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市場調查報告書

行動折價券 & 線上優惠券

Mobile & Online Coupons: Loyalty & Beacon Engagement 2016-2021

出版商 Juniper Research 商品編碼 225401
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動折價券 & 線上優惠券 Mobile & Online Coupons: Loyalty & Beacon Engagement 2016-2021
出版日期: 2016年10月26日 內容資訊: 英文
簡介

本報告提供數位運算及忠誠度市場發展的相關調查、從行動轉移到超級個性化、形成市場的「大趨勢」的追蹤調查、促進成長要素及相關利益者與消費者的雙方所面臨的課題評估,及廣泛的主要標準的詳細預測。

主要的調查項目

  • 信標和NFC等接近技術,如何提振優惠券市場?
  • 超級個性化是什麼,以及零售商如何導入策略?
  • 忠誠度服務強力轉移到行動的是哪個品牌、零售商?
  • 零售商需要優先對應哪個優惠券課題?
  • 數位的開始讓優惠券所扮演的角色如何變化?

本調查提及企業

  • 採訪
  • 簡介
  • 提及

資料 & 互動預測

  • 數位優惠券用戶數,提供數、交換數&交換額、消費額&交易額:7個行動流通管道
    • SMS
    • MMS
    • 電子郵件
    • 網際網路
    • 應用
    • 信標
    • NFC
    • 行動、桌上型電腦/筆記型電腦
  • 行動忠誠卡(會員集點卡)數
  • 8個主要地區、11個主要市場
    • 加拿大
    • 中國
    • 丹麥
    • 德國
    • 日本
    • 挪威
    • 葡萄牙
    • 西班牙
    • 瑞典
    • 英國
    • 美國
  • 用戶以10標準可操作的Juniper的資料互動方案工具
  • 含92個圖表和11,000個以上的數據點的全套預測資料的存取

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Overview

Our ‘Mobile & Online Coupons’ research offers expert analysis of the latest developments and platform deployments in this critical Digital Commerce sector.

As retail becomes an ever more connected experience, brands and retailers are increasingly seizing the opportunities available from the wealth of consumer data available today. Instead of mass-produced impersonal offers, tremendous opportunity lies in targeting customers with personalised, and tailored, coupons via a range of channels.

This research:

  • Explores the evolution of the digital couponing and loyalty space.
  • Tracks the ‘megatrends' shaping the market, from mobile migration to hyper-personalisation.
  • Assesses the key drivers and challenges facing both stakeholders and consumers.
  • Provides the most in-depth forecasts across a range of key metrics.

This subscription comprises:

  • Executive Summary & Core Findings (PDF)
  • Deep Dive Strategy & Competition (PDF)
  • Deep Dive Data & Forecasting (PDF & Excel)
  • Quarterly Updates
  • Juniper Insights (weekly publication)
  • Quick Guides

Table of Contents

1. The Evolution of the Coupon

  • 1.1. A Marketplace in Flux
  • 1.2. Market Dynamics
    • Figure 1.1: Juniper Sector Dynamics - Mobile & Online Couponing Drivers, Trends & Constraints

2. Methodology

  • 2.1. Introduction
  • 2.2. Forecast Approach
    • Figure 2.1: Juniper Research Forecast Approach
  • 2.3. Forecast Definitions
  • 2.4. Forecast Methodology
    • Figure 2.2: Mobile & Online Coupons Forecast Methodology
  • 2.4. Forecast Methodology

3. Forecast Summary

  • 3.1. Forecast Summary
    • Figure 2.2: Mobile & Online Coupons Forecast Methodology
    • Figure & Table 3.1: Total Number of eCoupons Issued (m) by Device Type 2015-2020
    • Figure & Table 3.2: Total Number of eCoupons Redeemed (m) by Device 2015-2020
    • 3.1.1. Total eCoupon Redemption Values
      • Figure & Table 3.3: Total Redemption Value of eCoupons ($m) Split by 8 Key Regions 2015-2020
  • 3.2. Comparison with Alternative Forecasts
    • Table 3.4: Forecasts for US Mobile Coupon Users (m), Juniper Research vs eMarketer, 2014-2016

