HDTV用網路：2008年至2013年 是由出版商IDATE在2009年05月所出版的。
這份英文市場調查報告書包含100 pages 價格從美金3500起跳。
Abstract
This report examines the HDTV market and provides national estimates of each
network' s capacity to distribute a maximum number of high-definition channels,
according to speed, technology, network capacity and occupancy/fill rate. It
also allows HD channels to gain a deeper understanding of the various issues
tied to each type of network: price, capacity, coverage and competitive
position.
Key questions
- What is the status of high-definition TV (HDTV) rollouts in Europe?
- Will satellite remain the main purveyor of HDTV?
- Under what conditions will DTT take hold as the free-to-air HDTV network?
- What choices are cable networks going to have to make?
- How will IPTV handle the transition from ADSL to fibre?
- Is it inevitable that the Internet can only offer a lower quality HD
service?
- What are the key components of HD distribution models: broadcasting costs,
household coverage and eligibility, network capacity.....
Countries examined: Germany, Spain, France, Italy, Poland, the UK
An Operational Guide:
- 1. To estimate the growth of the population eligible for HD, by network,
and the capacity
- to distribute a (maximum) number of HDTV channels - 5-year forecasts.
- 2. To enable potential HDTV broadcasting channels to better understand the
network issues involved (price, capacity, coverage and competitive position).
This report includes:
- An examination of the different TV distribution networks and their level
of HD compatibility (satellite, DTT, cable, IPTV, open access Internet), along
with the expected technical developments that will improve their capacity
(generally in speed, in Mbps per frequency) and depending on the progress made
in compression.
- National market simulations for 2008-2013, of each network' s capacity to
distribute a maximum number of HD channels, growth of the eligible HD
population and HD networks coverage over time.
Methodology - An original modelling tool
The IDATE team has developed a model that makes it possible to factor in:
- the growth of the number of HDTV channels available in each country - an
element that enables a correlation of the channel offering and the capacity to
carry them, by network/country;
- the change in per-channel distribution costs, according to progress made
in compression and network coverage;
- all of the technical parameters which will have a combined influence on
network coverage and capacity, including:
- rise in average speed per channel, according to the progress made with
MPEG-4 AVC compression;
- new technologies and future standards which will improve network
performances;
- capacity-related elements that make it possible to track network
occupancy/fill rates (number of SD, HD and analogue channels distributed)
and spectrum available for TV;
- the digital switchover, not only on the terrestrial network, but also on
cable and satellite: a major opportunity for HDTV.
Table of Contents
The electronic version of this report (PDF) includes an Excel database
1. Executive Summary
- 1.1. Average 23% annual increase in the number of TV channels, up to 2013
- 1.2. Varying levels of HD compatibility, depending on the distribution
network
- 1.3. Digital network coverage levels: the decisive factor in household
eligibility HDTV services
- 1.4. Benchmark - Germany, Spain, France, Italy, Poland and the UK
2. Methodology
3. The HDTV market
- 3.1. HDTV (720p, 1080i, 1080p50), Ultra HD and 3D
- 3.1.1. HDTV formats
- 3.1.2. Ultra HD
- 3.1.3. 3D
- 3.2. Compression and quality of service
- 3.3. HD broadcasting
- 3.4. Current status of HD rollouts in Europe
- 3.4.1. State of HD channel broadcasts in Europe
- 3.4.2. Forecasts: up to 240 HD channels in 2013 in Europe' s "Big 6"
markets
- Germany
- Spain
- France
- Italy
- Poland
- The United Kingdom
4. HD compatibility, by network
- 4.1. Satellite, chief purveyor of HDTV
- 4.1.1. Restrictions remain
- Scarcity of available orbital positions
- Premium transponder fill rate nearing saturation
- 4.1.2. Changing capacity market
- 4.2. Digital terrestrial television, the free-to-air HDTV network
- 4.2.1. Little room currently available for HDTV on the terrestrial
network
- Scarcity of available frequencies
- DTT multiplexes are "full"
- Currently minimal use of MPEG-4 AVC for DTT
- 4.2.2. HDTV should eventually benefit from additional capacity
- Extinction of analogue broadcasting.....
- ..... raises questions
- Progress still possible in increasing UHF-band capacity
- 4.3. Cable networks: necessary decisions
- 4.3.1. European cable networks distributing HD, under pressure
- New services affecting capacity requirements
- 4.3.2. A host of developments in the works
- 1 GHz networks
- New generation standards
- Optical fibre and segmentation
- Increased use of IP for video EuroDOCSIS 3.0
- The switch-off and digital converters
- 4.4. IPTV: from ADSL to fibre
- 4.4.1. ADSL 2+ is compatible with HDTV.....
