手機優惠券&NFC智能海報策略・應用軟體・市場預測（2009年至2014年）

手機優惠券&NFC智能海報策略・應用軟體・市場預測（2009年至2014年） 是由出版商Juniper Research在2009年11月所出版的。 這份英文市場調查報告書包含117 Pages 價格從美金2890起跳。

簡介

本報告書內容包括:手機優惠卷&NFC智能海報的行動行銷的動向和市場機會的調查分析、主要技術的概要和區分、主要供應商的策略、主要行銷促銷活動的個案研究、手機優惠卷&NFC智能海報的市場規模實際業績・預測等、內容綱要摘記如下:

實施概要

第1章 技術&區分

第2章 市場動向・市場成長牽引因素/阻礙因素

• 行動商務市場
• 手機優惠卷的成長牽引因素/阻礙因素

第3章 供應商策略

第4章 手機行銷：優惠卷促銷活動策略

• 手機行銷的成長
• 酒精飲料：Coors Brewers（英國）
• 藥局：DocMorris（德國 & 荷蘭）
• DIY：Hornbach（奧地利）
• 清涼飲料：Lucozade（英國）
• 優惠卷服務：NT DOCOMO Toruca（日本）
• 電影：Orange Wednesdays（英國）
• 服裝類&家庭用品：JC Penney（美國）
• 優惠卷服務：SK Telecom OK CouFun Service（韓國）
• 超級市場：Spar（南非）
• 咖啡廳：Starbucks（美國)
• 休閒：Sunglass Hut（澳洲）
• LBS：Verizon Daily Scoop（美國）

第5章 智能海報促銷活動策略

• 智能海報的初期
• 公共運輸：BART（美國）
• NFC測試：Citi Tap and Pay（印度）
• 運動：LG Sports（美國）
• 公共交通機構：RMV（Rhein-Main-Verkehrsverbund)（德國)
• 棒球：西武Lions（日本）
• 電影：SoftBank（日本）
• 鐵路：Suipo（日本)

第6章 手機優惠卷市場預測

• 行動電話市場的成長
• 全球的手機加入者市場
• 優惠卷市場的發展
• 手機優惠卷使用者
• 手機優惠卷流量
• 手機優惠卷的零售閱換金額

第7章 NFC優惠卷市場預測

• 零售元件的NFC
• NFC手機優惠卷使用者
• NFC手機優惠卷的下載流量
• NFC手機優惠卷下載費用
• NFC手機優惠卷的閱換金額
• NFC手機優惠卷的ARPU：市場機會

第8章 智能海報市場預測

• 智能海報的零售元件的潛在性
• NFC智能海報使用者
• NFC智能海報產品資訊下載流量
• NFC智能海報產品資訊下載費用
• NFC智能海報的產品販賣
• NFC智能海報的ARPU：市場機會

第9章 NFC手機行銷的市場機會

• NFC優惠卷・智能海報的費用預測
• NFC優惠卷・智能海報的ARPU預測

目錄

Abstract

• Expanded forecasting suites for mobile coupons, NFC smart posters, NFC coupons
• Mobile coupon and smart poster campaign strategies
• ARPU analysis for NFC Smart posters

This mobile coupons and smart posters focused report looks in detail at three key emerging segments of the mobile marketing sector, providing analysis and forecasts for mobile coupons, NFC coupons and NFC smart posters.

The mobile coupon and NFC coupon forecasts include retail redemption value, redemption rates, mobile coupon user forecasts and total mobile coupons and NFC coupons redeemed. For NFC smart posters, the number of smart poster users are forecast as well as the number of product information downloads and product sales from smart posters.

The report looks in depth at the key developments within the mobile coupons market over the past 12 months and a number of key interviews with leading mobile coupon vendors, coupon scheme operators and mobile marketing agencies are presented.

• How many mobile subscribers will use their mobiles to redeem coupons over the next five years?
• Which will be the leading regions in the market in 2014?
• What will be the size of overall mobile coupon redemption values?
• How large will be the NFC coupons and smart posters ARPU opportunity?
• What are the trends, drivers and constraints affecting the development of the market?
• What will be the regional trends in mobile coupon values over the next five years?
• How are mobile coupons currently being used by brands and merchants around the world?

