Cover Image
市場調查報告書

Telco (通訊業者) 的視訊策略:趨向大通訊業者的垂直整合?

Telco Video Strategies: Towards Vertical Integration for Incumbent Telcos?

出版商 IDATE DigiWorld 商品編碼 348545
出版日期 內容資訊 英文 29 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
Telco (通訊業者) 的視訊策略:趨向大通訊業者的垂直整合? Telco Video Strategies: Towards Vertical Integration for Incumbent Telcos?
出版日期: 2015年12月28日 內容資訊: 英文 29 Pages
簡介

本報告提供主要通訊業者的電視影音設備策略的相關分析、各企業的整體視訊產業的定位與發展、聯網電視環境的活動,及業者選擇的遞送選擇 (telco CDN、混合型電視解決方案、管理及OTT遞送選擇) 等相關資料彙整。

第1章 摘要整理

第2章 調查手法

第3章 市場架構

  • IP視訊的主要概念
    • 傳輸模式
    • 視訊格式
    • 網際網路傳輸模式
  • 網路電視的發展:全盛時代的結束
  • OTT視訊利用的劇增

第4章 企業的TV及視訊定位

  • AT&T
  • BT
  • Deutsche Telekom
  • KPN
  • Orange
  • Telecom Italia
  • Telefonica
  • Verizon

圖表

目錄
Product Code: M15145IN1

This report analyses the TV and video strategies of leading incumbent telecom operators.

Three segments are addressed, starting from the overall video business positioning and its evolution over time for each player, a presentation of actions taken in the connected TV environment in its broad sense (multiscreen, 'TV Everywhere' and OTT video moves), and finally the delivery options selected by operators are presented (telco CDN, hybrid TV solutions, managed and OTT delivery options).

We finally stand in a two-sided market where operators can, on the one hand, provide premium TV exclusivity to address high-income households to promote upselling and cross-selling options and, on the other hand, propose deepening segmentation of video services, with more personalisation, to address lower-income households and the 'new generation'.

Table of Contents

1. Executive Summary

2. Methodology

3. Market framework

  • 3.1. Main concepts of IP video
    • 3.1.1. Delivery modes
    • 3.1.2. Video formats
    • 3.1.3. Internet delivery modes
  • 3.2. IPTV rollout: the end of the golden days
  • 3.3. OTT video usage is skyrocketing

4. Players' TV & video positioning

  • 4.1. AT&T
  • 4.2. BT
  • 4.3. Deutsche Telekom
  • 4.4. KPN
  • 4.5. Orange
  • 4.6. Telecom Italia
  • 4.7. Telefónica
  • 4.8. Verizon

Report's tables and figures

  • Figure 1: Change in IPTV share of TV households worldwide, 2011-2015 (million)
  • Figure 2: Growth of IPTV households in the top European markets and in the USA, 2011-2015
  • Figure 3: Global IP Traffic by Application Category
  • Figure 4: DirecTV-AT&T value proposition
  • Figure 5: BT Vision accounts 1.2 million subscribers with steady net adds
  • Figure 6: Example of TV packages options for BT Broadband Infinity subscribers
  • Figure 7: UEFA content available for free to BT TV customers
  • Figure 8: BT Wholesale TV and content portfolio roadmap - 2014 - 2016
  • Figure 9: Deutsche Telekom TV customers in Europe, H1 2015
  • Figure 10: The Deutsche Telekom virtual STB/STB-less strategy
  • Figure 11: Deutsche Telekom CDN positioning
  • Figure 12: KPN and OTT video, a snapshot
  • Figure 13: Orange video devices in France
  • Figure 14: Telecom Italia activities
  • Figure 15: How Telecom Italia repositioned itself around pay-video services
  • Figure 16: TIM video service line-up
  • Figure 17: Yomvi, by Telefónica/Movistar+
  • Figure 18: Verizon end-to-end CDN product

List of players reviewed / mentioned

  • Akamai
  • Alcatel-Lucent
  • AT&T
  • BBC
  • Bouygues Telecom
  • BT
  • CanalSat
  • Deutsche Telekom
  • DirecTV
  • Disney
  • EdgeCast
  • Ericsson
  • Expway
  • France Télévisions
  • Free
  • Gaumont
  • Goa
  • HBO
  • HP
  • IBM
  • KPN
  • KT
  • Limelight
  • lusatell
  • Maxdome
  • Mediaset
  • Motorola
  • Netflix
  • Nextel
  • Numericable
  • Oncue
  • Orange
  • Qualcomm
  • Quickplay
  • Samsung
  • SFR
  • Sky (Germany)
  • Sky Italia
  • Sky TV (UK)
  • Sony
  • Studio 37
  • Technicolor
  • Telecom Italia
  • Telefónica
  • UpLynk
  • Verizon
  • Viaccess
  • Warner
  • YouTube
Back to Top