全球行動電視市場：利用手機的Free-to-air及付費電視觀賞：2009年版

全球行動電視市場：利用手機的Free-to-air及付費電視觀賞：2009年版 是由出版商IMS Research在2009年01月所出版的。 這份英文市場調查報告書包含165 PAGES (including 111 tables and 26 figures) 價格從美金6120起跳。

簡介

目錄

Abstract

Global mobile TV markets continue to grow, nearing an estimated 80 million subscribers at the end of 2008, but for the most part are not meeting expectations for uptake and service viability, particularly in the broadcast segment. Demand for handsets using CMMB, DVB-H, and analog broadcast standards is expected to grow rapidly over the next five years, driven by uptake in emerging markets such as China, India, and Brazil. The current global recession will affect mobile TV markets is several important ways and may lead to major shifts in existing mobile TV business models as consumers' preferences and buying power change.

These are some of the many findings from the latest IMS study of the global mobile TV market. The report provides market forecasts and analysis of worldwide shipments, revenues (US$), subscribers, and mobile conditional access systems in four geographical regions and 19 countries and subregions. The research also identities several critical market drivers and inhibitors and forecasts their impact on mobile TV uptake and business models over the next five years.

This study is an important tool for anyone seeking a detailed qualitative and quantitative analysis of major mobile TV markets and factors that will influence their market dynamics, uptake, and business models over the next five years.

Table of Contents

Executive Summary

• 1.0 Introduction
• 1.1 Scope
  • 1.1.1 Products Included
  • 1.1.2 Objectives
  • 1.1.3 Report Content
  • 1.1.4 Quantitative Analysis
• 1.2 Methodology
  • 1.2.1 Information Sources
  • 1.2.2 Forecasting Methodology
• 1.3 Exchange Rates

• 2.0 Introduction
• 2.1 Modulation & Frequency
• 2.2 Mobile TV Transmission Standards & Technologies
  • 2.2.1 Unicast Packet Radio (3G) & Multicast (MBMS)
  • 2.2.2 Mobile TV Broadcast Standards
  • 2.2.3 Mobile Reception of Terrestrial-only or Satellite-to-fixed-receiver Standards
  • 2.2.4 Multistandard Devices

• 3.0 Introduction
• 3.1 Worldwide Summary
  • 3.1.1 Definition
  • 3.1.2 Risks
  • 3.1.3 General Assumptions
• 3.2 Americas Market Summary
  • 3.2.1 Brazil
  • 3.2.2 Canada
  • 3.2.3 United States
  • 3.2.4 Rest of Americas
• 3.3 Asia Pacific Market Summary
  • 3.3.1 China
  • 3.3.2 India
  • 3.3.3 Japan
  • 3.3.4 South Korea
  • 3.3.5 Rest of Asia Pacific
• 3.4 Europe Market Summary
  • 3.4.1 France
  • 3.4.2 Germany
  • 3.4.3 Italy
  • 3.4.4 Spain
  • 3.4.5 United Kingdom
  • 3.4.6 Rest of Western Europe
  • 3.4.7 Russia
  • 3.4.8 Rest of Eastern Europe
• 3.5 Middle East & Africa Market Summary
  • 3.5.1 Middle East
  • 3.5.2 Africa

• 4.0 Introduction
• 4.1 Mobile TV Business Models
  • 4.1.1 Mobile Network Operator-led Business Model
  • 4.1.2 Independent Service Provider/Wholesale Business Model
  • 4.1.3 Joint Venture Business Model
  • 4.1.4 Emerging Mobile TV Business Models
• 4.2 Obstacles Facing the Mobile TV Industry
  • 4.2.1 Spectrum Allocation
  • 4.2.2 Content
  • 4.2.3 Standards & Solutions
  • 4.2.4 Questions Regarding Business Models
  • 4.2.5 Advertising Uncertainties
  • 4.2.6 Poor User Experience
  • 4.2.7 Limitations of Battery Technologies
  • 4.2.8 Device Size Constraints
  • 4.2.9 Cost Challenges

Appendix 1: Glossary

Appendix 2: List of Tables & Figures

相關商品

行動電視相關市場調查報告書

轉往行動裝置以及多視頻影像服務的小規模・獨立系付費視訊業者

Migrating to Mobile & Multiscreen Video Services for Small & Independent Pay-TV Operators for Small & Independent Pay-TV Operators

價格 : US $ 1495

出版日期 : 2011年09月

行動電視策略

Strategies for Mobile TV

價格 : US $ 2875

出版日期 : 2011年08月

TV Everywhere：成長・解決方案・策略

TV Everywhere: Growth, Solutions, and Strategies

價格 : US $ 3200

出版日期 : 2011年04月

IMS Research發行的通訊相關市場調查報告書

全球工業用網路市場(2011年版)

The World Market for Industrial Networking - 2011 Edition

價格 : US $ 12750

出版日期 : 2011年11月

南北美洲的工業用網路市場(2011年版)

The Americas Market for Industrial Networking - 2011 Edition

價格 : US $ 4250

出版日期 : 2011年11月

亞太地區的工業用網路市場(2011年版)

The Asia Pacific Market for Industrial Networking - 2011 Edition

價格 : US $ 4250

出版日期 : 2011年11月

Email Alert(Email 通知) - 最新市場調查報告書

GII 將每天定期更新最新市場調查報書資訊，選擇您有興趣的市場分類，我們將用Email的方式讓您收到最新訊息!