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市場調查報告書

綠色行動:供應商策略、未來展望的完全指南

Green Mobile

出版商 Juniper Research 商品編碼 240744
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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綠色行動:供應商策略、未來展望的完全指南 Green Mobile
出版日期: 2014年06月10日 內容資訊: 英文
簡介

本報告提供設備製造、利用環境的影響相關資料,改善產品持續性的策略及其市場資產的有效利用方法分析,從原料採取到廢棄,各生產階段的影響及聚焦環境的創新經營模式和電話設計策略的詳細分析,全設備類型(智慧型手機、功能型手機、平板電腦)的溫室效應氣體排放量預測,生命週期分析及主要企業簡介等。

摘要整理

第1章 綠色行動裝置環境

  • 行動裝置會給地球負擔嗎?
  • 理解「綠色」

第2章 生命週期分析

  • 概要
  • 原料
  • 零組件製造及設備裝配
  • 運輸
  • 消費者的利用
  • 回收
  • 彙整

第3章 綠色安全隔離網閘、指南

  • 概要
  • MNO:更綠色的閘道器
  • 遵從產業團體的規則
  • 來自NGO的支持者活動
  • 環境保護主義的股票價值
  • 彙整

第4章 預測手法及能源預測

  • 預測手法
  • 能源預測

第5章 智慧型手機預測

  • 智慧型手機出貨量
  • 原料的採取
  • 零組件製造
  • 設備裝配
  • 運輸
  • 供應鏈分析
  • 用戶數
  • 消費者的利用
  • 回收
  • 生命週期分析

第6章 功能型手機(多功能手機)預測

  • 功能型手機出貨量
  • 原料的採取
  • 零組件製造
  • 設備裝配
  • 運輸
  • 供應鏈分析
  • 用戶數
  • 消費者的利用
  • 回收
  • 生命週期分析

第7章 平板電腦預測

  • 平板電腦出貨量
  • 原料的採取
  • 零組件製造
  • 設備裝配
  • 運輸
  • 供應鏈分析
  • 用戶數
  • 終端用戶
  • 回收平板電腦
  • 回收
  • 生命週期分析

第8章 供應商分析

  • 簡介
  • 供應商分析
  • Apple
  • BlackBerry
  • HTC
  • Huawei
  • LG Electronics
  • Motorola Mobility
  • Nokia
  • Samsung
  • SONY行動

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目錄

Juniper Research is the only analyst house with a comprehensive research on Green Mobile Devices, providing a complete guide to vendor strategies and future prospects.

Juniper's market-leading research provides an extensive analysis of the environmental impact of device production and use, as well as strategies for improving product sustainability and how to leverage this as a marketable asset.

Key Features

  • Detailed analysis of the environmental impact at each production stage, from raw material extraction to disposal.
  • Strategic assessment of innovative environmentally-focused business models and phone design strategies.
  • Interviews with leading players across the value chain, including Greenpeace, Huawei, Motorola, Nokia, Sony, and Vodafone.
  • Key player profiles and case studies along with capability and capacity assessment.
  • Benchmark industry forecasts for emissions across all device types, providing projections for multiple industry scenarios.

Key Questions

  • 1.How sustainable is the mobile device market currently?
  • 2.What changes are on the horizon for the industry to make it more sustainable?
  • 3.How many emissions will mobile devices generate by 2019, and where will they come from?
  • 4.How can vendors use sustainability as a brand and product asset?
  • 5.How do the different stakeholder groups need to be engaged to enhance a company's environmental performance?

Companies Referenced

Interviewed: Electronics Takeback Coalition, Greenpeace, Huawei, Motorola, Nokia, Sony, Vodafone.

Profiled: Apple, BlackBerry, HTC, Huawei, LG, Motorola, Nokia, Samsung, Sony.

Case Studied: Fairphone, Google, Molycorp, TSMC (Taiwan Semiconductor Company).

