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市場調查報告書
行動商務戰略：支付・票券・優惠券・銀行(2010-2014年)
Mobile Commerce Strategies: Payments, Ticketing, Coupons and Banking 2010-2014
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行動商務戰略：支付・票券・優惠券・銀行(2010-2014年) 是由出版商Juniper Research在2010年07月所出版的。
這份英文市場調查報告書包含122 pages 價格從美金2630起跳。
本報告書為行動商務市場之相關調査，包含各領域詳細分析、主要8地區之各領域的6年預測、促進因子・阻礙因子分析、商務模式課題之檢討、業者的洗牌與ARPU等，概述如下。
總綱
第1章 行動商務市場
- 調査範圍・目的
- 市場概要
- 市場分類定義
- 行動商務的促進因子・阻礙因子
第2章 數位商品・實體商品
- 導論
- 支付方式的分類
- 數位商品：應用・服務
- 實體商品：應用・服務
- 特定的促進因子・阻礙因子
- 數位商品・實體商品市場預測
第3章 行動裝置發券
- 導論
- 行動商城
- 零售・地下鐵・巴士的行動票券
- 航空公司的行動票券・搭乘券
- 運動活動的行動票券
- 娛樂・活動的行動票券
- 特定的促進因子・阻礙因子
- 市場預測
第4章 行動優惠券
- 行動行銷成長
- 優惠活動戰略
- 特定的促進因子・阻礙因子
- 市場預測
第5章 NFC & FeliCa之支付
- 導論
- 應用・服務例
- 特定的促進因子・阻礙因子
- 市場預測
第6章 行動匯款
- 導論
- 業者・趨勢
- 特定的促進因子・阻礙因子
- 市場預測
第7章 行動銀行
- 導論
- 應用・服務種類
- 應用・服務例
- 特定促進因子・阻礙因子
- 市場預測
用語集
Abstract
This report provides the one stop solution for all players within the mobile
commerce ecosystem. It pulls together each of the detailed reports within the
mobile commerce stream: Mobile Payments for Digital and Physical goods, NFC
Mobile Payments, Mobile Money Transfer& Remittances, Mobile Ticketing, Mobile
Coupons and Mobile Banking.
For each sector this report provides six year forecasts for transaction values
in eight key regions of the world, as well as an analysis of a number of
drivers and constraints, considering a number of business models issues as
well as a discussion on operator chum and PRPU.
This up to the minute report provides the most recent evaluation at the mobile
commerce market, including a look at current applications and services in each
of these sectors, with content from the above reports refreshed and updated in
the second quarter 2010.
Key Questions Addressed by this Report:
- How is the mobile channel being exploited by innovative payments,
ticketing and financial services players?
- What are the top growth segments of the mobile commerce market?
- What will be the forecast gross transaction value of the principal mobile
segments in 2015?
- What are the unique factors driving each mobile commerce market segment?
- What strategic steps should mobile commerce players take to develop their
businesses?
- Which regional mobile commerce markets are growing fastest?
Key Benefits*
- A unique analysis of the mobile commerce markets including technologies,
market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors & operators.
- Unique insight: interviews of leading players with significant experience
of the mobile commerce markets.
- Benefit from fresh thinking, intelligent market assessment.
Table of Contents
Executive Summary
- ES1 Report Scope & Objective
- ES2 Market Projections
- Figure ES.1: Mobile Commerce Market Segmentation
- Figure ES.2: Mobile Commerce Market Size ($m) - Financial Services
Segments 2014
- Figure ES.3: Mobile Commerce Market Size ($m) - Non-Financial Services
Segments 2014
- Table ES.1: Mobile Commerce Market Size by Segment ($m) 2014
- ES3 Drivers, Constraints and Applications
- Figure ES.4: Mobile Commerce: Top 3 Drivers and Constraints
- ES4 Recommendations
1. Mobile Commerce Market
- 1.1 Report Scope & Objective
- 1.2 Market Outline
- 1.2.1 Synopsis
- 1.2.2 Market Segmentation
- Figure 1.1: Mobile Commerce Market Segmentation
- 1.3 Market Segment Definitions
- 1.3.1 Mobile Payments
- i. Digital & Physical Goods
- ii. Contactless NFC
- iii. Mobile Money Person to Person Transfer
- 1.3.2 Mobile Ticketing and Coupons
- i. Mobile Ticketing
- ii. Mobile Coupons
- 1.3.3 Mobile Banking
- 1.4 Mobile Commerce Drivers & Constraints
- Figure 1.2: Mobile Commerce: Top 3 Drivers and Constraints
- 1.4.1 Top 3 Drivers
- i. User Demand and Requirements
- ii. Lower Churn for Mobile Operators
- iii. Increase in ARPU
- 1.5.3 Top 3 Constraints
- i. Business Model Issues
- ii. Support Issues
