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市場調查報告書

OTT法規:「不再那麼自由」網際網路

OTT Regulation: The Internet is Becoming Not-so-Free

出版商 IDATE DigiWorld 商品編碼 329395
出版日期 內容資訊 英文 46 Pages
商品交期: 最快1-2個工作天內
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OTT法規:「不再那麼自由」網際網路 OTT Regulation: The Internet is Becoming Not-so-Free
出版日期: 2015年05月06日 內容資訊: 英文 46 Pages
簡介

過去10年,網際網路企業和OTT (over the top) 企業佔據全球經濟中樞部的中心。這些企業直到最近雖然沒有左右全球經濟那樣的力量,不過,現在也有「過分巨額的資金,毫無限制地集中在這樣的企業」的意見也出現了。

本報告提供全球各國的網際網路企業和OTT企業面臨的法規上的課題相關分析、主要的法規領域 (網路的中立性、市場競爭、租稅最佳化、隱私、著作權) 相關討論概要,及各領域的利害對立結構、各國政府 (澳洲、加拿大、德國、法國、西班牙、義大利、日本、韓國、荷蘭、英國、美國、印度、台灣、紐西蘭、EU全體等) 的法規政策的資訊彙整,為您概述為以下內容。

第1章 摘要整理

第2章 分析方法、定義

第3章 網路的中立性

  • 主要的利害關係
  • 網路的中立性相關法規
  • 美國的案例

第4章 市場競爭

  • 主要的利害關係
  • 共享型經濟企業,威脅傳統的商務
  • 網際網路界的巨大企業

第5章 稅的最佳化

  • 主要的利害關係
  • 網際網路界的巨大企業
  • 課稅與共享型經濟

第6章 隱私

  • 主要的利害關係
  • 隱私法規

第7章 著作權

  • 簡介
  • 非法拷貝防止政策
  • 出版上的課題

第8章 其他

  • VoIP
  • 加密、監視

圖表一覽

分析對象企業 (共42家)

  • Airbnb
  • Amazon
  • Aol
  • Apple
  • AT&T (ex SBC)
  • Cisco
  • Coca-Cola
  • Dell
  • Dropbox
  • eBay
  • Evernote
  • Facebook
  • GE Company
  • GetAround
  • Google
  • Handy
  • HomeAway/VRBO
  • iinet
  • Kakao Talk
  • KT
  • Lindedin
  • Lyft
  • Madison River
  • Microsoft
  • MyClean
  • Netflix
  • Pfizer
  • Procter & Gamble
  • 樂天
  • RelayRides
  • SK Telecom
  • Skype
  • Starbucks
  • TaskRabbit
  • Telstra
  • T-Mobile
  • Twitter
  • Uber
  • Verizon
  • Vonage
  • Yahoo!
  • Yelp
目錄
Product Code: M15145IN3

Over the last decade a completely new economy has evolved based on the Internet and OTT players. While this had until recently been actively encouraged to galvanise the economy, there is now simply too much revenue involved for the players invilved not to receive regulatory intervention.

This report looks into such OTT regulatory landscape in the key areas of net neutrality, competition, tax optimization, privacy, and copyrights; the key stakes in each area and how regulation is rolling out (or not) in various leading nations.

Main countries covered include Australia, Canada, Germany, France, Spain, Italy, Japan, South Korea, Netherlands, UK and USA, with India, Taiwan and New Zealand also covered depending on the topic. The European Union as a whole is also covered.

