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市場調查報告書

視訊點播 (VOD) :Netflix 征服全球後的歐洲主要市場

Video-On-Demand: Europe's Main Markets in the Aftermath of Netflix World Conquest

出版商 IDATE DigiWorld 商品編碼 358069
出版日期 內容資訊 英文 52 Pages
商品交期: 最快1-2個工作天內
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視訊點播 (VOD) :Netflix 征服全球後的歐洲主要市場 Video-On-Demand: Europe's Main Markets in the Aftermath of Netflix World Conquest
出版日期: 2016年05月17日 內容資訊: 英文 52 Pages
簡介

與 本報告提供收費視訊點播 (VOD) 服務市場上主要特徵、課題相關資料,以美國市場及歐洲的主要市場 (德國、西班牙、法國、義大利、英國) 為中心的調查,收費VOD服務的服務費用模式,收費VOD服務供應商展開的行銷、競爭定位,交易VOD、訂閱VOD服務的成長要素、獲利能力的條件等相關分析。

第1章 摘要整理

第2章 調查手法和定義

第3章 收費服務的類型

  • 費用模式、費用定位
    • 交易視訊點播
    • 訂閱視訊點播
  • 跟權利者的相互作用的意義
    • 交易服務的營收分享模式
    • 訂閱視訊點播服務:收費電視模式的引進
  • 服務結構、行銷的定位
    • 幾乎沒有差異由於TVOD服務供應商的服務
    • 探索認同的訂閱視訊點播服務

第4章 競爭定位

  • 主要的視訊點播市場趨勢
    • 盛況的部門
    • SVOD促進隨選服務的價值成長
    • Netflix在所有國家的推動成長要素
    • 隨選消費與其說是與收費電視的競爭不如說是補足
  • 各國不相同的競爭環境
    • 英國:歐洲的市場領導
    • 德國、法國:發展市場
    • 義大利、西班牙:新興市場
    • 美國

第5章 獲利能力狀況

  • 成功的條件
    • 外部要素
    • 內部要素
  • 獲利能力的條件
    • 交易服務
    • SVOD服務

圖表

目錄
Product Code: M16256MR

This study aims to identify and describe the key characteristics and challenges of the developing market of pay video-on-demand services by focusing on the United States market and major European markets (Germany, Spain, France, Italy, United Kingdom).

The study comprises three parts:

  • offering and pricing models of pay video-on-demand services and the means of interaction between the service providers and content rights holders;
  • marketing and competitive positionings adopted by pay video-on-demand service providers in the markets studied;
  • growth factors and profitability conditions for transactional video-on-demand and subscription video-on-demand services, focusing on real-world examples of international players and their local competitors.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Definitions

3. Typology of pay services

  • 3.1. Pricing models and price positioning
    • 3.1.1. Transactional video-on-demand
    • 3.1.2. Subscription video-on-demand
  • 3.2. Means of interaction with rights holders
    • 3.2.1. Revenue sharing model for transactional services
    • 3.2.2. Subscription video-on-demand services: an adaptation of the pay-TV model
  • 3.3. Offering structures and marketing positionings
    • 3.3.1. Little differentiation between offerings from TVOD service providers
    • 3.3.2. Subscription video-on-demand services searching for an identity

4. Competitive positioning

  • 4.1. Major video-on-demand market trends
    • 4.1.1. A booming sector
    • 4.1.2. SVOD driving value growth in on-demand services
    • 4.1.3. Netflix is a growth driver in all countries
    • 4.1.4. On-demand consumption complements rather than competes with pay-TV
  • 4.2. Different competitive environments depending on country
    • 4.2.1. United Kingdom: the market leader in Europe
    • 4.2.2. Germany and France: developing markets
    • 4.2.3. Italy and Spain: emerging markets
    • 4.2.4. United States

5. Profitability conditions

  • 5.1. Conditions for success
    • 5.1.1. External factors
    • 5.1.2. Internal factors
  • 5.2. Conditions for profitability
    • 5.2.1. Transactional services
    • 5.2.2. SVOD services

List of Tables

  • Table 1: Average price comparison of four TVOD services for selected movies and series, France, February 2016
  • Table 2: Overview of the various subscriptions available for Netflix's streaming service
  • Table 3: List of original series and series distributed exclusively by Netflix worldwide as of 31 December 2015
  • Table 4: List of original series and series distributed exclusively by Amazon Prime Instant Video in countries where the service is available as of 31 December 2015
  • Table 5: List of original series distributed by Hulu in the United States as of 31 December 2015
  • Table 6: Characteristics of the major on-demand services in the United Kingdom, end of 2015
  • Table 7: Characteristics of the major on-demand services in Germany, end of 2015
  • Table 8: French VOD platforms ranked by number of users
  • Table 9: Characteristics of the major on-demand services in France, end of 2015
  • Table 10: Characteristics of the major on-demand services in Italy, end of 2015
  • Table 11: Characteristics of the major on-demand services in Spain, end of 2015
  • Table 12: The major VOD and OTT video services of cable operators in the United States
  • Table 13: Comparison of the major subscription services in the United States

