可連接車用音響配備:消費者調查，2011年 是由出版商IMS Research在2011年07月所出版的。
這份英文市場調查報告書包含111 Pages 價格從美金6290起跳。
本報告以對美國·英國·德國消費者為對象所進行的問卷調查結果為基礎，分析考察連線到其他音響設備並加以利用的車用音響配備類產品使用概況及今後預測，並將結果概述為以下內容。
執行摘要
第1章 簡介
第2章 受訪者的人口統計
第3章 受訪者目前擁有的車
第4章 家計收入和購買新車
第5章 受訪者的行動電話使用概況 :契約形態和應用程式
第6章 車內的連接性(連線)
第7章 娛樂資訊用的HMI(人機界面)
第8章 車內應用程式
第9章 可攜式媒體的車內連接
第10章 消費者對可連線產品品牌的認識度
第11章 消費者接下來想要的車用系統
第12章 結論
Abstract
Report Description:
This is the first edition of the Connected Head Units Consumer Survey
published by IMS Research. The survey is based on questions asked to 750
respondents; 250 in the UK, 250 in the US, and 250 in Germany. They were asked
a number of questions ranging from the type of phone they own and their
current contract, through to their views on automotive connected services and
their knowledge of automotive connected brands.
The report consists of a number of questions and splits carefully selected by
the analyst and report early purchasers to answer questions on the hottest
topics in the automotive infotainment market. Although questions are focused
on OEM products, most answers also highlight findings that are relevant to the
aftermarket sector.
The report provides detailed analysis of all of the charts and tables, linking
the results to their relevance to the industry. The report also provides a
number of splits to assess the correlation between certain demographics and
the key questions asked. For example, will it only be consumers who own smart
phones that will be interested in connectivity? Is there a key age group that
should be targeted by suppliers for automotive connected services? Are
consumers with a higher household income more likely to pay for automotive
connected services?
With some very interesting trends uncovered, particularly about consumers'
appetites for connectivity in the car, whether they would be willing to pay,
and perhaps why some would not be interested, this research is vital for any
company operating in, or looking to move into the automotive infotainment
space.
Report Statistics
- Publication Date: July 2011
- Total Number of Pages: 111
- Total Number of Tables: 7
- Total Number of Figures: 47
- Deliverable: PDF file by e-mail
Table of Contents
Table of Contents
Executive Summary
Chapter 1 - Introduction
Chapter 2 - Respondent Demographics
Chapter 3 - Respondents' Current Cars
Chapter 4 - Household Income and New Car Purchasing
Chapter 5 - Respondents' Cell Phones, Contracts and Apps
Chapter 6 - Connectivity in the Car
Chapter 7 - HMIs for Infotainment
Chapter 8 - Apps in the Car
Chapter 9 - Connecting Portable Media to the Car
Chapter 10 - Consumer Awareness of Connected Brands
Chapter 11 - Which Systems Consumers Want in their Next Car
Chapter 12 - Conclusion
*Full table of contents can be obtained upon the request of sample pages.
