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市場調查報告書

印刷電子 - 贏得顧客及收益事業化的過程

Printed Electronics - Customer Sourcebook & Routes to Profit

出版商 IDTechEx Ltd.
出版日期 2009年07月 商品編碼 94283
內容資訊 英文 191 Pages Tables 14 Figures 46
價格
US $ 3450 Web Access (Five User License)
US $ 3750 Web Access (Five User License) & Hard Copy
US $ 6995 Web Access (5UL) 12 mos access to Supplier database
US $ 7195 Web Access (5UL)+ Print Copy 12 mos access to Supplier database


印刷電子 - 贏得顧客及收益事業化的過程 是由出版商IDTechEx Ltd.在2009年07月所出版的。 這份英文市場調查報告書包含191 Pages Tables 14 Figures 46 價格從美金3450起跳。

簡介

印刷電子市場正在快速轉變，有大獲成功的企業，也有退出有機LED(OLED)或有機電晶體事業的企業。現在仍有許多進入市場的企業，但因為使用的材料、機械或設備結構、目標用途等隨時都在變化，過去的經驗也不見得完全適用。

本報告書內容包括：支援在印刷電子市場中贏得新顧客、發展可創造收益及快速成長事業的企業的基本主題及該市場詳細分析、事業成功範例及失敗案例等個案研究等。內容綱要摘記如下：

實施概要及結論

第1章 介紹

第2章 化學物質及加工材料

  • 未加工的材料及製法
  • 概要
  • 印刷技術及用途
  • 各種化學物質、型態、過程
  • 採用的要素增加
  • 容易被破壞的OLED的化學物質
  • 多用途的新素材
  • 隔離層
  • 光電池及電池的相容性
  • 快速變化的導電型態世界
  • 今後倍受矚目的素材 - 市場規模

第3章 機器

  • 印刷及非印刷
  • 印刷
  • 對傳統電子產品生產設備製造商而言的商機
  • 過去不太關心印刷電子市場的矽晶片製造商

第4章 與成長的印刷元件工具的整合

  • 模組/元件
  • 成品
  • 進入印刷電子市場的包裝/標籤相關企業
  • 必要的條件是有創造力的設計

第5章 收益事業化及成長的過程

  • 損益兩平曲線
  • 事業類型
  • Strategic Planning Institute的方法
  • 主戰場重新定義
  • 規模擴大，收益曲線也呈V字型
  • 相對容易的服務事業
  • 学習曲線
  • 創新產品
  • 競爭的影響及市場的成長率
  • Boston Consulting Group的方法
  • 價值鏈的最佳位置
  • 從失敗例中學到的教訓
  • 籨成功例中得到的啟示

第6章 印刷電子領域的資金投入及政府投資分析

  • 民間資金流入
  • 政府投資

第7章 進入市場管道及個案研究 - 印刷電子產業的實情

  • 現在的印刷電子產品
    • 搭載及未搭載矽晶片的產品
    • 未搭載矽晶片的量產產品
    • 搭載矽晶片的產品
    • 電子服飾
    • 顯示器及照明
    • 光電池的電力
    • 市售的伸縮性電子產品
    • Toppan Forms公司的觀點
  • 現在的主力產品是顯示器
  • 第2大的市場是傳統型矽之外的光電池

第8章 國家及活動内容別印刷電子相關組織

附錄1：專有名詞集

圖表

目錄

Abstract

Description

This sourcebook is for those wishing to find customers and create a profitable, fast growing business in printed electronics wherever they choose to be in the value chain. Of course, one can search printed electronics on the web but the result is a blizzard of activities and misinformation. Help is needed to make sense of all this and identify the best customers and strategies for success. There are many profitable businesses in this sector already and a pattern to where they are in the value chain and in their business structure. There are lessons to learn from success but also from failure because every year several players exit the business and even face insolvency. IDTechEx is uniquely positioned to make sense of all this, because it researches more reports, runs larger conferences and is much better connected than any other organisation in this space. IDTechEx has carried out consultancy projects on printed electronics strategy, technology and financial performance for Hewlett Packard, ICI and many of the largest Japanese chemical and electronics companies and others. It has the inside track. It has never traded at a loss and, earlier in his career, its chairman Dr Peter Harrop took startup Mars Electronics to $260 million after which it was sold for $500 million. He shares this hands-on experience of success in electronics in the pages of this Sourcebook. It explains the emerging printed electronics value chain, with a glossary at the end to help those unfamiliar with the jargon.

