行動支付策略：市場機會與市場（2011-2015年）

行動支付策略：市場機會與市場（2011-2015年） 是由出版商Juniper Research在2011年07月所出版的。 這份英文市場調查報告書包含104 Pages 價格從美金2827起跳。

簡介

本報告，調查分析行動支付的現狀與展望，彙整行動支付市場的成長促進因子・阻礙因子、支付方案的種類與概要、主要各家公司所提供服務的個案研究、主要廠商的解決方案、行動用戶基礎的成長預測（∼2015年）、行動支付市場的成長預測（∼2015年：地區・種類別）等，由下列摘要形式闡述。

報告摘要

第1章 行動商務與行動支付市場

• 市場概要
• 市場成長牽引因子・阻礙因子

第2章 行動支付：市場結構・動向

• 定義
• 市場區分
• 支付方案的分類
  • 行動電話費用：D2B (Direct to Bill)支付
  • PSMS（Premium Rate SMS）
  • 行動應用網&WAP帳單
  • SMS/Java/SIM工具組
  • P2P（Person-to-Person）支付
  • 智慧型手機應用程式
  • NFC非接觸式支付
  • 店內用平台
• On Deck & Off Deck

第3章 個案研究：應用&服務

• 簡介
• 數位商品：個案研究
  • Greater Copenhagen Traffic Companies（丹麥）
  • Badoo・Ericsson
  • TDC Denmark・Aepona
  • Virgin Media・OpenMarket（英國）
• 實物商品：個案研究
  • Danal（韓國）
  • Brooks Brothers・Digby（美國）
  • Amazon
  • eBay Mobile
• NFC：個案研究
  • France Telecom Orange
  • Telefonica・Visa・La Caixa（西班牙)
  • 手機錢包（日本）
  • MasterCard・Gemalto・Garanti Bank・Avea（土耳其）
• 行動匯款
  • Safaricom M-PESA
  • Smart Money
  • Western Union
  • mService（越南）

第4章 廠商與解決方案

• Aepona
• C-SAM
• Digby
• eServGlobal
• Ericsson
• Fundamo
• Gemalto
• MoreMagic
• Seamless
• tyntec
• Utiba
• VeriFone
• ViVOtech

第5章 市場預測

• 預測方式
• 全球的行動用戶預測
• 行動支付市場預測：2011-2015年
  • 數位・實物商品
  • NFC
  • 行動匯款
  • 行動支付總市場
    • 地區・市場區分別

用語

目錄

Abstract

Overview

Entire Ecosystem Analysed Expert Industry Intelligence Fully Updated Third Edition

This report provides the definitive big picture view of the entire mobile payment market, delivering detailed vendor analysis and forecasts for three segments of this rapidly developing landscape; mobile payments for digital and physical goods, NFC retail marketing and mobile payments; and mobile money transfer & remittances (domestic and international).

This invaluable market sizing tool delivers an insightful synopsis of the opportunity for each of the mobile payment segments projecting gross mobile payment transaction values for eight key regions up until 2015. For more in-depth sector focused forecasts, please see each of three related reports within the mobile commerce stream.

This fully updated third edition defines the current mobile payments market structure, exploring a number of vendor applications and services, central to emerging trends within the value chain over the past 12 months.

Key Questions

• 1. Which segments of the mobile payments market are growing the fastest?
• 2. How will mobile payments vendors maximise their revenue opportunities?
• 3. What key trends are emerging on a market-by-market basis?
• 4. What are the key factors driving mobile payment market growth?
• 5. What strategies are mobile payments providers employing?

Report Statistics

• Publication Date: 05/07/2011
• Total Number of Pages: 104
• Coverage: Global - 8 Key regions

Table of Contents

Executive Summary

• ES1. Remote and Proximity Payments
• ES2. Report Focus: What is Included ?
• ES3. Market Drivers and Constraints
• ES4. Market Projections
• ES5. Recommendations

Mobile Commerce & Payments Market

• 1.1. Market Outline
  • 1.1.1. Synopsis
  • 1.1.2. Market Segmentation
    • Figure 1.1: Mobile Commerce Market Segmentation
• 1.2. Market Drivers and Constraints
  • Figure 1.2: Mobile Payments: Summary of Market Drivers & Constraints
  • 1.2.1. Drivers
    • i. Convenience & User Demand
    • ii. Increase in ARPU
    • iii. Larger Retail Transactions
    • iv. Cash Replacement
    • v. Developing World
    • vi. Lower Churn
    • vii. Smartphone Growth
    • viii. SMS
    • ix. eCommerce
    • x. Migrant Worker Remittances
    • xi. Transaction Efficiency
    • xii. Success Stories & PR
    • xiii. Future Services
    • xiv. One to One Marketing
  • 1.2.2. Constraints
    • i. User Experience
    • ii. Business Model & Payouts
      • Figure 1.3: NFC Ecosystem Top Level View
    • iii. Smartphone Proliferation
    • iv. Regulatory Hurdles
    • v. Transaction Costs
    • vi. Disclosure
    • vii. Inadequate Local Agent Networks
    • viii. Device Availability
    • ix. Service Complexity and Management
      • Figure 1.4: NFC Ecosystem Detailed View

