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市場調查報告書

全球行動寬頻市場:對通訊產業產生的影響

Mobile Broadband: Impact on the telecom industry

出版商 IDATE
出版日期 2008年09月 商品編碼 71147
內容資訊 英文 60 pages
價格
本報告書已不再販售

本報告已在2011年11月23日停止出版。

簡介

本報告書內容包括:全球行動寬頻市場調查、針對行動寬頻之電信業者及機器製造業者雙方相關技 術及經濟課題分析、機會及威脅、已存在的技術及基礎環境、全球行動資料市場的關鍵因素等。內容綱要摘記如下:

第1章 行動寬頻已成現實

  • 服務:3G/3G+的展望及課題
  • 3G的發展
    • 3G基礎環境的服務範圍
    • 3G簽約人數
  • 最成熟市場的行動資料
    • 主要市場中行動ARPU的穩定成長
    • 資料服務及ARPU成長
  • 行動寬頻:對電信業者而言既是機會也是威脅
    • 變化手段:規範及競爭水準
    • 資料ARPU的固有機會
  • 資料固定費用數量增加

第2章 技術:選擇的年代

  • 電信業者預測:業績、IPR、手機及費用
    • 電信業者支配:NGMN聯盟
    • 利益及業績:速度及等待時間
  • 創新的共識
    • 技術整合
    • 知識產權:主要擁有者及費用
  • 無線頻寬的課題
    • 規範限制的變化
    • 頻寬的要求事項
    • IMD Advanced 及CMR2007的目標頻率

第3章 對機器製造業者而言的機會及威脅

  • 行動設備市場
    • 網路設備市場仍是行動生態系統的中心
    • 手機市場
    • 競爭及集中
  • 超高速行動寬頻(Ultra-fast mobile broadband)的發展將使市場重新洗牌
    • 電信業者的投資促進設備市場的發展
    • 創造從一個世代到下一個世代的轉移
    • TD-SCDMA:中國市場的競爭企業
    • 韓國:WiBro及針對不同規格系統的發展
  • 3GPP LTE生態系統的支配力量
    • LTE:電信業者選擇及機器製造業者
    • WiMAX生態系統
  • 不同規格的SWOT分析

第4章 電信業者的重要課題:發展進程及技術-經濟均衡

  • 增加容量的必要條件
    • 行動寬頻簽約人數增加
    • 行動資料服務容量的必要性
    • 行動網路連線性需要衡量網路環境
    • 資料流量快速增加
  • 加快的發展進程
    • 最新一代手機的銷售成長加快
    • 新一輪的展示預計從2012年至2014年開始
    • LTE導入:在日本及美國加快發展,在歐洲有落得的可能
  • 因應流量增加的需求
    • 一個目的:降低每MB的傳輸成本
    • 技術性能改善不可能解決所有的問題
    • 因應更大容量需求的更大頻寬:限定的、中期解決方案
    • 網路的定義:複雜且昂貴
    • 家庭基地台及固定-行動網路間的整合

調查方法

目錄

Abstract

4.4 billion Mobile subscribers around the globe by 2011, and the growing ubiquity of mobile broadband. This report provides analysis of the technological and economic issues surrounding mobile broadband that both operators and equipment manufacturers are having to contend with. It examines the solutions being rolled out by operators to spur the development of their mobile broadband offers.

Key questions

  • What opportunities and threats does mobile broadband create for operators and equipment manufacturers?
  • What are the technical-economic issues involved in mobile broadband for operators?
  • What are the key figures on the mobile data market worldwide?
  • What technologies and infrastructure are already in place?
  • Is there a consensus and convergence on innovations?
  • How are equipment manufacturers positioned with respect to the different wireless access standards, and the corresponding markets?

Table of Contents

1. Mobile broadband already a reality

  • 1.1. Services: promises and challenges of 3G/3G +
  • 1.2. 3G rollouts
    • 3G infrastructure coverage
    • Number of 3G subscribers
  • 1.3. Mobile data in the most mature markets
    • Mobile ARPU levelling off in the major markets Growth of data services and ARPU
  • 1.4. Mobile broadband: both an opportunity and threat for operators
    • Vehicles of change: regulation and level of competition
    • Opportunities inherent in data ARPU
  • 1.5. Growing number of data flat rates

2. Technologies: the era of choice

  • 2.1. Operators' expectations: performances, IPR, handsets and cost
    • Operators take the wheel: the NGMN alliance
    • Gains and performance: speed and latency
  • 2.2. Consensus on innovation
    • Technological convergence
    • Intellectual property rights: major holders and costs
  • 2.3. Wireless spectrum issues
    • Regulatory changes
    • Spectrum requirements
    • IMT Advanced and CMR 2007 candidate frequencies

3. Opportunities and threats for equipment manufacturers

  • 3.1. The mobile equipment market
    • Network equipment market still at the centre of the mobile ecosystem
    • Handset market
    • Competition and concentration
  • 3.2. Ultra-fast mobile broadband rollouts will reshuffle the cards
    • Operators' investments driving the equipment market
    • Making the transition from one generation to the next
    • TD-SCDMA: competitor in the Chinese market
    • South Korea: development of WiBro and contribution to the different standards
  • 3.3. 3GPP LTE ecosystem dominates
    • LTE: the choice of operators and equipment manufacturers
    • WiMAX ecosystem: smaller and dependant on Intel
  • 3.4. SWOT analysis of the different standards

4. Central issues for operators: rollout timetable and the technical-economic equation

  • 4.1. Growing capacity requirements
    • Increasing number of mobile broadband subscribers
    • Capacity needs of mobile data services
    • Mobile internet connectivity needs weighing on the networks
    • Massive surge in data traffic
  • 4.2. Stepped-up timetables
    • Accelerated growth of sales for the latest generation of handsets
    • New rollouts required starting in 2012 - 2014
    • Deployment of LTE: acceleration in Japan and the US, possible delays in Europe
  • 4.3. Meeting the rise in traffic: an insoluble technical-economic equation for operators?
    • One objective: reduce the cost per Mb transported
    • Improving technological performance not a cure-all
    • More spectrum for greater capacity: a limited, medium-term solution
    • Network densification: complicated and expensive
    • Femtocells and convergence between fixed and mobile networks: the miracle solution that still needs to prove itself

Methodology

  • Interviews
    • This report draws on a series of interviews with major players in Europe, Asia and the United States: equipment manufacturers, operators and institutional actors.
  • Modelling
    • The detailed results presented in this report derive from the use of an exclusive model developed by IDATE
      • Cost per Mb transported on HSPA and LTE networks
      • Growth of traffic and capacity needs
      • HSPA and LTE network rollout timetable
      • Key factors and examination of the sensitivity to parameters
      • Assessment of the different solutions being implemented by operators for managing the technical-economic equation of mobile broadband
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