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市場調查報告書

WiFi-First:新的市場破壞因素

WiFi-First: The New Market Disrupter

出版商 IDATE DigiWorld 商品編碼 332586
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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WiFi-First:新的市場破壞因素 WiFi-First: The New Market Disrupter
出版日期: 2015年06月11日 內容資訊: 英文 50 Pages
簡介

WiFi-First的概念在2014年登場。WiFi-First為行動電話連接和Wi-Fi並用。

本報告提供WiFi-First的現狀及市場相關調查、WiFi-First的概念、Wi-Fi企業的策略,及WiFi-First帶給行動電話商務的影響等的分析。

第1章 摘要整理

  • Wi-Fi及WiFi-First的理解
  • Wi-Fi市場及企業的策略
  • WiFi-First帶給行動電話商務的影響

第2章 調查手法和定義

第3章 Wi-Fi及WiFi-First的理解

  • Wi-Fi規格的發展
    • 802.11a 、 802.11b
    • 802.11g
    • 802.11n
    • 802.11ac
    • 接下來呢?
  • 超過容許量:整合功能
    • 無縫認證、連接
    • 朝向跟蜂巢式網路的合作擴大
    • Wi-Fi上的行動電話/傳統服務的提供
  • 技術上的課題

第4章 Wi-Fi市場及企業的策略

  • Wi-Fi情形、市場
    • Wi-Fi狀況
    • Wi-Fi市場
  • Wi-Fi企業的策略
    • WiFi-First企業
    • 專門Wi-Fi企業
    • 電纜經營者 (多系統操作員或MSO)
    • OTT (Over-the-Top)
    • 行動網路業者 (MNO) & 整合企業

第5章 WiFi-First帶給行動電話商務的影響

  • WiFi-First企業在成長的美國市場上幾乎沒殘留
  • 美國的行動ARPU的減少不是現在WiFi-First服務造成的
  • 應該克服的課題
  • 美國之外的最初計劃
  • MNO已經準備跟Wi-Fi型服務的戰鬥

第6章 詞彙表

圖表

實施檢討的企業

圖片瀏覽的內容

目錄
Product Code: M15315IN1

The WiFi-first concept emerged in 2014. It uses Wifi in conjunction with cellular connections.

Wifi has always been considered as disruptive by the cellular industry because it is a low-cost solution to provide nomadic access.

Despite remaining technological hurdles, Wifi has gained traction for many players willing to eat into MNOs' revenues by jumping into the cellular-nomadic business.

This report presents the state-of-the art on WiFi-first and highlights strategies at play in a business that unites companies from three distinct worlds: Mobile - Fixed - OTT

Table of Contents

1. Executive Summary

  • 1.1. Understanding Wifi and WiFi-first
    • 1.1.1. Beyond throughputs: integration features
    • 1.1.2. The technical challenges around WiFi-first strategy
  • 1.2. Wifi market and players' strategies
    • 1.2.1. The Wifi status and market
    • 1.2.2. Wifi players' strategies
  • 1.3. WiFi-first impacts on the cellular business
    • 1.3.1. Little WiFi-first companies in a growing US market
    • 1.3.2. Initiatives from large cablecos and OTT companies have the potential to make a dent
    • 1.3.3. Mobile ARPU decline in the USA is not due to WiFi-first
    • 1.3.4. Challenges remain
    • 1.3.5. First plans outside the USA
    • 1.3.6. MNO already prepared to fight against WiFi-based services

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Definitions

3. Understanding Wifi and WiFi-first

  • 3.1. Evolution of Wifi standards
    • 3.1.1. 802.11a and 802.11b
    • 3.1.2. 802.11g
    • 3.1.3. 802.11n
    • 3.1.4. 802.11ac
    • 3.1.5. What is next?
  • 3.2. Beyond throughputs: integration features
    • 3.2.1. Seamless authentication and connection
    • 3.2.2. Toward increased collaboration with cellular networks
    • 3.2.3. Provision of cellular/legacy services over WiFi
  • 3.3. Technical challenges

