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市場調查報告書

全球動物用可戴式技術市場

Wearable Technology for Animals 2017-2027: Technologies, Markets, Forecasts

出版商 IDTechEx Ltd. 商品編碼 302709
出版日期 內容資訊 英文 213 Pages, 16 Tables, 30 Figures
商品交期: 最快1-2個工作天內
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全球動物用可戴式技術市場 Wearable Technology for Animals 2017-2027: Technologies, Markets, Forecasts
出版日期: 2016年09月01日 內容資訊: 英文 213 Pages, 16 Tables, 30 Figures
簡介

動物用可戴式技術可使用於寵物或家畜、野生動物等各種方面的用途上、目前已有300家以上企業在生產相關產品。動物用可戴式設備代表產品就是可掛在牛耳朵、或停留在胃中的固體識別用RFID標籤、以有配戴義務的美國跟歐洲、澳洲等中心形成了大型市場。另外因各種目的使用的非RFID類型犬用項圈型設備也擴大普及至全球各地、埋在皮下種類的RFID標籤的義務活動也增加。預計2025年最大市場為家畜用標籤、用於動物健康管理與給藥方面的治療擴大、不限於家畜、寵物與瀕臨滅絕的動物也可配戴。現在動物用可戴式設備生產量最多的是中國、低價供給大量產品。接著生產量第二多的是美國、創新技術開發領導全球。市場規模預計今後10年會擴大2.5倍、參與企業數量達500家。

本報告針對備份用設備或系統的全球動物用可戴式技術市場、提供技術與市場現況詳細分析、至2025年預測、獸醫見解、耕作農業案例,目錄介紹如下。

第1章 摘要與結論

  • 調查範圍
  • 2種類型差異特徵
  • 2014∼2025年預測
  • 動物用電子設備:需求、市場活動、種類
  • 商業動力學
  • 人體用可戴式電子設備的教訓

第2章 介紹

  • 課題與需求
  • 實施可追蹤性方法
    • 廣泛普及的RFID
    • 活體動物
    • 食品
    • 今後用於食品監視與識別的技術
  • 促進動物、食品、農業FRID普及的法律
    • 法律間接推廣
    • 引進RFID技術的法律

第3章 RFID技術、標準、供給企業

  • 介紹
  • 定義與選擇
    • RFID頻率
    • 主動RFID與被動RFID
  • 動物用RFID技術
  • 相關RFID標準
    • 標準化的優點
    • 動物用標籤相關RFID標準
  • 動物用RFID技術:主要製造商62家檔案

第4章 其他動物用可戴式電子技術

  • 有差異特徵的2種應用技術
  • 對牛的使用
  • 未解決的課題
  • RFID以外產品:製造商49家投入62種產品

第5章 動物用RFID

  • 引進動物用標籤的國家範例
    • 澳洲
    • 加拿大
    • 西班牙
    • 美國
    • 巴西、哥倫比亞、墨西哥
    • 歐洲
  • 17國35個案例
  • 技術面趨勢

第6章 獸醫見解

  • 家畜
  • 糖尿病

第7章 耕作農業使用的RFID

  • 技術趨勢
    • 無線感應網路(WSN)/傳感網路(USN)
  • 6國7個範例

附錄1:技術、EPCglobal、無線通訊相關規範

附錄2:專業用語

圖表

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目錄

Primary addressable market 22 billion of the human-controlled animals on the planet.

Written by a leading PhD analyst specialising in the area for ten years and by a veterinary surgeon, this report considers achievements and potential from many directions including purpose of the device, activity by country, RFID vs non-RFID, the rapid increase in variety of non-RFID devices and what they are. For example, diagnosis and treatment is increasingly seen and we identify which types of animal benefit first, such as horses, and what the market share by purpose will become. Pets, livestock and wild animals are all covered. There is a careful appraisal of the very different needs and potential by type of animal within these categories. The trends in systems are also given and the most promising new products are identified out of 141 profiled with contact and product details compared. We extract lessons for the animal wearable industry from the good and the bad of wearable technology for humans as a market, such as where the novelty peaks and commoditisation will occur and where enduring growth business will be established.

