行動銀行的戰略與應用軟體以及市場(2010-2015年)

行動銀行的戰略與應用軟體以及市場(2010-2015年) 是由出版商Juniper Research在2010年07月所出版的。 這份英文市場調查報告書包含140 pages 價格從美金2630起跳。

簡介

本報告書為行動銀行市場之詳細調査，包含5年間對行動銀行情報服務/交易的利用的行動加入者數、導入多管道行動裝置戰略的銀行數、對行動銀行最為一般的智慧型手機應用程式等分析，加以主要企業簡介以及各地區案例研究，概述如下。

總綱

第1章 行動商務・銀行的概要

• 行動商務市場構造
• 行動銀行定義
• 行動銀行最新情報
• 行動銀行促進因子・阻礙因子
• 市場劃分
• 行動銀行的技術選項

第2章 販售者戰略

• 導論
• 販售者分析
• ClairMail
• Clickatell
• CPNI
• Diebold
• Firethorn
• FIS
• Fiserv
• Fronde Anywhere
• Fundamo
• Gemalto
• Jack Henry & Associates
• mBlox
• M-Com
• MMV
• mFoundry
• Monitise
• MShift
• S1
• Sybase 365
• Syniverse
• Tyfone

第3章 分析：全球行動銀行技術戰略調査

• 調査方法
• 調査結果・統整

第4章 市場預測方法

• 導論
• 調査手法
• 銷售市場成長
• 預測的詳細內容

第5章　市場預測：「推動」型・「拉回」型服務

• 行動銀行的「推動」型情報服務
• MBPP（Mobile Bill Presentment & Payment）

第6章　實施中的行動銀行：案例研究

• 導論
• 應用・服務類型
• 北美
• 拉丁美洲
• 西歐
• 中東歐
• 印度半島
• 極東・中國
• 其他亞太地區
• 非洲・中東

用語集

目錄

Abstract

This industry benchmark report provides the most detailed view of the mobile banking market to date. Within two extensive forecasting suites, it provides granular forecasts for both mobile banking information services (SMS alerts, reminders) as well as transactional banking.

The number of mobile banking information service users is forecast as well as the average number of messages sent per annum, total number of messages sent and SMS messaging wholesale value. The number of mobile banking transaction users is forecast as well as transaction frequency, total transactions, transaction value and average transaction value per user.

This in- depth report features a mobile banking technology strategies survey of 77 banks across all regions which determines the popularity of SMS, mobile browser, smartphone apps including iPhone and Android and other apps such as Java. Additionally this report presents unique insight from the global mobile banking vendor positioning matrix of some 21 vendors.

Key Questions Addressed by this Report:

• How many mobile subscribers will use their mobiles for mobile banking information services over the next five years?
• Which will be the leading regions in the market in 2015?
• How many mobile subscribers will use their mobiles for mobile banking transactions over the next five years?
• How many banks deploy multichannel mobile strategies?
• Which are the most popular smartphone apps for mobile banking?
• How are leading banks incorporating the mobile into distribution channel strategies?

Key Benefits:

• A unique analysis of the mobile banking markets including technologies, market characteristics and forecasts.
• Practical analysis of emerging opportunities for vendors & operators.
• Unique insight: interviews of leading players with significant experience of the mobile banking markets.
• Benefit from fresh thinking, intelligent market assessment.

Report Statistics

• Date Published: 22/06/2010
• No of Pages: 140
• Coverage: Global - 8 Key regions

Table of Contents

Executive Summary

• ES1 New Report Features
• ES2 Mobile Banking Defined
• ES3 Mobile Commerce: The Big Picture
  • Figure ES.1: Mobile Commerce Market Segmentation
• ES4 How is Mobile Banking Delivered?
• ES5 What' s New in Mobile Banking?
  • ES5.1 Impact of the Banking Crisis
  • ES5.2 Mobile Banking Service Expansion
  • ES5.3 Messaging Service Developments
    • Figure ES.2: Mobile Banking Messaging Types and Characteristics
  • ES5.4 Target Market Extension
  • ES5.5 Service Launches
  • ES5.6 The Rise and Rise of the App
  • ES5.7 Enhanced Services
• ES6 Vendor Positioning
  • Figure ES.2: Mobile Banking Vendor Positioning Matrix
• ES7 Mobile Banking Technology Strategies Survey
  • Figure ES.3: Mobile Banking Technology Platforms by Type SMS/Browser/App (% of All Banks)
  • Table ES.1: Mobile Banking Technology Platforms by Type SMS/Browser/App (% of All Banks)
• ES8 Market Projections
  • ES8.1 Mobile Banking Information Service Users
    • Figure ES.4: Total Mobile Phone Users (m) Who use Mobile Banking Information Services - Split by Key Regions 2010-2015
  • ES8.2 MBPP (Mobile Bill Presentment & Payment) Users
    • Figure ES.4: Total Mobile Phone Users (m) who make MBPP Transactions - Split by 8 Key Regions 2010-2015
• Conclusions and Recommendations

