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市場調查報告書

全球OTT市場分析·預測 ∼2020年:企業·策略

World OTT Markets - Report & Dataset: Markets & Forecasts up to 2021 - Fixed and Mobile Internet

出版商 IDATE DigiWorld 商品編碼 336710
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球OTT市場分析·預測 ∼2020年:企業·策略 World OTT Markets - Report & Dataset: Markets & Forecasts up to 2021 - Fixed and Mobile Internet
出版日期: 2017年08月10日 內容資訊: 英文
簡介

本報告依各地區·服務種類別提供全球OTT市場趨勢調查,提供您上網服務及各種服務的利用相關趨勢及詳細資料,各地區·服務種類的收益變化與預測,主要OTT的措施·案例研究等報告及資料庫,為您概述為以下內容。

第1章 摘要整理

第2章 調查手法

第3章 主要網際網路相關趨勢

  • 主要OTT的多樣化:不同的資產·同樣的目標
  • 部分OTT服務仰賴更多個人資料
  • 大型網路的每位用戶網路業務收益:差距大
  • Facebook:透過行動服務產生收益來領導市場
  • 儘管收益成長,部分OTT的淨利虧損
  • 收購優良企業
  • 共享經濟的主要新興企業:網際網路大廠發現價值
  • 大型網路企業打入共享經濟
  • 行動廣告定位雖然利用率增加但目前仍是負成長
  • 大型網路企業擴張到各種產業部門
  • 法律制度的變化預測等

第4章 主要網際網路相關企業:Google·Facebook·Apple·Amazon

  • Google:Alphabet的重組
  • Facebook:以行動廣告維持大幅成長
  • Amazon.com:收益穩定,但淨利水準低或虧損
  • Apple:行動設備銷售額佔收益大半

第5章 線上搜尋

  • 線上搜尋:預計將透過穩定成長來引導廣告收益
  • Google:世界性領導者

第6章 雲端

  • 雲端:大幅提升收益,OTT的主要收益推進因素
  • 首位公司的市場佔有率競爭

第7章 通訊

  • 通訊服務:預測成長但程度緩慢
  • 最受歡迎的通訊服務也是平台策略的一部分等

第8章 電子商務

  • 電子商務:在行動商務的成長支持下,今後也預測成長
  • 本土化特別重要
  • 通訊業者·OTT經營者:手機付款的不同方法

第9章 社群網路

  • 社群網路:預計不同地區將展現多元化
  • Facebook為主流·不同地區也有部分偏差

第10章 OTT視訊

  • OTT視訊:美國持續主導成長
  • 美國:全球最大的VOD市場
  • 英國:歐洲的領導者

第11章 線上遊戲

  • 線上電腦遊戲的市場規模預測
  • PC遊戲市場:被區分為大規模群組

第12章 收費行動應用程式

  • 收費行動應用程式:亞太地區的收益為主流
  • 免費·App內收費模式:受歡迎的應用程式主流

第13章 線上廣告

  • 線上廣告:美國來推動成長·擴大到行動
  • Google雖為主流但Facebook的行動廣告也不落其後

第14章 RTB

  • RTB:領導廣告部門的成長

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: M17120B

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2021.

Markets covered:

Internet access and usage - search - social - mobile - video - e-commerce - m-commerce - communication - cloud - digital contents - online games.

These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB

7 regions and 15 countries covered:

World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil.

The total telco services market is also provided as a means of comparison with the OTT services market

Focus on the principal Internet players:

GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and BAT (Baidu, Alibaba, Tencent), including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE's perspectives and outlook.

Table of Contents

1. Executive summary

  • 1.1. World OTT market above 730 billion EUR by 2021: a CAGR 2017-21 of 11.4%
  • 1.2. OTT markets start to mature with leaders getting established
  • 1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
  • 1.4. Diversification of major OTTs (BAT version); different assets, same goals
  • 1.5. Collection of personal data is important to all OTTs - some more than others

2. Market analysis

  • 2.1. Internet service revenues per user strongly linked to the advertising market
  • 2.2. Mobile revenues increasingly critical for most players
  • 2.3. Both GAFAM and BAT show positive KPI trends: other OTTs remain volatile
  • 2.4. Focus on mobile: Free and in-app models dominate the popular apps
  • 2.5. Advertising: Google dominates overall but Facebook catching up in mobile