Wearable technology for humans is a hot topic as evidenced by the large sales of our February report on this topic and the dramatic Google Trends under Wearable. People are therefore asking whether wearable technology for animals will also thrive in future and the 300 suppliers and many start-ups now appearing with wearable technology for animals to sell want to understand the big picture and the competition and evolving market. The big actual and potential users from farms to horse studs may also need input.

This report concerns the needs, technology and markets for wearable electronics for animals, from pets to livestock and wild animals. We include the back-up equipment and systems and devices that are ingested to rest in a stomach of an animal. We also include devices implanted under the skin. There are currently about 300 manufacturers of such things in the world, the highest percentage in China, making very basic product at lowest price, followed by the USA then other countries we identify, the latter including the primary innovators. Over the coming decade, manufacturers will rise to 500 as the value market increases more than 2.5 times. Most of these devices and their systems are used in the USA and Europe followed by Australia where RFID tagging of cattle is mandatory. RFID ear tags for cows then non-RFID collars on dogs for many purposes are currently the most popular forms of wearable electronics on animals across the world. In 2027, livestock tagging will still be most popular but it will much more often involve diagnostics. Indeed, medical diagnostic tagging of livestock, pets and endangered species will become commonplace. Medical treatment using electronics and electrics will also be steadily adopted following today's practice on humans with heating, cooling, iontophoretic drug delivery and so on, eventually even in response to the fitted diagnostics. The animals most likely to employ wearable electronics in volume in the next decade are those controlled by humans notably certain livestock, work animals and pets that we identify but conservation of wild species will also increase in number and sophistication.

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Table of Contents

1. EXECUTIVE SUMMARY AND CONCLUSIONS

  • 1.1. Scope
  • 1.2. Dramatic emergence
  • 1.3. Two types - different characteristics
  • 1.4. Forecasts 2016-2027
  • 1.5. Animal electronics: needs, market dynamics, types
    • 1.5.1. Market opportunities and definitions
    • 1.5.2. Main purposes of wearable electronics for animals
    • 1.5.3. Purposes related to RFID and non-RFID explained
  • 1.6. Business dynamics
    • 1.6.1. Analysis of manufacturers
    • 1.6.2. Market maturity and business success
    • 1.6.3. Will the big companies arrive?
  • 1.7. Lessons from wearable electronics for humans
  • 1.8. News from May 2016 onwards
  • 1.9. Examples of pet wearables in 2016 / 2017
  • 1.10. Rapid consolidation of pet wearables manufacturers

2. INTRODUCTION

  • 2.1. Challenges and needs
  • 2.2. Methods of traceability
    • 2.2.1. RFID most widely used
    • 2.2.2. Live animal
    • 2.2.3. Food products
    • 2.2.4. Up and coming technologies to monitor and identify food
  • 2.3. Legislation driving animal, food and farming RFID
    • 2.3.1. Indirect legal push
    • 2.3.2. Legislation specifically calling for RFID
  • 2.4. Eccentricities - 2016 / 2017.

3. RFID TECHNOLOGY, STANDARDS, SUPPLIERS

  • 3.1. Introduction: needs and successes
  • 3.2. Definitions and choices
    • 3.2.1. RFID frequencies
    • 3.2.2. Active vs passive RFID
  • 3.3. RFID technology for animals
  • 3.4. Relevant RFID standards
    • 3.4.1. Benefits of standardization
    • 3.4.2. RFID standards for animal tagging
  • 3.5. Animal RFID: 62 manufacturers profiled

4. OTHER ANIMAL WEARABLE ELECTRONICS

  • 4.1. Two types of application with different characteristics
  • 4.2. Adoption on cows
  • 4.3. The Internet of Pigs is set to fly
  • 4.4. More problems to tackle
  • 4.5. Beyond RFID: examples of 62 products from 49 manufacturers

