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市場調查報告書

衛星市場的成長引擎: UHDTV - HTS與低軌道衛星 - 機內網路服務

Satellite's Growth Engines: UHDTV - HTS and LEO Constellations - Inflight Connectivity

出版商 IDATE DigiWorld 商品編碼 336709
出版日期 內容資訊 英文 75 Pages
商品交期: 最快1-2個工作天內
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衛星市場的成長引擎: UHDTV - HTS與低軌道衛星 - 機內網路服務 Satellite's Growth Engines: UHDTV - HTS and LEO Constellations - Inflight Connectivity
出版日期: 2015年07月31日 內容資訊: 英文 75 Pages
簡介

宇宙產業似乎有著光明的未來。特別是製造部門預計至2020年每年有可能收到約20顆通訊衛星的訂單。

本報告針對衛星相關市場中、最具有創新與市場成長希望的3項分類、UHDTV (超高畫質電視)、機內寬頻網路服務、與機內行動通訊服務等三種市場成長力分析。

第1章 摘要整理

  • UHD (Ultra HD): 衛星電視新的成長促進因素
  • 衛星網路受到HTS (高通量衛星)技術的正面影響、也同時受到低軌道衛星計畫的挑戰
  • 急速發展的機內網路服務市場

第2章 調查方法與定義

  • IDATE調查報告的整體調查方法
  • 本報告特有調查方法與市場預測方法

第3章 UHD (超高解像技術): 衛星電視播放市場的新局面

  • 電視技術發達
    • UHD與相關技術
    • 量子點(QDots)技術
    • 有機EL技術
    • 電視: 在各種技術中最重要的市場成長促進因素
    • UHD: 促進電視機市場成長
  • 企業策略
    • 影音業界對UHD的未來深具信心
    • OTT影音服務為4K流通市場、特別是促進了電視4K流通市場的成長
    • 電視製造方為促進自家UHD TV的販售與內容製造企業、出版企業合作影像服務
    • 4K Blu-ray可以協助推動UHD在電影產業的商機嗎?
    • 第二層企業發表最早的UHD管道
    • 主要FTA企業持續測試但不考慮發售...直到8K?
    • 販售店面也積極的嘗試中
    • 企業間的合作正是市場構成的徵兆
  • 衛星市場處在推動UHD的好位置
    • 衛星網路提供高品質的影片內容
    • UHD發展促進因素與阻礙要因
    • UHD - 促進衛星通訊業者成長: 2020年市場預測

第4章 衛星寬頻連線服務最新市場機會

  • 受到HTS技術正面影響的寬頻網路
    • 新時代的HTS衛星系統
    • 北美帶動市場。歐洲也開拓了市場
    • 市場的未來性雖高但還有無法解決的困難
  • 低軌道衛星將如何影響產業?
    • 計畫將完成全球網路服務
    • 可預想到的新難題
  • 衛星寬頻市場成長: 2020年市場預測

第5章 機內行動通訊服務市場熱潮

  • 市場情況: 服務與商業模式
    • 服務急速成長
    • 太慢引進新的使用方法
    • 差異化的商業方法與模式
  • 企業策略與技術選擇
    • 衛星 - 傳統技術
    • 地上波技術的活用: 飛機∼地面通訊與LTE
    • 混合衛星與LTE的計畫?
  • 持續成長的機內網路服務市場: 2020年市場預測
目錄
Product Code: M15317IN

The space industry seems confident in the future of the sector, especially according to manufacturers' forecasts, which show that about 20 telecommunications satellite orders per year are anticipated until 2020.

This study aims to analyse the growth potential of three market segments that seem particularly promising sources of innovation and growth: UHDTV, inflight broadband Internet connectivity and inflight mobile communications.

For each of these market segments, the report seeks an understanding of what trade-offs exist in terms of range of services, player strategies, business models and technology solutions.

The expected impact of these market segments on the space industry is also evaluated and illustrated as market forecasts for 2020.

This study aims to answer the following questions in particular:

  • Will Ultra HD drive the future of satellite TV broadcasting?
  • Will LEO constellation projects bear fruit and will they revolutionise the broadband satellite market?
  • Does the inflight connectivity market represent a real growth driver for satellite or is it to suffer from competition from terrestrial solutions, particularly LTE?

