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市場調查報告書

全球OTT市場預測 2021年:固定·行動網際網路

World OTT Markets - Report & Dataset: Markets & Forecasts up to 2021 - Fixed and Mobile Internet

出版商 IDATE DigiWorld 商品編碼 336710
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球OTT市場預測 2021年:固定·行動網際網路 World OTT Markets - Report & Dataset: Markets & Forecasts up to 2021 - Fixed and Mobile Internet
出版日期: 2017年08月10日 內容資訊: 英文
簡介

本報告提供OTT服務市場上全球及地區/國家層級的市場規模資料庫,提供各服務 (搜尋,社群,行動,視訊,電子商務,行動電子商務,通訊,雲端,數位內容,線上遊戲)的經營模式,及主要企業等相關分析。

第1章 摘要整理

第2章 市場分析

  • 每個用戶的互聯網服務收入與廣告市場密切相關
  • 行動收入對大多數企業來說越來越重要
  • GAFAM和BAT都顯示出積極的KPI趨勢:其他OTT仍然不穩定
  • 專注於手機:免費和應用程序內的模式主導流行的應用程序
  • 廣告:谷歌佔統治地位,但Facebook在行動領域處於領先地位

第3章 主要網際網路趨勢

  • 互聯網巨頭通常會採取併購來實現多元化
  • OTT服務物聯網 (IoT) 越發多樣化
  • 人造智能(AI)正在成為OTT巨頭的新戰場
  • Amazon焦點的中心轉移到食品遞送市場
  • 網路企業的法規越發現實

第4章 對網際網路企業的關註:GAFAM & BAT

  • Google & Facebook:沒有廣告無法生存的帝王
  • Apple & Microsoft:大部分銷售通過核心業務
  • Amazon.com:儘管收入比例較低,淨收入持續增長
  • 在BAT集團中,騰訊是多元化戰略的領先者

圖表清單

資料範圍

  • 地區範圍
    • 歐洲
    • 南北美洲
    • 亞太地區
    • 中東·非洲

指標:各國

  • 進入指標
  • 線上廣告收益
  • 社群網路
  • 行動
  • OTT隨選視訊
  • OTT通訊
  • 雲端
  • 電子商務
  • 線上遊戲
  • 人口

調查對象地區·企業

  • 全球
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
  • EU5個國家
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 俄羅斯
    • 西班牙
    • 瑞士
    • 土耳其
    • 英國
  • 南美
    • 巴西
  • 中東·非洲
    • 南美
  • 北美
    • 加拿大
    • 美國
  • 主要企業
    • Alibaba
    • Amazon
    • Apple
    • Baidu
    • Facebook
    • Google
    • Microsoft
    • Tencent

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: M17120B

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2021.

Markets covered:

Internet access and usage - search - social - mobile - video - e-commerce - m-commerce - communication - cloud - digital contents - online games.

These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB

7 regions and 15 countries covered:

World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil.

The total telco services market is also provided as a means of comparison with the OTT services market

Focus on the principal Internet players:

GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and BAT (Baidu, Alibaba, Tencent), including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE's perspectives and outlook.

Table of Contents

1. Executive summary

  • 1.1. World OTT market above 730 billion EUR by 2021: a CAGR 2017-21 of 11.4%
  • 1.2. OTT markets start to mature with leaders getting established
  • 1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
  • 1.4. Diversification of major OTTs (BAT version); different assets, same goals
  • 1.5. Collection of personal data is important to all OTTs - some more than others

2. Market analysis

  • 2.1. Internet service revenues per user strongly linked to the advertising market
  • 2.2. Mobile revenues increasingly critical for most players
  • 2.3. Both GAFAM and BAT show positive KPI trends: other OTTs remain volatile
  • 2.4. Focus on mobile: Free and in-app models dominate the popular apps
  • 2.5. Advertising: Google dominates overall but Facebook catching up in mobile

3. Key Internet trends

  • 3.1. Internet giants commonly use mergers & acquisitions to diversify
  • 3.2. OTT services increasingly diversifying into Internet of Things (IoT)
  • 3.3. Artificial Intelligence (AI) is becoming next new battlefield for OTT giants
  • 3.4. Amazon has shifted the food delivery market into the centre spotlight
  • 3.5. Regulating the Internet players is an increasing reality