This sourcebook is replete with diagrams and tables clarifying the printed electronics value chain and the dynamics of how to create profitable fast growing businesses within it. Equally important are the lessons of failure. For example, every year several organisations leave the Organic Light Emitting Diode or the organic transistor business and the lessons of this are clarified together with profiles of the businesses that continue to address organics but with more robust support and positioning. Every year many companies and research organisations join the business, more than compensating for the exits, but they tend to use different materials, machinery and/or device structures and many target new applications, puncturing the old certainties. For instance it is no longer primarily about OLEDs and RFID, screen printing and improving existing forms of electronics such as television and phones. What are they adding? Will it succeed? After all, this business is in ferment throughout the value chain. Yesterday' s view that it all ends up as organic electronics has given way to a realisation that inorganic elements and compounds will remain in the lead for some time and composites and organic/ inorganic layering have a huge future creating huge opportunities for all forms of material supplier for example, including those providing the organic chemicals ideal for certain devices. Which organisations and products? Where? Why? It is all here.

This Sourcebook is all about companies in printed and potentially printed electronics and every chapter cites large number of companies to explain what is happening and will happen. The introduction lays out the printed electronics business and value chain in detail. There is the number of participants by global region and device type and a detailed table giving sectors of over and under supply in 2009/10 with many examples of participants. The Sourcebook then looks at market size and which organisations will spend heavily on printed electronics devices and why. The following chapters take the reader through the value chain, specifically Chemicals and Prepared Materials, Equipment and then Modules and Finished Products. Each chapter cites a large number of players, profiles interesting ones and explains the technical trends in the sector. The Routes to Enduring Profit and Growth are explained next, using the rules of the marketplace pioneered by Boston Consulting Group, PIMS, IDTechEx and others. That includes profit V curves, experience curves and other tests and forecasts which are here applied to printed electronics by IDTechEx with many examples. The next chapter provides Analysis of Fund Raising and Government Investments in Printed Electronics and the final chapter concerns Routes to Market and Case Studies - Printed Electronics in Action. Here, this unique Sourcebook lists over 1000 players by activity, including research institutions, out of the 2250 or so out there. Most of the rest are academic. This database is constantly updated and it extends to slide shows and reports not just contact details.

Table of Contents

EXECUTIVE SUMMARY AND CONCLUSIONS

1. INTRODUCTION

2. CHEMICALS AND PREPARED MATERIALS

  • 2.1. Raw materials vs formulations
  • 2.2. The big picture
  • 2.3. Printing technology and applications
  • 2.4. Many chemicals, morphologies and processes
  • 2.5. Huge increase in elements employed
  • 2.6. Fragile OLED chemistryThis sourcebook is for those wishing to find customers and create a profitable, fast growing business in printed electronics wherever they choose to be in the value chain. Of course, one can search printed electronics on the web but the result is a blizzard of activities and misinformation. Help is needed to make sense of all this and identify the best customers and strategies for success.
  • 2.8. Barrier layers
  • 2.9. Relevance to photovoltaics and batteries
  • 2.10. The rapidly changing world of conductive patterns
  • 2.11. Materials will attract the most money - market size

3. EQUIPMENT

  • 3.1. Printing versus not printing
  • 3.2. Printing
  • 3.3. Opportunities for conventional electronic manufacture equipment makers
  • 3.4. Printed electronics largely ignored by silicon chip makers

4. INTEGRATING THE EXPANDING TOOLKIT OF PRINTED COMPONENTS

  • 4.1. Modules/components
  • 4.2. Finished Products
  • 4.3. Packaging/Labeling companies enter Printed Electronics
  • 4.4. Creative design is badly needed

5. ROUTES TO ENDURING PROFIT AND GROWTH

  • 5.1. The breakeven curve
  • 5.2. Type of business
  • 5.3. Methodology of the Strategic Planning Institute
    • 5.3.1. Product positioning is more important than anything
    • 5.3.2. Detailed SRI findings
  • 5.4. Redefining the battleground
  • 5.5. V curve of sustainable profitability with size
    • 5.5.1. Minimum size for enduring profitability
  • 5.6. Setting up a service business is easier
    • 5.6.1. Riding the V
  • 5.7. Experience curves
    • 5.7.1. Care needed
    • 5.7.2. Racing down the experience curve
    • 5.7.3. No guarantees
  • 5.8. Disruptive products?
    • 5.8.1. Case study: A rigid OLED display is not disruptive, flexible OLEDs are
  • 5.9. Effect of competition and market growth rate
  • 5.10. Methodology of Boston Consulting Group
  • 5.11. Optimum position in the value chain
  • 5.12. Lessons of failure
  • 5.13. Lessons of success