Table of Contents

1. Executive Summary

  • 1.1. Ultra HD, a new growth driver for satellite TV broadcasting
  • 1.2. Satellite broadband Internet benefiting from HTS technology and challenged by LEO constellations projects
  • 1.3. Rapid development of the inflight connectivity market

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report and forecasting methodology
    • 2.2.1. Note regarding the methodology for forecasting the satellite broadband market
    • 2.2.2. Note regarding the methodology for forecasting the inflight connectivity market
    • 2.2.3. Note regarding the methodology for forecasting the Ultra HD TV market

3. Ultra HD, breathing new life into the satellite TV broadcast market

  • 3.1. Developments in TV technologies
    • 3.1.1. UHD and related technologies
    • 3.1.2. Quantum Dot (QDots) technology
    • 3.1.3. OLED technology
    • 3.1.4. TVs, primary driver of market growth in a diverse technological context
    • 3.1.5. UHD, a growth driver for the TV set market
  • 3.2. Player strategies
    • 3.2.1. Audiovisual industry more confident about the future of UHD
    • 3.2.2. OTT video services are driving the 4K content distribution market, especially on TVs
    • 3.2.3. Manufacturers looking to partner with content producers and video service publishers to promote their UHD TVs
    • 3.2.4. Could 4K Blu-ray help push UHD for the movie industry?
    • 3.2.5. First announcements of UHD channels from secondary players
    • 3.2.6. Major FTA players continuing tests but not considering commercial launch... before moving to 8K?
    • 3.2.7. Distributors also actively testing
    • 3.2.8. Signs that the market is structuring around players that complement each other
  • 3.3. Satellite positioned well for distributing UHD
    • 3.3.1. Satellite networks provide high quality distribution of video content
    • 3.3.2. Growth drivers and barriers to UHD development
    • 3.3.3. Ultra HD, a growth driver for satellite operators: market forecasts for 2020

4. New market opportunities for satellite broadband access services

  • 4.1. Broadband Internet benefiting from HTS technology
    • 4.1.1. The new generation of HTS satellite systems
    • 4.1.2. North America the primary market driver, but Europe taking off
    • 4.1.3. Good market potential, but challenges remain
  • 4.2. Will LEO constellations disrupt the sector?
    • 4.2.1. Projects designed to complement global Internet coverage
    • 4.2.2. Considerable challenges for these new constellations
  • 4.3. Growth of satellite broadband: Market forecasts for 2020

5. The flourishing market of inflight mobile communications

  • 5.1. State of the market: services and business models
    • 5.1.1. Rapid growth of services
    • 5.1.2. Slower uptake of new usages
    • 5.1.3. Differentiated business practices and models
  • 5.2. Player strategies and technology choices
    • 5.2.1. Satellite, the traditional technology
    • 5.2.2. The use of terrestrial technologies: Air-to-ground and LTE
    • 5.2.3. What about hybrid satellite and LTE solutions?
  • 5.3. The growing market of inflight connectivity: Market forecasts for 2020

List of Tables

  • Table 1: The three main LEO constellation projects
  • Table 2: UHD TV sales, 2015-2019
  • Table 3: Satellite compatibility with UHD using HEVC (36 MHz equivalent transponder)
  • Table 4: Positioning comparison between different broadcast networks
  • Table 5: Advances in satellite broadband technology
  • Table 6: Broadband coverage by speed in a selection of European countries, 2013
  • Table 7: Features of Verizon's LTE fixed access plans
  • Table 8: Features of Vodafone Germany's LTE fixed access plans
  • Table 9: Key triple play marketing practices on satellite
  • Table 10: The three main LEO constellation projects
  • Table 11: Comparison of inflight connectivity offerings from various airline companies

