全球電視市場

本報告已在2011年11月23日停止出版。

簡介

目錄

Abstract

Overview

The world television market has undergone abrupt and extensive disruption due to rapid changes in the technological landscape that have rendered programme branding and broadcasting commonplace, questioned programming linearity and chain of rights while encouraging the expansion of new consumer habits. In parallel, new players have also appeared which, up until now, were not part of the audiovisual sector.

These major changes have not disrupted in the short term the organization and economic models of incumbent media companies, which can still count on the power of their brands to attract and retain viewers' loyalty.

However, the future appears to be increasingly uncertain as network digitisation continues and reception equipment diversifies and becomes personalised: explosion of programming logic, rapid expansion of new consumption methods, especially among the younger generation, investments by new entrants that are often very powerful (telecom operators, Internet giants, etc.). These disruptions should result in changes in programmes and channel programming as well as distribution methods and economic models to adapt to the new audiovisual consumption needs.

This new television landscape, which is changing before our very eyes, is at the heart of this study which, for the 18th consecutive year, offers an accurate and consistent review of data and key questions on the topic, with constant care to facilitating access updated information.

The World Television Market in brief

• Key trends in the TV market
• The leading companies' strategic positioning
• The battle of the broadcasting networks
• New stakes for the advertising market
• The market' s innovative services

Forecasts up to 2011

• By geographical zone and by country
• Reception modes: terrestrial, cable, satellite, ADSL
• TV households: free to air, pay-TV
• Revenues: subscription, licensing fees, advertising

Key questions

• What are the media groups' strategic positions?
• What room is there for new players (telecom, Internet operators)?
• What are the avenues for cooperation between media and telecom players?
• What is the potential for growth for digital TV around the world and by region?
• What impact will new broadcast networks have on dominant models (terrestrial, cable, satellite)?
• Mobile and personal TV: the new El Dorado?
• VOD offer expansion: towards TV programming delinearisation?
• Towards renewed interest in free television?

Report structure

• “The world television market” report is composed of several parts which are drafted and updated throughout the year.
• Each new instalment (CD or online) contains the latest version of the report' s mainstay sections.
• Depending on the formula selected, IDATE will deliver:
  • for reports purchases without updates, the latest version available, including the most up to date information when the order is placed;
  • for a one-year subscription: two complete instalments, including enterprise and market analysis updates as well as monthly Executive Notes.
• Annual subscribers will receive two instalments, as follows:
  • Executive summary
  • Analyses & Forecasts
    • Markets
    • Companies
  • Monographs
    • Markets
    • Companies
  • Database
    • Markets
    • Companies
  • Executive Notes

Table of Contents

The World Television Market - Analyses & Forecasts

1. The audiovisual groups: the various powers

• 1.1. The 30 leading groups on the audiovisual market
• 1.2. A steady growth in 2006
• 1.3. Different profitability for the audiovisual companies
• 1.4. Free television channels
• 1.5. The pay television operators

2. The strategic moves of the operators in 2006

• 2.1. Selected events 2006-Q1 2007
• 2.2. Trend 1: The boundary between commercial and pay TV is becoming blurred
• 2.3. Trend 2: Historical operators launching more and more channels
• 2.4. Trend 3: increased effort to diversify to the Internet
• 2.5. Trend 4: refocusing, consolidation and clarification of companies
• 2.6. Trend 5: A limited, yet growing internalization of the European and American audiovisual groups

List of Tables and Figures

• Table 1. The thirty world leading audiovisual firms per 2006 turnover
• Table 2. 2005 turnover growth of the 30 world leading firms
• Table 3. 2006 profitability of the 30 world leading firms
• Table 4. Evolution of the audience shares of some of the television groups
• Table 5. Performances of the main television public services
• Table 6. 2005 performances of the main commercial television groups
• Table 7. 2006 performances of the main pay television groups
• Table 8. Economic indicators of some pay television operators
• Table 9. Percentage of turnover generated in the United States by the major American media companies
• Table 10. International Business of the major media companies