4. Wifi market and players' strategies

  • 4.1. The Wifi status and market
    • 4.1.1. Wifi status
    • 4.1.2. Wifi market
  • 4.2. Wifi players' strategies
    • 4.2.1. WiFi-first players
    • 4.2.2. Pure Wifi players
    • 4.2.3. Cablecos (Multi-System Operators or MSOs)
    • 4.2.4. OTTs (Over-The-Top)
    • 4.2.5. Mobile Network Operators (MNOs) & integrated players

5. WiFi-first impacts on the cellular business

  • 5.1. WiFi-first companies remain little companies in a growing US market
  • 5.2. Mobile ARPU decline in the USA is not due to WiFi-first service so far
  • 5.3. Challenges to overtake
  • 5.4. First plans outside the USA
  • 5.5. MNOs are already prepared to fight against WiFi-based services

6. Glossary

List of Tables

  • Table 1: Wifi generations
  • Table 2: Wifi and mobile networks characteristics
  • Table 3: Wifi generations
  • Table 4: Relation between channel width and spatial streams with 802.11ac
  • Table 5: Scratch Wireless cellular passes
  • Table 7: OTT communication services provided by OTTs
  • Table 6: FreedomPop price plans
  • Table 8: VoLTE launches by MNOs
  • Table 10: Examples of Wifi access plans in France and in the UK
  • Table 11: Wifi calling launches by MNOs

List of Figures

  • Figure 1: The battle for 'free' communication services
  • Figure 2: Players' strategies
  • Figure 3: Lowest market potential for WiFi-first in Europe compared to the USA
  • Figure 4: Wifi evolution path
  • Figure 5: Wifi roaming standards and trials
  • Figure 6: Passpoint - seamless 3G/4G/Wifi roaming
  • Figure 7: Hotspot 2.0 Release 2 components
  • Figure 8: Phases of development of Hotspot 2.0
  • Figure 9: NGH deployments as of Q1 2015
  • Figure 10: World&You brings unlimited calling and messaging abroad to Bouygues customers
  • Figure 11: Evolution of Wifi calling
  • Figure 12: Installed base of carrier-grade hotspots by region to 2018
  • Figure 13: Players' strategies
  • Figure 14: FON telco deals and users
  • Figure 15: Examples of major OTT initiatives
  • Figure 16: 4 biggest US MNOs market shares evolution (2012-2014)
  • Figure 17: Major changes to pricing of postpaid service plans (2013-2014)
  • Figure 18: Lowest market potential for WiFi-first in Europe compared to the USA
  • Figure 19: LTE in the 5 GHz band

List of players reviewed

  • Boingo
  • Cablevision Freewheel
  • CableWifi alliance
  • Comcast
  • Facebook Hello
  • FON
  • GoogleFi
  • Republic Wireless
  • Scratch Wireless
  • The Cloud

US MNOs

  • AT&T
  • Sprint
  • T-Mobile
  • US Cellular
  • Verizon Wireless

European MNOs

  • 3
  • Bouygues Telecom
  • EE
  • KPN
  • T-Mobile
  • Vodafone

Asian MNOs

  • KT
  • LGU+
  • NTT DoCoMo
  • PCCW
  • SingTel
  • SK Telecom

Slideshow contents

1. Understanding Wifi and WiFi-first

  • Wifi is critical to WiFi-first business
  • Wifi generations
  • The integration of Wifi-cellular is still challenging
  • Two options at stake for voice services: VoLTE vs. VoWifi or Wifi calling

2. Wifi market and player strategies

  • The WiFi-first big picture: collision between three worlds
  • The battle for ‘free' communication services
  • Player strategies: fixed-mobile convergence is critical

3. Impacts of WiFi-first on the cellular business

  • The WiFi-first MVNO business model and market potential in the USA and Europe
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