|
市場調查報告書
行動錢包市場
Market Focus: The Mobile Wallet - How, What, Where and When?
| 出版商 |
IMS Research |
| 出版日期 |
2008年04月 |
商品編碼 |
65962 |
| 內容資訊 |
英文 195 PAGES (including 22 tables and figures) |
| 價格 |
|
|
行動錢包市場 是由出版商IMS Research在2008年04月所出版的。
這份英文市場調查報告書包含195 PAGES (including 22 tables and figures) 價格從美金4780起跳。
本報告書內容包括：行動錢包的主要技術及應用調查分析、市場預測、市場刺激因素、障礙、對NFC的各種利害關係人而言的市場機會、行動錢包的地區性動向、競爭環境等。內容綱要摘記如下：
實施概要
第1章 介紹・調查範圍・調查方法
第2章 行動錢包技術・應用：概要
- 遠距/OTA交易
- 行動銀行服務
- 免接觸/靠近付款
- 票券發行・進入管理
- 其他附加價值服務
第3章 市場刺激因素・障礙・對NFC利害關係人而言的市場機會
- 半導體製造業者
- 智慧卡片供應企業
- 行動電話製造業者
- 行動電話通訊業者
- 收訊方的硬體設備供應企業
- 銀行
- 信用卡公司
- 零售業者
- 消費者
- 其他
第4章 市場矩陣・市場預測
- 手機資料
- 附NFC功能設備的出貨量
- 附NFC功能設備的安裝基礎
- 免接觸付款・金融交易・行動銀行服務
- 票券發行・進入管理
- 附加價值服務
- 電信業者的收費及ARPU
第5章 競爭環境
- 主要市場
- 產業團體的活動、等
- 替代技術供應企業
- 新的競爭及潛在新進入企業
- 企業介紹（20家）
Abstract
Description
There is an increasing level of activity in areas relating to what many people
have termed the "mobile wallet". This includes technology, applications and
services that enable and deliver payments, banking, monetary transfers,
ticketing, information transfer and physical access that are served via a
mobile phone. With focused attention from bodies such as the GSMA, StoLPaN,
the NFC Forum, the Bluetooth SIG and the Mobey Forum the real world solutions
that are required by consumers, financial companies, retailers and other
stakeholders are being developed. As a result the level of services being
trialled and launched is rising rapidly and consumers are adopting these in
many different markets.
Much of what is interesting is the diversity of these approaches being adopted
in different global regions. This diversity is in the form of alternative
applications, various partnerships and adaptive technologies. It also
manifests itself in the way that these are being tailored to best fit the
required means and needs in each country. This report provides a focused
overview of this market and the major market drivers and inhibitors.
Statistical analysis and forecasts also provide a complete investigation of
the potential of this market.
Whilst much of the publicity and news surrounding the mobile wallet experience
and related services has focused on the ability to use a mobile phone as a
means of contactless payment there have been advances in other sectors
regarding different media for mobile payments. These services can employ one
or more of several means of connection and communication. The most commonly
used example to date is that of SMS. This can use an identifier and be sent
to short codes in order to authorise the payment or transfer of money to a
retailer, bank or another user in a peer-to-peer transaction.
Issues that are addressed by this report include:
- Which will be the primary applications that drive uptake of the mobile
wallet?
- How will the differing implementations and the timeline for NFC rollout
affect this?
- Who will own and manage the end-user experience? What role will each group
play?
- How will different business models work within the mobile wallet ecosystem
for the various stakeholders?
- What will be the major regional differences in approach, use and uptake of
mobile wallet services?
Number of pages: 195
Number of tables and figures: 22
Table of Contents
Executive Summary
Chapter 1 - Introduction, Scope & Methodology
Chapter 2 - Analysis and Summary of Mobile Wallet Technologies and Applications
- 2.1 Remote / Over The Air (OTA) Transactions
- 2.2 Mobile Banking Services
- 2.3 Contactless / Close Proximity Payments
- 2.4 Mobile Ticketing and Physical Access
- 2.5 Further Value Added Services (VAS)
Chapter 3 - Drivers, Barriers and Opportunities for NFC Stakeholders
- 3.1 Semiconductor Manufacturers
- 3.2 Smart Card Suppliers
- 3.3 Mobile Phone Manufacturers
- 3.4 Mobile Operators
- 3.5 Hardware Acceptance Suppliers
- 3.6 Banks
- 3.7 Credit Card Companies
- 3.8 Retailers
- 3.9 Consumers
- 3.10 Other Stakeholders
Chapter 4 - Market Metrics and Forecasts
- 4.1 Relevant Cellular Market Data
- 4.2 NFC-enabled Handset Shipments
- 4.3 Installed Base of NFC-enabled Handsets
- 4.4 Contactless Payments, Financial Transactions and Mobile Banking
Services
- 4.5 Ticketing and Physical Access
- 4.6 Value Added Services (VAS)
- 4.7 Operator Charges and ARPU
Chapter 5 - Competitive Environment
- 5.1 Lead-off Markets
- 5.2 Industry Bodies and Representative Organisations - discussion of 5
leading industry groups and their activities
- 5.3 Suppliers of Alternative Technologies
- 5.4 Emerging Competition and Potential New Entrants
- 5.5 Company Profiles - 20 individual company profiles
NOTE: the above table of contents is an abridged version and full
details are available upon request.
|