5. INSIGHTS FROM A VETERINARY SURGEON BY EMMA NAPIER BA MA VETMB (CANTAB)

  • 5.1. Farm Animals
  • 5.2. Horses
    • 5.2.1. Racehorses: injury prevention
  • 5.3. Dogs
  • 5.4. Cats
  • 5.5. Diabetes

6. RFID FOR ANIMALS

  • 6.1. Examples of livestock tagging countries
    • 6.1.1. Australia
    • 6.1.2. Canada
    • 6.1.3. Spain
    • 6.1.4. USA - too little too late?
    • 6.1.5. Brazil, Colombia, Mexico
    • 6.1.6. Europe
  • 6.2. Thirty five case studies of RFID for livestock in seventeen countries
    • 6.2.1. Australian Sheep Industry and New South Wales DPI, sheep, Australia
    • 6.2.2. Sheep processing plant, sheep, Australia
    • 6.2.3. Santa Rita Experimental Farm cattle, Brazil
    • 6.2.4. Agri-Traçabilité Québec (ATQ), sheep and cattle, Canada
    • 6.2.5. Alberta Agriculture & Tyson Foods, tracking cattle, Canada
    • 6.2.6. Fraser River Sturgeon Conservation Society, Canada
    • 6.2.7. Ken Habermehl, cattle, Canada
    • 6.2.8. Levinoff-Colbex, cattle and meat, Canada
    • 6.2.9. University of Waterloo, cows, Canada
    • 6.2.10. Fishing boats, China
    • 6.2.11. Pandas, China
    • 6.2.12. Shanghai Xinnong Feed, feed intake, China
    • 6.2.13. Hangzhou City, livestock, China
    • 6.2.14. Sichuan Chunyuan, pigs, China
    • 6.2.15. Asocebú, cattle, Colombia
    • 6.2.16. JRC livestock, Europe
    • 6.2.17. LSCM, pigs, Hong Kong, China
    • 6.2.18. Shenzhen Hong Kong Innovation Circle, live pigs, Hong Kong, China
    • 6.2.19. Chitale Dairy, cows, water buffalo, India
    • 6.2.20. Delhi, cow tagging, India
    • 6.2.21. Iffco-Tokio General Insurance, cattle, India
    • 6.2.22. Producer, pigs, Israel
    • 6.2.23. NAIT, cattle, deer, New Zealand
    • 6.2.24. Smφrfjord, reindeer, Norway
    • 6.2.25. Klein Karoo Co-operative, ostriches, South Africa
    • 6.2.26. Fevex, cattle, Spain
    • 6.2.27. The CoreRFID research RFID tag, Sweden
    • 6.2.28. Taiwan Government, hogs, Taiwan
    • 6.2.29. Thai Government, poultry, Thailand
    • 6.2.30. DEFRA, sheep, animals, UK
    • 6.2.31. Scotland, sheep, UK
    • 6.2.32. B3R Country Meats, cattle, USA
    • 6.2.33. Pacific States Marine Fisheries Commission, fish, USA
    • 6.2.34. Smithfield Premium Genetics, pigs, USA
    • 6.2.35. US Department of Agriculture, deer and elk tracking, USA
  • 6.3. Technical trends

