手機TV解決方案

Abstract

This report details the different technical options available to deliver mobile video and the challenges in the delivery chain. Focusing on the Content Delivery Solutions / platform, it presents key players' positioning , main mobile TV deployments and contracts. Finally it covers the challenges of facilitating market development while highlighting new alternative mobile video delivery solutions.

• What are the mobile TV solution trends?
• What are the bottlenecks of the mobile content delivery technical chain?
• Will quality of service be the main differentiator?
• Who are the leading solution vendors and how are they positioning themselves?
• What are the technical challenges for operators and service providers?
• Will open mobile video solutions develop and what impact will they have on the mobile TV solutions market?

Table of Contents

1. Introducing Mobile TV

• 1.1. Multiplication of wireless technologies
  • 1.1.1. Cellular and BWA technologies
• 1.2. Mobile TV technologies
  • Mobile TV: linear or on-demand content
  • Main mobile TV technologies
  • 1.2.1. Dedicated terrestrial-only broadcast solutions
    • DVB-H
    • ISDB-T
    • DMB-T
    • Media-FLO
  • 1.2.2. Combined terrestrial and satellite technologies
    • DMB-S
    • DVB-H+/DVB-SH
  • 1.2.3. Mobile cellular telecom solutions
    • Architecture for mobile TV over 3G networks
    • MBMS/BCMS
    • TDtv
  • 1.2.4. Technical specifications
  • 1.2.5. Next Generation Mobile TV distribution
    • 4G: focus on LTE and WiMAX
    • Growth of hybrid solutions

2. The mobile content delivery technical chain

• 2.1. Content creation
• 2.2. Content platform
• 2.3. Delivery system
• 2.4. Network delivery
• 2.5. Terminal
• 2.6. Overview of DRM technologies
  • The DRM solution
  • DRM standard bodies
  • Proprietary solutions

3. Mobile TV technologies: market trends by region

• 3.1. Europe
  • 3.1.1. Cellular-based video still drives the market
  • 3.1.2. DVB-H won the terrestrial mobile TV race
    • DVB-H promotion by European heavyweights.....
    • .....and the European Union
  • 3.1.3. Alternative terrestrial broadcasting solutions
    • MediaFLO buys spectrum in the UK
    • DAB-IP from BT Movio
• 3.2. North America
  • 3.2.1. Cellular -based video solutions in US
  • 3.2.2. MediaFLO leads terrestrial dedicated broadcasting in US
    • MediaFLO: the choice of the Tier 1 community
    • DVB-H: the challenger?
  • 3.2.3. Mobile satellite -based solutions to develop
• 3.3. Asia
  • 3.3.1. Cellular-based video service
    • Japan
    • Korea
    • China
    • Australia
  • 3.3.2. Broadcast standards co-exist
    • Japan
    • Korea
    • China
    • Rest of Asia
• 3.4. Rest of the World
  • 3.4.1. Africa - Middle East
  • 3.4.2. Latin America

4. Key players analysed

• 4.1. Multi-platform players
  • 4.1.1. Alcatel Lucent
  • 4.1.2. Ericsson
  • 4.1.3. Huawei
  • 4.1.4. Motorola
  • 4.1.5. Nokia Siemens Networks
  • 4.1.6. Thomson Grass Valley
• 4.2. Mobile CDS Specialists
  • 4.2.1. MobiTV
  • 4.2.2. NextWave / PacketVideo
  • 4.2.3. Nunet
  • 4.2.4. Qualcomm
• 4.3. Head-end/encoding platforms
• 4.4. Advanced mobile TV services

5. Issues at stake

• 5.1. Consumption environment could drastically affect selection of mobile TV solutions
• 5.2. Frequency availability and investments
  • Frequencies in Europe
  • Broadcast or cellular mobile delivery systems involve different levels of investments
• 5.3. Multi-platform solutions, ready for takeoff?

6. Alternative mobile TV solutions

• 6.1. Web-based Mobile TV solutions
  • WiFi/ WiMAX for outdoor reception
• 6.2. Indoor and sideloading mobile TV
  • WLAN, femtocells: indoor solutions?
  • Sideloading
• 6.3. ‘Off-network' mobile TV solution
  • Stand alone terminals
• 6.4. Any opportunities for open platforms?
  • On-net cellular video
  • Unlimited data plan
  • Dedicated broadcast networks
  • Off-network solutions

7. Guidelines

List of Tables and Figures

• Table 1: Main characteristics of 3G cellular technologies
• Table 2: Characteristics of BWA technologies
• Table 3: Overview of mobile TV technologies
• Table 4: TDtv characteristics
• Table 5: Characteristics of selected mobile TV technologies
• Table 6: List of OMA DRM providers
• Table 7: Cellular mobile TV deployments in Europe
• Table 8: Broadcast mobile TV deployments in Europe
• Table 9: Mobile TV solutions in Canada
• Table 10: Cellular video offerings over 3G networks in the US
• Table 11: US broadcast TV mobile services deployments
• Table 12: DVB-(S)H trials in the US
• Table 13: Cellular-based TV mobile services in Asia
• Table 14: Broadcast Mobile TV deployments in Asia
• Table 15: DVB-H deployments in Asia
• Table 16: Mobile TV deployments in Africa
• Table 17: Mobile TV deployments in Latin America
• Table 18: MobiTV per OS Platform
• Table 19: Synthesis: Solutions providers positioning
• Table 20: Femtocell basics
• Table 21: Mobile Content Consumption: iPhone, Smartphone and Total Market: January 2008

• Figure 1: Overview of wireless technologies
• Figure 2: Overview of a DVB-H network
• Figure 3: Overview of the MediaFLO network
• Figure 4: DVB-SH - Mobile TV
• Figure 5: Architecture for mobile TV over 3G networks
• Figure 6: MBMS
• Figure 7: MBMS/CMB technology overview
• Figure 8: TDD spectrum
• Figure 9: TDtv Network
• Figure 10: Transition to next-generation mobile networks
• Figure 11: Evolution of mobile TV distribution
• Figure 12: Mobile Content Delivery Technical Chain
• Figure 13: Traffic evolution in the backhaul network and supporting technologies
• Figure 14: Software stack layer segmentation for handsets
• Figure 15: Illustration: Expway solution for Terminal manufacturers
• Figure 16: Service management and applications for mobile TV. Illustration, Vantrix solution
• Figure 17: DRM Ecosystem Architecture
• Figure 18: Schematic of the NDS DRM system
• Figure 19: Mobile TV standards Trends by region
• Figure 20: ‘VCast mobile TV' deployment
• Figure 21: 3G deployments in Africa
• Figure 22: Alcatel Lucent, Mobile TV architecture
• Figure 23: Alcatel' s ecosystem
• Figure 24: Huawei Mobile strategy
• Figure 25: Huawei solution architecture
• Figure 26: Motorola GAMA solution
• Figure 27: Thomson mobile TV content delivery solution
• Figure 28: Thomson mobile TV content delivery solution
• Figure 29: MediaFLO CDS
• Figure 30: MediaFLO mobile TV architecture
• Figure 31: SmartVision multi-platform solution
• Figure 32: Mobile TV Web based
• Figure 33: Orblive on iPhone
• Figure 34: New scope of Mobile TV solutions