|
市場調查報告書
藍芽立體聲耳機的可能性:消費者調查(2011年)
Unlocking the Potential of the Stereo Bluetooth Headset - Consumer Survey - 2011
| 出版商 |
IMS Research |
| 出版日期 |
2011年10月 |
商品編碼 |
225718 |
| 內容資訊 |
英文 145 Pages |
| 價格 |
|
|
藍芽立體聲耳機的可能性:消費者調查(2011年) 是由出版商IMS Research在2011年10月所出版的。
這份英文市場調查報告書包含145 Pages 價格從美金6290起跳。
本報告提供英國，美國，中國，日本，韓國的藍芽立體聲耳機相關消費者調查結果，消費者藍芽立體聲耳機的利用頻率，一般的使用案例，風格的愛好，A2DP的認識，附加功能和品質改善的付款可能容許範圍等的趨勢依不同人口區分，為您概述為以下內容。
摘要整理
第1章 簡介·調查範圍·調查手法
第2章 人口動態
第3章 消費者的購買的決策
- 簡介
- 無線技術
- 捆綁套件·個別購買
- 價格分佈
- 風格
- 購買地方
- 零售途徑
第4章 消費者藍芽立體聲耳機的利用
第5章 消費者藍芽立體聲耳機的購買改變
第6章 消費者藍芽立體聲耳機品牌的認識
- 簡介
- 目前品牌
- 選擇目前品牌的理由
- 今後品牌
- 選擇今後品牌的理由
- 認識
第7章 藍芽立體聲耳機的消費者互動經驗
第8章 消費者的「藍芽立體聲」的認識
- 簡介
- 認識
- 消費者藍芽立體聲檢討
- 不選擇藍牙立體聲理由
第9章 有線立體聲耳機
- 簡介
- 有線立體聲耳機所有者的比例
- 有線立體聲耳機的利用頻率
- 捆綁套件·個別購買
- 用途
- 使用活動
附錄
圖表
Abstract
Report Description:
The number of stereo Bluetooth headset device qualifications is now
increasing. Another interesting development is the announcement by a major
corded headset manufacturer that they will incorporate stereo Bluetooth into
their product lines. With this in mind, the stereo Bluetooth headset market is
on the verge of realising its great potential.
The report looks at consumer opinion on a variety of key issues surrounding
the stereo Bluetooth headset, such as: awareness of A2DP, frequency of use,
most common use-case, style preference, and what additional price consumers
would be willing to pay for new features or improvements in quality.
Responses were taken from the United Kingdom, United States, China, Japan, and
South Korea and were broken down by age, income level, gender and country of
residence. This allowed for interesting patterns to be identified, for example
the perception of brands in different countries.
Report Statistics
- Publication Date: 10/ 2011
- Total Number of Pages: 145 (including 73 tables and 39 figures)
- Deliverable: PDF file by e-mail
Table of Contents
Executive Summary
Chapter 1 - Research Scope, Methodology & Sample
- 1.0. Introduction
- 1.1. Scope & Methodology
- 1.2. Sample & Response Validity
- 1.3. Objectives
- 1.4. Content
Chapter 2 - Demographics
- 2.0. Introduction
- 2.1. Income Level
- 2.2. Age
- 2.3. Gender
Chapter 3 - Consumer Purchasing Decisions
- 3.0. Introduction
- 3.1. Wireless Technology
- 3.2. Bundled or Bought Separately?
- 3.3. Price Tier
- 3.4. Style
- 3.5. Location of Purchase
- 3.6. Retail Channel
Chapter 4 - Consumer Usage of Stereo Bluetooth Headsets
- 4.0. Introduction
- 4.1. Frequency
- 4.2. Host Devices
- 4.3. Usage Application
- 4.4. Usage Activity
Chapter 5 - Consumer Replacement of Stereo Bluetooth Headsets
- 5.0. Introduction
- 5.1. Replacement Rate
- 5.2. Reasons for Replacement
Chapter 6 - Consumer Perception of Stereo Bluetooth Headset Brands
- 6.0. Introduction
- 6.1. Current Brand
- 6.2. Current Brand Choice Reason
- 6.3. Future Brand
- 6.4. Future Brand Choice Reason
- 6.5. Perception
Chapter 7 - Consumer Experience of ‘Stereo Bluetooth’
- 7.0. Introduction
- 7.1. Additional Price for Feature/Quality Improvements
- 7.2. Consumer Experience
Chapter 8 - Consumer Awareness of ‘Stereo Bluetooth’
- 8.0. Introduction
- 8.1. Awareness
- 8.2. Have Consumers Considered Stereo Bluetooth?
- 8.3. Why Are Consumers Deciding Against Stereo Bluetooth?
Chapter 9 - Corded Stereo Headsets
- 9.0. Introduction
- 9.1. Proportion of Corded Stereo Headset Owners
- 9.2. Frequency of Corded Stereo Headset Use
- 9.3. Bundled or Bought Separately?
- 9.4. Usage Application
- 9.5. Usage Activity
Appendix 1
Consumer Survey Questionnaire
Appendix 2
List of Tables and Figures
*Full table of contents can be obtained upon the request of sample pages.
|