1. Mobile Commerce and Banking Overview

• 1.1 Mobile Commerce Market Structure
  • 1.1.1 The Big Picture
  • 1.1.2 Market Segmentation
    • Figure 1.1: Mobile Commerce Market Segmentation
• 1.2 Mobile Banking Definition
  • 1.2.1 Services and Devices
  • 1.2.2 Additive and Transformational Banking
    • Table 1.1: Additive and Transformational Banking
    • Figure 1.2: 2010 Banked Population (% of total) Split by 8 Key Regions
    • Table 1.2: 2010 Banked Population (% of total) Split by 8 Key Regions
  • 1.2.3 Banking...or Payments?
• 1.3 What' s New in Mobile Banking?
  • 1.3.1 Impact of the Banking Crisis
  • 1.3.2 Mobile Banking Service Expansion
  • 1.3.3 Messaging
    • i. Messaging Service Developments
      • Figure 1.3: Mobile Banking Messaging Types and Characteristics
    • ii. Advanced Messaging Alerts and Process Alerts
      • Figure 1.4: Advanced and Process Alerts Potential
      • Figure 1.5: Wells Fargo Rapid Alerts for Wells Fargo Visa Cardholders
    • ii. Customer Marketing Messaging
      • 1.3.4 Target Market Extension
      • 1.3.5 Service Launches
      • 1.3.6 The Rise and Rise of the App
      • 1.3.7 Enhanced Services
      • 1.3.8 Mobile RDC (Remote Deposit Capture)
        • Table 1.3: Remote Deposit Capture Process
• 1.4 Mobile Banking Drivers & Constraints
  • Figure 1.6: Mobile Banking Drivers and Constraints
  • 1.4.1 Drivers
    • i. User Demand and Requirements
    • ii. Cost Savings
    • iii. Increase in ARPU
    • iv. One-to-One Marketing Opportunity
    • v. Enhanced Security
    • vi. Customer Retention and Acquisition for Banks
    • vii. Lower Churn for MNOs
    • viii. New Revenue Channel for Banks
    • ix. New Revenue Channel for MNOs: as MFS Provider
    • x. Revenue Sharing and Co-operation in the Ecosystem
  • 1.4.2 Constraints
    • i. Resistance from MNOs
    • ii. Technology Issues and Standards
    • iii. Business Model Issues
    • iv. Financial Regulations & Legislation
    • v. Support Issues - Who Owns the Customer?
    • vi. Data Charges: User Bill Shock
    • vii. 3G/Broadband & Device Availability
    • viii. User Security Concerns
    • x. Application Slickness
• 1.5 Market Segmentation
• 1.6 Mobile Banking Technology Options
  • 1.6.1 Messaging-based Mobile Banking
  • 1.6.2 Mobile Internet Browser
  • 1.6.3 Downloadable Application

