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市場調查報告書

數位電子看板市場的TV:目前法規變更帶給視聽價值鏈的影響

TV in the Digital Single Market: Impact of Current Regulatory Changes on the Audiovisual Value Chain

出版商 IDATE DigiWorld 商品編碼 348546
出版日期 內容資訊 英文 61 Pages
商品交期: 最快1-2個工作天內
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數位電子看板市場的TV:目前法規變更帶給視聽價值鏈的影響 TV in the Digital Single Market: Impact of Current Regulatory Changes on the Audiovisual Value Chain
出版日期: 2015年12月30日 內容資訊: 英文 61 Pages
簡介

本報告提供歐洲委員會 (EC) 10件優先權計劃中的數位電子看板市場 (DSM)為主題,提供EC的DSM策略的檢討和策略性計劃帶給歐洲的視聽市場的主要課題討論、歐洲的法律規範帶給視聽市場價值鏈企業的影響的評估,及歐洲的視聽市場上法規的變化預測與其影響等相關分析。

第1章 摘要整理

第2章 調查手法

第3章 歐洲的法規結構變更相關的目前討論

  • 產生數位電子看板市場的意願
  • AVMS (視聽媒體服務) 指令的修改
  • 地理阻隔及著作權改革的戰鬥
  • 數位電子看板市場及電子通訊

第4章 對視聽價值鏈的企業來說的潛在影響為何?

  • 生產者/著作權擁有者
  • 廣播公司
  • 隨選AVMS發行者
  • 視聽服務的分銷商
  • 消費者

第5章 歐洲的視聽市場上法規的3個變化方案

  • 繼續目前架構
  • 「歐洲生產的支援」
  • 「推動歐洲數位大企業的登場」

第6章 用語

圖表

目錄
Product Code: M15255IN1

The Digital Single Market, or DSM is one of the European Commission's (EC) ten priority projects. This report intends to:

  • review the European Commission's strategy for the DSM and analyze the debates around the major challenges that this strategic project raises for the European audiovisual sector;
  • evaluate the potential effects of a change to the European regulatory framework on players in the audiovisual sector value chain;
  • propose scenarios for possible changes to the regulation of the European audiovisual sector and examine their impacts on the various categories of players concerned

Table of Contents

1. Executive Summary

  • 1.1. Revision of the AVMS directive: major challenges of the DSM for the audiovisual sector
  • 1.2. Potential impacts contrasted based on the players
  • 1.3. Three change scenarios for regulations

2. Methodology

3. Ongoing discussions on the changing European regulatory framework

  • 3.1. The will to create a Digital Single Market
    • 3.1.1. Three pillars divided into 16 initiatives
    • 3.1.2. Why a Digital Single Market?
  • 3.2. Revision of the AVMS Directive
    • 3.2.1. The key points of the Directive from the point of view of the audiovisual market
    • 3.2.2. Transpositions into national heterogeneous laws
    • 3.2.3. Discussion terms
  • 3.3. The fight against geo-blocking and copyright reform
    • 3.3.1. The current situation
    • 3.3.2. Discussion terms
  • 3.4. Digital Single Market and electronic communications

4. What are the potential impacts to players in the audiovisual value chain?

  • 4.1. Producers / rights holders
  • 4.2. Broadcasters
  • 4.3. On-Demand AVMS publishers
  • 4.4. Distributors of audiovisual services
  • 4.5. Consumers

5. Three change scenarios for regulation in the European audiovisual sector

  • 5.1. The regulatory scenario continuing the current framework
    • 5.1.1. The characteristics of this scenario
    • 5.1.2. What are the potential consequences for players in the audiovisual value chain?
  • 5.2. The regulatory scenario for "supporting European production"
  • 5.3. The regulatory scenario "to encourage the emergence of European digital giants"

6. Glossary

Tables

  • Table 1: The 16 actions defined by the European commission to create the Digital Single Market
  • Table 2: Definitions of linear and non-linear media services by the AVMS Directive
  • Table 3: Provisions of the AVMS Directive common to linear services and on-demand AVMS for audiovisual commercial communications, sponsorship, and product placement
  • Table 4: Obligations related to the promotion of European works on on-demand AVMS in the United Kingdom and in France
  • Table 5: Traditional audiovisual practices and their delinearized/virtual equivalents
  • Table 6: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for producers/rights holders
  • Table 7: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for broadcasters
  • Table 8: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for On-Demand AVMS publishers
  • Table 9: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for distributors of audiovisual services
  • Table 10: Risk/benefit analysis of the key challenges of changing regulations in the European audiovisual sector for consumers
  • Table11: Main characteristics of the regulatory scenario continuing the current framework
  • Table12: Consequences of the regulatory scenario continuing the current framework for producers/rights holders
  • Table13: Consequences of the regulatory scenario continuing the current framework for broadcasters
  • Table14: Consequences of the regulatory scenario continuing the current framework for on-demand AVMS publishers
  • Table15: Consequences of the regulatory scenario continuing the current framework for distributors of audiovisual services
  • Table16: Consequences of the regulatory scenario continuing the current framework for consumers
  • Table17: Main characteristics of the "Supporting European production" scenario 58
  • Table18: Primary characteristics of the "Encourage the emergence of European digital giants" regulatory scenario

Figures

  • Figure 1: The roadmap for the Digital Single Market set out by the European Commission
  • Figure 2: Structure of the European Digital Market by geographical origin of services
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