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市場調查報告書

Telco (通訊業者) 的企業用服務市場:SoHo (Small-Office、Home-Office) /SME (中小企業) 用固定、行動超高速存取解決方案

Telco Services for Enterprise Market: Fixed and Mobile Superfast Access Solutions for SoHo/SME

出版商 IDATE DigiWorld 商品編碼 346771
出版日期 內容資訊 英文 47 Pages
商品交期: 最快1-2個工作天內
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Telco (通訊業者) 的企業用服務市場:SoHo (Small-Office、Home-Office) /SME (中小企業) 用固定、行動超高速存取解決方案 Telco Services for Enterprise Market: Fixed and Mobile Superfast Access Solutions for SoHo/SME
出版日期: 2015年12月10日 內容資訊: 英文 47 Pages
簡介

本報告提供Telco (通訊業者) 的SoHo/SME用超高速存取解決方案調查分析,歐洲的9家主要業者的產品線比較分析。

第1章 摘要整理

第2章 背景、調查手法

第3章 業者的SoHo/SME行銷策略

  • 業者的SoHo/SME簡介、區分方法
    • 客戶簡介
    • 相關網站、線上支持的機制
  • SoHo/SME的客戶關係政策
  • SoHo/SME行銷策略的變化:2個有力的方向性

第4章 SoHo/SME固定超高速存取產品

  • 開場白:調查產品的範圍
  • SoHo/SME產品的說明
    • Orange
    • Bouygues Telecom
    • Telecom Italia
    • Vodafone Italy
    • Deutsche Telekom
    • Vodafone Germany
    • BT
    • Virgin Media
  • 業者的SoHo/SME光纖解決方案
  • 產品線的變化:2個有力的方向性

第5章 SoHo/SME行動超高速存取產品

  • 開場白:調查產品的範圍
  • SoHo/SME產品的說明
    • Orange
    • SFR
    • Bouygues Telecom
    • Telecom Italia
    • Vodafone Italy
    • Deutsche Telekom
    • Vodafone Germany
    • BT
  • 業者的SoHo/SME4G/LTE解決方案
  • 產品線的變化:2個有力的方向性

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目錄
Product Code: M15447MR

The massive and widespread use of the Internet has resulted in people's current need to be connected everywhere, in real time and with an optimal quality of service.

This need for access anywhere, anytime and on all devices is something that applies to everyone: from a large company's employees to its CEO to someone running a small business... and has made both fixed and mobile superfast broadband a key ingredient in the digital strategies and budgets of small offices/home offices (SoHo) and small and medium enterprises (SME).

How has the market responded to the growing appetite amongst small and medium businesses for very high-speed solutions?

This benchmark answers this question through a comparative analysis of nine major European operators' product lines.

The aim is to provide the most comprehensive view possible of solutions available to SoHos and SMEs, to pinpoint the areas where the different operators' product lines converge or diverge, and to identify potential avenues for the development of the product lines aimed at this clientele in the short term.

Table of Contents

1. Executive Summary

2. Background and methodology

  • 2.1. Background
  • 2.2. Methodology
    • 2.2.1. Scope - countries and players
    • 2.2.2. Method
  • 2.3. Pre-analysis demographic data

3. Operators' marketing strategies for SoHo/SME

  • 3.1. How operators profile and segment SoHo/SME
    • 3.1.1. Customer profiles
    • 3.1.2. Associated websites and online support mechanisms
  • 3.2. Customer relationship policies for SoHo/SME
  • 3.3. Changing SoHo/SME marketing strategies: two possible directions

4. Fixed superfast access products for SoHo/SME

  • 4.1. Preamble: scope of the products examined
  • 4.2. Description of SoHo/SME products
    • 4.2.1. Orange: fixed SFB access products for SoHo/SME
    • 4.2.2. SFR: fixed SFB access products for SoHo/SME
    • 4.2.3. Bouygues Telecom: fixed SFB access products for SoHo/SME
    • 4.2.4. Telecom Italia: fixed SFB access products for SoHo/SME
    • 4.2.5. Vodafone Italy: fixed SFB access products for SoHo/SME
    • 4.2.6. Deutsche Telekom: fixed SFB access products for SoHo/SME
    • 4.2.7. Vodafone Germany: fixed SFB access products for SoHo/SME
    • 4.2.8. BT: fixed SFB access products for SoHo/SME
    • 4.2.9. Virgin Media: fixed SFB access products for SoHo/SME
  • 4.3. Operators' fibre solutions for SoHo/SMEs
  • 4.4. Changing product lines: two possible directions

5. Mobile superfast access products for SoHo/SME

  • 5.1. Preamble: scope of the product being examined
  • 5.2. Description of SoHo/SME products
    • 5.2.1. Orange: mobile SFB products for SoHo/SME
    • 5.2.2. SFR: mobile SFB products for SoHo/SME
    • 5.2.3. Bouygues Telecom: mobile SFB products for SoHo/SME
    • 5.2.4. Telecom Italia: mobile SFB products for SoHo/SME
    • 5.2.5. Vodafone-Italy: mobile SFB products for SoHo/SME
    • 5.2.6. Deutsche Telekom: mobile SFB products for SoHo/SME
    • 5.2.7. Vodafone-Germany: mobile SFB products for SoHo/SME
    • 5.2.8. BT: mobile SFB products for SoHo/SME
  • 5.3. Operators' 4G/LTE solutions for SoHo/SMEs
  • 5.4. Changing product lines: two possible directions

Tables

  • Table 1: Mobile Internet: upgrading to SFB for mobile apps that require high speeds
  • Table 2: Cloud computing: changing business model results in SFB adoption
  • Table 3: Scope of the benchmark: countries and operators included
  • Table 4: How customers classify SoHo/SME customers
  • Table 5: How SoHo/SMEs are targeted and served by operators' online support mechanisms
  • Table 6: Managing customer relationships: SoHos versus larger SMEs
  • Table 7: Operators' stated fibre coverage at the end of 2014
  • Table 8 : Operators' fixed SFB fibre strategies for SoHo/SME products
  • Table 9: Operators' stated superfast mobile coverage
  • Table 10: Operators' superfast mobile strategies for the SoHo/SME segment

Figures

  • Figure 1: Fibre: companies switching over sooner than planned
  • Figure 2: Demographics: residential vs. enterprise market, according to size
  • Figure 3: The different fibre technologies used in SoHo/SME plans
  • Figure 4: Mobile and fixed networks, and their datarates

Scope - Countries and players

France

  • Bouygues Telecom
  • Orange
  • SFR

Germany

  • Deutsche Telekom
  • Vodafone

Italy

  • Telecom Italia
  • Vodafone Italia

United Kingdom

  • BT
  • Virgin Media

Slideshow contents

Scope of the benchmark

  • 9 operators + 4 countries = several million potential SoHo/SME customers

Operators' marketing strategies with respect to SoHo/SME

  • SoHo/SME: a well-identified clientele

Benchmark of fixed superfast access solutions for SoHo/SME

  • Five major findings of the benchmark of fixed superfast access solutions
  • Summary benchmark: structural components of products designed for SoHo/SMEs
  • Two possible directions for the future of fixed superfast access products

Benchmark of mobile superfast access solutions for SoHo/SME

  • Four major findings of the benchmark of mobile superfast access solutions
  • Summary benchmark: structural components of products designed for SoHo/SMEs
  • Two possible directions for the future of mobile superfast access products
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