- iii. User Experience and Security Concerns
2. Digital and Physical Goods
- 2.1 Introduction
- 2.2 Classification of Payment Schemes
- Table 2.1: Mobile Payment Classification
- 2.3 Digital Goods: Applications and Services
- 2.3.1 CAN (African Cup of Nations)
- Figure 2.1: CAN (African Cup of Nations) Live Portal Screenshot
- 2.3.2 Orange/HMV
- 2.3.3 Yell 118 24 7
- 2.3.4 Zong
- i. Business Update
- Table 2.2: Zong Country Coverage
- ii. Transaction Statistics
- iii. Aeria Games: Case Study
- 2.4 Physical Goods: Applications and Services
- 2.4.1 Amazon
- Figure 2.2: Amazon Mobile Payments Service
- 2.4.2 eBay Mobile
- Figure 2.3: eBay iPhone App
- 2.4.3 1-800Flowers.com
- Figure 2.4: 1-800Flowers.com Mobile Flower and Gift Center
- 2.4.4 Ocado
- Figure 2.5: Ocado on the Go Screenshots
- 2.5 Specific Drivers and Constraints
- Figure 2.6: Digital & Physical Goods: Specific Drivers and Constraints
- 2.3.1 Specific Drivers
- i. Real Alternative to Cash
- ii. Larger Retail Transactions
- iii. Smartphone Growth
- 2.3.2 Specific Constraints
- i. Resistance from Banks
- ii. Support Issues
- iii. Transactions Costs for the Retailer
- 2.6 Digital & Physical Goods Market Forecast
- 2.6.1 Digital Goods
- Figure 2.7: Total Remote Mobile Payment Gross Transaction Value for
Digital Goods ($m) Split by 8 Key Regions 2010-2014
- Table 2.3: Total Remote Mobile Payment Gross Transaction Value for
Digital Goods ($m) Split by 8 Key Regions 2010-2014
- 2.6.2 Physical Goods
- Figure 2.8: Total Remote mPayment Gross Merchandise Sales Transaction
Value for Physical Goods ($m) Split by 8 Key Regions 2010-2014
- Table 2.4: Total Remote mPayment Gross Merchandise Sales Transaction
Value for Physical Goods ($m) Split by 8 Key Regions 2010-2014
- 2.6.3 Digital and Physical Goods Combined
- Figure 2.9: Global Digital and Physical Goods Remote Mobile Payment
Market: Gross Merchandise Sales Value ($m) Split by 8 Key Regions 2010-2014
- Table 2.5: Global Digital and Physical Goods Remote Mobile Payment
Market: Gross Merchandise Sales Value ($m) Split by 8 Key Regions 2010-2014
- Figure 2.10: Global Remote mPayment Market: Gross Merchandise Sales
Transaction Value (%) Digital vs. Physical Goods Comparison 2010-2014
- Table 2.6: Global Remote mPayment Market: Gross Merchandise Sales
Transaction Value (%) Digital vs. Physical Goods Comparison 2010-2014
3. Mobile Ticketing
- 3.1 Introduction
- 3.2 Mobile Malls
- 3.2.1 ngpay (India)
- Figure 3.1: ngpay Mobile Shopping Partners
- 3.2.2 Telecom Italia and Movincom (Italy)
- 3.3 Rail, Metro & Bus Mobile Tickets
- 3.3.1 Arriva Buses (UK)
- Figure 3.2: Arriva Buses Mobile Ticketing Service
- 3.3.2 Helsinki City Transport (Finland)
- Figure 3.3: Helsinki City Transport Mobile Ticketing Service
- 3.3.3 Trenitalia (Italy)
- 3.4 Airline Mobile Tickets & Boarding Passes
- 3.4.1 American Airlines
- Figure 3.4 American Airlines Mobile Boarding Pass
- 3.4.2 China Southern Airlines
- 3.4.3 Lufthansa (Germany)
- Figure 3.5: Lufthansa Mobile Portal
- 3.5 Sport Mobile Tickets
- 3.5.1 Pittsburgh Pirates Baseball: Tickets.com (US)
- Figure 3.6: Tickets.com Home Page
- Figure 3.7: Mobile Tickets at Pittsburgh Pirates
- 3.5.2 Red Bull Salzburg (Austria)
- 3.6 Entertainment and Events Mobile Tickets
- 3.6.1 Kodu (US/Canada/UK)
- Figure 3.8: Kodu Moviesnow! Screenshots
- 3.6.2 eSeats.com (US)
- Figure 3.9: eSeats.com iPhone App
- 3.6.3 Fandango (US)
- 3.7 Specific Drivers and Constraints
- Figure 3.10: Mobile Ticketing: Specific Drivers and Constraints
- 3.5.1 Specific Drivers
- i. Cost Savings
- ii. One to One Marketing
- iii. Enhanced Security
- iv. Environmental Benefits
- v. Mobile Value Added Services (MVAS)
- vi. Queue Busting
- vii. Last Minute Sales
- 3.5.2 Specific Constraints
- i. Handset Supply
- ii. MMS Issues
- iii. Mobile Barcode Reading Issues
- iv. Operators Excluded?