Table of Contents

1. Executive Summary

2. Methodology & definitions

3. Net Neutrality

  • 3.1. Key stakes
  • 3.2. Net neutrality regulation
  • 3.3. United States

4. Competition

  • 4.1. Key Stakes
  • 4.2. Sharing economy players endangering traditional businesses
  • 4.3. Internet giants

5. Tax optimization

  • 5.1. Key stakes
  • 5.2. Internet giants
  • 5.3. Taxation and sharing economy

6. Privacy

  • 6.1. Key stakes
  • 6.2. Privacy regulation

7. Copyrights

  • 7.1. Introduction
  • 7.2. Anti-piracy policies
  • 7.3. The press issue

8. Miscellaneous

  • 8.1. VoIP
  • 8.2. Encryption, surveillance

List of Tables

  • Table 1: OTT regulation deployment level per domain, per country
  • Table 2 : European net neutrality approaches
  • Table 3: Legal State of Uber in select countries
  • Table 4: Major OTTs diversifying into various service domains
  • Table 5: Comparison of VAT rates on linear and on-demand audiovisual media services
  • Table 6: Corporate tax paid by 5 leading Internet players in France in 2011, in comparison to what these players would have paid had they been located and taxed in France
  • Table 7: Tax/profit ratio paid by leading US Internet and non-Internet companies
  • Table 8: Examples of sharing economy providers and their criteria of sending tax forms
  • Table 9: Examples of tracking tools
  • Table 10: Main characteristics of antipiracy policies in Common Law and Civil Law countries
  • Table 11: Examples of graduated response implemented by selected countries

List of Figures

  • Figure 1: Protesters at an FCC hearing on net neutrality (December 2014)
  • Figure 2: Ofcom presentation on Net neutrality (2006)
  • Figure 3 : South Korean net neutrality guidelines
  • Figure 4: Uber post confirming the temporary suspension in Spain
  • Figure 5: Yelp document showing how Google abuses its dominant search position
  • Figure 6: The "Double Irish" and "Dutch sandwich" scheme
  • Figure 7: Number of VoD providers situated in selected European countries
  • Figure 8: "Starbucks Commitment to the UK", explaining their stance on corporate tax
  • Figure 9: Airbnb Q&A page explaining local taxes and listing the locations in which Airbnb collects and remits the tax automatically
  • Figure 10: Uber's blog post providing tax support for drivers using its platform
  • Figure 11: Users concerned about private companies' and governmental interference with privacy
  • Figure 12: Estimate of lost revenues due to electronic piracy in the recorded music sector, worldwide, 2010-2018
  • Figure 13: Illustration of the French three strikes procedure
  • Figure 14: Description of Verizon's Copyright Alert Program
  • Figure 15: Evolution of the number of piracy threat letters sent by type of content in Germany, 2011-2014
  • Figure 16: Members of Reform Government surveillance (April 2015)

List of players

  • Airbnb
  • Amazon
  • Aol
  • Apple
  • AT&T (ex SBC)
  • Cisco
  • Coca-Cola
  • Dell
  • Dropbox
  • eBay
  • Evernote
  • Facebook
  • GE Company
  • GetAround
  • Google
  • Handy
  • HomeAway/VRBO
  • iinet
  • Kakao Talk
  • KT
  • Lindedin
  • Lyft
  • Madison River
  • Microsoft
  • MyClean
  • Netflix
  • Pfizer
  • Procter & Gamble
  • Rakuten
  • RelayRides
  • SK Telecom
  • Skype
  • Starbucks
  • TaskRabbit
  • Telstra
  • T-Mobile
  • Twitter
  • Uber
  • Verizon
  • Vonage
  • Yahoo!
  • Yelp

Slideshow contents

  • Overall synthesis: sharing economy regulation required for tomorrow
  • Net neutrality: FCC unleashing the nuclear option, ongoing uncertainty in Europe
  • Net neutrality: an emerging regulatory patchwork
  • Competition (1/2): Internet giants and the unfair use of their dominance
  • Competition (2/2): Economy sharing players causing unfair competition
  • Data collection: users concerned, but only few of them taking action
  • Taxation (1/2): Internet giants "avoiding" full payment of corporate tax
  • Taxation (2/2): Economy sharing players and collection of relevant tax
  • Intellectual Property (Copyrights): Graduated response most popular
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