Abstract
Overview
The rise in VOD services and TV households equipped with PVRs, new generation
set-top boxes and multimedia PCs (Media Centers) should, over the next few
years, gradually make television less synonymous with linear programming or
predefined television imposed on viewers by TV channel editors.
The world of TV should then gradually enter an era of personal programming,
where viewers have control over the television they watch, choosing what to
view and when they view it. And, with advances in portability and mobility,
they should also soon be able to watch TV programmes wherever they want.
Issues involving the generalisation and democratisation of personal TV tools
(rapid rise in TV viewed on demand) and the possible repercussions of
evolutions in the TV sector towards this new paradigm (impact on the TV
advertising market in particular) will raise certain questions about the
development potential of this new market in Europe.
Personal TV in brief
- Characteristics of personal TV offerings
- Functionalities and technologies
- Business models
- Development prospects
- Anticipated changes in Europe and country forecasts (EU5) up to 2012
- Hard disk DVD recorders
- Mobile telephones
- P2P TV
- PC Media Centers
- Portable multimedia players
- PVRs
- Set-top boxes
- Video-game consoles
Key questions
- What solutions today offer viewers the benefits of personal TV
functionalities?
- How quickly are the commercial offers in this area being deployed in
Europe and what are the main characteristics?
- What exactly are the factors that encourage and hinder development of this
new television paradigm?
- What revenues is personal TV likely to generate in Europe in 2012?
Who should read this report?
TV platform operators (satellite, cable, ADSL, etc.)
- Assess the development of rival services from the online universe
- Assess the revenues linked to the growth of personal TV in the medium term
TV channel operators - Media groups
- Acquire a general overview of the personal TV offering at the end of 2006
- Assess existing usages and the potential impact of personal TV on the
television advertising market
- Understand the different components of the personal TV market and
anticipate their development in the medium term
Internet companies
- Acquire a general overview of the personal TV offering at the end of 2006
- Understand the positioning and strategy of operators of PVR services aimed
at the TV set
- Identify the development opportunities available with personal TV
Equipment manufacturers (consumer devices and computers)
- Learn what all the players are up to
- Assess the "stand-alone" market potential of personal TV in Europe
Investors and analysts
- Analyse personal TV' s competitive situation
- Anticipate upcoming trends and deals in the TV ecosystem
Players/services
- Apple
- Babelgum
- Cablevision
- Canalsat
- Club Internet
- Comcast
- Dave.tv
- DirectTV
- Fastweb
- Free
- I' M
- Joost
- Microsoft
- Neuf TV
- NTL
- OMN
- Orange
- Premiere
- Sky+
- TiVO
- Top up TV
- TWC
- Veoh
Table of Contents
1. Introduction
- 1.1. Personal TV: the next phase?
- 1.2. Methodology
- 1.2.1. Report objectives
- 1.2.2. Scope of analysis
- 1.2.3. Two main families of offers for personal TV
2. Main characteristics of personal TV offerings
- 2.1. Functionalities
- 2.2. Equipment and applications for personal TV
- 2.2.1. Multiple types of equipment and applications
- 2.2.2. Detailed analysis of personal TV technical components
- 2.3. Business models
- 2.3.1. Personal TV services associated with pay TV
- 2.3.2. Stand-alone personal TV offerings
- 2.4. Anticipated developments
- 2.4.1. More enhanced personal TV solutions
- 2.4.2. More "individualised" and protected personal TV
- 2.4.3. Does personal TV profit from P2P?
- 2.4.4. On the road to Digital Home Media Entertainment...
- 2.4.5. Are we approaching a boom in mobile personal TV?
3. Development prospects in Europe
- 3.1. Market characteristics in 2006
- 3.1.1. General overview
- 3.1.2. Personal TV services associated with pay-TV
- 3.1.3. Stand-alone personal TV offers
- 3.2. Medium-term development prospects
- 3.2.1. Obstacles that should naturally disappear in the medium term
- 3.2.2. Factors encouraging development
- 3.2.3. Medium-term market forecasts
List of tables and figures
- Table 1: Typology of personal TV
- Table 2: Personal TV technical configurations
- Table 3: Example of "secondary" functionalities included in personal TV
solutions
- Table 4: Main features of STBs available on the market at end-2006
- Table 5: Examples of consumer PVR software for PCs
- Table 6: Existing and future functionalities of nPVR solutions
- Table 7: Comparison of different terminal centric personal TV solutions
- Table 8: Personal TV penetration in Europe, end-2006 (% TV homes)
- Table 9: Rise in number of PVR subscribers in the United States, by
operator
- Table 10: Penetration of personal TV solutions on different pay-TV
carriers in Europe in 2006
- Table 11: Main solutions for personal TV services associated with pay-TV,
mid-2006 in Europe
- Table 12: Examples of DVD recorders with HDD available on the European
market in 2006
- Table 13: Main media centers available on the European market in 2006
- Table 14: Main portable devices for personal TV available on the European
market in 2006
- Table 15: Personal TV solutions on DTT networks in Europe in 2006
- Table 16: Personal TV software solutions in 2006
- Table 17: Examples of online personal TV applications
- Table 18: Launches of personal TV services combined with pay-TV announced
in Europe during 2006
- Table 19: Number of homes using a personal TV system by 2012
- Table 20: Number of households using a personal TV system in France by 2012
- Table 21: Number of households using a personal TV system in Germany by
2012
- Table 22: Number of households using a personal TV system in Italy by 2012
- Table 23: Number of households using a personal TV system in Spain by 2012
- Table 24: Number of households using a personal TV system in the United
Kingdom by 2012
- Figure 1: Different phases of Europe' s TV industry
- Figure 2: Players and changes in the TV ecosystem
- Figure 3: How a box is used in the home
- Figure 4: How a DMA is used in the home
- Figure 5: Microsoft' s Xbox 360 and PS3/PSP
- Figure 6: Veoh Networks TV ecosystem
- Figure 7: Joost' s personal TV model
- Figure 8: Personal TV market players
- Figure 9: From personal TV to the digital home
- Figure 10: Personal TV growth in the United States
- Figure 11: Penetration of personal TV services associated with pay-TV in
the main European countries in 2006
- Figure 12: Structure of installed personal TV systems in Europe
- Figure 13: Personal TV penetration in the main European countries by 2012
- Figure 14: Personal TV revenues structure in Europe in 2012
- Figure 15: Structure of installed personal TV systems in France in 2012
- Figure 16: Personal TV revenues structure in France in 2012
- Figure 17: Structure of installed personal TV systems in Germany in 2012
- Figure 18: Personal TV revenues structure in Germany in 2012
- Figure 19: Structure of installed personal TV systems in Italy in 2012
- Figure 20: Personal TV revenues structure in Italy in 2012
- Figure 21: Structure of installed personal TV systems in Spain in 2012
- Figure 22: Personal TV revenues structure in Spain in 2012
- Figure 23: Structure of installed personal TV systems in the United
Kingdom in 2012
- Figure 24: Personal TV revenues structure in the United Kingdom in 2012
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