Mentioned: Accenture, ASUSTek, AT&T, Bloomberg, Carbon Fund, CDP (Carbon Disclosure Project), CDIAC, Ceres, Changhong, Closing the Loop, CTIA, Eco Hatchery, EICC (Electronics Industry Citizenship Council), EnergySTAR, EPEAT, Ericsson, Facebook, Fraunhofer IZM, Friends of the Earth, Germanwatch, Global Investor Coalition, GeSI (Global e-Sustainability Initiative), Green Electronics Council, Greenbiz Group, Green Grid, GSMA, HP, IFixIt, Institute of Public and Environmental Affairs, Ilka, Intel, Intergovernmental Panel on Climate Change, International Energy Agency, ISO (International Standards Organisation), ITU (International Telecommunications Union), Lattice Semiconductor, Lenovo, MediaTek, O2, OECD, PE International, Sharp, SoSo Limited, Sprint, TAOS Network, Telefónica, T-Mobile, UL, Usablenet, Verizon, World Bank, WWF, Xanomi, XKCD.

Data & Interactive Forecast

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Country level data splits for 24 selected countries including Canada, China, India, UK and US, as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 15 different metrics.
  • Access to the full set of forecast data of more than 160 tables and 12,000 datapoints.

Table of Contents

1. The Green Mobile Device Environment

  • 1.1 Do Mobile Devices Cost the Earth?
  • 1.2 Understanding 'Green'
    • 1.2.1 Quantifying the Impact
  • 1.3 Green Inertia and Drivers for Change
  • 1.4 The Grass is Always Greener...
    • 1.4.1 Green Hurdles
      • i. 'It's Not Our Problem...'
      • ii. 'Hidden' Emissions from Data Centres and Mobile Infrastructure
      • Figure 1.1: Energy Consumption from Internet-Enabled Devices
      • iii. The Mobile Media Platform
      • iv. Planned and Unplanned Obsolescence
      • v. Cycling Too Fast to Track
    • 1.4.2 Green Drivers
      • i. MNOs as Awareness Enablers
      • ii. Mobile Information Enables Sustainable Choices and Lifestyles
      • iii. Beyond Compliance: Green as a baked-in brand resource, not a product addon

2. Lifecycle Analysis

  • 2.1 Overview
    • Figure 2.1: 2013 Average GHG Emissions per Device (kg CO2e) During Supply Chain - Tablets, Smartphones and Featurephones
    • 2.1.1 How Far Can LCAs Go?
    • Figure 2.2: Fairphone's Roadmap to a Fairer Phone
  • 2.2 Raw Materials
  • 2.3 Component Manufacture and Device Assembly
    • 2.3.1 Component Manufacture
    • Figure 2.3: A summary of some of TSMC's environmental KPIs
    • Figure 2.4: Environmental achievements and awards for TSMC's GIGAFAB 12 complex
  • 2.4 Transportation
  • 2.5 Consumer Use
    • 2.5.1 Battery Life
    • 2.5.2 The Cloud
  • 2.6 Recycling
    • 2.6.1 Designed for Death and Resurrection: The Beginning of Cradle to Cradle
    • Figure 2.5: Phonebloks Concept Graphic
  • 2.7 Key Takeaways