• A unique source of analysis for the mobile coupons & NFC smart posters market including technologies, market characteristics and forecasts.
• Practical analysis of emerging opportunities for vendors & operators
• Unique insight: indudes interviews of leading players with significant experience of the mobile coupons & NFC smart posters market
• Benefit from fresh thinking and intelligent market assessment

Table of Contents

Glossary

Executive Summary

• ES1. Introduction
• ES2. Mobile Retail Marketing Opportunity
• ES3. NFC Retail ARPU Compared to Payments ARPU
  • Figure ES.1: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009 - 2014
  • Table ES.1: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009- 2014
• ES4. Mobile Coupon Technology
• ES5. Drivers & Constraints
  • Figure ES.2: Mobile Coupons: Summary of Market Drivers & Constraints
• ES6. Market Developments
• ES7. Mobile Coupons Market Projections
  • ES7.1 Mobile Coupon Users
    • Figure ES.3: Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014
  • ES7.2 Mobile Coupon Traffic
    • Figure ES.4: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014
    • Table ES.2: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014
  • ES7.3 Mobile Coupon Retail Redemption Values
    • Figure ES.5: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 2014
    • Table ES.3: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014
• ES8. NFC Mobile Coupons Market Projections
  • ES8.1 NFC Mobile Coupon Users
    • Figure ES.6: Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by Key Regions 2009 - 2014
  • ES8.2 NFC Mobile Coupon Fee Value.
    • Figure ES.7: NFC Mobile Coupons Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
    • Table ES.4: NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014
• ES9. Smart Posters Market Projections
  • ES9.1 Smart Poster Users
    • Figure ES.8: Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key Regions 2009 - 2014
• ES10. Smart Poster Fee Value
  • Figure ES.9: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table ES.5: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
• ES11. Recommendations

1.Technology and Segmentation

• 1.1. Introduction
• 1.2. Definition
• 1.3. Technology
  • 1.3.1. Barcode
    • Figure 1.1: One-Dimensional Barcode
    • Figure 1.2: Two-Dimensional Barcode (PDF417)
    • Figure 1.3: Two-Dimensional Barcode
    • Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)
    • Figure 1.5: Two-Dimensional Barcode (QR Code)
  • 1.3.2 SMS
    • Figure 1.6: bCODE SMS Coupon
  • 1.3.3 Mobile Web and Downloadable Smart Phone Apps
    • Figure 1.7: mobiQpons Downloadable Coupon App
    • Figure 1.8: Yadahome Social Network Site
  • 1.3.4 Bluetooth
  • 1.3.5 Contactless RFID - NFC
    • i. Technology
      • Figure 1.9: Typical NFC Implementation
    • ii. Uses
      • Figure 1.10: Oyster Card Using MIFARE Technology
      • Figure 1.11: Uses of NFC
    • iii. Security
  • 1.3.6 Contactless RFID - FeliCa
    • i. Standards & Specification
      • Figure 1.12: Sony FeliCa IC Card and Reader/Writer
    • ii. Security
      • Figure 1.13: Sony FeliCa Security Features
      • Figure 1.14: FeliCa Networks Platform Management
      • Figure 1.15: Uses of FeliCa

2. Market Trends, Drivers and Constraints

• 2.1. Introduction
• 2.2. Mobile Commerce Market Synopsis
  • Figure 2.1: Mobile Commerce Market Segmentation
  • Figure 2.2: Telstra 1H 2009 Mobile Revenues Split by Voice and Data
• 2.3. Mobile Coupons Drivers & Constraints
  • Figure 2.3: Mobile Coupons: Market Drivers & Constraints
  • 2.3.1 Drivers
    • i. User Demand
      • Figure 2.4: UK Mobile Media Usage - Orange Survey Result
    • ii. Smartphone Growth
    • iii. Cost Savings
    • iv. Increase in ARPU
    • v. One to One Marketing
    • vi. Enhanced Security
    • vii. Reduced Churn for Mobile Operators
    • viii. Environmental Benefits
    • ix. Mobile Value Added Services (MVAS)
    • x. Higher Redemption Rates
    • xi. Convenience
  • 2.3.2 Constraints
    • i. Availability of Capable Handsets
    • ii. MMS Issues
    • iii. Mobile Barcode Reading Issues
    • iv. Operators Excluded?
    • vi. Ecosystem Incentivisation
    • vii. Retailer Participation
    • viii. Managing the Coupon on the Phone
    • ix. Danger of Spam