3. Key Internet trends

  • 3.1. Internet giants commonly use mergers & acquisitions to diversify
  • 3.2. OTT services increasingly diversifying into Internet of Things (IoT)
  • 3.3. Artificial Intelligence (AI) is becoming next new battlefield for OTT giants
  • 3.4. Amazon has shifted the food delivery market into the centre spotlight
  • 3.5. Regulating the Internet players is an increasing reality

4. Focus on Internet players: GAFAM & BAT

  • 4.1. Google & Facebook: the Kings of advertising can't live without it
  • 4.2. Apple & Microsoft: majority of sales through core business
  • 4.3. Amazon.com: net income keeps growing, despite low ratio over revenue
  • 4.4. Among the BAT group, Tencent is leading player in diversification strategies

List of tables and figures

1. Executive summary

  • Figure 1: World OTT services market, 2012-2021
  • Figure 2: Breakdown of OTT paid service revenues, 2017 and 2021
  • Figure 3: Breakdown of ad-funded service revenues, 2017 and 2021
  • Figure 4: OTT markets by segment in 2021
  • Figure 5: Major OTTs are diversifying into various service domains
  • Figure 6: BAT too is diversifying into various service domains
  • Figure 7: Various degrees of personal data use for OTT players

2. Market analysis

  • Figure 8: Estimated annual per-user Internet service revenue of OTT leaders, worldwide, 2011 to 2016
  • Figure 9: Share of revenues generated through mobile services of OTT leaders, 2013-2016
  • Figure 10: Summary of OTT KPI evolution and financings
  • Figure 11: Top smartphone apps in USA, 2016
  • Figure 12: Breakdown of worldwide mobile apps store revenue format breakdown, 2012-2021
  • Figure 13: Player shares of online advertising revenue, 2016
  • Figure 14: Player shares of mobile advertising revenue, 2016

3. Key Internet trends

  • Figure 15: High-profile technology acquisitions
  • Figure 16: Large OTT mergers & acquisitions in 2016 and 2017
  • Figure 17: Main Apple activities in IoT markets
  • Figure 18: Amazon smart home offering
  • Figure 19: Top-ranked segments for driving acquisitions in 2017
  • Figure 20: Major acquisitions in AI and machine-learning technologies by OTT giants
  • Figure 21: Initial financings and subsequent ‘untimely exits' in the food delivery market
  • Figure 22: State of advancement of regulation and/or debate

4. Focus on Internet players: GAFAM & BAT

  • Figure 23: Ad revenue and its share in total revenue of Google and Facebook, 2010-2016
  • Figure 24: Breakdown of net sales of Apple and Microsoft, 2014-2015
  • Figure 25: Amazon net income and free cash flow, 2012-2016
  • Figure 26: Amazon net sales breakdown, 2014-2016
  • Figure 27: Amazon's quaterly operating profit
  • Figure 28: Revenues breakdown of Tencent, Alibaba and Baidu, 2014-2016

DataSet Scope

Geographic coverage

Europe

  • France
  • Germany
  • Italy
  • Russia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Americas

  • Canada
  • United States
  • Brazil

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea

Middle East & Africa

  • South Africa

Indicators by country

Access indicators

  • Internet subscribers (millions)
    • Internet density
  • Fixed Internet users (millions)
    • Fixed Internet penetration
  • Mobile subscribers (millions)
    • Mobile density
  • Mobile Internet users (millions)
    • Mobile Internet penetration

Online advertising revenues

  • Annual growth rate
  • Display revenues (million EUR)
    • Of which RTB revenues (million EUR)
  • Search revenues (million EUR)
  • Other online advertising revenues (million EUR)

Social Networks

  • Total social networks revenues (million EUR)
  • Social networks paid revenues (million EUR)
  • Social networks advertising revenues (million EUR)

Mobile

  • Total mobile revenues (million EUR)
  • Paid mobile application revenues (million EUR)
  • Mobile advertising revenues (million EUR)

OTT on demand video

  • Total OTT on demand video revenues (million EUR)
  • OTT video paid revenues (million EUR)
  • OTT video advertising revenues (million EUR)

OTT communication

  • OTT communication revenues (million EUR)

Cloud

  • Cloud revenues (million EUR)

E-commerce

  • E-commerce revenues (million EUR)
    • Of which M-commerce revenues (million EUR)
    • Share of M-commerce

Online gaming

  • Online gaming revenues (million EUR)

Population

Geographic area & Players

World

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea

EU5

Europe

  • France
  • Germany
  • Italy
  • Russia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Latin America

  • Brazil

Middle East & Africa

  • South Africa

North America

  • Canada
  • United States

Actors

  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent
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