6. ANALYSIS OF FUND RAISING AND GOVERNMENT INVESTMENTS IN PRINTED ELECTRONICS

  • 6.1. Private fund raising
  • 6.2. Government investments

7. ROUTES TO MARKET AND CASE STUDIES - PRINTED ELECTRONICS IN ACTION

  • 7.1. Printed electronics products today
    • 7.1.1. With or without a silicon chip
    • 7.1.2. Highest volume products with no silicon chip
    • 7.1.3. Printed electronics with silicon chips
    • 7.1.4. Electronic apparel
    • 7.1.5. Display and lighting
    • 7.1.6. Photovoltaic power by the mile
    • 7.1.7. Stretchable electronic products for sale
    • 7.1.8. A view from Toppan Forms
  • 7.2. Displays are the main sector for now
  • 7.3. Photovoltaics beyond conventional silicon are the second largest market

8. OVER 1000 ORGANISATIONS BY COUNTRY AND ACTIVITY

APPENDIX 1: GLOSSARY

APPENDIX 2: IDTECHEX PUBLICATIONS AND CONSULTANCY

TABLES

  • 2.1. Requirements of barrier materials
  • 2.2. Global market for printed and potentially printed electronics $ billion for materials, other and total
  • 4.1. Suppliers of printed electronics modules/components
  • 5.1. Correlations between profit, cash and other business variables.
  • 5.2. Some areas of over and undersupply in printed electronics in 2009-10
  • 6.1. Europe leads the US in government investment in printed electronics
  • 6.2. Investments in Printed Electronics
  • 6.3. Examples of government funded programs for printed electronics
  • 7.2. Types of printed/thin film photovoltaics beyond silicon compared, with examples of suppliers
  • 8.1. Organisation breakdown by country
  • 8.2. Organisation breakdown by activity
  • 8.3. Over 1000 organisations by country and activity

FIGURES

  • 1.1. 2250 organisations developing printed electronics by continent and product.
  • 1.2. Printed electronics value chain
  • 1.3. Some technologies becoming applicable to e-labels
  • 2.1. Some of the most promising elements now employed for printed electronics and their purpose
  • 2.2. Resistance in ohms per square of different printed materials
  • 3.1. Relative speed of different printing processes
  • 4.1. The main types of printed electronic and electric components
  • 4.2. Soligie has the printing and electronics capability
  • 4.3. Capabilities to products
  • 4.4. Soligie is focussing on new products
  • 4.5. In June 2007 Soligie installed its roll to roll production line
  • 4.6. The data is stored in the Pharma DDSi carton
  • 5.1. Basic breakeven curve.
  • 5.2. A more realistic breakeven curve
  • 5.3. V curve of maximum enduring profitability with size of business
  • 5.4. The steepening of the V curve as markets mature
  • 5.5. Steep V curve for dairy companies in 1974
  • 5.6. V curve for some airports
  • 5.7. V curve for semiconducting inks
  • 5.8. Experience curve for crushed limestone
  • 5.9. An experience curve for integrated circuit manufacture plotted by BCG
  • 5.10. Extrapolation of historical integrated circuit experience curves showing the unlikelihood of RFID chips at less than one cent selling price at realistic volumes.
  • 5.11. Market growth rate against size vs nearest competitor
  • 5.12. Boston matrix for innovators creating a new market
  • 5.13. Boston matrix for followers
  • 5.14. Boston matrix for printed electronics
  • 5.15. Extent of vertical integration in the printed electronics value chain by giant corporations
  • 5.16. An example of a Bayer printed ac electroluminescent display
  • 5.17. Bayer electroluminescent polycarbonate film
  • 5.18. An innovative luminescent film technology developed by Bayer MaterialScience and the Swiss electronics specialist Lumitec bathes the cockpit of the Rinspeed concept car "Senso" in a dazzle-free ambient light
  • 5.19. The first series production of the special electroluminescent film was for illuminating the inside of ladies' handbags
  • 6.1. Fund raisings distributed to Printed Electronics sectors since 2008 (in USD million)
  • 7.1. How printed electronics is being applied to products
  • 7.2. Printed Electronics Applications
  • 7.3. Smart iontophoretic skin patches
  • 7.4. Esquire magazine with animated display September 2008
  • 7.5. Plastic Logic E-reader
  • 7.6. T-equaliser animated t-shirt
  • 7.7. XEL-1 by SONY
  • 7.8. Active Matrix OLED Fab ramp-up in 2006/07 - most in East Asia
  • 8.1. Organisation breakdown by country (number)
  • 8.2. Organisation breakdown by country (percentage)
  • 8.3. Organisation breakdown by activity (number)
  • 8.4. Organisation breakdown by activity (percentage)
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