2. Vendor Strategies

• 2.1 Introduction
• 2.2 Vendor Analysis
  • 2.2.1 Vendor Assessment Methodology
    • Table 2.1: Vendor Capability Assessment Criteria
  • 2.2.2 Limitations and Interpretation
  • 2.2.3 Conclusion
    • Figure 2.9: Mobile Banking Vendor Positioning Matrix
• 2.3 ClairMail
  • Table 2.1: ClairMail Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.2: ClairMail Key Strengths and Strategic Development Opportunities
• 2.4 Clickatell
  • Table 2.3: Clickatell Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.1: Clickatell Messaging Platform
    • Table 2.4: Clickatell Key Strengths and Strategic Development Opportunities
• 2.5 CPNI
  • Table 2.5: CPNI Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.2: CPNI PAT Solution
    • Table 2.6: CPNI Key Strengths and Strategic Development Opportunities
• 2.6 Diebold
  • Table 2.7: Diebold Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.8: Diebold Key Strengths and Strategic Development Opportunities
• 2.7 Firethorn
  • Table 2.9: Firethorn Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.10: Firethorn Key Strengths and Strategic Development Opportunities
• 2.8 FIS
  • Table 2.11: FIS Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.12: FIS Key Strengths and Strategic Development Opportunities
• 2.9 Fiserv
  • Table 2.13: Fiserv Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.14: Fiserv Key Strengths and Strategic Development Opportunities
• 2.10 Fronde Anywhere
  • Table 2.15: Fronde Anywhere Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.16: Fronde Anywhere Key Strengths and Strategic Development Opportunities
• 2.11 Fundamo
  • Table 2.17: Fundamo Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.18: Fundamo Key Strengths and Strategic Development Opportunities
• 2.12 Gemalto
  • Table 2.19: Gemalto Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.20: Gemalto Key Strengths and Strategic Development Opportunities
• 2.13 Jack Henry & Associates
  • Table 2.21: Jack Henry & Associates Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.22: Jack Henry & Associates Key Strengths and Strategic Development Opportunities
• 2.14 mBlox
  • Table 2.23: mBlox Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.3: mBlox Mobile Transaction Platform
    • Table 2.24: mBlox Key Strengths and Strategic Development Opportunities
• 2.15 M-Com
  • Table 2.25: M-Com Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.4: M-Com Bank Anywhere Product
    • Table 2.26: M-Com Key Strengths and Strategic Development Opportunities
• 2.16 MMV
  • Table 2.27: MMV Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.5: MMV Mobile Banking Screenshot
    • Table 2.28: MMV Key Strengths and Strategic Development Opportunities
• 2.17 mFoundry
  • Table 2.29: mFoundry Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.6: mFoundry Mojax Platform
    • Table 2.30: mFoundry Key Strengths and Strategic Development Opportunities
• 2.18 Monitise
  • Table 2.31: Monitise Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Figure 2.7: Monitise Mobile Money Ecosystem
    • Table 2.32: Monitise Key Strengths and Strategic Development Opportunities
• 2.19 MShift
  • Table 2.33: MShift Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.34: Mshift Key Strengths and Strategic Development Opportunities
• 2.20 S1
  • Table 2.35: S1 Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.36: S1 Key Strengths and Strategic Development Opportunities
• 2.21 Sybase 365
  • Table 2.37: Sybase 365 Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level Offering
    • Figure 2.8: Sybase mBanking 365 Product
    • Table 2.38 Sybase 365 Key Strengths and Strategic Development Opportunities
• 2.22 Syniverse
  • Table 2.39: Syniverse Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.40: Syniverse Key Strengths and Strategic Development Opportunities
• 2.23 Tyfone
  • Table 2.41: Tyfone Snapshot
  • Corporate
  • Geographic Spread
  • Key Clients & Strategic Partnerships
  • High Level View of Offerings
    • Table 2.42: Tyfone Key Strengths and Strategic Development Opportunities
  • Analysis: Global Mobile Banking Technology Strategies Survey
• 3.1 Survey Approach
  • Table 3.1: Banks Surveyed by Country
• 3.2 Survey Results and Conclusions
  • 3.2.1 Type of Technology Platforms
    • Figure 3.1: Mobile Banking Technology Platforms Deployed by Type SMS/Browser/App (% of All Banks)
    • Table 3.2: Mobile Banking Technology Platforms Deployed by Type SMS/Browser/App (% of All Banks)
  • 3.2.2 Type of Smartphone App
    • Figure 3.2: Mobile Banking Smartphone Apps Deployed by Type iPhone/Android/Blackberry (% smartphone apps) All Banks
    • Table 3.3: Mobile Banking Smartphone Apps Deployed by Type iPhone/Android/Blackberry (% of smartphone apps) All Banks
  • 3.2.3 Implementation of Multichannel Mobile Strategies
    • Figure 3.3: Implementation of Multichannel Mobile Strategies - Analysis by Number of Channels Deployed (% of all banks)
    • Table 3.4: Implementation of Multichannel Mobile Strategies - Analysis by Number of Technology Platforms Deployed (% of all banks)
    • Figure 3.4: Implementation of Multichannel Mobile Strategies - Analysis by Type of Technology Platforms Deployed (% of all banks)
    • Table 3.5: Implementation of Multichannel Mobile Strategies - Analysis by Type of Technology Platforms Deployed (% of all banks)

4. Market Forecast Approach

• 4.1 Introduction
• 4.2 Methodology
  • 4.2.1 Geographical Splits
  • 4.2.2 Methodology and Assumptions
    • Figure 4.1: Mobile Banking Market Forecast Methodology
• 4.3 Growth of the Cellular Market
  • Figure 4.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2015
  • Table 4.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2015
  • Figure 4.3: Cellular Subscriber Base Market Share (%) by Region 2010-2015
  • Table 4.2: Mobile Subscriber Base (%) Split by 8 Key Regions 2010-2015
  • Figure 4.4: Cellular Subscriber Penetration (%) Split by 8 Key Regions 2010-2015
  • Table 4.3: Cellular Subscriber Penetration (%) Split by 8 Key Regions 2010-2015
• 4.4 Forecast Detail