List of Figures

  • Figure 1: Price positioning comparison of select subscription services in the United Kingdom
  • Figure 2: Value distribution for TVOD
  • Figure 3: Illustration of the SVOD business model
  • Figure 4: Comparison of growth in the number of VOD services in major European countries between February 2012 and December 2015, by country where service was established
  • Figure 5: Fixed broadband penetration rates in the major European markets between 2010 and 2015
  • Figure 6: Mobile broadband penetration rates in the major European markets between 2010 and 2015
  • Figure 7: Revenue growth comparison between SVOD, DTR and EST, Europe, 2010-2015 (million EUR)
  • Figure 8: Revenue growth comparison between SVOD, DTR and EST, United States, 2010-2015
  • Figure 9: Revenue growth comparison between SVOD, DTR and EST in the major European countries, 2010-2015
  • Figure 10: Comparison of SVOD revenue growth in major European market, 2010-2015
  • Figure 11: Marketing spending by Netflix worldwide, 2011-2015
  • Figure 12: Pay-TV penetration in TV households, 2010-2015
  • Figure 13: Average annual expenditure on pay-TV (per subscribed household) and on video-on-demand services (per TV household) in 2015
  • Figure 14: Percentage of households with a double subscription to pay-TV and SVOD and those with a SVOD-only subscription, in the major European countries and the United States, 2015
  • Figure 15: Growth rates for the various types of VOD service and pay-TV in Europe
  • Figure 16: Growth rates for the various types of VOD service and pay-TV in the United States
  • Figure 17: UK's market share for the various types of VOD service and pay-TV in Europe (in % of European revenues)
  • Figure 18: Breakdown of the UK's video-on-demand revenues by type of service, 2010 and 2015
  • Figure 19: VOD services by genre in the United Kingdom
  • Figure 20: Subscriber growth for the three major SVOD services in the United Kingdom (millions of subscribers)
  • Figure 21: Contractual release windows in the United Kingdom
  • Figure 22: Germany's market share for the various types of video-on-demand service and pay-TV in Europe
  • Figure 23: Breakdown of Germany's video-on-demand revenues by type of service, 2010 and 2015
  • Figure 24: VOD services by genre in Germany
  • Figure 25: Regular use of the major video-on-demand services by German users, early 2015
  • Figure 26: Overview of the legally defined release windows for subsidised films in Germany
  • Figure 27: France's market share for the various types of video-on-demand service and pay-TV in Europe
  • Figure 28: Breakdown of France's video-on-demand revenues by type of service, 2010 and 2015
  • Figure 29: VOD services by genre in France
  • Figure 30: Overview of the legally defined release windows in France
  • Figure 31: Italy's market share for the various types of VOD service and pay-TV in Europe
  • Figure 32: Breakdown of Italy's video-on-demand revenues by type of service, 2010 and 2015
  • Figure 33: VOD services by genre in Italy
  • Figure 34: Spain's market share for the various types of VOD service and pay-TV in Europe (in % of European revenues)
  • Figure 35: Breakdown of Spain's video-on-demand revenues by type of service, 2010 and 2015
  • Figure 36: VOD services by genre in Spain
  • Figure 37: United States' market share for the various types of VOD service and pay-TV worldwide
  • Figure 38: Breakdown of the United States' video-on-demand revenues by type of service, 2010 and 2015
  • Figure 39: Contractual release windows in the United States

List of players

  • ABC on-demand
  • ALL-IN Movie&TV
  • Amazon
  • Arte VOD
  • AtresPlayer Videoclub
  • BBox VOD
  • BT
  • Canalplay
  • Catalogo R
  • Cineclick
  • Cinema Monatsticket
  • Clipfish
  • Club Vidéo SFR
  • Crunchyroll
  • El Corte Inglés Cine Y TV Digital
  • Euskatel Videoclube
  • Filmin
  • Filmotech
  • FilmoTV
  • FnacPlay
  • GooglePlay
  • HBO Now
  • Hulu
  • Iminéo
  • iTunes
  • Maxdome
  • Microsoft Store Movies & TV
  • Movistar Videoclub
  • Movistar Videoteca
  • MUBI Europe
  • MYmovies Live
  • MyTF1 VOD
  • Netflix
  • Nolim Films
  • ONO Videoclub
  • Orange
  • Orange Videoclub
  • PlayStation Video
  • Pluzz VOD
  • Popcornflix
  • RégloTV
  • Sky Now
  • Televeo
  • TIMvision
  • Universciné
  • VideoFutur
  • Videoload
  • Videothek Unitymedia
  • Viewster
  • Virgin Media
  • Vodafone Videothek
  • Watchever
  • Wuaki.tv
  • YOMVI

Slideshow contents

Typology of pay services and market positionings of offerings

  • Pricing models & price positioning
  • Means of interaction with rights holders
  • Service positionings

Competitive positioning

  • SVOD: primary growth driver for video-on-demand
  • The United Kingdom: the market leader in Europe
  • Germany and France: developing markets
  • Italy and Spain: emerging markets
  • The United States: the largest VOD market worldwide

Profitability conditions

  • Growth factors
  • Different challenges depending on the type of service and player
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