3. Vendor Analysis

  • 3.1 Introduction
  • 3.2 Vendor Analysis
    • 3.2.1 Introduction
    • 3.2.2 Vendor Assessment Methodology
    • Figure 3.1: Vendor Capability Assessment Criteria
    • 3.2.3 Limitations and Interpretation
    • 3.2.4 Vendor Assessment Results
    • Figure 3.2: Vendor Capability Assessment
  • 3.3 Apple
    • 3.3.1 Corporate Profile
    • Figure 3.3: Apple Environmental Footprint
    • 3.3.2 Facilities
    • Figure 3.4: Apple's Solid Waste per Employee (tonnes)
    • 3.3.3 Supply Chain
    • Figure 3.5: iPhone Lifecycle Emissions (Proportions)
    • Figure 3.6: iPhone Lifecycle Emissions (Calculated Figures)
    • 3.3.4 Product Usage & Recycling
    • Figure 3.7: iPad Lifecycle Emissions (Proportions)
    • Figure 3.8: iPad Lifecycle Emissions (Calculated Figures)
    • 3.3.5 Significant Achievements & Scope for Development
    • Figure 3.9: Total Company Facilities Emissions
  • 3.4 BlackBerry
    • 3.4.1 Corporate Profile
    • 3.4.2 Facilities
    • Figure 3.10: Total Company Emissions by Scope (tonnes CO2e)
    • 3.4.3 Supply Chain
    • Figure 3.11: Proportion of Upstream GHGs, Water and Waste Generated by BlackBerry's Top 10 and Top 100 Suppliers
    • 3.4.4 Product Usage & Recycling
    • Figure 3.12: Lifecycle Emissions for BlackBerry Torch 9810 and BlackBerry Playbook
    • 3.4.5 Significant Achievements & Scope for Development
  • 3.5 HTC
    • 3.5.1 Corporate Profile
    • 3.5.2 Facilities
    • 3.5.3 Supply Chain
    • Figure 3.13: HTC One Lifecycle Emissions
    • 3.5.4 Product Usage & Recycling
    • 3.5.5 Significant Achievements & Scope for Development
  • 3.6 Huawei
    • 3.6.1 Corporate Profile
    • 3.6.2 Facilities
    • Figure 3.14: Huawei Cooling Case Study
    • 3.6.3 Supply Chain
    • Figure 3.15: Huawei Global Supplier Base, by Region
    • 3.6.4 Product Usage & Recycling
    • Figure 3.16: Huawei U8652 Lifecycle GHG Emissions
    • 3.6.5 Significant Achievements & Scope for Development
  • 3.7 LG Electronics
    • 3.7.1 Corporate Profile
    • Figure 3.17: LG Mobile Product Lifecycle Assessment
    • 3.7.2 Facilities
    • 3.7.3 Supply Chain
    • 3.7.4 Product Usage & Recycling
    • 3.7.5 Significant Achievements & Scope for Development
  • 3.8 Motorola Mobility
    • 3.8.1 Corporate Profile
    • 3.8.2 Facilities
    • Figure 3.18: Total Company Facilities Emissions by Scope (tonnes CO2e)
    • 3.8.3 Supply Chain
    • Figure 3.19: Droid Smartphone and Tablet Lifecycle Emissions
    • 3.8.4 Product Usage & Recycling
    • 3.8.5 Significant Achievements & Scope for Development
  • 3.9 Nokia
    • 3.9.1 Corporate Profile
    • Figure 3.20: Nokia Device Lifecycle Emissions
    • 3.9.2 Facilities
    • Figure 3.21: Total Company Facilities Emissions by Scope (tonnes CO2e)
    • 3.9.3 Supply Chain
    • 3.9.4 Product Usage & Recycling
    • 3.9.5 Significant Achievements & Scope for Development
  • 3.10 Samsung
    • 3.10.1 Corporate Profile
    • Figure 3.22: Samsung 2012 Environmental Footprint
    • Figure 3.23: Total Company Facilities Emissions by Scope (Kilotonnes CO2e)
    • 3.10.2 Facilities
    • 3.10.3 Supply Chain
    • 3.10.4 Product Usage & Recycling
    • Figure 3.24: Samsung Galaxy Note2 Lifecycle Emissions (Proportions)
    • Figure 3.25: Samsung Galaxy Note2 Lifecycle Emissions (Calculated)
    • 3.10.5 Significant Achievements & Scope for Development
  • 3.11 Sony Mobile
    • 3.11.1 Corporate Profile
    • Figure 3.26: Sony's 2015 environmental targets
    • 3.11.2 Facilities
    • 3.11.3 Supply Chain
    • Figure 3.27: Structural overview of a returnable container
    • 3.11.4 Product Usage & Recycling
    • Figure 3.28: Sony's PDCA Cycle
    • 3.11.5 Significant Achievements & Scope for Development
    • Figure 3.29: Sony Total Company Facilities Emissions by Scope (tonnes CO2e)
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