5. Market Forecasts: “Push” & “Pull” Services

• 5.1 Mobile Banking “Push” Information Services
  • 5.1.1 Users
    • Table 5.1: Mobile Phone Users (%) Who use Mobile Banking Information Services - Split by 8 Key Regions 2010-2015
    • Figure 5.1: Total Mobile Phone Users (m) Who use Mobile Banking Information Services - Split by Key Regions 2010-2015
    • Table 5.2: Total Mobile Phone Users (m) Who use Mobile Banking Information Services - Split by Key Regions 2010-2015
  • 5.1.2 Messaging Traffic
    • Figure 5.2: Average Number of Mobile Banking Information “Push” Messages Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015
    • Table 5.3: Average Number of Mobile Banking Information “Push” Messages Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015
    • Figure 5.3: Total Number of Mobile Banking Information “Push” Messages (m) Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015
    • Table 5.4: Total Number of Mobile Banking Information “Push” Messages (m) Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015
  • 5.1.3 “Push” Messaging Market
    • Table 5.5: “Push” SMS Messaging Wholesale Market Value ($m) - Split by 8 Key Regions 2010-2015
    • Figure 5.4: “Push” SMS Messaging Wholesale Market Value ($m) - Split by 8 Key Regions 2010-2015
• 5.2 Mobile Bill Presentment & Payment (MBPP)
  • 5.2.1 Users
    • Table 5.6: Mobile Phone Users (%) who make MBPP Transactions - Split by 8 Key Regions 2010-2015
    • Figure 5.5: Total Mobile Phone Users (m) who make MBPP Transactions - Split by 8 Key Regions 2010-2015
    • Table 5.7: Total Mobile Phone Users (m) Who Make MBPP Transactions - Split by 8 Key Regions 2010-2015
  • 5.2.2 MBPP Transactional Traffic
    • Figure 5.6: Average Number of MBPP Transactions Made per Mobile Banking User - Split by 8 Key Regions 2010-2015
    • Table 5.8: Average Number of MBPP Transactions Made per Mobile Banking User - Split by 8 Key Regions 2010-2015
    • Figure 5.7: Total Number of MBPP Transactions (m) - Split by 8 Key Regions 2010-2015
    • Table 5.9: Total Number of MBPP Transactions (m) - Split by 8 Key Regions 2010-2015
  • 5.2.3 Transaction Value
    • Table 5.10: Average MBPP Transaction Value ($) - Split by 8 Key Regions 2010-2015
    • Figure 5.8: Average MBPP Transaction Value ($) - Split by 8 Key Regions 2010-2015
    • Figure 5.7: Total MBPP Transaction Value ($m) - Split by 8 Key Regions 2010-2015
    • Table 5.11: Total MBPP Transaction Value ($m) - Split by 8 Key Regions 2010-2015
    • Figure 5.8: Average MBPP Transaction Value per User ($) - Split by 8 Key Regions 2010-2015
    • Table 5.12: Average MBPP Transaction Value per User ($) - Split by 8 Key Regions 2010-2015

6. Mobile Banking in Action: Case Studies

• 6.1 Introduction
• 6.2 Applications & Services Types
• 6.3 North America
  • 6.3.1 Bank of America
    • Figure 6.1: Bank of America Mobile Screens
  • 6.3.2 USAA
    • Figure 6.2: USAA Mobile Banking Services
    • Figure 6.3: USAA iPhone App Mobile Remote Deposit Capture
  • 6.3.3 Wells Fargo Retail
    • Figure 6.4: Wells Fargo Retail Mobile Services
• 6.4 Latin America
  • 6.4.1 Bradesco
    • Figure 6.5: Bradesco Mobile Services
• 6.5 Western Europe
  • 6.5.1 Barclays
    • Figure 6.6: Barclays Mobile Banking Service
  • 6.5.2 Postbank
    • Figure 6.7: Postbank Mobile Services
• 6.6 Central & Eastern Europe
  • 6.6.1 Garanti Bank (Turkey)
    • Figure 6.8: Garanti Alternative Distribution Channel Strategy Rationale
    • Figure 6.9: Garanti WAP Mobile Banking Service
    • Figure 6.10: Garanti WAP Mobile Banking Transactions
  • 6.6.2 BRD Groupe Societe Generale (Romania)
  • 6.6.3 Russian Standard Bank
• 6.7 Indian Sub Continent
  • 6.7.1 United Bank of India
  • 6.7.2 MCB Bank (Pakistan)
• 6.8 Far East & China
  • 6.8.1 Agricultural Bank of China
  • 6.8.2 Jibun Bank (Japan)
  • 6.8.3 SK Telecom
  • 6.8.4 NTT DoCoMo
• 6.9 Rest of Asia Pacific
  • 6.9.1 National Australia Bank
  • 6.9.2 OCBC Bank (Singapore)
• 6.10 Africa & Middle East
  • 6.10.1 ABSA (South Africa)
  • 6.10.2 Standard Chartered Bank (UAE)

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