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市場調查報告書
衛星寬頻：歐洲及北非住家用衛星寬頻市場之展望(第2版)
Broadband via Satellite: Europe & North Africa Outlook for the Residential Market (2nd Edition)
| 出版商 |
IDATE |
| 出版日期 |
2009年10月 |
商品編碼 |
86467 |
| 內容資訊 |
英文 50 pages |
| 價格 |
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衛星寬頻：歐洲及北非住家用衛星寬頻市場之展望(第2版) 是由出版商IDATE在2009年10月所出版的。
這份英文市場調查報告書包含50 pages 價格從美金4060起跳。
本報告書內容包括:美國、亞洲及歐洲的衛星寬頻市場的發展調查、此服務開始之相關課題分析、歐洲及北非住家用衛星連結導入的相關機會的評價、地上波、有線及無線技術的競爭之衛星技術的市場展望、使用Ka銀行的優點、內容綱要摘記如下:
第1章 介紹
第2章 調查方法
第3章 衛星：使用者連結所提供的主要技術
第4章 地上波技術的競爭
- 有線技術依然為主流、但無線寬頻會逐步邁進
- 新ㄧ代超高速寬頻技術的展望
第5章 衛星的競爭環境
- 技術競爭
- 縮小數位差別的有效解決方案
- 當局決定解決方案的重要性
第6章 市場分類的基準
- 社會經濟的基準
- 地上波寬頻展開的特徵
- 衛星TV的發展所形成的基準
- 主要課題和不確實性
第7章 目標市場和各種機能
個案研究
圖表
Abstract
Potential of hybrid networks compared to terrestrial networks
This report explores the various initiatives aimed at developing hybrid
satellite networks in Europe, involving both the space segment and a
terrestrial segment of repeaters that are compatible with the satellite
network. The award of two pan-European licences is expected to spur the
development of mobile TV services, as well as mobile telephony and broadband
solutions.
Key Questions
- What potential do these hybrid networks have?
- What is CGC/DVB-SH technology that makes it possible to develop this type
of network?
- How do these hybrid networks work?
- Which players will rely on these hybrid networks?
- What strategies are chipset/device manufacturers employing, and what
agreements have already been announced?
- What services will these players offer? Where is the added value?
- How do these players plan on positioning themselves with respect to mobile
operators: as partners or rivals?
Methodology- Economic Modelling
Economic modelling of the cost of deploying a mobile network in a rural zone.
- Goal: to achieve a theoretical assessment of the incremental
investment needed to cover an additional block of the population, when
coverage exceeds 70%, for different wireless technologies and in different
frequency bands (UMTS/HSPA - 2100 MHz, LTE - 2600 MHz or 800 MHz).
- Two cost elements factored in: density of the deployed radio
network; upgrade of the backhaul network needed for routing mobile traffic.
- Results: an assessment of the average rollout cost per-subscriber
in France and in Italy, which have different geographical population
distribution curves which means a big difference in the cost of covering the
last 10% of the population.
Table of Contents
1. EXECUTIVE SUMMARY
2. METHODOLOGY
3. MOBILE SATELLITE SERVICES
- 3.1. Mobile satellite services (MSS)
- 3.2. Frequency bands used
- 3.3. Emergence of new applications
- Military and government activities
- 3.4. Mobile satellite operators and the development of mobile Internet
- Mobile Internet applications
- Where they are used
- Growing use of smartphones
- Outlook up to 2013
- 3.5. Launch of mobile TV offers
- DVB-H versus T-DMB: Europeans divided
- Mobile TV stalled in France
- 3.6. MSS sector: technological shift tied to hybridisation
4. CGC AND DVB-SH TECHNOLOGIES
- 4.1. Characteristics
- How they work
- MSS/CGC networks
- MSS/CGC network variation developed by Alcatel-Lucent: DVB-SH
- 4.2. Projects planned for North America
- SkyTerra
- TerreStar Networks
- ICO Satellite Management
- Globalstar
- Dish Network DVB-SH trials (EchoStar)
- 4.3. Projects launched in the Asia-Pacific region
- In Japan, S-DMB loses out to mobile free-to-air DTT
- In South Korea, S-DMB pay-TV service in the black by 2010
5. REVIEW OF PROJECTS PLANNED IN EUROPE
- 5.1. Procedure implemented by the European Commission
- Spectrum allocation and timetable
- 5.2. Players and projects
- 5.2.1. Inmarsat
- 5.2.2. Solaris Mobile
- 5.2.3. DVB-SH trials
- In France, SFR has tested DVB-SH in the city of Pau
- In Italy, the RAI and 3 Italia are testing DVB-SH
6. OUTLOOK COMPARED TO TERRESTRIAL NETWORKS
- 6.1. Mobile telephony and broadband
- 6.1.1. Review of the key features of the main mobile technologies
- 6.1.2. Alternative technologies: Wi-Fi, etc.
- Fixed and mobile WiMAX: 3G competitor and complement
- 6.1.3. Upcoming 3G developments
- 6.1.4. Government PMR networks
- 6.1.5. Technological competitiveness
- Disparate rural population density in the different countries
- Vast disparities in mobile network coverage
- 3G coverage in France
- 3G coverage in Italy
- WiMAX rollouts behind schedule
- TETRA/TETRAPOL network coverage and interoperability
- 6.1.6. Economic competitiveness (cost of a rural zone rollout)
- 6.2. Mobile TV
- 6.2.1. Key features of the main mobile broadcasting technologies
- 6.2.2. Insufficient DVB-H coverage behind the hybrid 3G
broadcast/unicast solution
- 6.2.3. Technological competitiveness
- Possibility of terrestrial mobile network saturation
- DVB-SH enables immediate coverage of rural areas
- 6.2.4. Economic competitiveness
- DVB-H VS DVB-SH network deployment costs
7. CONCLUSION
- 7.1. Competition or complementarity?
- 7.2. Development of hybrid DVB-H/DVB-SH devices: key to future success
- 7.3. Hybridisation that includes DVB-T could be detrimental to the mobile
pay-TV model
- 7.4. Equipment manufacturers, mobile operators and media companies'
viewpoints
Tables & Figures
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