 6.6: Total Mobile Internet Search Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 - 2017
      • Table 6.6: Total Mobile Internet Search Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 - 2017
  • 6.3 Mobile Internet Advertising Forecasts on Tablets
    • 6.3.1 Total Number of Mobile Internet Browsers on Tablets
    • Figure 6.7: Number of Tablet Users who Browse the Mobile Web Split by 8 Key Regions 2012 - 2017
    • Table 6.7: Number of Tablet Users who Browse the Mobile Web Split by 8 Key Regions 2012 - 2017
    • 6.3.2 Mobile Internet Display Advertising on Tablets
      • i. Mobile Display Ad Impressions on Tablets
      • Figure 6.8: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Tablets Split by 8 Key Regions 2012 - 2017
      • Table 6.8: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Tablets Split by 8 Key Regions 2012 - 2017
      • ii. Mobile Internet Display Advertising Spend on Tablets
      • Figure 6.9: Total Mobile Internet Display Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 - 2017
      • Table 6.9: Total Mobile Internet Display Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 - 2017
    • 6.3.3 Mobile Internet Search Advertising on Tablets
      • i. Number of Mobile Internet Searches on Tablets
      • Figure 6.10: Total Number of Mobile Web Searches (bn) on Tablets Split by 8 Key Regions 2012 - 2017
      • Table 6.10: Total Number of Mobile Web Searches (bn) on Tablets Split by 8 Key Regions 2012 - 2017
      • ii. Responses to Mobile Internet Searches on Tablets
      • Figure 6.11: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Tablets Split by 8 Key Regions 2012 - 2017
      • Table 6.11: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Tablets Split by 8 Key Regions 2012 - 2017
      • iii. Mobile Internet Searches Spend on Tablets
      • Figure 6.12: Total Mobile Internet Search Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 - 2017
      • Table 6.12: Total Mobile Internet Search Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 - 2017
  • 6.4 The Total Market for Mobile Internet Advertising
  • Figure 6.13: Total Mobile Internet Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
  • Table 6.13: Total Mobile Internet Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
  • Figure 6.14: Total Mobile Internet Advertising Spend ($m) Split by Device Type and Display, Search 2012 - 2017
  • Table 6.14: Total Mobile Internet Advertising Spend ($m) Split by Device Type and Display, Search 2012 - 2017

7. Ringback Tone Advertising Forecasts

  • 7.1 The Market for Ringback Tone Advertising
    • 7.1.1 Users of Ringback Tone Advertising
    • Figure 7.1: Number of Subscribers to Ringback Tone Advertising (m) Split by 8 Key Regions 2012 - 2017
    • Table 7.1: Number of Subscribers to Ringback Tone Advertising (m) Split by 8 Key Regions 2012 - 2017
    • 7.1.2 Number of Ringback Tone Ad Impressions
    • Figure 7.2: Total Number of Ringback Tone Ad Impressions (m) Split by 8 Key Regions 2012 - 2017
    • Table 7.2: Total Number of Ringback Tone Ad Impressions (m) Split by 8 Key Regions 2012 - 2017
    • 7.1.3 Ringback Tone Advertising Spend
    • Figure 7.3: Total Ringback Tone Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017
    • Table 7.3: Total Ringback Tone Advertising Spend ($m) Split by 8 Key Regions 2012 - 2017

8. The Mobile Advertising Value Chain

  • 8.1 Introduction
  • Figure 8.1: The Mobile Advertising Value Web
  • 8.2 Brands
  • 8.3 Mobile Advertising Agencies/Campaign Management
    • 8.3.1 4th Screen Advertising
  • 8.4 Search Engines
    • 8.4.1 Google
    • Table 8.1: Google Inc. Revenue ($bn) Split By Type of Revenue (Total Advertising, Web Sites, Network Web Sites, Licensing and Other Revenues) 2007-2011
    • a. Android OS
    • b. Mobile Services
    • c. Mobile Advertising
    • Figure 8.2 An Example of a Google Search Ad
  • 8.5 Mobile Advertising Networks
    • 8.5.1 Jumptap
    • 8.5.2 BuzzCity
    • Figure 8.3: Ads Served by BuzzCity in March 2012
    • Table 8.2: Ads Served by BuzzCity in March 2012
    • 8.5.3 Greystripe
    • Figure 8.4: Greystripe Ad Booster Examples
    • 8.5.4 Velti
    • Table 8.3: Velti Revenues and Net Income ($m) 2010 - 2011
    • a. Mobclix
  • 8.6 Service Providers
    • 8.6.1 Amobee
    • Figure 8.5: Amobee System Overview
    • 8.6.2 Smaato
  • 8.7 Ad Hosting Platform Providers
    • 8.7.1 Apple
    • Table 8.4: Apple Revenue and Net Income Growth 2007-2011 ($m)
      • a. iAd
    • 8.7.2 GetJar
      • a. Monetisation of Speculative Investment
      • b. GetJar Gold
      • Figure 8.6: GetJar Annual App Download Volumes (m) 2008-2011

行動廣告:通訊， In App 及行動網際網路策略(2012年∼2017年)是由出版商Juniper Research在2012年07月05日所出版的。這份市場調查報告書包含140 Pages 價格從美金2720起跳。
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