• Figure 1. Combined performance of the 30 largest global companies in 2005 and 2006
• Figure 2. Audiovisual turnover and growth for the 30 largest worldwide companies
• Figure 3. Audiovisual turnover and profitability for the 30 largest worldwide companies

The World Television Market - Geographical Areas

1. Africa - Middle East

2. Latin America

• 2.1. Argentina
• 2.2. Brazil
• 2.3. Mexico

3. Asia

• 3.1. China
• 3.2. India
• 3.3. Japan

4. Australia

5. Canada

6. United States

7. Europe

• 7.1. Germany
• 7.2. Spain
• 7.3. Russian Federation
• 7.4. France
• 7.5. Italy
• 7.6. Poland
• 7.7. United Kingdom

List of tables

1. Africa - Middle East

• Table 1: Estimated number of households subscribing to a satellite TV bundle in Africa/Middle East, in 2005
• Table 2: Liberty Global Latin America subscribers

2. Latin America

• Table 3: Cable subscriber households in Latin American, by country
• Table 4: Households subscribing to satellite bundles in Latin America, by country
• Table 5: Digital TV households in Latin America, by country
• Table 6: Subscription revenue in Latin America, by country
• Table 7: Advertising revenue in Latin America, by country
• Table 8: Change in equipment and TV reception modes in Argentina
• Table 9: Change in audiovisual revenue in Argentina
• Table 10: List of the main TV channels in Argentina
• Table 11: Main subscription TV operators in Argentina
• Table 12: Change in equipment and TV reception modes in Brazil
• Table 13: Change in audiovisual revenue in Brazil
• Table 14: List of the main TV channels in Brazil
• Table 15: Main subscription TV operators in Brazil
• Table 16: Change in equipment and TV reception modes in Mexico
• Table 17: Change in audiovisual revenue in Mexico
• Table 18: List of the main TV channels in Mexico
• Table 19: Main subscription TV operators in Mexico

3. Asia

• Table 20: Cable subscriber households in Asia, by country
• Table 21: Households subscribing to satellite bundles in Asia, by country
• Table 22: Digital TV households in Asia, by country
• Table 23: Change in equipment and TV reception modes in China
• Table 24: Change in audiovisual revenue in China
• Table 25: List of the main TV channels in China
• Table 26: Main subscription TV operators in China
• Table 27: Change in equipment and TV reception modes in India
• Table 28: Change in audiovisual revenue in India
• Table 29: List of the main TV channels in India
• Table 30: Main subscription TV operators in India
• Table 31: Change in equipment and TV reception modes in Japan
• Table 32: Change in audiovisual revenue in Japan
• Table 33: List of the main TV channels in Japan
• Table 34: Main subscription TV operators in Japan

4. Australia

• Table 35: Change in equipment and TV reception modes in Australia
• Table 36: Change in audiovisual revenue in Australia
• Table 37: List of the main TV channels in Australia
• Table 38: Main subscription TV operators in Australia

5. Canada

• Table 39: Change in equipment and TV reception modes in Canada
• Table 40: Change in audiovisual revenue in Canada
• Table 41: List of the main TV channels in Canada
• Table 42: Main subscription TV operators in Canada

6. United States

• Table 43: Change in equipment and TV reception modes in the United States
• Table 44: Changes in Audiovisual revenue in the United States
• Table 45: List of the main TV channels in the United States
• Table 46: Main subscription TV operators in the United States