4. Mobile Coupon Forecasts

  • 4.1.1. Mobile Subscriber Base
    • Figure & Table 4.1: Mobile Subscriber Base (m)Split by 8 Key Regions 2015-2020
  • 4.1.2. Mobile Coupon User Base
    • Figure & Table 4.2: Percentage of Adult (15+) Population (%)Who Use Mobile Coupons Split by 8 Key Regions 2015-2020
    • Figure & Table 4.3: Mobile Coupon User Base (m)Split by 8 Key Regions 2015-2020
  • 4.2. Mobile Coupons Issued Forecast
    • 4.2.1. SMS Mobile Coupons Issued
      • Figure & Table 4.4: Number of SMS Mobile Coupons Issued Per Annum (m) Split by 8 Key Regions 2015-2020
    • 4.2.2. MMS Mobile Coupons Issued
      • Figure & Table 4.5: Number of MMS Mobile Coupons Issued Per Annum (m) Split by 8 Key Regions 2015-2020
    • 4.2.3. Mobile Email Coupons Issued
      • Figure & Table 4.6: Number of Mobile Email Coupons Issued Per Annum (m) Split by 8 Key Regions 2015-2020
    • 4.2.4. Mobile Web Coupons Issued
      • Figure & Table 4.7: Number of Mobile Web Coupons Issued Per Annum (m): Split by 8 Key Regions 2015-2020
    • 4.2.5. Mobile App Coupons Issued
      • Figure & Table 4.8: Number of Mobile App Coupons Issued Per Annum (m): Split by 8 Key Regions 2015-2020
    • 4.2.6. NFC Coupons Issued
      • Figure & Table 4.9: Number of NFC Coupons Downloaded Per Annum (m) Split by 8 Key Regions 2015-2020
    • 4.2.7. Beacon Coupons Issued
      • Figure & Table 4.1O: Number of Beacon Coupons Issued Per Annum (m) Split 8 Key Regions 2015-2020
    • 4.2.8. Total Number of Mobile Coupons Issued
      • Figure & Table 4.11: Number of Mobile Coupons Issued Per Annum Across all Channels (m) Split by 8 Key Regions 2015-2020
      • Figure & Table 4.12: Mobile Coupons Issued Per Annum (m) Split by Mobile Marketing Channel 2015-2020
      • Figure & Table 4.13: Mobile Coupons Issued (%)Split by Mobile Marketing Channel 2015-2020
    • 4.2.9. Mobile Coupons Issued Per User
      • Figure & Table 4.14: Average Number of Mobile Coupons Issued Per Annum Per Mobile Coupon User Split by 8 Key Regions 2015-2020
    • 4.2.10. Mobile Coupons Users By Mobile Marketing Channel
      • Figure & Table 4.15: Mobile Coupon Users (m) Split by Mobile Marketing Change 2015-2020
  • 4.3. Mobile Coupons Redeemed Forecast
    • 4.3.1. Redemption Rates Per Channel
      • Figure & Table 4.16: Mobile Coupons Redeemed (%)Split by Mobile Marketing Channel 2015-2020
    • 4.3.2. Redemption Rates Per Region
      • Table 4.17: Mobile Coupon Redemption Rate (%)Split by 8 Key Regions 2015-2020
      • Figure & Table 4.18: Average Number of Mobile Coupons Redeemed Per Mobile Coupon User Per Annum Split by 8 Key Regions 2015-2020
    • 4.3.3. Total Number of Mobile Coupons Redeemed
      • Figure & Table 4.19: Number of Mobile Coupons Redeemed Per Annum (m) Split by 8 Key Regions 2015-2020
      • Figure & Table 4.20: Mobile Coupons Redeemed Per Annum Across all Channels (m) Split by Mobile Marketing Channel 2015-2020
  • 4.4 Mobile Coupon Retail Redemption Value Forecast
    • 4.4.1. Average Mobile Coupon Redemption Value
      • Figure & Table 4.21: Average Mobile Coupon Redemption Value ($)Split by 8 Key Regions 2015-2020
    • 4.4.2. Total Mobile Coupon Redemption Value
      • Figure & Table 4.22: Total Mobile Coupon Retail Redemption Value ($m)Split by 8 Key Regions 2015-2020

5. 0nline Coupon Forecasts

  • 5.1. 0nline Coupon Forecasts
    • 5.1.1. Desktop/Laptop Coupon User Base
      • Figure & Table 5.1: Percentage of Adults Using eCoupons Delivered via Desktop/Laptop (%) Split by 8 Key Regions 2015-2020
      • Figure & Table 5.2: Number of Adults Using eCoupons Delivered Via Desktop/Laptop (m) Split by 8 Key Regions 2015-2020
      • Figure & Table 5.2: Number of Adults Using eCoupons Delivered Via Desktop/Laptop (m) Split by 8 Key Regions 2015-2020
    • 5.1.2. Desktop/Laptop Coupons Issued
      • Figure & Table 5.3: Average Number of eCoupons Delivered Via Desktop/Laptops Per User Per Annum Split by 8 Key Regions 2015-2020
      • Figure & Table 5.4: Total Number of eCoupons Delivered to Desktops/Laptops Per Annum (m) Split by 8 Key Regions 2015-2020
    • 5.1.3. Desktop/Laptop Coupons Redeemed Forecasts
      • Figure & Table 5.5: Redemption Rate of eCoupons Delivered to Desktops/Laptops (%) Split by 8 Key Regions 2015-2020
      • Figure & Table 5.6: Number of eCoupons Delivered to Desktops/Laptops Which are Redeemed (m) Split by 8 Key Regions 2015-2020
      • Figure & Table 5.7: Average eCoupon Redemption Value ($)Split by 8 Key Regions 2015-2020
    • 5.1.4. Desktop/Laptop Redemption Value
      • Figure & Table 5.8: Total Redemption Value of eCoupons Delivered to Desktops/Laptops ($m) Split by 8 Key Regions 2015-2020

6. Mobile Loyalty Forecasts

  • 6.1. Mobile Loyalty Forecasts
    • Figure & Table 6.1: Proportion of Loyalty Cards Linked tolReplaced by Mobile Apps (%) Split by 8 Key Regions 2015-2020
    • Figure & Table 6.2: Number of Loyalty Cards Linked tolReplaced by Mobile Apps (m) Split by 8 Key Regions 2015-2020
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