藍芽耳機：消費者的利用與期待

藍芽耳機：消費者的利用與期待 是由出版商IMS Research在2008年10月所出版的。 這份英文市場調查報告書包含97 PAGES (including 57 tables) 價格從美金5700起跳。

簡介

目錄

Abstract

The success and progression of the Bluetooth headset market has been influenced and affected by many factors over the past 12 months. With competitive products and improved features combined with the aggressive decline in both mono and stereo headset ASPs, the market has become difficult to predict.

In order to look at the current Bluetooth headset market and what consumers, who own a headset and those who are interested in purchasing, expect and use headsets for, IMS Research has produced a report entitled “Consumer Usage and Expectations of Bluetooth Headsets- 2008 Edition”.

Respondents surveyed for this report were those from the UK, North America, Germany, Russia and China. Particular areas focused on were purchasing decisions, branding importance, design features and functionality and usage patterns. This insight is provided to help strategy managers and product developers in OEMs and ODMs to understand trends and opportunities which will allow them to respond to consumer' s demands and experience successful growth rates.

Table of Contents

Chapter 1 - Introduction, Scope and Methodology

• 1.0 Introduction
• 1.1 Scope
• 1.2 Objectives
• 1.3 Report Content
• 1.4 Methodology
• 1.5 Classification of Respondents

Chapter 2 - Bluetooth Headset Owners

• 2.1 Demographic Information
• 2.2 Purchasing Decisions
  • 2.2.1 Introduction
  • 2.2.2 Purchase Price
  • 2.2.3 Choice of Headset
  • 2.2.4 Reasons to Purchase
  • 2.2.5 Trends of Purchasers
• 2.3 Branding Importance
  • 2.3.1 Introduction
  • 2.3.2 Brand Owners
  • 2.3.3 Importance of Brand Match
  • 2.3.4 Brand Perceptions
• 2.4 Design Features and Functionality
  • 2.4.1 Introduction
  • 2.4.2 Ease of Use
  • 2.4.3 Importance of Design Features
• 2.5 Usage Patterns and Replacement Rates
  • 2.5.1 Introduction
  • 2.5.2 Headset Usage Trends
  • 2.5.3 Replacing Headsets

Chapter 3 - Respondents without a Bluetooth Headset

• 3.1 Demographic Information
• 3.2 Purchasing Decisions
  • 3.2.1 Introduction
  • 3.2.2 Potential Purchase Price
  • 3.2.3 Reasons Not to Purchase
• 3.3 Branding Importance
  • 3.3.1 Introduction
  • 3.3.2 Importance of Brand Matching
  • 3.3.3 Brand Perceptions
• 3.4 Design Features and Functionality
  • 3.4.1 Introduction
  • 3.4.2 Importance of Design Features
• 3.5 Replacement Rates

Appendix

• Appendix 1: List of Tables and Figures
• Appendix 2: Bluetooth headset Owners Survey
• Appendix 3: Respondents without a Bluetooth headset Survey

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