- v. Multi Ticket Scheme Environment
- 3.8 Market Forecast
- Figure 3.11: Total Mobile Ticketing Transaction Value ($m) by 8 Key
Regions 2010-2014
- Table 3.1: Total Mobile Ticketing Transaction Value ($m) by 8 Key
Regions 2010-2014
4. Mobile Coupons
- 4.1 Mobile Marketing Growth
- 4.2 Coupon Campaign Strategies
- 4.2.1 Alcoholic Beverages: Coors Brewers (UK)
- 4.2.2 Pharmacy: DocMorris (Germany & Netherlands)
- 4.2.3 Coupon Service: NTT DoCoMo Toruca (Japan)
- Figure 4.1: NTT DoCoMo ToruCa in Use
- Figure 4.2: NTT DoCoMo ToruCa in Use
- 4.2.4 Cinema: Orange Wednesdays (UK)
- Figure 4.3: Orange Wednesdays
- 4.2.5 Clothing & Household Goods: JCPenney (USA)
- 4.2.6 Supermarket: Spar (South Africa)
- 4.2.7 Coffee Shops: Starbucks (USA)
- 4.2.8 Leisure: Sunglass Hut (Australia)
- Figure 4.4: Sunglass Hut �gLook Famous"Mobile Coupon Campaign
- 4.2.9 Smart Posters: Mass Transit - BART (USA)
- 4.3 Specific Drivers and Constraints
- Figure 4.5: Mobile Coupons: Specific Drivers and Constraints
- 4.3.1 Specific Drivers
- i. Cost Savings
- ii. Smartphone Growth
- iii. One to One Marketing
- iv. Enhanced Security
- v. Environmental Benefits
- vi. Mobile Value Added Services (MVAS)
- vii. Higher Redemption Rates
- viii. Convenience
- 4.3.2 Specific Constraints
- i. Handset Supply
- ii. MMS Issues
- iii. Mobile Barcode Reading Issues
- iv. Operators Excluded?
- v. Ecosystem Incentivisation
- vi. Retailer Participation
- vii. Managing the Coupon on the Phone
- viii. Danger of Spam
- 4.4 Market Forecast
- 4.4.1 Mobile Coupons
- Figure 4.6: Total Mobile Coupons Redemption Value ($m) Split by 8 Key
Regions 2010-2014
- Table 4.1: Total Mobile Coupons Redemption Value ($m) Split by 8 Key
Regions 2010-2014
- 4.4.2 Smart Posters
- Figure 4.7: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions
2010 - 2014
- Table 4.2: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions
2010 - 2014
5. NFC & FeliCa Payments
- 5.1 Introduction
- 5.1.1 NFC Technology
- Figure 5.1: Uses of NFC
- 5.1.2 NFC Implementation
- Figure 5.2: Moscow Metro Mifare Contactless Card System
- 5.1.3 Interim NFC Solutions
- Figure 5.3: Integration Phase Comparison - NFC and Mobile Broadband
- Figure 5.4: Twinlinx My-Max NFC Sticker
- Figure 5.5: Giesecke & Devrient NFC SD Card
- 5.1.4 Further Vertical Markets
- Figure 5.6: NFC in the Automotive Industry
- 5.2 Applications and Services Examples
- 5.2.1 USA
- 5.2.2 India
- 5.2.3 Japan
- Figure 5.7: Osaifu-Keitai Service Concept
- Figure 5.8: Osaifu-Keitai in Various Scenes in Daily Life
- 5.2.4 Malaysia
- Figure 5.9: Maxis FastTap Service
- Figure 5.10: Maxis FastTap Service Outlets
- 5.3 Specific Drivers and Constraints
- Figure 5.11: NFC: Specific Drivers and Constraints
- 5.3.1 Specific Drivers
- i. Transaction Efficiency & Growth
- ii. Infrastructure Availability
- iii. Success Stories and PR
- iv. Future Service Enhancements
- v. Widespread NFC Applications
- vi. One to One Mobile Marketing Opportunity
- 5.3.2 Specific Constraints
- i. Business Model Uncertainties
- Figure 5.12: NFC Ecosystem Top Level View
- ii. Device Availability
- iii. Service Complexity and Management
- Figure 5.13: NFC Ecosystem Detailed View
- iv. Ecosystem Incentivisation
- v. Infrastructure Availability
- 5.4 Market Forecast
- Figure 5.8: Total Value of NFC Transactions ($m) Split by 8 Key Regions
2010-2014
