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市場調查報告書
隨選服務商務模式：視頻・遊戲・OTT（2011年版）
On-demand Service Business Models: Video, Games & Over-the-Top - 2011 Edition
| 出版商 |
IMS Research |
| 出版日期 |
2011年02月 |
商品編碼 |
177647 |
| 內容資訊 |
英文 197 PAGES (including 135 tables and 42 figures) |
| 價格 |
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隨選服務商務模式：視頻・遊戲・OTT（2011年版） 是由出版商IMS Research在2011年02月所出版的。
這份英文市場調查報告書包含197 PAGES (including 135 tables and 42 figures) 價格從美金5610起跳。
隨選服務對於希望確保優勢位置的所有主要數位TV業者來說，慢慢成為不可或缺的服務。推動同市場的成長的重要因子是對應機上盒的導入、內容發信窗口的縮短化、透過網路視聽・便攜式設備的視廳擴大等。
本報告書為全球主要30國之隨選服務市場的進化相關調査分析、各封閉網路VOD、OTT VOD、遊戲隨選的地區/國・TV平台（衛星・有線・IPTV・數位地上波）市場預測（∼2016年）、業者喜歡的OTT服務種類，多屏VOD服務之便攜性CE以及PC的作用、隨選內容的視廳者喜好、透過STB的控制台形態的遊戲展望等，概述如下。
第1章 導論・調査範圍・調査手法
第2章 市場動向・市場力學
- 導論
- 隨選服務的各種類別
- Over-The-Top (OTT) VOD
- 遊戲隨選
- 發布窗口
- 可攜式裝備的收斂
第3章 市場預測：世界
第4章 市場預測：南北美洲
- 導論
- 南北美洲市場
- 北美
- 拉丁美洲
- 阿根廷
- 巴西
- 智利
- 哥倫比亞
- 秘魯
- 委內瑞拉
- 其他
第5章 市場預測：亞太地區
- 亞太地區
- 澳洲
- 中國
- 印度
- 印尼
- 日本
- 菲律賓
- 韓國
- 越南
- 其他
第6章 市場預測：歐洲・中東・非洲地區
- 導論
- 歐洲・中東・非洲地區
- 西歐
- 比利時
- 法國
- 德國
- 荷蘭
- 義大利
- 葡萄牙
- 西班牙
- 土耳其
- 英國
- 其他
- 東歐
- 中東・非洲
Abstract
Report Description:
On-demand services are becoming critical for all leading digital TV operators
that want to remain competitive. Several key factors are most significant in
driving growth in this market including deployment of capable set-top boxes,
shortening of content broadcasting windows, and greater viewership online and
via portable devices. IMS Research now provides a detailed study about the
evolution of on-demand in 30 markets, including countries that are leading the
digital TV industry as well as several critically important emerging markets.
This report builds on over 10 years of IMS Research' s experience covering
digital TV markets.
The on-demand service market is evolving quite quickly now that pay-TV
operators are rolling out more types of on-demand content and consumers are
becoming more accustomed to VOD consumption. Any company participating in this
market will find this report invaluable in sizing up market opportunities and
helping formulate business strategy. In addition, the report provides insight
into how the on-demand market will change over the next few years as OTT,
multi-screen and gaming become a more integral part of on-demand portfolios.
The On-demand Content Business Models study provides a variety of statistics
and forecasts from 2009 to 2016 for the following:
- Closed-network VOD
- Over-the-top VOD
- Games on Demand
The forecasts are subdivided by:
- Pay-TV platform: satellite, cable, IPTV and digital terrestrial
- 30 countries within 6 regions worldwide
In addition, the report offers visibility into operators' plans regarding
on-demand services, discussing the following:
- Types of OTT services favored by operators
- Role of portable CE and PCs in multi-screen VOD services
- Viewers preferences for on-demand content
- Perspectives regarding console-style games via the STB
Report Statistics
- Date Published: February / 2011
- Total Number of Pages: 197 (including 135 tables and 42 figures)
- Deliverable: PDF file by e-mail
Table of Contents
Executive Summary
Chapter 1 - Introduction, Scope and Methodology
Chapter 2 - Market Trends and Dynamics
- 2.0 Introduction
- 2.1 On-demand Service Types
- 2.2 Over-the-top VOD
- 2.3 Games On-demand
- 2.4 Release Windows
- 2.5 Convergence with Portable Devices
Chapter 3 - World Market Forecast
- 3.0 Introduction
- 3.1 Key Assumptions & Vulnerabilities
- 3.2 The World Market
Chapter 4 - Americas Market Forecast
- 4.0 Introduction
- 4.1 The Americas Market
- 4.2 The North America Market
- 4.2.1 Canada
- 4.2.2 United States
- 4.3 The Latin America Market
- 4.3.1 Argentina
- 4.3.2 Brazil
- 4.3.3 Chile
- 4.3.4 Colombia
- 4.3.5 Peru
- 4.3.6 Venezuela
- 4.3.7 Rest of Latin America
Chapter 5 - Asia Pacific Market Forecast
- 5.1 The Asia Pacific Market
- 5.1.1 Australia
- 5.1.2 China
- 5.1.3 India
- 5.1.4 Indonesia
- 5.1.5 Japan
- 5.1.6 The Philippines
- 5.1.7 South Korea
- 5.1.8 Vietnam
- 5.1.9 Rest of Asia Pacific
Chapter 6 - Europe, Middle East & Africa Market Forecast
- 6.0 Introduction
- 6.1 The Europe, Middle East & Africa Market
- 6.2 The Western Europe Market
- 6.2.1 Belgium
- 6.2.2 France
- 6.2.3 Germany
- 6.2.4 The Netherlands
- 6.2.5 Italy
- 6.2.6 Portugal
- 6.2.7 Spain
- 6.2.8 Turkey
- 6.2.9 The United Kingdom
- 6.2.10 The Rest of Western Europe
- 6.3 The Eastern Europe Market
- 6.3.1 Poland
- 6.3.2 Russia
- 6.3.3 Ukraine
- 6.3.4 The Rest of Eastern Europe
- 6.4 The Middle East & Africa Market
- 6.4.1 Nigeria
- 6.4.2 South Africa
- 6.4.3 Rest of Middle East & Africa
*Full table of contents can be obtained upon the request of sample pages.
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