全球電視市場：市場・數據(第19版)

Abstract

The world' s television market is in the throes of a profound restructuring as revenue is being redistributed according to origin, access mode and the channels' market share. This 19th edition allows readers to track key TV market indicators up to 2012 for over 30 countries.

Key Points

• TV channels in crisis: persistent losses in audience lead to unprecedented declines in advertising revenue
• Pay-TV driving market growth
• Internet competition and declining advertising revenues
• Asia-Pacific markets thriving while North American and European markets are showing signs of saturation
• Forecasts up to 2012
  • Geographical zones and countries
  • Reception modes: terrestrial, cable, satellite, DSL
  • TV households: free to air, pay-TV
  • Revenue: subscription, public funding, advertising
  • Channels' audience share
  • Mobile TV equipment

Regions & Countries

• North America
• Canada
• USA

• Latin America
• Brazil

• Asia - Pacific
• China
• India
• Japan

• Europe
• Austria
• Belgium
• Bulgaria
• The Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Latvia
• Lituania
• Luxembourg
• The Netherlands
• Norway
• Poland
• Portugal
• Romania
• Russia
• Slovakia
• Slovenia
• Spain
• Sweden
• Switzerland
• The United Kingdom

Table of Contents

1. Analyse and forecast

• For each of the zones studied: Latin America, North America, Asia-Pacific and Europe
  • 1.1. Growth of TV revenue
  • 1.2. Ad revenue by medium
  • 1.3. TV reception modes
  • 1.4. The pay-TV market
  • 1.5. Digital TV
  • 1.6. Growth of channels' audience share

2. Markets and Data

• Indicators for each country and region examined:
• Past 2000 - 2005 - 2007
• Forecasts 2008 - 2012

2.1 Revenue

(total and per household)

• TV revenue
  • Public funding
  • Advertising
  • Pay-TV revenue

• Ad revenue
  • TV, radio, print, Internet advertising

2.2 Household equipment

• Number of TV households, of which:
  • analogue
  • digital
  • free to air (FTA)
  • pay-TV

• Number of terrestrial households, of which:
  • FTA analogue
  • analogue pay-TV
  • FTA digital
  • digital pay-TV

• Number of satellite households, of which:
  • FTA analogue
  • analogue pay-TV
  • FTA digital
  • digital pay-TV

• Number of cable pay-TV households, of which:
  • analogue
  • digital

• Number of IPTV households

2.3 TV channels' audience share

• 1st channel, 2nd channel, 3rd channel, 4th channel, 5th channel
• All other channels

2.4 Subscription to pay-TV offers

• Premium TV channel, of which digital
• Satellite packages 1 and 2
• Cable 1 and 2, of which digital
• IPTV 1 and 2

2.5 Mobile TV equipment

• Number of individuals equipped/3G subscribers
• Number of individuals equipped/broadcast subscribers (DVB-H or other)