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市場調查報告書
TV的網路影片市場機會：2010年版
Market Opportunities for Internet Video to the TV- 2010 Edition
| 出版商 |
IMS Research |
| 出版日期 |
2010年01月 |
商品編碼 |
115086 |
| 內容資訊 |
英文 152 PAGES (including 58 tables and 13 figures) |
| 價格 |
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TV的網路影片市場機會：2010年版 是由出版商IMS Research在2010年01月所出版的。
這份英文市場調查報告書包含152 PAGES (including 58 tables and 13 figures) 價格從美金6120起跳。
本報告，針對TV的網路影片市場機會進行調查分析，彙整6種裝置種類(遊戲機、媒體延伸器、附IP連接的TV、零售DTT+IP STB、Blu-ray播放器以及專利設備）別的預測、主要3個區域之15個國家的區域別調查、市場展望等，由下列摘要形式闡述。
第1章 簡介・調查範圍・調查方式
第2章 網路影片趨勢・技術
- 簡介
- 媒體傳輸以及消費性電子裝置所實現的家用網絡
- 針對電視臺以及通訊事業公司的IP策略
- 網路影片權限者
- 「處處皆TV」
- 內容傳輸網路
- 半導體開發
- 裝置市場
- 商業模式
- 記憶體
第3章 網路影片的全球市場
第4章 南北美市場
第5章 亞太地區市場
第6章 歐洲・中東・非洲市場
附錄
Abstract
Report Summary:
Internet video continues to spur innovation in both the pay-TV and CE device
markets. As consumers increasingly incorporate this content into their daily
viewing habits, content owners are playing a more active role in establishing
new business models to protect the value of their video libraries. Both device
manufacturers and pay-TV operators are interested in the aggregation of
Internet video into their business strategies to create new revenue streams.
However, the market is still nascent, and a strong value proposition for this
industry has yet to materialize. IMS Research forecasts that 2010 will be the
turning point at which devices supporting Internet video on the TV will see a
marked increase in unit shipments and the point at which access to IP-based
content will become an extension of both subsidized and stand-alone
(proprietary) device supported video packages.
The report is highly quantitative, with forecasts for six device categories:
Game consoles, Media extenders, TV sets with IP connectivity, Retail DTT+IP
STBs, Blu-ray players, and proprietary equipment. This study is the most
comprehensive analysis on the market by forecasting the above-mentioned device
sectors, thus providing a holistic view of the market. The report also
features optimistic and pessimistic scenarios which provide further
explanations of how the device sectors impact one another' s uptake in the
market.
The market statistics use 2008 and 2009 as base years, provide estimates for
2010, and forecasts through 2015. The report includes in-depth analyses of 14
countries in addition to 3 regional summaries. Households are quantified in
two ways: by IP Video Reception Equipment Method and by Business Model. Both
household metrics provide additional insight into the Internet Video market.
Some of the key findings are:
- Game console manufacturers are evolving their respective market strategies
by incorporating connectivity, Blu-ray functionality and access to content
libraries, which has experienced significant in-roads into TV households in
2009. The US is expected to comprise nearly 25% of global game console
shipments in 2015.
- Media extenders shipments will remain stable throughout the forecast
period. With the exit of two major media extender manufacturers (HP and
Linksys), IMS Research believes that shipments will continue to decline beyond
the forecast time frame as Blu-ray players and game consoles begin to
increasingly offer the same functionality and features.
- TV manufacturers indicated that 30-35% of manufactured TVs will have
connectivity in 2010, as most leading manufacturers see this feature as a key
differentiator. IMS Research expects that over the forecast period, connected
TVs will become more common in smaller panel sizes, and will include the
30” to 39” inch panels.
- Although Blu-Ray players have seen slow growth since their launch in 2008,
discussions with manufacturers indicated that the majority of Blu-ray devices
shipped in 2009 had Internet connectivity, allowing consumers to access Amazon
Video, Netflix, Roxio CinemaNow, VUDU and YouTube. With the new accessibility
of VOD libraries and the average price of a Blu-Ray dropping to $175,
manufacturers began to see an uptake in Q4 2009. Blu-ray players will grow
165% between 2010 and 2013 in the Americas.
- Proprietary devices' global revenues are anticipated to peak in 2014. In
regard to overall shipments, the forecast from the 2008 edition of
“Market Opportunities of Internet Video to the TV” has been
reduced significantly due to the incorporation of proprietary VOD libraries
available on both game consoles and Blu-ray players. In addition, interviewees
noted that consumers are not interested in a device that serves one function,
but prefer to purchase devices that provide multiple functionalities. In 2010,
the US will account for 93% of proprietary equipment shipments in the Americas
region.
- Pay-TV operators will increasingly make OTT offerings a part of
subscription packages in 2010 and 2011 in order to reduce churn and increase
value-add services. Today, Internet video portals serve as a bridge to
additional content as operators continue to replace their installed base with
next-generation connected STBs.
- By the end of 2015, 463 million households worldwide will be viewing
Internet video on the television. The EMEA region alone will comprise 36% of
these households.
- Nearly 125 million devices will support Internet video viewing onto the TV
in 2010. Connected TVs and Blu-ray players will comprise 43% of these
worldwide shipments.
Feature of this report include:
- Nearly Detailed quantitative shipment and revenue forecasts for Blu-ray
players, game consoles, digital media extenders, proprietary devices, TVs with
IP and retail DTT+IP STBs on a specific country-level for 14 countries in 3
major regions
- Additional individual country analysis provided in 58 tables and 13 figures
- 2008 and 2009 market size estimates for households capable of watching
Internet video on the TV, with growth forecasts to 2015
- Households segmented by IP Video Reception Method and by Business Model
(Pay vs. Ad-Supported)
- Multiple scenarios presented with detailed assumptions and vulnerabilities
provided
- Discussion of key developments, commercial trends and market opportunities
affecting the industry and future of Internet connected devices
Table of Contents
Chapter 1 - Introduction, Scope and Methodology
- 1.0 Introduction
- 1.1 Scope
- 1.2 Methodology
- 1.3 Exchange Rates
Chapter 2 - Internet Video Trends and Technologies
- 2.0 Introduction
- 2.1 Media Delivery & CE Devices Enabling Home Networking
- 2.2 IP Strategies for Broadcasters & Telcos
- 2.3 Internet Video Enablers
- 2.4 “TV Everywhere”
- 2.5 Content Delivery Networks
- 2.6 Semiconductor Developments
- 2.9 The Device Market
- 2.10 Business Models
- 2.11 Storage
Chapter 3 - The World Market for Internet Video
- 3.0 Introduction
- 3.1 Factors Considered when Forecasting the Internet TV Market
- 3.2 The World Market
Chapter 4 - The Americas Market
Chapter 5 - The Asia Pacific Market
Chapter 6 - The Europe, Middle East and Africa Market
*Full table of contents can be obtained upon the request of sample pages.
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