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市場調查報告書
歐洲及北非的電視播送市場
TV Broadcasting in Europe & North Africa
| 出版商 |
IDATE |
| 出版日期 |
2008年08月 |
商品編碼 |
72288 |
| 內容資訊 |
英文 80 pages |
| 價格 |
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本報告已在2011年11月23日停止出版。
本報告書內容包括：最近的歐洲及北美電視市場變化調查、做為國内電視市場的播送網路的衛星發展預測、頻道策略、電視節目方案播送、衛星通訊業者面臨的問題分析、衛星市場發展潛力相關未來5年的預測等。內容綱要摘記如下：
第1章 播送服務的需求轉換
- HD電視的發展
- 加入市場的新企業
- 電視頻道方案的變化
第2章 配合電視播送標準的多項技術
- 播送網路的優缺點：DTT、電纜、ADSL、衛星、光纖
- 服務範圍
- 網路容量
- 目的地及朝整合服務發展演進（電纜數位化、停止地上波類比播送）
- 經濟效益（成本結構）
第3章 目標市場及對照性特別
- 比對及區隔：歐洲及北美
- 網路範圍
- 數位電視的發展
- 付費電視的發展
- 市場動向及競爭情勢
第4章 衛星市場展望：未來5年的預測
- 衛星關聯市場
- DTH市場中衛星通訊業者的策略
- 衛星市場展望：不同地理區塊的5年預測
第5章 衛星市場的長期定位
- 衛星通訊業者可能的策略選擇
- 主要電視播送技術
- 朝三合一整合服務轉換的必要性
- 重新聚焦優惠HD解決方案
- 重新定位通訊市場
- 不同地理區塊的相關策略選擇
Abstract
This study examines the recent changes in TV markets from the perspective of
satellite as a broadcasting network in national television markets, together
with the strategies of channels and the TV packages broadcast and the
challenges facing satellite operators. It also provides five-year market
forecasts on the satellite capacity available for supplying these services.
Key questions
- How is demand from channels evolving in terms of their content
distribution?
- Is analogue switch-off a potential threat for satellite?
- Will TV channels choose between the different networks for broadcasting
their content?
- Where can satellite further expand in the TV broadcasting market?
- What market positions hold the greatest long-term potential for satellite?
Table of Contents
1 - Shift in demand for broadcasting services
- 1.1 Development of HDTV
- High Definition as a new broadcasting standard?
- 1.2 New market entrants
- Emergence of new TV channels and packages
- New types of customers: telecom operators
- 1.3 Changes in TV channel solutions
- More pre-recorded video (catch up TV, VOD, etc.)
- Greater interactivity
- Developing online solutions
2 - Numerous technologies set their sights on TV broadcasting
- Broadcasting networks' strengths and weaknesses: DTT, cable, ADSL,
satellite, fibre
- Coverage
- Network capacity
- Digitisation and evolution towards a bundled offering (digitisation of
cable, terrestrial analogue switch-off)
- Economic efficiency (cost structure)
3 - Target markets with contrasting characteristics
- Mapping and segmentation: Europe and North Africa
- Network coverage
- Development of digital TV
- Development of pay TV
- Commercial dynamics and state of competition
4 - Different market outlooks for satellite
- Five-year forecasts based on the expected rise in the number of
channels and video services broadcast, and incorporating the changing
conditions for broadcasting (progress in compression, developments in high
definition, etc.)
- 4.1 Relevant markets for satellite
- 4.2 Satellite operator strategies in the DTH market
- Scarcity of orbital positions
- 4.3 Market outlook for satellite
- Five-year forecasts by geographical zone:
- Rise in the number of channels
- Rise in the number of DTH satellite transponders
5 - What are the long-term market positions for satellite?
- 5.1 Possible strategic choices for a satellite operator
- Key TV broadcasting technology
- Need for a shift to triple play
- Refocusing on premium HD solutions
- Repositioning on the contribution market
- 5.2 Relevant strategic choices by geographical zone
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