List of Figures

  • Figure 1: UHD TV penetration rates
  • Figure 2: Number of transponders used for broadcasting UHD TV services and UHD market valuation, in Europe and the United States, 2014-2020
  • Figure 3: Capacity of various Ka-band satellites
  • Figure 4: Forecasts for satellite broadband subscribers in Europe and the United States, 2014-2018
  • Figure 5: Number of broadband-connected commercial airlines, 2014-2020
  • Figure 6: Resolution comparison for different generations
  • Figure 7: UHD TV deployment phases
  • Figure 8: Calendar for adoption of the HEVC codec
  • Figure 9: Future TV technology roadmap
  • Figure 10: TV sales by region, 2015-2019
  • Figure 11: Connectable and non-connectable TVs sold worldwide
  • Figure 12: Share of connectable and non-connectable TVs sold worldwide, by region, 2015
  • Figure 13: Distribution of Ultra HD TV sales worldwide by geographical region in 2019
  • Figure 14: UHD TV installed base
  • Figure 15: UHD TV penetration rates
  • Figure 16: The impact of HDR on perceived image quality
  • Figure 17: DishTV's new 4K Joey STB
  • Figure 18: Number of UHD channels broadcast by satellite in Europe and the United States, 2014-2020
  • Figure 19: Number of transponders used for broadcasting UHDTV services and UHD market valuation, Europe and the United States, 2014-2020
  • Figure 20: Triple play satellite architecture
  • Figure 21: Capacity of various Ka-band satellites
  • Figure 22: Coverage of the Epic platform
  • Figure 23: Satellite broadband offered by Viasat: WildBlue subscriptions in Texas
  • Figure 24: Tooway satellite broadband subscription plans
  • Figure 25: Hourly download speed performance as % of theoretical speed advertised by ISPs, September 2013
  • Figure 26: Broadband coverage in Europe (EU28) by technology, 2012 and 2013
  • Figure 27: Broadband coverage in Europe (EU28) by technology in rural areas, 2012 and 2013
  • Figure 28: Residential LTE vs satellite price positioning in Germany, August 2014
  • Figure 29: SES's installation Guide for the 'Point and Play' modem
  • Figure 30: Illustration of the LeoSat constellation
  • Figure 31: Illustration of a OneWeb satellite
  • Figure 32: OneWeb's user terminal
  • Figure 33: Satellite broadband subscribers' forecasts, in North America and in Europe, 2014-2018
  • Figure 34: Satellite and latency
  • Figure 35: Gimballed antenna vs phased array antenna
  • Figure 36: Difference between wide and spot beams
  • Figure 37: Coverage of Gogo's ATG network
  • Figure 38: Summary of the ATG proposal made by Qualcomm
  • Figure 39: Bands identified by Alcatel-Lucent in 2012
  • Figure 40: Solution tested by Deutsche Telekom with Airbus and Alcatel-Lucent
  • Figure 41: Prototype of an LTE antenna mounted on the aircraft and used for the trial flight
  • Figure 42: Arguments put forward by Deutsche Telekom for LTE
  • Figure 43: Huawei's eWBB solution
  • Figure 44: Evolution of technologies used by Gogo and proposed connectivity performance
  • Figure 45: Frequency, speeds and coverage of Gogo's ATG4 technology
  • Figure 46: 2Ku system with two antennas
  • Figure 47: Number of broadband-connected commercial airlines, 2014-2020

Companies referenced in this report

  • Airbus Defence and Space
  • Alcatel-Lucent
  • Amazon
  • BBC
  • Brava Media
  • BSkyB
  • BT Sport
  • China Telecom
  • Deutsche Telekom
  • DirecTV
  • DishTV
  • DNA
  • Eutelsat
  • FilmBox
  • Fransat
  • Free
  • Globalstar
  • Gogo
  • Harmonic
  • Hughes
  • ICO
  • Inmarsat
  • Intelsat
  • Ipstar
  • Jetblue
  • Leosat
  • Lockheed Martin Space Systems
  • M-Go
  • Motorola
  • Netflix
  • Onair
  • OneWeb
  • Orange
  • Panasonic Avionics
  • Pearl.TV
  • Qualcomm
  • Row44
  • Samsung
  • SES Astra
  • Sky
  • Smartsky
  • Sony
  • Space Systems/Loral (SSL)
  • SpaceX
  • TDF
  • Telesat
  • TeliaSonera
  • Thales Alenia Space
  • TIM
  • Time Warner Cable
  • T-Mobile
  • Tooway
  • UMAX
  • Verizon Wireless
  • Viasat
  • Vizio
  • Vodafone
  • Wildblue

Slideshow contents

1. Ultra HD, breathing new life into the satellite TV broadcast market

  • 1.1. Ultra HD, the new High Definition resolution standard
  • 1.2. Ultra HD, a growth driver for the TV set market
  • 1.3. Differentiated player strategies
  • 1.4. Satellite is particularly well positioned...

2. Satellite broadband Internet benefiting from HTS technology and challenged by LEO constellation projects

  • 2.1. Broadband Internet benefiting from HTS technology
  • 2.2. Good market potential, but challenges remain
  • 2.3. Will LEO constellations disrupt the sector?
  • 2.4. Sustained growth of satellite broadband

3. Rapid development of the inflight connectivity market

  • 3.1. Rapid growth of services
  • 3.2. Choice of technology
  • 3.3. The growing market of inflight connectivity
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