- Table 5.1: Total Value of NFC Transactions ($m) by 8 Key Regions
2010-2014
6. Mobile Money Transfer
- 6.1 Introduction
- Figure 6.1: Mobile Money Transfer Operator Types
- 6.2 Operators and Initiatives
- 6.2.1 GSMA Mobile Money Initiatives
- i. MMT (Mobile Money Transfer)
- ii. MMU (Mobile Money for the Unbanked)
- 6.2.2 Safaricom M-PESA
- i. Service Description
- ii. Service Statistics
- 6.2.3 Western Union
- Figure 6.2: Western Union Customers - Mobile Usage
- 6.2.4 Nokia Money
- Figure 6.3: Nokia & YES BANK Mobile Money Service Offer
- 6.2.5 MoneyBoxAfrica
- Figure 6.4: MoneyBox P2P Payment Process
- 6.2.6 Belgacom ICS HomeSend Service
- Figure 6.5: Belgacom ICS HomeSend Solution
- Figure 6.6: HomeSend Information & Funds Flow
- 6.3 Specific Drivers and Constraints
- Figure 6.7: Mobile Money Transfer: Specific Drivers and Constraints
- 6.3.1 Specific Drivers
- i. Real Alternative to Cash
- ii. First-time Access to Payments for Many in the Developing World
- iii. Increase in International Money Transfers to Developing Countries
- 6.3.2 Specific Constraints
- i. Resistance from Banks
- ii. Financial Regulations & Legislation
- iii. KYC (Know Your Customer) Requirements
- iv. Inadequate Local Agent Networks
- v. The Recession
- 6.4 Market Forecast
- Figure 6.8: Total Value of All Mobile Money Transfers p.a. ($m) Split by
8 Key Regions 2010 - 2014
- Table 5.9: Total Value of All Mobile Money Transfers p.a. ($m) Split by
8 Key Regions 2010 - 2014
- 7. Mobile Banking
- 7.1 Introduction
- 7.2 Applications & Services Types
- 7.3 Applications and Services Examples
- 7.3.1 North America
- i. Bank of America
- Figure 7.1: Bank of America Mobile Screens
- ii. USAA
- Figure 7.2: USAA Mobile Banking Services
- Figure 7.3: USAA iPhone App Mobile Remote Deposit Capture
- 7.3.2 Latin America
- i. Bradesco
- Figure 7.4: Bradesco Mobile Services
- 7.3.3 Western Europe
- i. Postbank
- Figure 7.5: Postbank Mobile Services
- 7.3.4 Central and Eastern Europe
- i. BRD Groupe Societe Generale (Romania)
- ii. Russian Standard Bank
- 7.3.5 Indian Sub Continent
- i. United Bank of India
- ii. MCB Bank (Pakistan)
- 7.3.6 Far East & China
- i. Agricultural Bank of China
- ii. Jibun Bank (Japan)
- 7.3.7 Rest of Asia Pacific
- i. National Australia Bank
- ii. OCBC Bank (Singapore)
- 7.3.8 Africa & Middle East
- i. ABSA (South Africa)
- ii. Standard Chartered Bank (UAE)
- 7.3 Specific Drivers and Constraints
- Figure 7.6: Mobile Banking: Specific Drivers and Constraints
- 7.3.1 Specific Drivers
- i. Cost Savings
- ii. One-to-One Marketing Opportunity
- iii. Enhanced Security
- iv. Customer Retention and Acquisition for banks
- v. New Revenue Channel for Banks
- vi. New Revenue Channel for MNOs
- vii. Ecosystem Co-operation
- 7.3.2 Specific Constraints
- i. Resistance from MNOs
- ii. Technology Issues and Standards
- iii. Financial Regulations & Legislation
- iv. Support Issues - Who Owns the Customer?
- v. Data Charges: User Bill Shock
- vi. 3G/Broadband & Device Availability
- vii. Application Slickness
- 7.4 Market Forecast
- 7.4.1 MBPP (Mobile Bill Payment and Presentation) �gPull"Service
Transaction Value
- Figure 7.7: Total MBPP Transaction Value ($m) Split by 8 Key Regions
2010-2014
- Table 7.1: Total MBPP Transaction Value ($m) Split by 8 Key Regions
2010-2014
Glossary
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