3. Vendor Strategies

• 3.1. Introduction
• 3.2. Vendors
  • 3.2.1 ActiveMedia Technology
    • i Strategy Update
    • ii VoucherNet Product Update
      • Figure 3.1: VoucherNet Product Overview
    • iii SMS vs. Barcodes
    • iv Vertical Markets
    • v Market Insight
  • 3.2.2 Augme Mobile
    • i Strategy Update
      • Figure 3.2: Augme Mobile Consumer Response
    • ii USA Market
    • iii Future Market Prospects
  • 3.2.3 bCODE
    • Figure 3.3: bCode MediaPlane 220
  • 3.2.4 BlueAd
    • Figure 3.4: Bluead Unicast Screenshot
  • 3.2.5 Cellfire
    • Figure 3.5: Cellfire 3.0 Mobile Coupon Process
    • Figure 3.6: Cellfire Category Filtering
    • Figure 3.7: Selected Cellfire Advertisers
  • 3.2.6 Eagle Eye Solutions
    • i Strategic Developments
    • ii Market Trends
  • 3.2.7 i-movo
    • i Company Update
    • ii Products
      • Figure 3.8: i-movo Secure Digital Voucher
      • Figure 3.9: i-movo Controlled Digital Voucher
    • iii Market Trends
  • 3.2.8 Innovision
    • i. Products and Markets Update
      • Figure 3.10: Topaz Tags
    • ii. Top Market Trends & Issues
  • 3.2.9 Mobiqa
    • Figure 3.11: Mobiqa mobi-coupon.
  • 3.2.10 NeoMedia
    • i Company Update
    • ii Products
      • Figure 3.12: Neomedia EXIO Module
      • Figure 3.13: Neomedia XELIA Scanner
    • iii Recent Developments
  • 3.2.11 Nokia
    • i. Products and Markets Update
      • Figure 3.14: Nokia 6216 Classic
    • ii. Top Market Trends & Issues
      • Figure 3.15: Evolution of Mobile Financial Services
  • 3.2.12 Pierhouse
  • 3.2.13 Twinlinx
    • Figure 3.16: Twinlinx My-Max NFC Sticker
  • 3.2.14 ViVOtech
    • i. Products and Markets Update
      • Figure 3.17: ViVOtech POS Product Range
      • Figure 3.18: ViVOtech Strategic Development Areas
    • ii. Top Market Trends & Issues
  • 3.2.15 Yowza!!

4. Mobile Marketing: Coupon Campaign Strategies

• 4.1. Mobile Marketing Growth
• 4.2. Alcoholic Beverages: Coors Brewers (UK)
• 4.3. Pharmacy: DocMorris (Germany & Netherlands)
• 4.4. DIY: Hornbach (Austria)
• 4.5. Soft Drinks: Lucozade (UK)
  • Figure 4.1: Lucozade Mobile Marketing Campaign Invitation
• 4.6. Coupon Service: NTT DoCoMo Toruca (Japan)
  • Figure 4.2: NTT DoCoMo ToruCa in Use
  • Figure 4.3: NTT DoCoMo ToruCa in Use
• 4.7. Cinema: Orange Wednesdays (UK)
  • Figure 4.4: Orange Wednesdays
• 4.8. Clothing & Household Goods: JC Penney (USA)
• 4.9. Coupon Service: SK Telecom OK CouFun Service (Korea)
• 4.10. Supermarket: Spar (South Africa)
• 4.11. Coffee Shops: Starbucks (USA)
• 4.12. Leisure: Sunglass Hut (Australia)
  • Figure 4.5: Sunglass Hut “Look Famous” Mobile Coupon Campaign
• 4.13. Location Based Service: Verizon Daily Scoop (USA)

5. Smart Poster Campaign Strategies

• 5.1. Smart Posters: Early Days
• 5.2. Mass Transit: BART (USA)
• 5.3. NFC Trial: Citi Tap and Pay (India)
• 5.4. Action Sports: LG Sports (USA)
  • Figure 5.1: LG Action Sports Bluezone Campaign
• 5.5. Public Transport: RMV (Rhein-Main-Verkehrsverbund) (Germany)
• 5.6. Baseball: Seibu Lions (Japan)
• 5.7. Cinema: Softbank (Japan)
• 5.8. Railways: Suipo (Japan)
  • Figure 5.2: Suipo Smart Poster

6. Mobile Coupons Market Forecast

• 6.1. Introduction
• 6.2. Methodology
  • 6.2.1 Geographical Splits
  • 6.2.2 Approach and Assumptions
    • Figure 6.1: Mobile Coupons Market Forecast Methodology
• 6.3. Growth of the Cellular Market
  • 6.3.1 Global Cellular Subscriber Market
    • Figure 6.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2009 - 2014
    • Table 6.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2009 - 2014
• 6.4. Coupons Market Developments
  • Figure 6.3: Orange Exposure 2 Survey - Popular Mobile Commerce Offerings
• 6.5. Mobile Coupon Users
  • Table 6.2: Mobile Phone Users (%) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014
  • Figure 6.4: Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014
  • Table 6.3: Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014
• 6.6. Mobile Coupon Traffic
  • Figure 6.5: Average Number of Mobile Coupons Redeemed Per Mobile Coupon User Split by Key Regions 2009 - 2014
  • Table 6.4: Average Number of Mobile Coupons Redeemed Per Mobile Coupon Split by Key Regions 2009 - 2014
  • Figure 6.6: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014
  • Table 6.5: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014
  • Figure 6.7: USA Total Coupons Distributed 1999 - 2008 (billions)
• 6.7. Mobile Coupon Retail Redemption Value
  • Table 6.6: Average Mobile Coupon Retail Value ($) Split by 8 Key Regions 2009 - 2014
  • Figure 6.8: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table 6.7: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014