Mobile Payments: Market Structure and Trends

• 2.1. Definition
  • Figure 2.1: mCommerce Payment Process
• 2.2. Market Segmentation
  • 2.2.1. Top level Segments
    • Figure 2.2: Mobile Payments Market Segmentation
  • 2.2.2. Market Segment Detail
    • i. Remote Payments
    • ii. Proximity/POS Payments
  • 2.2.3. Market Segment Boundaries
    • i. Mobile Money Transfer Service Expansion
    • ii. Variation Within Segments
      • Figure 2.3: Arriva Buses Mobile Ticketing Service
    • iii. Platform & Service Extension
    • iv. Emerging Segments
  • 2.2.4. Report Focus: What is Included?
• 2.3. Classification of Payment Schemes
  • Table 2.1: Mobile Payment Classification
  • 2.3.1. Mobile Phone Bill - “D2B” (Direct to Bill) Payment
  • 2.3.2. Premium Rate SMS (PSMS)
    • i. Advantages of PSMS Payment
    • ii. Disadvantages of PSMS Payment
  • 2.3.3. Mobile Web & WAP Billing
  • 2.3.4. SMS/Java/SIM Toolkit
    • Figure 2.4: PayPal Mobile “Text To Buy”
    • Figure 2.5: PayMate Purchase Process
  • 2.3.5. Person-to-Person (P2P) Payment
  • 2.3.6. Smartphone Apps
    • Figure 2.6: SBB Swiss Railways iPhone App
  • 2.3.7. NFC Contactless Payment
    • i. NFC Technology
      • Figure 2.7: Typical NFC Implementation
    • ii. NFC Implementation
      • Figure 2.8: Oyster Card Using MIFARE Technology
      • Figure 2.9: Uses of NFC
      • Figure 2.10: N Mark Logo
    • iii. NFC in the Device
    • iv. Interim NFC Form Factor Solutions
      • Figure 2.11: Integration Phase Comparison - NFC and Mobile Broadband
      • Figure 2.12: Twinlinx My-Max NFC Sticker
      • Figure 2.13: Giesecke & Devrient NFC SD Card
      • Figure 2.14: NFC Case for iPhone
      • Figure 2.15: VeriFone PAYware Mobile Enterprise
    • v. Further Vertical Markets
  • 2.3.8. In Store
    • Figure 2.16: Mocapay Mobile Commerce Platform
• 2.4. On Deck & Off Deck

Case Studies: Applications and Services

• 3.1. Introduction
• 3.2. Digital Goods Case Studies
  • 3.2.1. Greater Copenhagen Traffic Companies (Denmark)
    • Figure 3.1: Mobile Ticketing in Copenhagen - 1415.dk
  • 3.2.2. Badoo & Ericsson
  • 3.2.3. TDC Denmark & Aepona
  • 3.2.4. Virgin Media & OpenMarket (UK)
• 3.3. Physical Goods Case Studies
  • 3.3.1. Danal (Korea)
    • Figure 3.2: Danal Mobile Payment Service
    • Figure 3.3: Danal Mobile Payment Transaction Value 2001-2010 (KRW 100m)
  • 3.3.2. Brooks Brothers & Digby (US)
    • Figure 3.4: Brooks Brothers Mobile Site
  • 3.3.3. Amazon
    • Figure 3.5: Amazon Mobile Shopping
  • 3.3.4. eBay Mobile
    • Figure 3.6: eBay “Store in Your Pocket”
• 3.4. NFC Case Studies
  • 3.4.1. France Telecom Orange
    • i. Orange Strategy
    • ii. Cityzi Pilot
      • Figure 3.7: Cityzi Mobile Ticketing
  • 3.4.2. Telefonica, Visa & La Caixa (Spain)
    • Figure 3.8: Sitges Mobile Shopping
  • 3.4.3. Osaifu-keitai (Japan)
    • i. FeliCa Services
      • Figure 3.9: Osaifu-Keitai Service Concept
    • ii. NTT DOCOMO and KT
  • 3.4.4. MasterCard, Gemalto, Garanti Bank and Avea (Turkey)
• 3.5. Mobile Money Transfers and Remittances
  • 3.5.1. Safaricom M-PESA
    • i. Service Description
    • ii. Service Statistics
      • Figure 3.10: M-PESA Tariff
    • iii. Service Developments
  • 3.5.2. Smart Money
    • Figure 3.11: SmartMoney Service Features
    • Figure 3.12: Smart Money Online Stores
  • 3.5.3. Western Union
    • Figure 3.13: Western Union Product Development Strategy
  • 3.5.4. mService (Vietnam)