- ..... but there are still some constraints
- 4.4.2. VDSL solves only part of the problem
- 4.4.3. Optical fibre offers multiple stream and next generation
television solutions
- 4.5. The Internet providing widespread access to a low-quality HD offer
- 4.5.1. Low quality HD offer available on the Web
- 4.5.2. High definition expected to have a considerable impact on the
Internet
5. D coverage vs. eligibility in 2008, by country
- 5.1. Germany
- 5.2. Spain
- 5.3. France
- 5.4. Italy
- 5.5. Poland
- 5.6. The United Kingdom
6. Benchmark - Germany, Spain, France, Italy, Poland and the UK
- 6.1. HDTV broadcasting costs, 2008 - 2013
- 6.2. HD eligibility, addressability - Big 6 European markets, 2008 - 2013
- 6.3. HD capacity by network in Europe' s Big 6 markets, 2008-2013
- 6.3.1. Satellite: the HD network
- 6.3.2. DTT and cable: upcoming increase in capacity
- 6.3.3. IPTV: HD market developments likely to spur the transition to
fibre
7. Data book
8. Guidelines
- By network
- By country
- For a TV channel
Tables and figures
- Table 1: Satellite, HDTV compatibility in MPEG-4 AVC per 36 MHz frequency
- Table 2: Satellite capacity hypotheses
- Table 3: Switch-off schedule in the main European countries
- Table 4: DTTV, HDTV compatibility in MPEG-4 AVC per 8 MHz frequency
- Table 5: DVB-C2 gains
- Table 6: Cable: HDTV compatibility in MPEG-4 AVC per 8 MHz frequency
- Figure 2: Number of HDTV channels in Europe' s "Big 6" markets, 2008-2013
- Figure 3: Technical coverage comparison in Germany, in 2008
- Figure 4: Spain, HDTV cost per HD "addressable HH"
- Figure 5: HDTV network maximum take-up rate in France and Germany,
2008-2013
- Figure 6: SDTV, HDTV, 2K (cinema) formats
- Figure 7: Illustration: HDTV compression trend constant bitrate in MPEG-4
AVC
- Figure 8: ITU bitrate recommendation to ensure "quality of video service"
- Figure 9: HDTV compression hypothesis, MPEG-4 AVC, 2008-2013
- Figure 10: Number of HD channels in Europe, in 2008
- Figure 11: Number of HD channels on each network in Europe in 2008, incl.
pan-European channels
- Figure 12: Number of HD channels on each network in Europe' s "Big 6"
markets in 2008, incl. pan-European channels
- Figure 13: Number of HDTV channels in Europe' Big 6, 2008-2013
- Figure 14: HD channel forecasts for Germany, excluding pan-European
channels, 2008-2013
- Figure 15: HD channel forecasts for Spain, excluding pan-European
channels, 2008-2013
- Figure 16: HD channel forecasts for France, excluding pan-European
channels, 2008-2013
- Figure 17: HD channel forecasts for Italy, excluding pan-European
channels, 2008-2013
- Figure 18: HD channel forecasts for Poland, excluding pan-European
channels, 2008-2013
- Figure 19: HD channel forecasts for the UK, excluding pan-European
channels, 2008-2013
- Figure 20: Sky+ HD discount
- Figure 21: Dual reception in 9.0°E and 13.0°E positions
- Figure 22: UHF band breakdown in Europe1.
- Figure 23: Multiplex 1 (PSB1/BBC A) in the United Kingdom .
- Figure 24: Example of a possible configuration for the UHF sub-band in
Western Europe
- Figure 25: DVB-T and DVB-T2
- Figure 26: Typical bandwidth allocation in an 860 MHz cable system
- Figure 27: Estimated rise in traffic on cable networks using existing
technologies.
- Figure 28: Cable operators' CAPEX
- Figure 29: Measures for network upgrades: assessment by European operators
- Figure 30: Outlook for 1 GHz cable networks .
- Figure 31: 64 vs. 256 QAM in downstream - Europe
- Figure 32: Deep Fibre Access Architecture.
- Figure 33: EuroDOCSIS 3.0 gains
- Figure 34: Switched Digital Video architecture
- Figure 35: Evolution of IPTV HDTV compatibility, 2008-2013.
- Figure 36: xDSL performances .
- Figure 37: Examples of HD video on the Web
- Figure 38: Internet HD streaming bitrate, hypotheses.
- Figure 39: Internet video provisioning .
- Figure 40: Progress in HD streaming eligibility on the Web, 2008-2013.
- Figure 41: HD dramatically impacts Internet traffic
- Figure 42: Digital TV in Germany in 2008 .
- Figure 43: Technical coverage comparison for Germany, in 2008
- Figure 44: Digital TV in Spain in 2008.
- Figure 45: Technical coverage comparison for Spain, in 2008 .
- Figure 46: Digital TV in France in 2008.
- Figure 47: Technical coverage comparison for France, in 2008 .
- Figure 48: TV channels and multiplex composition in France, as of November
2008
- Figure 49: HDTV coverage on the DTT network in France, end of 2008
- Figure 50: Digital TV in Italy in 2008 .
- Figure 51: Technical coverage comparison for Italy, in 2008
- Figure 52: Digital TV in Poland in 2008.
- Figure 53: Technical coverage comparison for Poland, in 2008 .
- Figure 54: Digital TV in the United Kingdom in 2008
- Figure 55: Technical coverage comparison for the United Kingdom, in 2008.
- Figure 56: HDTV per-channel cost estimates (Big 6 in Europe), 2008-2013
- Figure 57: HDTV channel cost estimates per "HD-network addressable
household" (Big 6 in Europe), 2008-2013
- Figure 58: HDTV technical coverage by network (Big 6 in Europe), 2008-2013.
- Figure 59: HDTV network maximum take-up rate (Big 6 in Europe), 2008-2013
- Figure 60: HDTV services maximum penetration per network (Big 6 in
Europe), 2008-2013.
- Figure 61: Evolution of satellite' s HDTV capacities in terms of HDTV
streams broadcast (Big 6 in Europe), 2008-2013 .
- Figure 62: Evolution of capacity on cable and DTT, in number of HDTV
channels broadcast (Big 6 in Europe), 2008-2013 .
|