7. NFC Coupons Market Forecast

• 7.1. NFC as a Retail Device
• 7.2. NFC Mobile Coupon Users
  • Figure 7.1: NFC Mobile Phone Users Who Download Mobile Coupons as a % of All NFC Users Split by 8 Key Regions 2009 - 2014
  • Table 7.1: NFC Mobile Phone Users Who Redeem Mobile Coupons as a % of All NFC Users Split by 8 Key Regions 2009 - 2014
  • Figure 7.2: Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by Key Regions 2009 - 2014
  • Table 7.2: Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by Key Regions 2009 - 2014
• 7.3. NFC Mobile Coupons Download Traffic
  • Figure 7.3: Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions 2009 - 2014
  • Table 7.3: Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions 2009 - 2014
• 7.4. NFC Mobile Coupons Downloads Fee Value
  • Figure 7.4: NFC Mobile Coupons Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table 7.4: NFC Mobile Coupons Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014
• 7.5. NFC Mobile Coupons Redemption Fee Value
  • Figure 7.5: NFC Mobile Coupons Redemption Rate (%) Split by 8 Key Regions 2009 - 2014
  • Table 7.5: NFC Mobile Coupons Redemption Rate (%) Split by 8 Key Regions 2009 - 2014
  • Figure 7.6: NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014
  • Table 7.6: NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014
• 7.6. NFC Mobile Coupons Total Fee Value
  • Figure 7.7: NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014
  • Table 7.7: NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014
• 7.7. NFC Mobile Coupon ARPU Opportunity
  • Figure 7.8: NFC Mobile Coupons ARPU ($) Split by 8 Key Regions 2009 - 2014
  • Table 7.8: NFC Mobile Coupons ARPU ($) Split by 8 Key Regions 2009 - 2014

8. Smart Posters Market Forecast

• 8.1. Smart Poster Potential as a Retail Device
• 8.2. NFC Smart Poster Users
  • Figure 8.1: NFC Mobile Phone Users Who Download Product Information from Smart Posters as a % of All NFC Users Split by 8 Key Regions 2009 - 2014
  • Table 8.1: NFC Mobile Phone Users Who Download Product Information from Smart Posters as a % of All NFC Users Split by 8 Key Regions 2009 - 2014
  • Figure 8.2: Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key Regions 2009 - 2014
  • Table 8.2: Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key Regions 2009 - 2014
• 8.3. NFC Smart Poster Product Information Download Traffic
  • Figure 8.3: Total Number of NFC Smart Poster Product Information Downloads (m) Split by Key Regions 2009 - 2014
  • Table 8.3: Total Number of NFC Smart Poster Product Information Downloads (m) Split by 8 Key Regions 2009 - 2014.
• 8.4. NFC Smart Poster Product Information Download Fee Value
  • Figure 8.4: NFC Smart Poster Product Information Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table 8.4: NFC Smart Poster Product Information Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014
• 8.5. NFC Smart Poster Product Sale Fee Value
  • Figure 8.5: NFC Smart Poster Product Sale Fee Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table 8.5: NFC Smart Poster Product Sale Fee Value ($m) Split by 8 Key Regions 2009 - 2014
• 8.6. NFC Smart Poster Total Fee Value
  • Figure 8.6: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table 8.6: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
• 8.7. NFC Smart Poster ARPU Opportunity
  • Figure 8.7: NFC Smart Poster ARPU ($) Split by 8 Key Regions 2009 - 2014
  • Table 8.7: NFC Smart Poster ARPU ($) Split by 8 Key Regions 2009 - 2014

9. NFC Mobile Marketing Opportunity

• 9.1. NFC Coupons and Smart Posters Fee Value Forecast
  • Figure 9.1: NFC Coupons and Smart Posters Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
  • Table 9.1: NFC Coupons and Smart Posters Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014
• 9.2. NFC Coupons and Smart Posters ARPU Forecast
  • Figure 9.2: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009 - 2014
  • Table 9.2: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009 - 2014

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