7. Europe

• Table 47: Change in TV reception modes in Europe, by country, in 2006 (e)
• Table 48: Households subscribed to a terrestrial Pay-TV offering in Europe, by country
• Table 49: Households subscribing to satellite bundles in Europe, by country
• Table 50: Cable subscriber households in Europe, by country
• Table 51: Digital TV households in Europe, by country
• Table 52: Digital terrestrial television deployment plans in Europe
• Table 53: Subscription revenue in Latin Europe, by country
• Table 54: Advertising revenue in Europe, by country
• Table 55: Royalty and public subsidy revenue in Europe, by country
• Table 56: Change in equipment and TV reception modes in Germany
• Table 57: Change in audiovisual revenue in Germany
• Table 58: List of the main TV channels in Germany
• Table 59: Main subscription TV operators in Germany
• Table 60: Change in equipment and TV reception modes in Spain
• Table 61: Change in audiovisual revenue in Spain
• Table 62: List of the main TV channels in Spain
• Table 63: Main subscription TV operators in Spain
• Table 64: Change in equipment and TV reception modes in the Russian Federation
• Table 65: Change in audiovisual revenue in the Russian Federation
• Table 66: List of main TV channels in the Russian Federation
• Table 67: Main subscription TV operators in the Russian Federation
• Table 68: Change in equipment and TV reception modes in France
• Table 69: Change in audiovisual revenue in France
• Table 70: List of the main TV channels in France
• Table 71: Main subscription TV operators in France
• Table 72: Change in equipment and TV reception modes in Italy
• Table 73: Change in audiovisual revenue in Italy
• Table 74: List of the main TV channels in Italy
• Table 75: Main subscription TV operators in Italy
• Table 76: Change in equipment and TV reception modes in Poland
• Table 77: Change in audiovisual revenue in Poland
• Table 78: List of the main TV channels in Poland
• Table 79: Main subscription TV operators in Poland
• Table 80: Change in equipment and TV reception modes in the United Kingdom
• Table 81: Changes in Audiovisual revenue in the United Kingdom
• Table 82: List of the main TV channels in the United Kingdom
• Table 83: Main subscription TV operators in the United Kingdom

List of figures

1. Africa - Middle East

• Figure 1: Distribution of TV households in Africa/Middle East, by country, in 2005
• Figure 2: Distribution of satellite TV households in Africa/Middle East, by country, in 2005
• Figure 3: Distribution of cable subscription households in Africa/Middle East, by country, in 2005
• Figure 4: Distribution of revenue in Africa/Middle East, by country, in 2005
• Figure 5: Distribution of subscription revenue in Africa/Middle East, by country, in 2005
• Figure 6: Distribution of advertising revenue in Africa/Middle East, by country, in 2005

2. Latin America

• Figure 7: Distribution of TV households in Latin America, by country, in 2005
• Figure 8: Share of digital TV households in Latin America in 2005
• Figure 9: Distribution of TV revenue in Latin America, by country, in 2005
• Figure 10: Change in TV revenue in the “major Latin American markets”

3. Asia

• Figure 11: Distribution of TV households in Asia, by country, in 2005
• Figure 12: Penetration rate of digital TV households in Asia, by country, in 2005
• Figure 13: Distribution of TV revenue in Asia, by country, in 2005
• Figure 14: Distribution of TV revenue by source in Asia, by country, in 2005
• Figure 15: Change in TV revenue in the “major Asian markets”

7. Europe

• Figure 16: Distribution of TV households in Europe, by country, in 2006
• Figure 17: Share of digital TV households in Europe in 2006
• Figure 18: Share of multi-channel TV households in Europe in 2006 (e)
• Figure 19: Distribution of TV revenue in Europe, by country, in 2006 (e)
• Figure 20: Distribution of TV revenue by source in Europe, by country, in 2006
• Figure 21: Change in advertising revenue in the five major European markets

The World Television Market - Companies

• 1. ARD-ZDF
• 2. BBC
• 3. BSkyB
• 4. Cablevision
• 5. CBS Corporation
• 6. CCTV
• 7. Comcast
• 8. DirecTV
• 9. Doordarshan
• 10. EchoStar DBS
• 11. France Televisions
• 12. Fuji Television Network
• 13. Globopar
• 14. Grupo Televisa
• 15. ITV
• 16. Liberty Media
• 17. Mediaset
• 18. Modern Times Group
• 19. NBC-Universal
• 20. News Corporation
• 21. NHK
• 22. ProSiebenSat
• 23. RAI
• 24. RTL Group
• 25. RTVE
• 26. SBS Broadcasting (TVSL SA)
• 27. Sony Corporation
• 28. TF1
• 29. Time Warner
• 30. Viacom
• 31. Vivendi
• 32. Walt Disney Company

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