4. Focus on Internet players: GAFAM & BAT

  • 4.1. Google & Facebook: the Kings of advertising can't live without it
  • 4.2. Apple & Microsoft: majority of sales through core business
  • 4.3. Amazon.com: net income keeps growing, despite low ratio over revenue
  • 4.4. Among the BAT group, Tencent is leading player in diversification strategies

List of tables and figures

1. Executive summary

  • Figure 1: World OTT services market, 2012-2021
  • Figure 2: Breakdown of OTT paid service revenues, 2017 and 2021
  • Figure 3: Breakdown of ad-funded service revenues, 2017 and 2021
  • Figure 4: OTT markets by segment in 2021
  • Figure 5: Major OTTs are diversifying into various service domains
  • Figure 6: BAT too is diversifying into various service domains
  • Figure 7: Various degrees of personal data use for OTT players

2. Market analysis

  • Figure 8: Estimated annual per-user Internet service revenue of OTT leaders, worldwide, 2011 to 2016
  • Figure 9: Share of revenues generated through mobile services of OTT leaders, 2013-2016
  • Figure 10: Summary of OTT KPI evolution and financings
  • Figure 11: Top smartphone apps in USA, 2016
  • Figure 12: Breakdown of worldwide mobile apps store revenue format breakdown, 2012-2021
  • Figure 13: Player shares of online advertising revenue, 2016
  • Figure 14: Player shares of mobile advertising revenue, 2016

3. Key Internet trends

  • Figure 15: High-profile technology acquisitions
  • Figure 16: Large OTT mergers & acquisitions in 2016 and 2017
  • Figure 17: Main Apple activities in IoT markets
  • Figure 18: Amazon smart home offering
  • Figure 19: Top-ranked segments for driving acquisitions in 2017
  • Figure 20: Major acquisitions in AI and machine-learning technologies by OTT giants
  • Figure 21: Initial financings and subsequent ‘untimely exits' in the food delivery market
  • Figure 22: State of advancement of regulation and/or debate

4. Focus on Internet players: GAFAM & BAT

  • Figure 23: Ad revenue and its share in total revenue of Google and Facebook, 2010-2016
  • Figure 24: Breakdown of net sales of Apple and Microsoft, 2014-2015
  • Figure 25: Amazon net income and free cash flow, 2012-2016
  • Figure 26: Amazon net sales breakdown, 2014-2016
  • Figure 27: Amazon's quaterly operating profit
  • Figure 28: Revenues breakdown of Tencent, Alibaba and Baidu, 2014-2016

DataSet Scope

Geographic coverage

Europe

  • France
  • Germany
  • Italy
  • Russia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Americas

  • Canada
  • United States
  • Brazil

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea

Middle East & Africa

  • South Africa

Indicators by country

Access indicators

  • Internet subscribers (millions)
    • Internet density
  • Fixed Internet users (millions)
    • Fixed Internet penetration
  • Mobile subscribers (millions)
    • Mobile density
  • Mobile Internet users (millions)
    • Mobile Internet penetration

Online advertising revenues

  • Annual growth rate
  • Display revenues (million EUR)
    • Of which RTB revenues (million EUR)
  • Search revenues (million EUR)
  • Other online advertising revenues (million EUR)

Social Networks

  • Total social networks revenues (million EUR)
  • Social networks paid revenues (million EUR)
  • Social networks advertising revenues (million EUR)

Mobile

  • Total mobile revenues (million EUR)
  • Paid mobile application revenues (million EUR)
  • Mobile advertising revenues (million EUR)

OTT on demand video

  • Total OTT on demand video revenues (million EUR)
  • OTT video paid revenues (million EUR)
  • OTT video advertising revenues (million EUR)

OTT communication

  • OTT communication revenues (million EUR)

Cloud

  • Cloud revenues (million EUR)

E-commerce

  • E-commerce revenues (million EUR)
    • Of which M-commerce revenues (million EUR)
    • Share of M-commerce

Online gaming

  • Online gaming revenues (million EUR)

Population

Geographic area & Players

World

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea

EU5

Europe

  • France
  • Germany
  • Italy
  • Russia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Latin America

  • Brazil

Middle East & Africa

  • South Africa

North America

  • Canada
  • United States

Actors

  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent
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