APPENDIX 1: TECHNOLOGIES, EPCGLOBAL, RADIO REGULATIONS

APPENDIX 2: GLOSSARY

IDTECHEX RESEARCH REPORTS

IDTECHEX CONSULTANCY

TABLES

  • 1.1. Global population of animals most likely to employ wearable electronics in volume in the next decade
  • 1.2. Global market for RFID, non-RFID and total wearable electronics, systems and ancillaries for animals $ billion 2016-2027
  • 1.3. Global market for animal RFID tags number billion, ex-factory price $ and total value market $ billion 2016-2027
  • 1.4. Global market for non-RFID worn animal electronics number billion, ex-factory price $ and total value market $ billion 2016-2027
  • 1.5. Global market for systems and ancillary equipment for wearable animal electronics excluding the worn item $ billion 2016-2027
  • 1.6. Global market for RFID wearable electronics worn devices, systems and ancillaries and total $ billion 2016-2027
  • 1.7. Global market for non-RFID wearable electronics worn devices, systems and ancillaries and total $ billion 2014-2025
  • 1.8. Indicative trend of market value by function of wearable animal electronics including ancillaries and systems - 2017 and 2027
  • 1.9. Characteristics of RFID vs other forms of wearable electronics for animals. Largest business by value and numbers market in green.
  • 1.10. Examples of technologies used and functions performed by wearable and internal animal electronics.
  • 2.1. Examples of track and trace methods
  • 2.2. Methods of tracking and traceability compared
  • 2.3. Some US regulations driving RFID on food and drugs
  • 3.1. Relative merits and uses of different animal RFID tags
  • 3.2. Animal RFID: 62 examples of manufacturers and their products, comment and contact details
  • 4.1. Wearable electronics for animals beyond RFID: examples of 62 products from 50 suppliers and one research activity shown in red. Examples of unusual promising, mostly-new products are shown in green.

FIGURES

  • 1.1. Global population of animals most likely to employ wearable electronics in volume in the next decade
  • 1.2. Main purposes of animal wearable and internal electronics. Black: very mature, grey: maturing, red: very early stage.
  • 1.3. Indicative trend of market value by function of wearable animal electronics including ancillaries and systems - 2017 and 2027
  • 1.4. Country distribution of manufacturers of RFID wearable electronics for animals from 62 countries
  • 1.5. Geographic distribution of manufacturers of non-RFID wearable electronics for animals from 49 countries
  • 1.6. Distribution of formats of non-RFID wearable electronics for animals offered by manufacturers
  • 1.7. Distribution of uses for non-RFID wearable electronics for animals offered by manufacturers
  • 1.8. Sigmoid growth of typical new markets in size and where Question Marks, Stars and Cash Cows emerge.
  • 1.9. IDTechEx Boston matrix of wearable and internal electronics for animals showing the sectors where the money is and will be made. IoT = Internet of Things
  • 1.10. Structure of human wearable electronics business
  • 1.11. The dog harness - a customized suite of technologies that allows a computer to train a dog autonomously
  • 2.1. Spectrum of wants and needs being addressed for wearable and internal electronics for animals.
  • 2.2. Basic components of a traceability system
  • 2.3. Examples of RFID in use on food and livestock, including at bottom, fork lifts reading g pallets and cases and intermodal containers being located and monitored for illegal entry
  • 3.1. Some types and locations of RFID tag on and in animals. The collar tag bottom left is shown controlling the amount of feed and medication, regardless of which stall the animal enters. The RFID tag bottom right measures ear tempera
  • 4.1. Comparison of wearable animal electronics beyond RFID for pets and other uses with relative popularity.
  • 5.1. Large Animal: MooMonitor, Silent Herdsman
  • 5.2. Large Animal: HorseAlarm
  • 5.3. Small Animal Technology: FitBark, Voyce, Whistle, Eyenimal, PAWDA
  • 6.1. A white sturgeon from the lower Fraser River, British Columbia, Canada
  • 6.2. Reindeer
  • 6.3. Ostrich tagging in South Africa
  • 6.4. SACO Systems provides solutions for access control, time and attendance and Radio Frequency Identification (RFID) tracking in mines and many other environments.
  • 6.5. SACO's portable data terminals are capable of reading both barcode and RFID tags and can be optimised to suit a particular application, for example mines and mineral processing operations
  • 6.6. Saco Systems tagged 100 000 ostriches with radio frequency identification chips for The Klein Karoo Cooperative (offloading)
  • 6.7. Handheld terminals are used by veterinary technicians to "read" the tag of each ostrich for inoculation and other important historical information
  • 6.8. Tagged sparrows caught in a photo "trap"
  • 6.9. I-Tag RFID Tag (Sheep & Goat version)
  • 6.10. Avian Breeding Colonies in the Columbia River Estuary USA
  • 6.11. The detector has been successful in locating tags in various terrain
  • 6.12. Allflex DNA tag, Australia
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