Vendors and Solutions

• 4.1. Aepona
  • Figure 4.1: Aepona NaaS Concept
• 4.2. C-SAM
• 4.3. Digby
  • Figure 4.2: Digby Rich Retailer Branded App
• 4.4. eServGlobal
  • Figure 4.3: eServGlobal Product Overview
• 4.5. Ericsson
  • Figure 4.4: Ericsson IPX Ecosystem
• 4.6. Fundamo
• 4.7. Gemalto
• 4.8. MoreMagic
• 4.9. Seamless
• 4.10. tyntec
• 4.11. Utiba
• 4.12. VeriFone
• 4.13. ViVOtech

Market Forecasts

• 5.1. Methodology
  • 5.1.1. Approach and Assumptions
    • Figure 5.1: Market Forecast Methodology
• 5.2. Global Mobile Subscriber Forecast
  • Figure 5.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015
  • Table 5.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015
• 5.3. Mobile Payment Market Forecasts
  • 5.3.1. Digital and Physical Goods
    • i. Digital Goods
      • Figure 5.3: Total Remote mPayment Gross Transaction Value for Digital Goods ($m) Split by 8 Key Regions 2011-2015
      • Table 5.2: Total Remote mPayment Gross Transaction Value for Digital Goods ($m) Split by 8 Key Regions 2011-2015
    • ii. Physical Goods
      • Figure 5.4: Total Remote mPayment Gross Merchandise Sales Transaction Value for Physical Goods ($m) Split by 8 Key Regions 2011-2015
      • Table 5.3: Total Remote mPayment Gross Merchandise Sales Transaction Value for Physical Goods ($m) Split by 8 Key Regions 2011-2015
    • iii. Digital and Physical Goods Combined
      • Figure 5.5: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value ($m) Split by 8 Key Regions 2011-2015
      • Table 5.4: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value ($m) Split by 8 Key Regions 2011-2015
      • Figure 5.6: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%) Split by 8 Key Regions 2011-2015
      • Table 5.5: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%) Split by 8 Key Regions 2011-2015
      • Figure 5.7: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%) Digital vs. Physical Goods Comparison 2011-2015
      • Table 5.6: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%) Digital vs. Physical Goods Comparison 2011-2015
  • 5.3.2. NFC
    • Figure 5.8: Total NFC Ticketing and Retail Payments Transaction Value ($m) p.a. Split by 8 Key Regions 2011-2015
    • Table 5.7: Total NFC Ticketing and Retail Payments Transaction Value ($m) p.a. Split by 8 Key Regions 2011-2015
    • Figure 5.9: Total NFC Ticketing and Retail Payments Transaction Value (%) p.a. Split by 8 Key Regions 2011 & 2015
    • Table 5.8: Total NFC Ticketing and Retail Payments Transaction Value (%) p.a. Split by 8 Key Regions 2011 & 2015
  • 5.3.3. Mobile Money Transfers
    • Figure 5.10: Total Value of All Mobile Money Transfers ($m) p.a. Split by 8 Key Regions 2011 - 2015
    • Table 5.9: Total Value of All Mobile Money Transfers ($m) p.a. Split by 8 Key Regions 2011 - 2015
    • Figure 5.11: Comparison of Domestic, Sophisticated Financial Services & International Mobile Money Transfer Transaction Values (% of total) 2011-2015
    • Table 5.10: Comparison of Domestic, Sophisticated Financial Services & International Mobile Money Transfer Transaction Values (% of total) 2011-2015
  • 5.3.4. Total Mobile Payment Market
    • i. Regional Split
      • Figure 5.12: Total Mobile Payment Market ($m) Split by 8 Key Regions 2011 - 2015
      • Table 5.11: Total Mobile Payment Market ($m) Split by 8 Key Regions 2011 - 2015
      • Figure 5.13: Total Mobile Payment Market (%) Split by 8 Key Regions 2011 - 2015
      • Table 5.12: Total Mobile Payment Market (%) Split by 8 Key Regions 2011 - 2015
    • ii. Market Segment Split
      • Figure 5.14: Total Mobile Payment Market ($m) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2011 - 2015
      • Table 5.13: Total Mobile Payment Market ($m) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2011 - 2015
      • Figure 5.15: Total Mobile Payment Market (%) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2011 - 2015
      • Table 5.14: Total Mobile Payment Market (%) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2011 - 2015

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